Idealab founder Bill Gross started selling solar energy kits in 1973 at 15 years old. Now he’s leading solar tech company Heliogen
Idealab and Heliogen Founder Bill Gross speaks onstage during Vox Media’s 2022 Code Conference on September 08, 2022 in Beverly Hills, California.
Jerod Harris | Getty Images Entertainment | Getty Images
Bill Gross is best known for founding the technology incubator Idealab in 1996, after starting a handful of companies in software, education tech and online services spaces.
In the quarter-century since, Idealab has has started more than 150 companies and had more than 45 successful exits. Today, Gross devotes virtually all of his time to being the CEO of clean energy company Heliogen, which he launched out of Idealab in 2013, scoring Bill Gates as an early investor.
But Gross has always been a climate tech entrepreneur. He’s just had to wait for the world to catch up with him a bit.
He actually started a solar device company when he was in high school, long before he got into software, and the money he made helped him pay for college.
Gross grew up in the San Fernando Valley in Los Angeles. When he was 15, in 1973, gas was rationed after OPEC imposed an oil embargo against the United States in order to punish the U.S. for providing support to Israel in the Arab-Israel war.
“You only could buy five dollars of gasoline per day. And I remember that my mother couldn’t buy enough gasoline to drive me to school,” Gross told CNBC in a video interview earlier in the fall.
So Gross had to ride his bike to high school. “As I’m riding both ways on the bicycle, I’m sitting here thinking, ‘It’s crazy that there’s somewhere else in the world that could decide to cut off your fuel supply, the thing that people need for their livelihood.’ I didn’t understand anything about climate change, or energy or anything. I just thought, ‘Someone else could do that?! That’s crazy.'”
This thought is still relevant now almost 50 years later, as Russia has cut off supplies of gas it is sending to Europe in response to the Ukraine war.
Gross went to the library after school to read about alternative renewable forms of energy such as solar energy and wind energy in the likes of Popular Science or Scientific American magazines. He got excited about the idea of renewable energy, had just taken trigonometry in school and used his newfound knowledge of both to make a couple of devices based on the idea of catching the sunlight and concentrating it.
Notes from when Bill Gross was a teenager developing the solar device that he went on to sell by mail in the 1970’s.
Photo courtesy Bill Gross
One device he made was a parabola-shaped solar concentrator that could be used to create a solar oven or solar cooker. The other was a Stirling engine, which converts heat energy into kinetic or mechanical energy.
“Because I was reading Popular Science magazine, I saw people used to take out little ads in the back,” Gross told CNBC. “And I had $400 of bar mitzvah money leftover, so I took out a small add in the back of Popular Science advertising ‘Kits and plans to make your own solar concentrator,’ and I started selling them!”
He would go on to sell 10,000 of these plans and kits starting at $4 apiece. Personal computers didn’t yet exist, so he typed the material on a typewriter and made the drawings himself by hand.
An advertisement that Bill Gross placed in the back of Popular Science magazine to advertise his solar devices company. The plans Gross sold were $4.00, but the ad says 25 cents to get a catalog, because he had a few different offerings.
Courtesy Bill Gross
He put what he made towards his college tuition. People from all over the country bought the kits and would send Gross a check or cash. It was his first foray into entrepreneurship, which was exciting, he said, and the experience served to change the trajectory of his life in other ways, too.
“I was really passionate about it back then. It really affected my life,” Gross told CNBC. “I wrote about that little business I started — it was called Solar Devices — on my application to college and it got me into CalTech. So it probably had a huge impact on my direction.”
For a long time, ‘nobody cared’
Gross studied mechanical engineering at CalTech while continuing to run the Solar Devices business during his first year, but then college got too demanding and he couldn’t keep up with running the business. Gross graduated from CalTech in 1981, right around the time IBM released its first mass-market personal computer.
Solar Devices order tracking from Bill Gross, circa 1970’s.
Photo courtesy Bill Gross
“I have these two seminal things that happen in my life: The Arab oil embargo and now the PC is invented basically on my day of graduation in 1981,” Gross told CNBC. “So I went down and bought an IBM PC. And I started learning how to program and I had a detour for 20 years doing software.”
Gross’ detour into software started in the early 1980’s when he wrote accounting software inside of Lotus 1-2-3 to help manage his business making and selling high-performance loudspeakers. He started selling that software for $695. Gross, his brother and two CalTech friends came up with a natural language interface to Lotus 1-2-3, which they showed off at a Las Vegas tech show in 1985. Lotus ended up acquiring the product (and the four of them) for $10 million.
