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Tim Cook walks in the Paddock prior to the F1 Grand Prix of USA at Circuit of The Americas on October 23, 2022 in Austin, Texas.

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Elon Musk is as 'wrong as you can get' on Apple criticism, says Jim Cramer

Apple has remained a sleeping bear in the face of Musk’s provocations. It has not commented, nor has CEO Tim Cook, and while its app review moderation staffers may be talking to Twitter behind the scenes over questionable content, Apple hasn’t pulled the app. In fact, Twitter got an update through app review last week.

Twitter is not that important to Apple from a business perspective. It’s just one of a vast number of apps on the App Store, and it isn’t a huge moneymaker for Apple through in-app purchases.

But on Tuesday, Florida Gov. Ron DeSantis and Ohio Senator-elect J.D. Vance, both Republicans, made remarks about Apple’s situation that show how Musk could put Apple in a tough spot.

Here’s one way it could go:

  • Musk makes a change to Twitter in order to bypass Apple’s 30% fees, such as allowing users to plug their credit cards in to the app to subscribe to Twitter Blue or other new features.
  • Apple pulls the app because of these violations.
  • Musk frames the dispute with Apple as an issue over free speech and content moderation, and Republican politicians agree.
  • Apple gets caught up in a nationwide debate over free speech and monopoly power focusing on its App Store.

How things could play out

On Tuesday, DeSantis said at a press conference that if Apple were to kick Twitter off, it would show that Apple has monopolistic power and that Congress should look into it. DeSantis framed it as an issue of free speech — many conservatives believe that social networks, including Twitter, generally discriminate against conservative viewpoints.

“You also hear reports Apple is threatening to remove Twitter from the App Store because Elon Musk is actually opening it up for free speech, and is restoring a lot of accounts that were unfairly and illegitimately suspended for putting out accurate information about Covid,” DeSantis said.

“If Apple responds to that by nuking them from the app store, I think that would be a huge, huge mistake, and it would be a really raw exercise of monopolistic power,” he continued.

Vance framed the situation similarly in a tweet, saying that if Apple pulled Twitter, “This would be the most raw exercise of monopoly power in a century, and no civilized country should allow it.”

In fact, Apple’s app review department is unlikely to pull Twitter over content. While Apple regularly bans apps over questionable content, they are rarely big brand names such as Twitter — they’re usually smaller, lesser-known apps. Apple’s rules for apps with significant user-generated content, such as Twitter, focus less on specific kinds of infringing content and more on whether the app has a content filtering system or content moderation procedures. Twitter has both, although Musk’s recent cuts to Twitter’s staff could hurt its ability to flag problem posts.

But Apple would be much more likely to pull the Twitter app if Twitter tries to cut Apple out of its platform fees.

It’s happened before. In 2020, Fortnite added a system inside its iPhone app that allowed users to buy in-game coins directly from Epic Games, cutting out the 30% of sales that Apple typically takes. Apple removed Fortnite from the App Store the same day. The episode kicked off a legal battle, which Apple won on most counts but is currently in appeals.

Google takes a similar cut for Android apps sold through its Play Store but also allows other Android app stores to exist and allows people to “sideload” apps directly onto their phones, while Apple has an exclusive lock on all iPhone app distribution.

Musk has good business reasons to pick this fight.

In particular, Musk wants Twitter to make much more money from direct subscriptions and not advertising. But Apple’s 30% cut of purchases made inside apps is a major hurdle for a company that is slashing costs and has a significant debt load.

So Musk could pull an Epic Games move and enable direct billing, spurring Apple to take action, while at the same time framing the debate around free speech. If that happened, as DeSantis suggested, perhaps Congress would start asking questions. Apple would become a football in political debates. Executives could be forced to testify or provide written responses.

At the very least, you’d have lawmakers such as Vance using the words “monopoly” and “Apple” in the same sentence. That’s a risk to Apple’s brand. Debate over these topics could reenergize pending regulation such as the Open Markets Act which threatens its control over the App Store and its significant profits.

The last time Apple pulled an app that was popular with conservatives for lack of content moderation was Parler in January 2021. It was restored in April.

