NHTSA opens investigation into GM’s autonomous Cruise EVs causing accidents
A report filed by the National Highway Traffic Safety Administration (NHTSA) this week has opened another investigation into GM’s robotaxi company Cruise. According to the filing, the NHTSA has received multiple reports of Cruise’s autonomous EVs blocking roadways and stopping abruptly, causing accidents with other drivers on roads.
Cruise is a startup founded in 2013 in San Francisco before being was purchased by GM in 2016. The startup immediately began converting the automaker’s Chevy Bolt EV to be fully-autonomous backed by $14 million in GM funding.
The Bolt remains the self-driving EV of choice for Cruise until its Origin platform EV eventually takes over. While the company continues to expand its autonomous robotaxi service in California, it hasn’t come without its fair share of bugs (and occasional accidents).
Earlier this year, Cruise recalled 80 of its autonomous robotaxis, citing a risk of accidents, particularly during turns. Following an investigation that began in June after two people were injured, the NHTSA stated that a software issue caused the self-driving Cruise vehicles to “incorrectly predict” oncoming vehicle’s paths, adding risk for collisions.
Cruise briefly decommissioned each of those EVs in order to implement a software update that resolved the prediction issue, then reintroduced unprotected left turns shorty thereafter. Now, however, the traffic safety administration is investigating two additional reports of accidents caused by Cruise’s autonomous fleet.
NHTSA again investigating autonomous Cruise EV accidents
The NHTSA filed investigation report PE22014 on December 12, pertaining to GM’s Cruise and its fleet of autonomous EVs causing risk of collisions in two types of “distinct instances.” These instances pertain to the EVs hard braking and/or becoming immobilized, both of which can block roadways and add risk of accident.
The NHTSA referred to three separate reports of the Automated Driving System (ADS) equipped in a given Cruise vehicle braking hard in response to another vehicle quickly approaching it from behind. In each instance, those drivers ended up rear-ending the Cruise vehicle. In the cases of these three reported accidents, the autonomous vehicles had a human supervisor present inside.
In terms of the autonomous Cruise vehicles blocking traffic, the NHTSA cites “multiple reports,” stating that the specific number is currently unknown. All known occurrences happened without the presence of a human supervisor however. Per the report:
When this occurs, the vehicle may strand vehicle passengers in unsafe locations, such as lanes of travel or intersections, and become an unexpected obstacle to other road users. These immobilizations may increase the risk to exiting passengers. Further, immobilization may cause other road users to make abrupt or unsafe maneuvers to avoid colliding with the immobilized Cruise vehicle, by, for example, diverting into oncoming lanes of traffic or into bike lanes. The vehicle immobilizations may also present a secondary safety risk, by obstructing the paths of emergency response vehicles and thereby delaying their emergency response times.
The NHTSA’s Office of Defects Investigation (ODI) has opened a preliminary evaluation on the accidents above in order to determine the scope and severity of the potential safety issues. The administration states it has already learned much of the autonomous accidents through multiple sources, including Cruise directly, media reports, and submissions from local authorities.
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Environment
Tesla hires celebrity ambassador despite Elon Musk saying they don’t pay for endorsements
Tesla has hired a celebrity ambassador, a departure from Elon Musk’s policy of not paying for celebrity endorsements.
Musk has often bragged about the fact that Tesla doesn’t pay for celebrity endorsements in contrast to other automakers who hire celebrity brand ambassadors to promote their cars.
Much like advertising, Musk seems to be abandoning this strategy.
Tesla announced that it hired Olympic shooter Kim Ye-ji, whose performance at the Paris Olympics this summer went viral, to be the automaker’s brand ambassador in Korea.
Kim said about her new partnership with Tesla:
I’m very excited to work with Tesla, who have recognized me. I hope to convey a positive message together with Tesla.”
Here are a few pictures released to announce her new partnership with Tesla:
Kim’s agency said that her relationship with Tesla started from CEO Elon Musk tweeting about her viral performance at the Olympics:
“The relationship between Kim Ye-ji and Tesla developed after Elon Musk mentioned her. The company said that Kim is Tesla Korea’s first brand ambassador.”
She is not only Tesla Korea’s first ambassador, but she is the first known paid celebrity ambassador for Tesla globally.
The policy change is not entirely surprising since the policy of Musk not paying celebrities to endorse Tesla’s products was often attached to the automaker’s strategy not to advertise.
Musk went as far as to say that he “hates advertising,” and Tesla started advertising last year.
The change in strategy coincidently, or not, came after Musk bought Twitter, a company relying on advertising, and Tesla even started to advertise on Twitter, now called X.
