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Nine months after outlining extensive plans to bring more EV models to Europe, Ford Motor Company shared its intentions to use the transition to rebrand itself under a new slogan – “adventurous spirit,” which represents American values like freedom, the outdoors, and of course larger vehicles. Whether consumers in Europe will embrace American heritage remains to be seen, but Ford’s EV technology could certainly help.

Despite Ford Motor Company being a staple of American culture, its near 120 years in autos has led to global expansion, including Ford of Europe, which was established in the late 60s. To date, the American automaker’s presence in Europe has consisted of mostly combustion models, but its EV lineup is starting to catch up.

The Mustang Mach-E made its way across the pond in 2021 and has since been joined by the Mach-E GT and E-Transit commercial van. Years ago, Ford announced a partnership with Volkswagen to use the German automaker’s MEB electric vehicle platform to release an electric crossover in Europe in 2023Ford has since extended this partnership with VW to build a second electric vehicle on that platform.

This past March, Ford shared extensive EV plans for Europe that included nine new models by 2024, four of which are passenger vehicles. Today, Ford Motor has reaffirmed those plans and taken it a step further by vowing to be “more American” in its EV marketing in Europe in order to sell the “adventurous spirit” the automaker represents in the form of larger crossovers and SUVs.

Ford EV Europe
Source: Ford Motor Europe

Ford – established in a country built upon renouncement from a kingdom in order to find freedom to build its own culture – will now promote its own heritage back on Europe to sell EVs. It’s truly not that big of a deal, funny even, especially when it comes to global marketing. Who doesn’t love Western culture, right?

According to Automotive News Europe, Ford intends to use this fresh launch of new EVs overseas to refresh its marketing on its path to becoming entirely electric by 2030. According to the American automaker, the “adventurous spirit” mantra the brand will be built upon, stands for “freedom, the outdoors, and adventure.”

The new marketing also represents promotion of crossovers and SUVs instead of long running compacts like the Ford Fiesta and Focus – both have which have received expiries in Europe in favor of upcoming EVs. Fiesta customers can switch to the electric Puma, which will be built in Romania and launch in 2024. Its current production facility in Cologne, Germany will also be revamped to produce the two aforementioned EVs that will sit atop VW’s MEB platform (or perhaps the MEB+?).

Ford’s EV shake-up in Europe will also include changes to its retail network. The automaker plans to switch to an agency direct-sales model overseas, in which Ford invoices customers directly and pays dealerships a flat fee for each sale. Per Ford’s marketing chief in Germany, Christian Weingaertner:

We are seizing the opportunity to completely reposition ourselves. Our future models are more American, and from 2030 they will all be electric.

Ford remains one of the few – if not the only – US automaker that has stayed relatively competitive in the European market, but its profitability has wavered in recent years. Similar to its approach in the US, Ford looks to phase out its less popular compacts in favor of larger EVs that provide more value and space. That being said, this journey won’t come without its own competition of local automakers looking to grow their market share, all while transitioning toward all-electric lineups.

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Vietnam setting bans on gasoline motorcycles next year, followed by cars

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Vietnam setting bans on gasoline motorcycles next year, followed by cars

Vietnam is taking bold steps to clean up its streets – and quiet them down. Starting next summer, the major downtown areas of Hanoi will ban all gasoline-powered motorcycles as part of a program to cut down on emissions.

The plan will go into effect on July 1, 2026, and then will expand the following year to cover more districts outside of downtown, and eventually include gasoline-powered cars as well. Other major cities like Ho Chi Minh City and Da Nang are now studying similar measures.

The plan is part of Vietnam’s national goal to phase out gas-powered two-wheelers entirely by 2045. And in a country where motorcycles are the lifeblood of daily transportation, with an estimated 72 million of them on the road, this marks a seismic shift.

The first phase of the ban will cover the Hoan Kiem and Ba Dinh districts of Hanoi within the Ring Road 1. These central areas are known for dense traffic, high pollution levels, and a thriving tourism industry. Officials hope that banning gasoline-powered motorbikes will reduce noise, smog, and carbon emissions while nudging residents toward cleaner electric alternatives.

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For now, the ban only affects motorcycles, but city officials have confirmed that it will extend to gasoline-powered cars in later phases. And while many Vietnamese cities have flirted with the idea of regulating vehicle emissions before, this marks the first concrete plan with a clear timeline. Ho Chi Minh City, the country’s largest urban area, is closely watching Hanoi’s progress and is said to be considering following suit.