In the interim, Apple faced official inquiries from Republican Sens. Ken Buck and Mike Lee about why Parler was removed from the App Store. Cook appeared on Fox News to defend the company’s decision.

Twitter is a significantly more important and well-known social network than Parler was and would grab more attention.

It’s probably most valuable for Apple if Twitter remains on the platform. The controversy-averse iPhone maker would probably like this whole Elon Musk narrative to go away.

Indeed, it could play out this way: Apple remains silent, working with Twitter behind the scenes on its app, and Musk tweets about the 30% cut when it irks him. Nothing really changes.

But Musk is unpredictable, and if he does really want to “go to war” over 30% fees, Apple could be forced into a tough spot.

Apple and Twitter did not immediately respond to requests for comment.

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Bigger bitcoin HODL: Time for 10% to 40% of portfolio in crypto, says financial advisor Ric Edelman

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Bigger bitcoin HODL: Time for 10% to 40% of portfolio in crypto, says financial advisor Ric Edelman

Four years ago, financial advisor Ric Edelman went out on a limb in saying everyone should hold cryptocurrencies. But how much? Low single digits was his recommendation.

In his “The Truth about Crypto” book in 2021, Edelman said as low as a 1% allocation was reasonable.

A lot has changed.

This week, Edelman said financial advisors should be recommending anywhere from 10% to 40% allocations to cryptocurrencies, and he is aware it’s quite a shift in his own thinking.

“Today I am saying 40%, that’s astonishing,” he told CNBC’s Crypto World in an interview. “No one has ever said such a thing.”

But the “why” is the more important thing.

For one, it’s because of the massive change seen in the industry, what he called “the evolution of crypto in the past four years,” he said.

Four years ago, Edelman said, we didn’t know if governments would ban bitcoin, or if the technology would be obsolete, and if consumers and institutions would adopt it.

“Today, all those questions have been resolved,” said Edelman, who heads the Digital Assets Council of Financial Advisors. “It’s radically changed and is now a mainstream asset.”

For sure, the more mainstream crypto becomes, the more it will feature across investment portfolios. Bitcoin ETFs have been taking in billions this year, among the top asset classes in ETF inflows this year, one sign of crypto’s arrival on the radar of more financial advisors and long-term investors.

The other big shift Edelman sees longer-term, and just as important to his view of crypto allocation, is the end of the traditional 60/40 model of long-term investing, with 60% in stocks and 40% in bonds, which Edelman says is obsolete due to increased longevity, and life expectancy in the U.S., that has risen from 47 in the 1900s to 85 today, and is projected to potentially reach as high as 100 over the next 30 years if technological advances related to medicine proceed. 

“If you’re a financial advisor and you had a 30-year-old client who was saving for their long-term future, you would tell them to put 100% of their money in stocks, because they have 50 years to go,” said Edelman. “Today’s 60-year-old is kind of like yesterday’s 30-year-old,” he added.

“You need to get better returns than you can get from bonds and you need to hold equities longer than ever before,” Edelman said. And as that allocation model shifts away from the classic 40% bond allocation, he said crypto needs to play a much bigger role in investing.

“Bitcoin prices don’t move in sync with stocks or bonds or gold or oil or commodities,” Edelman said. 

He added that investors are starting to recognize it as a “wonderful way to improve modern portfolio theory statistics. “The crypto asset class offers the opportunity for higher returns that you’re likely to get in virtually any other asset class,” Edelman said.

Some analysts predict bitcoin will hit $150,000-$250,000 by the end of this year and $500,000 by the end of this decade. Edelman said, “That’s a conservative estimate compared to what others are saying.” 

In other crypto news of note on Friday:

Crypto hacks hit a new record in the first half of the year.  According to TRM Labs, bad actors raked in over $2.1 billion in at least 75 different hacks and exploits, setting a new record. Attacks on crypto infrastructure, like stealing private keys and seed phrases or compromises of front-end software, accounted for over 80% of the funds stolen in 2025’s first half. 

