Emmert: Next NCAA prez needs ‘lot of patience’
LAS VEGAS — Outgoing NCAA president Mark Emmert had some advice for his replacement in his first public appearance since announcing in April that he was stepping down from position he has held for the past 12 years.
“The job requires a lot of patience. And it requires a lot of tolerance for ambiguity, and it’s got a lot of moving parts because of the scale of the enterprise,” Emmert said Wednesday during an appearance at the Sports Business Journal’s Intercollegiate Athletics Forum. “But that just means you got to stay as focused as you can on what really counts. And that’s doing the right thing by the athletes.”
Emmert, 69, has kept a low profile during this lame-duck period as the NCAA’s leader. His tenure is set to end June 30, but the search for his successor is expected to be completed by the NCAA convention the second week of January.
He will leave the NCAA, which has more than 1,100 member schools that serve half a million college athletes, as it is in the process of a sweeping reorganization and attempt to decentralize the regulation of college athletics.
Major college sports is transitioning into a new era where athletes can be paid endorsers, while enforcement of rules regarding name, image and likeness has been flimsy. The games have never been more valuable media content, but the NCAA is still fighting to keep from paying the athletes like employees.
Emmert has led the NCAA through a tumultuous time when it has been battered by antitrust lawsuits and threatened by politicians. Last year’s unanimous ruling on NIL by the Supreme Court left the NCAA exposed to further legal attacks and pivoting to deregulation.
“Mark walked … in at one of — if not the most challenging time for intercollegiate athletics and has continued to lead well,” SEC commissioner Greg Sankey said. “I think you have to take a step back and look at how the NCAA is continuing to function as a priority and how it’s continuing to adapt, and you can make plenty of observations: ‘Well, it hasn’t done this. It hasn’t done that.’ That true in any endeavor.”
Despite all the uncertainty, Emmert said leading the NCAA is still a desirable opportunity.
“I guess I’ll confess to a little bit of envy to whoever winds up stepping in next because they get to continue to shape that amazing American institution,” he said.
Emmert called college sports a “public trust” and conceded the job was even bigger than he thought it would be when took over in 2010. Emmert had previously served as the president at the University of Washington and LSU.
Even with that experience in higher education, Emmert admitted the governance of college sports — a representative democracy with limited power for the person sitting at the top — was complicated.
Chris Howard, executive vice president and chief operating officer of Arizona State, called Emmert “a good leader” who had a challenging role.
“It’s a different type of leadership that’s much different than that stern hand that we think we associate with leadership,” said Howard, a former college football player at Air Force who previously was president at Robert Morris.
Emmert has faced plenty of criticism as he became the face of an increasing unpopular entity.
“I think it’s in a lot of ways inappropriate to have an administrator be the face of the NCAA,” Emmert said. “The athletes are the face of the NCAA.”
Emmert, who made $2.9 million in 2021, said the only time the criticism bothered him was when he was accused of not caring about the athletes and prioritizing generating revenue.
“That’s painful. It’s offensive,” he said. “It means somebody’s not spent two minutes trying to figure out you know who this guy is and what he’s done all his life.”
Emmert said it was fair to say the NCAA should have acted sooner on name, image and likeness, but the association’s ability to create guidelines was overrun by state laws and other challenges.
“And the legal environment right now really constrains any national entity from saying, ‘Yeah, here’s how we’re going to manage this and control it,'” he said.
He called, again, for Congress to create federal NIL legislation.
“The job requires a lot of patience. And it requires a lot of tolerance for ambiguity, and it’s got a lot of moving parts because of the scale of the enterprise. But that just means you got to stay as focused as you can on what really counts. And that’s doing the right thing by the athletes.”
Mark Emmert
Emmert said he did not regret going outside the NCAA’s normal enforcement process to punish Penn State‘s football program in the wake of the Jerry Sandusky child sexual abuse case in 2014. The NCAA was sued for the penalties and sanctions against Penn State, and eventually many of them were rolled back.
“In retrospect, it would have been useful to do that a little more slowly, probably,” Emmert said. “And maybe some of the anxiety would have died down, but I don’t second guess that one as much as people think.”
Emmert said he has played no role in choosing the next NCAA president beyond helping the board of governors create a job description.
“I’ve just loved 12 years of working in this space. I think college sports is one of the most consequential things that goes on in the country,” Emmert said. “And I hope people always recognize that we’re talking about changing a half a million people’s lives on an annual basis. There’s very few enterprises that do that.”
The first 12-team College Football Playoff is down to the final two contenders: Notre Dame and Ohio State.
The seventh-seeded Fighting Irish and eighth-seeded Buckeyes will meet Jan. 20 at Atlanta’s Mercedes-Benz Stadium for the CFP National Championship Presented by AT&T. Whichever team wins will end a championship drought. Notre Dame aims for its first title since 1988. Ohio State’s lull isn’t nearly as long, as the Buckeyes won the first CFP championship a decade ago, but given how consistently elite they are, it seems like a while.
Notre Dame’s Marcus Freeman and Ohio State’s Ryan Day are also aiming for their first championships as head coaches, and Freeman’s past will be in the spotlight. Freeman and the Irish lost to the Buckeyes and Day in each of the past two seasons. But after a masterful coaching job this season, Freeman now will face his alma mater — he was an All-Big Ten linebacker for Ohio State under coach Jim Tressel — with everything on the line. Day, meanwhile, can secure the loftiest goal for a team that fell short of earlier ones, but never stopped swinging.