Electric motorcycles and scooters are already a fast-growing market in Vietnam, led by homegrown companies like VinFast and Selex Motors. VinFast claims to have sold over 160,000 electric scooters as of early 2024, and Selex is rapidly expanding its battery-swap station network. But so far, electric two-wheelers only account for around 5% of the total market.

That number could soon change.

As gas-powered vehicles begin to disappear from urban centers, electric models may finally gain the upper hand. The government is also exploring support policies like financial incentives and improved charging infrastructure, both of which are key to getting more people to switch.

Still, there are hurdles. Many Vietnamese riders are hesitant to adopt electric bikes due to range anxiety, high upfront costs, and a lack of charging stations. But with regulatory pressure increasing and electric models becoming more affordable, the shift looks more like a matter of “when” than “if.”

Electrek’s Take

Vietnam banning gas-powered motorcycles is a big deal, and not just for local air quality. It’s also a major signal to the broader Southeast Asian market, where motorcycles vastly outnumber cars. If Vietnam can pull this off, it could become a model for electrifying personal transport in developing countries. Keep an eye on this one.

Each time I’ve visited Shanghai, for example, I’m amazed at how a pack of 30-40 motorcycles and scooters can whizz by with nothing but wind noise. China has set the example on how cities can clean up, quiet down, and improve their quality of life by mandating an end to gasoline-powered motorcycles. If other countries can replicate it in big cities, the improvement to local and global air quality would be massive, and that comes on top of all the hyper-local benefits like reductions in noise and urban grime.

That being said, one year is an incredibly fast timeline to shift literally millions of motorcycles to electric. It also doesn’t appear to address the financial burden this will put on residents who will have to replace their vehicle, even if locally produced electric scooters can be made affordable. I’ll be watching this one intently to see how officials can address these issues and if they can maintain this tight deadline. If they can pull it off, though, the face of major Vietnamese cities could change completely.

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Manitou and Hangcha commit to heavy equipment battery production JV

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Manitou and Hangcha commit to heavy equipment battery production JV

French equipment manufacturer Manitou has committed to a joint venture with Chinese forklift manufacturer Hangcha that will see the two companies develop and manufacture advanced lithium-ion batteries to support the electrification of the heavy material handler space.

Manitou is well-known in the West, so they need no introduction. Hangcha, though, is arguably just as capable of a company, having opened its first forklift plant in 1956, manufacturing others’ designs under license. They developed their own, in-house material handler in 1974, and have racked up hits ever since. Hangcha is currently the world’s eighth-largest manufacturer of industrial vehicles globally (sounds wrong, but here’s the source).

The plan for the JV is to upgrade the two companies’ deployed fleets of existing lead-acid battery-powered vehicle with longer lasting lithium-ion (li-ion) batteries to expand their operational lifespan. From there, the focus could switch to diesel retrofits and, eventually, the joint development of entirely new products.

“Deepening strategic cooperation with Manitou Group and jointly establishing a lithium battery joint marks a new phase in the partnership between the two sides, which is a milestone in Hangcha global industrial layout,” explains Zhao Limin, Chairman and General Manager of Hangcha Group. “Leveraging Hangcha’s core technological and manufacturing strengths in lithium battery solutions, we will collaboratively enhance solution capability of new energy industrial vehicle power systems. This partnership perfectly aligns with our shared objectives to accelerate electrification transformation and drive sustainable development, while providing robust support to the broader industrial vehicle market.”

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Manitou MHT 12330


MHT 12330 with 72,750 lb. lift capacity; via Manitou.

Once production begins, the joint venture factory will play a key role in supporting Manitou Group’s “LIFT” strategic roadmap. LIFT aims to expand Manitou’s electric vehicle lineup of telehandlers and forklifts, and have EVs account for 28% of total unit forklift sales by 2030. Hangcha Group, meanwhile, has publicly stated its intention to become 100% electric by the end of 2025.

This joint venture plans to recruit employees including engineers, operators, sales representatives and after-sales service technicians. Le Mans Metropole will support the recruitment and local integration and training of future employees.

SOURCE | IMAGES: Manitou; images by Manitou, via Belkorp AG.


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With another tariff deadline looming, these 10 things are going the right way for stocks

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With another tariff deadline looming, these 10 things are going the right way for stocks

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