Trump housing advisor tells CNBC about crypto mortgage plan. Bill Pulte, the director of the Federal Housing Finance Agency, joined CNBC’s “Money Movers” on Friday to discuss the plan he released this week to have Fannie Mae and Freddie Mac count crypto as a federal mortgage asset.

Senate targets end of September for crypto bill. Senator Tim Scott, chairman of the Senate Banking Committee, said at an event on Thursday that legislation to establish rules for U.S. crypto markets will be finished by the end of September.

You can can catch more on those headlines in today’s Crypto World episode above.

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Coinbase is the best-performing stock in the S&P 500 in June, and may have even more room to run

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Coinbase is the best-performing stock in the S&P 500 in June, and may have even more room to run

People watch as the logo for Coinbase, the biggest U.S. cryptocurrency exchange, is displayed on the Nasdaq MarketSite jumbotron at Times Square in New York on April 14, 2021.

Shannon Stapleton | Reuters

Coinbase is the top performer in the S&P 500 in June, boosted by positive regulatory updates, product launches and, of course, its very inclusion in the benchmark stock index at the end of May.

The crypto exchange’s outperformance in the S&P 500 extends back to the April 8 market low, just after President Donald Trump’s initial sweeping tariffs announcement sent stocks sinking.

Coinbase is now on pace for its best month since November, third straight monthly gain — 43% in June alone — and its first three-month rally since the end of 2023. On Thursday, the stock hit its highest level since the day of its initial public offering in 2021.

“The S&P 500 inclusion, the Senate’s passage of the GENIUS Act and very strong performance of Circle negated the false narratives for Coinbase and people are waking up,” Oppenheimer analyst Owen Lau told CNBC.

Restraints lifted

“The two things holding Coinbase back were the issues of fee compression — it hasn’t happened and in fact, Coinbase has been generating positive earnings consistently, which is why they were included in the S&P 500 — and regulatory uncertainty,” he said. “Many people don’t believe there will be any consensus coming out of Congress … the fact is we’re seeing the passage of the GENIUS Act.”

The GENIUS Act establishes the first federal framework for dollar-pegged stablecoins, granting sweeping authority to the Department of Treasury and opening the door to banks, fintechs, and retailers.

Even with Coinbase’s 44% run this month, the stock has room to appreciate further, according to Devin Ryan, head of financial technology research at Citizens. He said the market isn’t fully connecting the dots around Coinbase’s close relationship with Circle Internet Group. Circle debuted on the New York Stock Exchange June 5 and has soared more than 500% since.

According to a revenue share agreement, Coinbase keeps 100% of the revenue generated on all USDC held on Coinbase, plus nearly 50% of all other USDC revenues, “which is 99% of Circle’s current revenue,” Ryan said.

USDC is the stablecoin issued by Circle. Stablecoins are a subset of cryptocurrencies pegged to the value of real-world assets. About 99% of all stablecoins are tethered to the price of the U.S. dollar.

Another way to play

“Yet, Coinbase doesn’t incur any of the operating costs borne by Circle,” Ryan said. “If the market is right on the current bullish view for Circle, Coinbase is another way to play that — and with the financial connection described, it would seem there’s a lot more value left in Coinbase.”

Coinbase, whose core business is crypto trading, has been expanding its suite of crypto services over the past several quarters to include areas like custody, staking, wallet services and stablecoins.

This month, the company beefed up its subscription plan by offering it with its first crypto-backed credit card in partnership with American Express. It also introduced a partnership with Shopify and debuted a stablecoin payments service for e-commerce. JPMorgan also partnered with the crypto company to launch its own version of a stablecoin, which it’s calling a “deposit token” on Coinbase’s in-house built blockchain, Base.

“There’s clearly a sentiment trade occurring in crypto as institutional investors are looking at the space, many for the first time, and want to express a positive view on crypto evolving from a speculative asset class to one of utility — with legislative clarity as the key catalyst — and Coinbase is the most direct way to invest in that thesis,” Ryan said.

Volume concern

If there’s one concern, it’s in trading volume, said Oppenheimer’s Lau. The average daily volume of crypto transactions on the Coinbase platform has been trending lower since April, which could be a risk for the company and other crypto trading providers heading into the second half of the year.