Tesla sales in Korea haven’t been amazing, but the country’s auto market greatly favors domestic brands. The American automaker does fairly well for a foreign brand with the Model Y becoming the best-selling imported vehicle in Korea during the first half of 2024.
Although, it amounted to just over 10,000 units.
Electrek’s Take
It’s a change of strategy, and Elon certainly can’t claim that Tesla doesn’t pay for celebrities to endorse its products, but it is probably a smart move due to the fact that Koreans prefer domestic brands.
Kim could help create a deeper level of attachment to the Tesla brand, but I don’t really know. I’m just speculating.
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Kia just broke its October sales record as its impressive US sales run continues. After another record-breaking month, Kia said the growth is fueled by “strong demand” for its electric vehicles.
Kia sets new October sales record in the US
Kia sold 69,908 vehicles in the US last month, up 16% from its previous October sales record in 2023.
According to Kia, higher demand for its electric models is charging up sales in the US. Kia’s electrified sales (EVs, PHEVs, and HEVs) reached its highest ever in October.
All-electric vehicles (EVs) led the way, with sales surging 70% year-over-year (YOY). Plug-in hybrid (PHEV) and hybrid (HEV) sales were up 65% and 49%, respectively, from October 2023.
Kia’s first dedicated electric model, the EV6, set a new October sales record with 1,941 units sold. Through the first ten months of 2024, Kia has now sold over 17,700 EV6 models in the US. Meanwhile, its first three-row electric SUV, the EV9, continues to defy expectations.
With another 1,941 models sold last month, Kia EV9 sales reached 17,911 through October. That’s even more than the EV6 despite costing +$12,000 more.
Kia’s first US-made EV9 rolled out of its West Point, GA plant this summer. Although the EV9 is expected to qualify for the full $7,500 federal tax credit next year, Kia is matching it for now through incentives.
Next year, we will also finally see the EV9 GT, which Kia promises will have “enormous power.” Ahead of its official debut, we got our first look at the sporty electric SUV with an active spoiler last month.
| 2025 Kia EV9 Trim | Starting Price* |
| Light Standard Range | $54,900 |
| Light Long Range | $59,900 |
| Wind | $63,900 |
| Land | $69,900 |
| GT-Line | $73,900 |
Earlier this month, we learned that the 2025 EV9 will start at $54,900 (not including the destination fee), which is only $700 more than the 2024 model.
With prices dropping to potentially under $50,000, Kia’s three-row electric SUV is a steal. If you’re ready to experience the EV9 for yourself, we can help you get started. You can use our links below to view deals on Kia’s electric vehicles in your area.
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The outcome of the U.S. presidential election on Nov. 5 won’t affect oil production levels in the short- to medium term, Exxon CEO Darren Woods told CNBC on Friday.
Former President Donald Trump has called for unconstrained oil and gas production to lower energy prices and fight inflation, boiling his energy policy down to three words on the campaign trail: “Drill, baby, drill.”
“I’m not sure how drill, baby, drill translates into policy,” Woods told CNBC’s “Squawk Box” Friday after the largest U.S. oil and gas company reported third-quarter results.
Woods said U.S. shale production does not face constraints from “external restrictions.” The U.S. has produced record amounts of oil and gas during the Biden administration.
Over the past six years, the U.S. has produced more crude oil than any other nation in history, including Saudi Arabia and Russia, according to the Energy Information Administration.
Output in the U.S. is driven by the oil and gas industry deploying technology and investment to generate shareholder returns based on the break-even cost of production, the CEO said.
“Certainly we wouldn’t see a change based on a political change but more on an economic environment,” Woods said. “I don’t think there’s anybody out there that’s developing a business strategy to respond to a political agenda,” he said.
While shale production has not faced constraints on developing new acreage, there are resources in areas like the Gulf of Mexico that have not opened up due to federal permitting, the CEO said.
“That could, for the longer term, open up potential sources of supply,” Wood said. In the short- to medium term, however, unconventional shale resources are available and it’s just a matter of developing them based on market dynamics, he said.
Exxon Mobil shares in 2024.
The vast majority of shale resources in the U.S. are on private land and regulated at the state level, according to an August note from Morgan Stanley. About 25% of oil and 10% of natural gas is produced on federal land and waters subject to permitting, according to Morgan Stanley.
Vice President Kamala Harris opposed fracking during her bid for the 2020 Democratic presidential nomination. She has since reversed that position in an effort to shore up support in the crucial swing state of Pennsylvania, where the natural gas industry is important for the state’s economy.
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