Here’s your first look at the championship matchup and what to expect in the ATL. — Adam Rittenberg
When: Jan. 20 at 7:30 p.m. ET. TV: ESPN
What we learned in the semifinal: Notre Dame’s resilience and situational awareness/execution are undeniably its signature traits and could propel the team to a title. The Irish have overcome injuries all season and did so again against Penn State. They also erased two deficits and continued to hold the edge in the “middle eight” — the final four minutes of the first half and the first four minutes of the second half — while dominating third down on both sides of the ball. Notre Dame can rely on front men such as quarterback Riley Leonard, running back Jeremiyah Love and linebacker Jack Kiser, but also on backup QB Steve Angeli, wide receiver Jaden Greathouse and kicker Mitch Jeter. These Irish fight, and they’re very hard to knock out.
X factor: Greathouse entered Thursday with moderate numbers — 29 receptions, 359 yards, one touchdown — and had only three total catches for 14 yards in the first two CFP games. But he recorded career highs in both receptions (7) and receiving yards (105) and tied the score on a 54-yard touchdown with 4:38 to play. A Notre Dame offense looking for more from its wide receivers, especially downfield, could lean more on Greathouse, who exceeded his receptions total from the previous five games but might be finding his groove at the perfect time. He also came up huge in the clutch, recording all but six of his receiving yards in the second half.
How Notre Dame wins: The Irish won’t have the talent edge in Atlanta, partly because they’ve lost several stars to season-ending injuries, but they have the right traits to hang with any opponent. Notre Dame needs contributions in all three phases and must continue to sprinkle in downfield passes, an element offensive coordinator Mike Denbrock has pushed. And they finally did start seeing results against Penn State. The Irish likely can’t afford to lose the turnover margin, although they can help themselves by replicating their third-down brilliance — 11 of 17 conversions on offense, 3 of 11 conversions allowed on defense — from the Penn State win. — Rittenberg
What we learned in the semifinal: The Buckeyes have a defense with championship mettle, headlined by senior defensive end Jack Sawyer, who delivered one of the biggest defensive plays in Ohio State history. On fourth-and-goal with just over two minutes remaining, Sawyer sacked Texas quarterback Quinn Ewers, forcing a fumble that he scooped up and raced 83 yards for a game-clinching touchdown, propelling Ohio State to the national title game. The Buckeyes weren’t perfect in the Goodyear Cotton Bowl Classic, and they struggled offensively for much of the night against a talented Texas defense. But Ohio State showed late why its defense is arguably the best in college football, too.
X factor: The play two snaps before the Sawyer scoop-and-score set the table. On second-and-goal from the Ohio State 1-yard line, unheralded senior safety Lathan Ransom dashed past incoming blockers and dropped Texas running back Quintrevion Wisner for a 7-yard loss. After an incomplete pass, the Longhorns were forced into desperation mode on fourth-and-goal down a touchdown with just over two minutes remaining. All-American safety Caleb Downs, who had an interception on Texas’ ensuing drive, rightfully gets all the headlines for the Ohio State secondary. But the Buckeyes have other veteran standouts such as Ransom throughout their defense.
How Ohio State wins: Texas took away Ohio State’s top offensive playmaker, true freshman wide receiver Jeremiah Smith, who had only one reception for 3 yards on three targets. As the first two playoff games underscored, the Buckeyes offense is at its best when Smith gets the ball early and often. Notre Dame is sure to emulate the Texas blueprint, positioning the defensive backs to challenge Smith. Ohio State offensive coordinator Chip Kelly has to counter with a plan that finds ways to get the ball into Smith’s hands, no matter what the Fighting Irish do. — Jake Trotter
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Doug Greenberg, ESPN
Ohio State opened as a 9.5-point favorite over Notre Dame in the College Football Playoff National Championship Presented by AT&T, per ESPN BET odds.
If that line holds, it would be tied for the second-largest spread in a CFP national championship game and the fourth largest in the CFP/BCS era. Georgia was -13.5 against TCU in the 2022 national championship, while Alabama showed -9.5 against none other than Ohio State to decide the 2020 campaign. Both favorites covered the spread in blowout fashion, combining for a cover margin of 63.
Notre Dame is 12-3 against the spread this season, tied with Arizona State (12-2) and Marshall (12-1) for the most covers in the nation. The Irish are 7-0 ATS against ranked teams and 2-0 ATS as underdogs, with both covers going down as outright victories, including their win over Penn State (-1.5) in the CFP national semifinal.
However, Notre Dame was also on the losing end of the largest outright upset of the college football season when it fell as a 28.5-point favorite to Northern Illinois.
Ohio State is 9-6 against the spread and has been a favorite in every game it has played this season; it has covered the favorite spread in every CFP game thus far, including in its semifinal win against Texas when it covered -6 with overwhelming public support.
The Buckeyes also have been an extremely popular pick in the futures market all season. At BetMGM as of Friday morning, OSU had garnered a leading 28.2% of money and 16.8% of bets to win the national title, checking in as the sportsbook’s greatest liability.
Ohio State opened at +700 to win it all this season and is now -350 with just one game to play.
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