Dropbox CEO Drew Houston speaks onstage during the Dropbox Work In Progress Conference at Pier 48 on September 25, 2019 in San Francisco
Matt Winkelmeyer | Dropbox | Getty Images
In this weekly series, CNBC takes a look at companies that made the inaugural Disruptor 50 list, 10 years later.
One year after graduating from MIT in 2006, Drew Houston began working with Arash Ferdowsi in hopes of creating one of the first cloud-based file sharing platforms that would eliminate the annoyances of physical thumb drives. The result was Dropbox, a company that has now made a name for itself as one of the leading organization and collaboration tools worldwide.
Today, Dropbox reports having more than 700 million registered users in more than 180 countries and regions globally. The company brought in $2.2 billion worth of revenue in 2021 and is a five-time CNBC Disruptor 50 company.
With goals to reduce busywork and help organizations stay in sync, Dropbox offers a suite of systems that include cloud storage platforms, password managers and computer backup systems. It has grown its offerings in acquiring platforms such as HelloSign in January 2019, Valt in November 2019 and DocSend in March 2021.
In its most recent quarter, Dropbox reported $591 million in revenue with a net profit of $83.2 million. Over 17.5 million users pay for its services, and the company has said more than 90% of its revenue results from individual consumers buying subscriptions.
“In particular, we’re pleased with the results of the changes to our team’s plans, and excited about our progress innovating around new products and driving multi product adoption, including the release of Capture to all Dropbox users and the introduction of the rebranded Dropbox Sign,” Houston, who is now Dropbox’s CEO, said in a statement. “As we look towards 2023 and beyond, I’m proud of our team’s execution towards our strategy while maintaining a healthy balance of growth and profitability.”
Dropbox went public in March 2018, listing a highly-anticipated $756 million IPO on the Nasdaq. One of the largest IPOs in tech at the time, Dropbox was valued at more than $12 billion on its first day of trading. Its performance since an initial surge has been rocky.
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As one of the first companies to embrace the shift to a virtual workplace at the beginning of the pandemic, Dropbox announced its “virtual first” remote work setup in October 2020, asking employees to work remotely 90% of the time. The program, which officially launched in April 2021, was a significant shift for the business that once flaunted perks like award-winning cuisine in its cafeteria, and a top-notch gym and yoga studio, all at no cost for employees. The change also cost the San Francisco-based company almost $400 million in real estate, turning it unprofitable in the fourth quarter of 2021.
Even with some reports that the business is seeing high turnover rates attributed to the previous in-office bonuses being taken away, Dropbox has picked up on “boomerang” employees, bringing many previous employees back to the company on account of the workplace flexibility it now offers, Houston said at the CNBC Work Summit in October.
“We’ve been able to punch way above our weight class,” Houston said at the CNBC Work Summit. “I think the companies who offer that flexibility are going to be able to outrecruit, outretain, outperform ones that don’t.”
Dropbox continues to face many competitors in the cloud space – Google, Microsoft and Apple, to name a few of the most notable, as well as fellow former startup to IPO, Box. The company is forecasting revenue of $2.3 billion for 2022 and foresees revenue between $592 million and $595 million for the fourth quarter. But the stock remains well below its first-day trade from back in 2018, and at roughly half the value of its highest market peak, caught up in the tech downturn that has cratered many former high-flying, high growth startups.
“We’ve always lived in a competitive environment … and importantly all our growth has happened in that environment,” Houston said at the time of the Dropbox IPO. “We don’t see Amazon in our space. You know, things can change. We don’t count anyone out.”
To create long-term value, Dropbox is building on momentum through promoting new products and acquisitions, Houston said on CNBC’s “TechCheck” in November 2021. The company plans to introduce more of its products to existing customers in hopes of increasing the number of paid users on its platform, Houston said.
“We certainly made a lot of progress since we went public, and we have a lot of opportunity in front of us,” Houston told TechCheck.
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Tesla launched a revamped version of its Model Y in China.
Tesla
Tesla on Friday announced a revamped version of its popular Model Y in China, as the U.S. electric car giant looks to fend off challenges from domestic rivals.
The Model Y will start at 263,500 Chinese yuan ($35,935), with deliveries set to begin in March. That is 5.4% more expensive than the starting price of the previous Model Y.
A spokesperson for Tesla China said that the new Model Y is only open for pre-sale in the Chinese market, rather than being launched globally.
Elon Musk’s electric vehicle firm is facing heightened competition around the world, from startups and traditional carmakers in Europe. In China, the company continues to face an onslaught of rivals from BYD to newer players like Xpeng and Nio.
Jason Low, principal analyst at Canalys, notes that the Tesla Model Y was the best-selling EV in China in 2024 and that the popularity of the car “remains high.” However, he noted that the competition in the sports utility vehicle (SUV) segment with vehicles priced between 250,000 yuan and 350,000 yuan “has been fierce.”
“Tesla must showcase compelling smart features, particularly a unique but well localized cockpit and services ecosystem,” as well as “effective” semi-autonomous driver assistance features “to ensure its competitiveness in the market,” Low added.
Tesla is offering a number of incentives for customers to buy the Model Y including a five-year 0% interest financing plan.