Gross later founded an educational software company and sold it to Vivendi for $90 million, then started tech incubator Idealab at the dawn of the dot-com boom. In the early 2000s, he decided to begin to pivot back to climate tech, this time with some money in the bank.
Bill Gross graduating from college.
Photo courtesy Bill Gross.
He started doing research and development in the space, but there wasn’t enough demand for solar energy tech. “I was way too early. No one cared,” Gross told CNBC.
“I remember I was working on this when Al Gore came out with ‘Inconvenient Truth.’ Still, nobody cared. I remember working on this in 2008 during the recession, nobody cared. I remember in the early 2010, 2012, people started talking about it, but there was no Greta yet,” Gross said, referring to the climate activist Greta Thunberg, who started protesting a lack of climate change action in 2018. “There was no movement. And certainly there was no inflation Reduction Act, which is a game changer,” Gross said.
In 2010, Gross heard Bill Gates speak at a TED conference about needing to make energy and energy storage cheaper. After that talk, Gross approached Gates and shared his idea of using computational power to improve the efficiency of solar power. Gates ended up investing in Gross’s idea, seeing the potential to replace many industrial processes that require high heat and burn fossil fuels to get there.
In 2013, Gross launched Heliogen, which uses artificial intelligence to position a collection of mirrors located in a circle around a central tower to reflect the sunlight back with maximum impact.
One critical component of Heliogen’s approach is built-in energy storage. One limiting factor for solar energy is its intermittency, which means it only delivers power when the sun is shining. But Heliogen stores energy as heat in a thermos of rocks — something traditional solar panels cannot do without batteries, as they turn the sun’s rays immediately into electricity.
“We’re gathering the energy when the sun is out. But we’re delivering the energy continuously because the energy is coming out of the rock bed,” Gross told CNBC. “And basically we are recharging the rock bed, like you would recharge your battery. The difference is a battery expensive, and rock bed is cheap.”
In 2019, Heliogen announced it had successfully concentrated solar energy to temperatures over 1,832 degrees Fahrenheit.
A bird’s eye view of the concentrated solar technology Heliogen is working to build and commercialize. This is the demonstration project in Lancaster, Calif.
Photo courtesy Heliogen
“Heliogen is the culmination of my life’s work,” Gross told CNBC, because it uses both software and renewable energy expertise.
The company had its first prototype in 2015, “but then, still, nobody cared. Couldn’t get any customers,” Gross said. He did get a couple of customers, but, it was still “struggling, struggling, struggling.” By 2019, Heliogen had the first large-scale system built and this time, “the world went crazy,” Gross said. “We got so much press and publicity, and customers started calling us all over who wanted to replace fossil fuels with concentrated sunlight, and then Covid hit,” Gross said.
After a bit of a Covid slowdown, interest started picking up again as the urgency around decarbonizing mounted and as energy price volatility made companies rethink their energy supply strategies, Gross said. The company went public via SPAC in a deal that landed $188 million of gross cash proceeds to Heliogen and on Dec. 31, 2021, Heliogen started trading.
The company is not yet profitable, losing $108 million in the first nine months of the year, but that’s expected as the company scales, according to Gross.
“We projected we would run at a loss for the few years of operation as we drive down the cost with volume production and the renewable energy production learning curve,” Gross told CNBC.
Heliogen’s first commercial grade project is in the final stages of permitting and aims to break ground next year in Mojave, California. The concentrated solar field is funded with $50 million from Woodside Energy, a wholly owned subsidiary of the Australian energy producer Woodside Petroleum, and $39 million from the U.S. Department of Energy.
This is the demonstration project in Lancaster, Calif. of the the concentrated solar technology Heliogen is working to build and commercialize.
Photo courtesy Heliogen
While Gross has been ahead of the curve for most of his climate career, he’s confident the industry is catching up with him now. As the urgency surrounding climate change has become more widely understood, corporate executives face pressure from stakeholders to clean up their corporate emissions.
“But then the final straw was price of fossil fuels went up like crazy. The price of fossil fuels after Russia invaded Ukraine is a game changer,” Gross told CNBC. “Now, it’s not just for CO2 emissions, now you can save money. Now, this is the ultimate thing, which is make the energy transition be about reducing your cost, not about increasing your cost.”
There’s no time to waste.
“When I was a teenager, there was 320 parts per million of CO2 in the atmosphere,” said Gross, who is now 64 years old. “And today, there are 420.”