The analyst is optimistic the regulatory outlook can turn that around though, specifically if the industry gets market structure legislation on top of stablecoin legislation.

“If the GENIUS Act brought us to ‘stablecoin summer’ then I believe that the eventual passage of the CLARITY Act can bring us into altcoin summer,” Lau said. “So at the end of this year, I do see another catalyst that can reverse this trend because there will be animal spirits, people will be buying altcoins like crazy if we get past the market structure bill.”

Don’t miss these cryptocurrency insights from CNBC Pro:

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Quantum computing is having a moment. But the technology remains futuristic

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Quantum computing is having a moment. But the technology remains futuristic

Microsoft’s Majorana 1 quantum computing chip

Microsoft

It doesn’t quite have the buzz of artificial intelligence, but quantum computing is having a moment of its own.

Some of the most powerful institutions in the world, including Google, Microsoft, Amazon, IBM and the U.S. government, are spending many millions of dollars in a race to develop and build the first practical quantum computer.

Startups focused on quantum technology attracted about $2 billion last year, according to a McKinsey & Co. report, as investors pile into an industry that could have nearly $100 billion in revenue within a decade.

There isn’t much business today, though. In total, quantum computing companies generated under $750 million in revenue in 2024, according to the same report.

But more and more, we’re hearing about a big breakthrough.

In the past year, Microsoft unveiled its first quantum chip, Google executives said the technology may only be five years away, Amazon showcased its error-correcting quantum processor and IBM outlined its plan to build a meaningful quantum computer by 2029.

Joining them are scores of smaller companies and universities working on the underlying mathematics, software or potential business model. Some of the companies are even publicly traded, and can see their stocks soar or collapse based on a kernel of news.

In January, Nvidia CEO Jensen Huang sent quantum computing stocks reeling when he said 15 years was “on the early side” in considering how long it would be before quantum computing would be useful. He said at the time that 20 years was a time frame that “a whole bunch of us would believe.”

Two months later, he walked back the comments, but also expressed surprise that they moved markets, or that there were even markets to be moved.

“How could a quantum computer company be public?” Huang said in March.

New defense companies shaping the future of modern warfare: Quantum Systems Co-CEO

Right now, there isn’t anything useful that quantum computers can do. They’re purely for research.

But the promise is clear. If the technology works, it can crunch certain kinds of numbers and do some tasks that are currently impossible on a traditional computer, or that would require so much time that the universe would end before they were completed.

To imagine a quantum computer, you have to fundamentally change how you consider what it means to compute.

A traditional computer works because there are billions of transistors on every chip. Those transistors can be ones or zeros — on or off. In large numbers, transistors can represent nearly every number, refer to parts of the system’s memory, and do arithmetic. That’s how every computer in the world works today.

In a quantum computer, the system uses qubits instead of transistors. It’s far more complicated than ones and zeros. Whether qubits are on or off is determined by quantum mechanics, and all of the qubits are “entangled,” which means a change in one will affect the probability of the others.

Making qubits work can require significant infrastructure. For example, some quantum computers have to be operated at very cold temperatures, near absolute zero.

So far, a lot of the applications for quantum have to do with simulating chemistry and physics.

“Quantum computers will not be the compute of choice for every application, and that’s OK,” said Krysta Svore, Microsoft’s vice president of advanced quantum development. “Even if we just use quantum computers for material science and chemistry, 96% of the world’s manufactured goods rely on chemistry and material science.”

Encryption

There’s one well-understood use for quantum computing today: encryption. That’s why the U.S. government and others around the world are closely tracking the technology’s development. It matters for national defense.

“The fear is that quantum computers will be able to crack our digital secrets,” said John Young, operating chief at the Americas division of Quantum eMotion, a quantum security company.

Currently, most passwords, WhatsApp texts, financial transactions and other important messages are encrypted, which means they’re scrambled and can’t be read if the data is stolen or observed. But quantum computers will be able to factor numbers quickly, which could allow hackers or other attackers to efficiently find the codes needed to decrypt important secrets.

