Popular tax prep software sent financial information to Meta, report finds
Meta (formerly Facebook) corporate headquarters is seen in Menlo Park, California on November 9, 2022.
Josh Edelson | AFP | Getty Images
Popular tax prep software including TaxAct, TaxSlayer and H&R Block sent sensitive financial information to Facebook parent company Meta through its widespread code, known as a pixel, that helps developers track user activity on their sites, an investigation by The Markup found.
In a report published with The Verge on Tuesday, the outlet found the software sent information like names, email addresses, income information and refund amounts to Meta. The Markup discovered the data trail through a project earlier this year with Mozilla Rally called “Pixel Hunt,” where participants installed a browser extension that sent the group a copy of data shared with Meta through its pixel.
“Advertisers should not send sensitive information about people through our Business Tools,” a Meta spokesperson told CNBC in a statement. “Doing so is against our policies and we educate advertisers on properly setting up Business tools to prevent this from occurring. Our system is designed to filter out potentially sensitive data it is able to detect.”
Meta considers potentially sensitive information to include information about income, loan amounts and debt status.
The Markup also found that TaxAct had transmitted similar financial information to Google via its analytics tool, though that data did not include names.
“Any data in Google Analytics is obfuscated, meaning it is not tied back to an individual and our policies prohibit customers from sending us data that could be used to identify a user,” a Google spokesperson told CNBC. “Additionally, Google has strict policies against advertising to people based on sensitive information.”
Representatives for the tax prep services did not immediately respond to CNBC’s request for comment.
Read the full report on The Verge.
WATCH: Facebook battles Apple over user privacy features in iOS update
People walk next to the Google Cloud logo, during the 2025 Mobile World Congress (MWC) in Barcelona, Spain, March 4, 2025.
Albert Gea | Reuters
Google Cloud announced Thursday a multi-year partnership with artificial intelligence coding startup Replit, giving the search giant fresh firepower against the coding products of rivals, including Anthropic and Cursor.
Under the partnership, Replit will expand usage of Google Cloud services, add more of Google’s models onto its platform, and support AI coding use cases for enterprise customers.
Google will continue to be Replit’s primary cloud provider.
Replit, founded nearly a decade ago, is a leader in the fast-growing AI vibe-coding space.
In September, the startup closed a $250 million funding round that almost tripled its valuation to $3 billion, and said it grew annualized revenue from $2.8 million to $150 million in less than a year.
And new data from Ramp, a fintech company that also tracks enterprise spending on its platform, found that Replit had the fastest new customer growth among software vendors. Google, meanwhile, is adding new customers and spending faster than any other company on Ramp’s platform.
Put those together, and you get a clearer picture of why both companies see opportunity.
Vibe-coding emerged as a phenomenon earlier this year after AI models became more adept at generating code using only natural language prompts, allowing users with little experience in programming to use AI to create functioning code and potentially full applications.
Anthropic announced on Tuesday that its product Claude Code hit $1 billion in run-rate revenue. The coding startup Cursor, in November, closed a funding round that valued it at $29.3 billion, while also announcing it reached $1 billion in annualized revenue.
Replit, which bills itself as an easy-to-use product for non-developers, could help drive Google Cloud adoption among enterprises, and expand the reach of its AI efforts beyond traditional engineers.
Google is riding on the momentum of its new top-scoring model, Gemini 3. Shares of Alphabet have risen more than 12% since its debut.
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