Kandi has become fairly well known in the US for its electric golf carts and work-focused UTVs, but the company has teamed up with Lowe’s and the NFL on something more playful: the Kandi 4P electric golf cart. Sold through Lowe’s with official NFL team liveries, this four-seat neighborhood cruiser is aimed less at the fairway and more at cul-de-sacs, grocery runs, and game-day tailgates. I spent time with a Miami Dolphins–themed 4P in South Florida to see what it can really do.
Kandi 4P NFL-edition golf cart video review
Want to see it in action? Or want to see my family decked out in head-to-toe Miami Dolphins gear?
Check out our family testing video below!
Specs, power, and hardware
Despite the “golf cart” label, the Kandi 4P is built more like a small road-going NEV. Power comes from a 5 kW motor and a big 48V 150 Ah lithium iron phosphate battery (around 7.2 kWh), giving it plenty of grunt for neighborhood speeds of around 20 mph and a lot more range than you’d expect from something this size. In practical terms, it just sips energy; I did multiple days of errands and joyrides before even thinking about plugging it in.
Charging is refreshingly straightforward. The cart uses a J1772 inlet, so you can plug into a normal 120V wall outlet with the included cord or use a typical home EV charger if you already have one. It’s overkill for a golf cart, but in a good way.
Underneath, you’ll find single wishbone suspension in the front, rack-and-pinion steering, and four-wheel hydraulic disc brakes. There’s even a 2-inch receiver tow-hitch rated for 500 pounds of trailer weight and a mounting spot up front if you really want to bolt on a winch.
Features and practicality
Inside, the Kandi 4P feels more like a small EV than a basic cart. There’s a very large touchscreen display with multiple info pages for speed, battery, and system status (and also displays the backup camera). An NFC fob handles “key” duties, and you get proper controls for forward, neutral, and reverse, plus hazards, lighting, and a tilt-adjustable steering column with stalk-mounted turn signals and horn.
The seats are nicely upholstered and genuinely comfortable, with DOT seat belts front and rear, cup holders everywhere, grab bars for passengers, and a built-in Bluetooth speaker for rolling playlists or tailgate anthems. A flip-up windshield can be cracked for a bit of breeze or propped fully open on gas struts, and the hard roof extends enough to keep you fairly dry in the rain. I should know – I had it out driving in multiple rain storms!
Storage is better than you’d expect: a small glove box, a rear trunk, and even a front “frunk.” Between those and the flat floor, we were able to pull off a full grocery run – though we probably should have planned our bag strategy a bit better. We ended up buckling a week’s worth of grocery bags into the back seats, but a tub in the back would make a better storage area for those types of large store runs.
Is it worth it?
At $9,999 through Lowe’s with whichever NFL team’s colors you prefer, the Kandi 4P isn’t cheap in absolute terms, but it’s very much in the mix for modern, nicely equipped neighborhood carts. High-end golf carts can easily run $14,000–$15,000 these days, and they don’t always bring a 7+ kWh LiFePO4 pack, disc brakes all around, J1772 charging, and all the street-legal bits in one package. Add in official NFL team colors and logos and you’ve basically got a rolling fan-mobile that doubles as a genuine second car replacement for many households.
No, it’s not as safe as a full-size car – there are no airbags or crumple zones here. But it does have real seat belts and lights, and it encourages a more aware, less “invincible” mindset behind the wheel. For people living in communities with 25–30 mph streets, these kinds of carts make a lot of sense: lower cost to buy, dramatically less energy use, no tailpipe emissions, less wear on roads and tires, and far more smiles per mile.
Compared to an e-bike, the Kandi 4P wins on weather protection and passenger capacity. Compared to a second car, it wins on cost, efficiency, and fun. And if you’re the type of person who wants to show up to the grocery store or the stadium in a full team-liveried electric cart, this thing absolutely nails the assignment.
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In a bid to get it above the $1.00/share NASDAQ-required minimum, fledgling EV brand Polestar ($PSNY) is rumored to be considering a 1:30 reverse stock split that could see the per-share price rocket up to nearly $16.
Geely-owned Volvo spinoff Polestar is working as hard as Tesla to prove that stock prices have little or nothing to do with traditional business fundamentals in 2025.
That’s because Polestar posted a 36.5% increase in retail sales and a heady 48.8% increase in revenue (to $2.17 billion) over the year before, Polestar’s share price has plummeted more than 35% in a matter of a few weeks – culminating in an unwelcome nastygram from NASDAQ threatening to delist the company’s shares from the NASDAQ if they didn’t climb back up above $1.
