Tesla has authorized its sales staff to offer 10,000 free Supercharging miles to customers who take delivery by the end of the month as it tries to create some urgency for buyers to take delivery.
As we have recently reported, Tesla is having some rare demand issues lately – especially in the United States due to special circumstances.
It has been years since Tesla hit 200,000 deliveries in the United States, which meant the company no longer qualified for the US federal tax credit for electric vehicles. But Tesla buyers are expected to regain access to the incentive, which is valued at up to $7,500, soon.
The catch is, they need to take delivery of their vehicles on or after January 1 to qualify.
This situation is incentivizing buyers to wait until after the new year to purchase a Tesla vehicle in the United States. We reported last month that it also contributed to an increase in cancellations as Tesla is not allowing buyers to delay orders to get them next month.
Earlier this month, we learned that Tesla started offering a $3,750 discount to buyers in the United States in order to combat this issue.
Now we learn that Tesla is throwing another incentive into the mix to encourage buyers to take delivery this month.
Sources familiar with the matter told Electrek that Tesla authorized sales staff to offer 10,000 free Supercharging miles (or km) to buyers taking delivery this month.
Here are the details of the incentive:
Valid for all models
Valld for new titled vehicles only
Free Supercharging miles/km must be used within two years of delivery date
Free Supercharging is non-transferable
Stackable with other incentives/adjustments unless stated
Tesla used to often offer free Supercharging miles as an incentive, and we learned that it plans to bring this approach back as part of its new Loyalty Program.
However, 10,000 miles is a better offer than usual. The incentive is worth about $500, depending on your vehicle and market since efficiency varies per vehicle and Supercharger prices vary per market.
Interestingly, the incentive is not only for the US market as buyers confirmed to Electrek that Tesla has made the offer in the UK also.
Electrek’s Take
This is another piece of evidence that Tesla is currently having some demand issues.
In the United States, the main reason is fairly clear: the impending updated federal tax credit. In this case, demand should revert to it’s prior strength next month once the credit is in place.
However, we can’t be blind to Tesla potentially facing other issues. First of all, its production capacity has increased significantly over the last few months, and there’s a possibility that demand hasn’t followed.
The other main concern that is harder to track is that people’s opinion of Tesla has been affected by Elon Musk’s Twitter antics. Is it affecting Tesla to the point that the automaker is having to come up with new incentives to create demand? It’s a real possibility.
However, in the United States, I think the tax credit is having a bigger impact right now.
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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss the new Tesla Cybertruck RWD, more tariff mayhem, Lucid buying Nikola, and more.
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It’s that time of year again, time for events across the country to show off electric vehicles at Drive Electric Earth Month.
Drive Electric Earth Month is an offshoot of Drive Electric Week, a long-running annual tradition hosting meetups mostly in the US, but also occasionally in other countries. It started as Drive Electric Earth Day, but since not every event can happen on the same day, they went ahead and extended it to encompass “Earth Month” events that happen across the month of April. It’s all organized by Plug In America, the Sierra Club, the Electric Vehicle Association, EV Hybrid Noire, and Drive Electric USA.
Events consist of general Earth Day-style community celebrations, EV Ride & Drives where you can test drive several EVs in one place, and opportunities to talk to EV owners and ask them questions about what it’s like to live with an EV, away from the pressure of a dealership.
But the bulk of the events are coming up on the weekends of April 19-20th, and even moreso, the weekend of the 26-27th.
There are plenty of events in the big cities where you’d expect, but Plug In America wanted to highlight a few of the events in smaller places around the country. Here’s a sampling of upcoming events:
Space Coast Drive Electric Earth Month Event at the American Muscle Car Museum in Melbourne, FL on April 19, 10am-2pm – EVs are the new muscle car of the 21st century, and this event has been one of the biggest ones nationally in previous years (with 47 vehicles registered already). The event is free, but the museum has a required donation for entry.
EV Mississippi Spring Drive Electric Earth Day Event in Hattiesburg, MS on April 19, 10am-2pm – This one is happening at a PetSmart near a Tesla Supercharger, and is a combined EV/pet adoption event with food, pets, raffle prizes, test drives, and activities for all ages.
Big Island EV – Cruise and Picnic in Waimea, HI on April 26, 10am-1pm – EV drivers will congregate in various places around the Big Island (Kona, Waimea, Waikoloa and Hilo), then drive up Saddle Road to the Gil Kahele Recreation Area on Mauna Kea for a potluck and a chance to talk about the experience of owning EVs on the Big Island.
Santa Barbara Earth Day 2025 and Green Car Show in Santa Barbara, CA on April 26-27, 11am-8pm – This is part of Santa Barbara’s Earth Day celebration, which routinely attracts 30,000 participants and is one of the longest-running Earth Day celebrations on the planet. The Green Car Show includes ride & drives and an “Owners Corner” where owners can showcase their EVs and attendees can check them out and ask questions.