The new Model Y can accelerate from 0 kilometers per hour to 100 kilometers per hour in 4.3 seconds, Tesla said, exceeding the speed capabilities of the previous vehicle. The Model Y Long Range has a further driving range on a single charge versus its predecessor.
Tesla has not introduced a new model since it began delivering the Cybertruck in late 2023, which starts at nearly $80,000.
Investors have been yearning for a new mass-market model to reinvigorate sales. Tesla has previously hinted that that a new affordable model could be launched in the first half of 2025.
Despite Tesla’s headwinds, the company’s stock is up nearly 70% over the last 12 months, partly due to CEO Musk’s close relationship with U.S. President-elect Donald Trump.
The logo for Taiwan Semiconductor Manufacturing Company is displayed on a screen on the floor of the New York Stock Exchange on Sept. 26, 2023.
Brendan Mcdermid | Reuters
Taiwan Semiconductor Manufacturing Co. posted December quarter revenue that topped analyst estimates, as the company continues to get a boost from the AI boom.
The world’s largest chip manufacturer reported fourth-quarter revenue of 868.5 billion New Taiwan dollars ($26.3 billion), according to CNBC calculations, up 38.8% year-on-year.
That beat Refinitiv consensus estimates of 850.1 billion New Taiwan dollars.
For 2024, TSMC’s revenue totaled 2.9 trillion New Taiwan Dollars, its highest annual sales since going public in 1994.
TSMC manufacturers semiconductors for some of the world’s biggest companies, including Apple and Nvidia.
TSMC is seen as the most advanced chipmaker in the world, given its ability to manufacture leading-edge semiconductors. The company has been helped along by the strong demand for AI chips, particularly from Nvidia, as well as ever-improving smartphone semiconductors.
“TSMC has benefited significantly from the strong demand for AI,” Brady Wang, associate director at Counterpoint Research told CNBC.
Wang said “capacity utilization” for TSMC’s 3 nanometer and 5 nanometer processes — the most advanced chips — “has consistently exceeded 100%.”
AI graphics processing units (GPUs), such as those designed by Nvidia, and other artificial intelligence chips are driving this demand, Wang said.
Taiwan-listed shares of TSMC have risen 88% over the last 12 months.
TSMC’s latest sales figures may also give hope to investors that the the demand for artificial intelligence chips and services may continue into 2025.
Meanwhile, Microsoft this month said that it plans to spend $80 billion in its fiscal year to June on the construction of data centers that can handle artificial intelligence workloads.
Tik Tok creators gather before a press conference to voice their opposition to the “Protecting Americans from Foreign Adversary Controlled Applications Act,” pending crackdown legislation on TikTok in the House of Representatives, on Capitol Hill in Washington, U.S., March 12, 2024.
Craig Hudson | Reuters
The Supreme Court on Friday will hear oral arguments in the case involving the future of TikTok in the U.S., which could ban the popular app as soon as next week.
The justices will consider whether the Protecting Americans from Foreign Adversary Controlled Applications Act, the law that targets TikTok’s ban and imposes harsh civil penalties for app “entities” that continue to carry the service after Jan.19, violates the U.S. Constitution’s free speech protections.
It’s unclear when the court will hand down a decision, and if China’s ByteDance continues to refuse to divest TikTok to an American company, it faces a complete ban nationwide.
What will change about the user experience?
The roughly 115 million U.S. TikTok monthly active users could face a range of scenarios depending on when the Supreme Court hands down a decision.
If no word comes before the law takes effect on Jan. 19 and the ban goes through, it’s possible that users would still be able to post or engage with the app if they already have it downloaded. However, those users would likely be unable to update or redownload the app after that date, multiple legal experts said.
Thousands of short-form video creators who generate income from TikTok through ad revenue, paid partnerships, merchandise and more will likely need to transition their businesses to other platforms, like YouTube or Instagram.
“Shutting down TikTok, even for a single day, would be a big deal, not just for people who create content on TikTok, but everyone who shares or views content,” said George Wang, a staff attorney at the Knight First Amendment Institute who helped write the institute’s amicus briefs on the case.
“It sets a really dangerous precedent for how we regulate speech online,” Wang said.
Who supports and opposes the ban?
Dozens of high-profile amicus briefs from organizations, members of Congress and President-elect Donald Trump were filed supporting both the government and ByteDance.
The government, led by Attorney General Merrick Garland, alleges that until ByteDance divests TikTok, the app remains a “powerful tool for espionage” and a “potent weapon for covert influence operations.”
Trump’s brief did not voice support for either side, but it did ask the court to oppose banning the platform and allow him to find a political resolution that allows the service to continue while addressing national security concerns.
The short-form video app played a notable role in both Trump and Democratic nominee Kamala Harris’ presidential campaigns in 2024, and it’s one of the most common news sources for younger voters.
In a September Truth Social post, Trump wrote in all caps Americans who want to save TikTok should vote for him. The post was quoted in his amicus brief.
What comes next?
It’s unclear when the Supreme Court will issue its ruling, but the case’s expedited hearing has some predicting that the court could issue a quick ruling.
The case will have “enormous implications” since TikTok’s user base in the U.S. is so large, said Erwin Chemerinsky, dean of Berkeley Law.
“It’s unprecedented for the government to prohibit platforms for speech, especially one so many people use,” Chemerinsky said. “Ultimately, this is a tension between free speech issues on the one hand and claims of national security on the other.”