It looks bad
To goose the share price, CarScoops is reporting that Polestar aims to move forward with the reverse stock split before the end of 2025. The expected 1:30 reverse split would boost the PSNY price to an estimated $15.90 per share at current prices, keeping the brand well out of risk of a delisting.
In a reverse stock split, each share of the company is converted into a fraction of a share – so, if a company announces a one for ten reverse stock split (1:10), every ten shares that you own will be converted into a single share. In a 1:30 reverse split like the one rumored here, every thirty shares in Polestar would become a single share.
The reverse split increases share price, but it’s not without risk:
A company may declare a reverse stock split in an effort to increase the trading price of its shares – for example, when it believes the trading price is too low to attract investors to purchase shares, or in an attempt to regain compliance with minimum bid price requirements of an exchange on which its shares trade … investors may lose money as a result of fluctuations in trading prices following reverse stock splits.
That’s especially relevant because, despite the increased sales and revenue, the company is also posting increased losses. Through September, the brand posted a $1.56 billion net loss compared to an $867 million loss in the first nine months of 2024. The company is also getting hit hard by Trump-imposed tariffs in the US and increased downward pressure on pricing coming from aggressive post-tax credit discounts from rival brands like BMW and Kia.
If the split does happen, here’s hoping Polestar can make the most of their borrowed time and they don’t end up like Lordstown Motors or Faraday Future – two brands that have pulled similar reverse stock splits with dubious results.
Electrek’s Take
Product-wise, at least, Polestar’s future appears to be bright. The new 3 crossover is a viable competitor to the industry-leading Tesla Model Y, and the upcoming Polestar 4 and 5 models seem like winners, too. To drive that point home, Polestar is promoting up to $18,000 in lease incentives to lure Tesla buyers into their showrooms.
You can find out more about Polestar’s killer EV deals on the full range of Polestar models, from the 2 to the 4, below, then let us know what you think of the three-pointed star’s latest discount dash in the comments section at the bottom of the page.
SOURCE: CarScoops; images via Polestar.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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With its sleek, uncluttered styling and more than 100 miles of battery-electric range before the extended range electric sedan’s gas engine kicks on, maybe the new Nissan N6 really should have been the next Maxima!
Struggling Japanese carmaker Nissan is dealing with an aging lineup and a brand identity driven more by subprime financing than any suggestion of reliability or sportiness here in the US – but overseas? The brand is rolling out hit after hit, and the latest Nissan N6 plug-in sedan promises exactly the sort of entry-level panache that could change its American fortunes.
“Under our Re:Nissan plan, we are redefining what Nissan delivers today and beyond,” explains Nissan President and CEO Ivan Espinosa. “It’s about strengthening our core, reigniting Nissan’s heartbeat, and creating products that inspire excitement and trust. It is about a sharper, more focused product strategy, a stronger brand, and a renewed commitment to our customers. Integral to this transformation is China — an essential market whose speed, technological leadership, and customer insights are setting the pace for the global auto industry.”
Developed by the Nissan Dongfeng JV in China, the new N6 is more compact that the well-received N7 BEV. In fact, the new Nissan N6, at 190.1″ long, compares nicely to the 192.8″ length of the most recent (and largest-ever) US Maxima, discontinued in 2023. Like the Maxima, the top-shelf version features modern, near-luxe features like soft, leather-like surfaces, LED mood lighting, multi-way adjustable seats, and mimosas or something.
Mimosas or something
The four or five passengers inside the N6 are propelled down the road exclusively by the car’s 208 hp electric motor, which is efficient enough to take you 112 miles on a full charge of its 21.1 kWh LFP battery. Once that charge is depleted, a 1.5L gas engine kicks on as a high-efficiency generator to keep the good times rolling.
Nissan says the N6′ exterior design, “features a V-Motion signature grille and expressive LED lighting at the front and rear.” And says that the car’s crisp lines give it, “a confident, dynamic presence.”
All of which sounds good on its own, but sounds absolutely miraculous when you consider the car’s Chinese price: ¥106,900 – or about $15,000 US for the base Nissan N6 180 Pro, as I type this.
Even with a nearly 100% markup to give it a $29,990 price tag in the US, I think the N6 would be a huge hit in the North American market. And – good news! – thanks to Canada’s apparent willingness to give Chinese carmakers a shot, we might find out if I’m right somewhat sooner than later.
Check out the Nissan N6 image gallery, below, then let us know what you think of the car’s US and Canadian appeal in the comments.
Nissan N6 gallery
SOURCE | IMAGES: Nissan.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links. More.
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