Security researchers worry about what they call Q-Day, or the day when an effective quantum computer is created. They predict chaos when passwords and encryption start to mysteriously fail.

“Alongside its potential benefits, quantum computing also poses significant risks to the economic and national security of the United States,” the Biden White House said in 2022, in a national security memo. A cryptographically relevant quantum computer “could jeopardize civilian and military communications, undermine supervisory and control systems for critical infrastructure, and defeat security protocols for most Internet-based financial transactions,” the memo said.

An exclusive first look inside Amazon’s quantum computer lab

There’s no practical application or algorithm that can be run on a quantum computer that can’t today be accomplished on a normal silicon-based, digital computer.

However, several groups say they’ve proven “quantum supremacy,” indicating that they’ve run a problem on a quantum computer that would’ve taken far longer with a traditional computer. The actions were all abstract.

Google was the first to declare quantum supremacy in 2019, describing its quantum computer’s accomplishment as a “benchmark.” The task it performed is called random circuit sampling, which is basically only used to test quantum computers.

Google says that researchers gave a computer random instructions to make a problem as complex under quantum mechanics as possible. Its researchers were then able to show that a quantum computer is faster at deciphering the quantum problem. Last year, Google said that its new, faster quantum computer Sycamore had expanded the performance gap.

In terms of future real-world applications, most of the potential for quantum computers is in the realms of medicine, chemistry and materials research.

Google points to drug discovery, or finding molecules that could be useful medicines. It also says that quantum computers will be able to do the science needed to commercialize fusion energy.

When Microsoft announced its first quantum chip in February, the company highlighted chemistry and materials science problems, like why some materials corrode, or how to compost plastic.

There is also some optimism that quantum computers will be well suited for generating training data for AI applications, especially for situations or problems with a huge number of potential solutions.

A general view of the Pentagon in Washington, D.C., U.S., March 21, 2025.

Kent Nishimura | Reuters

A Google researcher maintains a webpage that catalogs many of the most prominent quantum algorithms.

The most famous is Shor’s algorithm, which showed that a quantum computer would be able to find prime factors of a large number far faster than is currently possible on a digital computer.

When the algorithm was discovered in 1994, it ignited some concern from militaries around the world. Many of them use an encryption method called RSA, which needs the process of factoring large numbers to be difficult in order to keep data secret.

Worry about China

The fear is that a quantum computer would allow an adversary like China to quickly decode U.S. military messages or consumer banking transactions.

“Without effective mitigation, the impact of adversarial use of a quantum computer could be devastating to [national security systems] and our nation,” the Pentagon said in 2021.

Microsoft has acknowledged the national security factor, and has even framed quantum security as a race against China.

“While most believe that the United States still holds the lead position, we cannot afford to rule out the possibility of a strategic surprise or that China may already be at parity with the United States,” Microsoft President Brad Smith wrote in a blog post in April.

The government has led an effort to move encryption to so-called post-quantum methods, which can’t be broken by a quantum computer. Companies such as Apple have already started to integrate post-quantum encryption into its services like iMessage.

But past communications can still contain secrets. Intelligence agencies and other hackers often collect encrypted data in the expectation that one day it can be decrypted.

For now, much of the work in quantum is still fairly academic.

Most of the advanced hardware companies today are working on “error correction,” or a variety of methods meant to reduce the number of errors, and make them less harmful when they happen.

In present-day quantum computers, the qubits fail as often as 1 out of 1,000 times they are used, according to Microsoft researchers. Microsoft said last week that it was able to reduce the error rate by 1,000-fold thanks to a new approach.

Several improvements in error correction have been announced over the past year, which is one reason why researchers and engineers are increasingly confident that they’ll be able to build a quantum computer.

The next issue to address is scaling up the computers.

Google’s new Willow chip has 105 qubits. Microsoft’s Majorana chip has eight. IBM’s Starling plans to have 200 qubits. Amazon’s Ocelot chip has 14 qubits. In the coming years, these numbers have to go way up. Google and Microsoft say a truly useful quantum computer will need 1 million qubits.

WATCH: Quantum computing is reaching an inflection point

Nvidia CEO: Quantum computing is reaching an inflection point

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