Earth Day’25 – EV’s role in a sustainable future in Queretaro City, Mexico on April 26, 9am-4pm – The sole Mexican event, this is a combined in-person/online seminar at the Querétaro Institute of Technology.
Norman Earth Day Festival in Norman, OK on April 27, 12-5pm – Another municipal Earth Day festival, with hands-on activities for kids to learn about the environment. A portion of the parking lot reserved for an EV car show for EV owners who pre-register to show off their vehicles.
Oregon Electric Vehicle Association Test Drive & Information Expo in Portland, OR on April 27, 10am-4pm – This one is at Daimler Truck’s North American HQ, and will have several EVs for test drives, owner displays (including DIY gas-to-EV conversions), and keynote presentations by EV experts. They’ll even have a 1914 Detroit Electric EV available for test rides!
And, we at Electrek want to give a shoutout to Rove’s EV Drive Days in Santa Ana 10am-3pm April 28 – ROVE is the company behind the “full-service” EV charging concept that we’ve talked about several times here on Electrek, and we like what they’re doing for EV charging. They’ve hosted a few community events, and this is their contribution to Earth Month.
Each event has a different assortment of activities (e.g. test drives won’t be available at every event, generally just the larger ones attended by local dealerships), so be sure to check the events page to see what the plan is for your local event.
These events have offered a great way to connect with owners and see the newest electric vehicle tech, and even get a chance to do test rides and drives in person. Attendees got to hear unfiltered information from actual owners about the benefits and trials of owning EVs, allowing for longer and more genuine (and often more knowledgeable) conversations than one might normally encounter at a dealership.
And if you’re an owner – you can show off your car and answer those questions for interested onlookers.
To view all the events and see what’s happening in your area, you can check out the list of events or the events map. You can also sign up to volunteer at your local events, and if you plan to show off your electric car, you can RSVP on each event page and list the vehicle that you plan to show (or see what other vehicles have already registered).
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The main problem with this report is that it is a complete estimate when it comes to Tesla, the biggest EV manufacturer in the US.
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Of all the major automakers, Tesla is the only one that doesn’t break down sales by region or even model.
For comparison, here’s a Ford US sales report vs a Tesla global sales report (its only delivery report):
Because Tesla is so opaque with its sales, analysts often rely on reports like Cox’s, which are also estimates.
The Cox report cited in the media today claims that Tesla delivered 128,100 vehicles in the US in Q1 2025 – down 8.6% compared to Q1 2024.
That’s despite EV sales being up 10% overall in the first quarter.
Here’s the report:
Brand
Q1 2025 Sales
Q1 2024 Sales
YOY % Change
Acura
4,813
Audi
5,905
5,714
3.3%
BMW
13,538
10,712
26.4%
Cadillac
7,972
5,800
37.4%
Chevrolet
19,186
8,957
114.2%
Dodge
1,947
Ford
22,550
20,223
11.5%
Genesis
1,496
992
50.8%
GMC
4,728
1,668
183.5%
Honda
9,561
Hyundai
12,843
12,218
5.1%
Jaguar
381
256
48.8%
Jeep
2,595
Kia
8,656
11,401
-24.1%
Lexus
1,453
1,603
-9.4%
Mercedes
3,472
8,336
-58.3%
Mini
696
824
-15.5%
Nissan
6,471
5,284
22.5%
Porsche
4,358
1,247
249.5%
Rivian
8,553
13,588
-37.1%
Subaru
1,154
1,147
0.6%
Tesla
128,100
140,187
-8.6%
Toyota
5,610
1,897
195.7%
Volvo
2,718
996
172.9%
VW
9,564
6,167
55.1%
Additional EV Models
5,930
6,764
-12.3%
Total (Estimates)
294,250
265,981
10.6%
Cox’s estimate looks quite high. The best way to figure out Tesla deliveries in the US is to take deliveries based on registration data in all other markets where Tesla sells vehicles in the world, which are quite accurate, and subtract that number from Tesla’s reported global deliveries.
This would mean Tesla delivered about 124,657 vehicles in the US and Canada in Q1 2025.
That’s already about 3,500 fewer deliveries than Cox’s estimate, but it includes Canadian deliveries, which are also hard to estimate in the first quarter. It’s safe to assume that they are at about 5,000 units.
This means that Tesla is down closer to 15% than 8% in the US in Q1 2025.
Electrek’s Take
Yes, the Model Y changeover certainly affected Tesla’s performance in the US, but it’s clearly not the only factor at play.
Tesla ended the quarter with record inventory not seen in years. The automaker has no backlog of orders for the new Model Y. You can get one today in many regions of the US.
I think there are good reasons to worry about Tesla’s demand in the US. The main reason is the brand damage caused by Elon Musk, which mostly occurred in the second half of the first quarter.
The lack of backlogs for new Model Y orders is concerning.
I believe deliveries will be up from Q1 this quarter, but they will be down from Q2 2024, and it is more likely that Tesla’s deliveries will be down for the full year 2025 despite most analysts still believing Tesla will still grow this year.
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