Toyota shows off its first battery electric pickup truck, but will it be sold in the US?
Toyota Motors unveiled its first battery electric vehicle (BEV) pickup truck this week in Thailand. The EV prototype is generating interest among buyers and looks street-ready, but buyers are asking, will Toyota sell its electric pickup in the US?
Will Toyota’s electric pickup truck make its way to the US?
At its 60th Anniversary of operations in Thailand, Toyota revealed the Hilux Revo BEV prototype, its first fully electric pickup truck.
Since the EV truck is built for consumers in Thailand, it’s designed to serve a different purpose. Thai drivers often prefer a versatile pickup that can do it all with a mix of passenger and cargo space.
Looking at images of the Hilux Revo BEV, you can tell it’s designed for the Thai market. Toyota’s EV pickup looks to be in the mid-size range, with a single cab and extended bed. In addition, you can see details indicating it’s built for work with tie-down hooks on the outside of the bed rails.
The electric pickup closely resembles its Hilux truck line, but of course, without the diesel engine. The Thai market is dominated by pickup trucks, where Toyota’s gas-powered Hilux Revo trucks are a top contender.
Thailand is Toyota’s fourth-highest production center globally, behind Japan, China, and the US.
Although Toyota didn’t offer specifications, the EV pickup features a charging port on the front left fender. Toyota’s CEO, Mr. Akio Toyoda, said at the event that the electric pickup is “designed to support carbon neutrality and a better environment for all.”
As for US customers, I wouldn’t get my hopes up for the electric vehicle to make its way here. The company’s CEO reiterated its hybrid approach going forward, claiming:
At Toyota we believe in creating a full portfolio of carbon reducing choices for our customers from hybrid electric vehicles, plug-in electric vehicles, battery electric cars, and fuel cell vehicles. Also, we are pursuing hydrogen fuel options like these GR-Yaris and GR-Corolla hydrogen powered concept cars. As we work to achieve a sustainable future, I also believe we need to take a holistic approach to carbon neutrality.
He added:
I am often criticized in the press because I won’t declare that the automotive industry should commit 100% to BEV. I believe we need to be realistic about when society will be able to fully adopt Battery Electric Vehicles and when our infrastructure can support them at scale.
Toyota has a long history of lobbying against going fully electric. Despite this, the world’s largest automaker has made several initiatives to better compete in the EV market in the past several months.
Electrek’s Take
Toyota releasing an electric pickup in Thailand makes sense because of the market. However, what doesn’t make sense is Toyota’s comments about electric vehicle adoption.
The US has around 140,000 public electric vehicle chargers and is building a national network of chargers through its NEVI program. The program includes investing $5 billion over five years to build the EV charging network, particularly along the Interstate Highway System. As of September, all 50 states have approved plans covering 75,000 miles of highway.
Tesla, Ford, GM, Hyundai, and essentially every automaker at this point has proven electric vehicles work, and perhaps more importantly, consumers are demanding them.
Instead of trying to have its hand in all different types of technology, Toyota would seemingly be better off committing to developing a reliable mass-market electric vehicle, which the company has expressed interest in developing a dedicated EV platform recently.
Although Toyota teased an electric pickup for the US market in 2021 after unveiling a new EV plan, the company has not mentioned anything since, and it’s not likely this will be the one.
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Environment
Tesla hires celebrity ambassador despite Elon Musk saying they don’t pay for endorsements
Tesla has hired a celebrity ambassador, a departure from Elon Musk’s policy of not paying for celebrity endorsements.
Musk has often bragged about the fact that Tesla doesn’t pay for celebrity endorsements in contrast to other automakers who hire celebrity brand ambassadors to promote their cars.
Much like advertising, Musk seems to be abandoning this strategy.
Tesla announced that it hired Olympic shooter Kim Ye-ji, whose performance at the Paris Olympics this summer went viral, to be the automaker’s brand ambassador in Korea.
Kim said about her new partnership with Tesla:
I’m very excited to work with Tesla, who have recognized me. I hope to convey a positive message together with Tesla.”
Here are a few pictures released to announce her new partnership with Tesla:
Kim’s agency said that her relationship with Tesla started from CEO Elon Musk tweeting about her viral performance at the Olympics:
“The relationship between Kim Ye-ji and Tesla developed after Elon Musk mentioned her. The company said that Kim is Tesla Korea’s first brand ambassador.”
She is not only Tesla Korea’s first ambassador, but she is the first known paid celebrity ambassador for Tesla globally.
The policy change is not entirely surprising since the policy of Musk not paying celebrities to endorse Tesla’s products was often attached to the automaker’s strategy not to advertise.
Musk went as far as to say that he “hates advertising,” and Tesla started advertising last year.
The change in strategy coincidently, or not, came after Musk bought Twitter, a company relying on advertising, and Tesla even started to advertise on Twitter, now called X.
Tesla sales in Korea haven’t been amazing, but the country’s auto market greatly favors domestic brands. The American automaker does fairly well for a foreign brand with the Model Y becoming the best-selling imported vehicle in Korea during the first half of 2024.
Although, it amounted to just over 10,000 units.
Electrek’s Take
It’s a change of strategy, and Elon certainly can’t claim that Tesla doesn’t pay for celebrities to endorse its products, but it is probably a smart move due to the fact that Koreans prefer domestic brands.
Kim could help create a deeper level of attachment to the Tesla brand, but I don’t really know. I’m just speculating.
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Kia just broke its October sales record as its impressive US sales run continues. After another record-breaking month, Kia said the growth is fueled by “strong demand” for its electric vehicles.
Kia sets new October sales record in the US
Kia sold 69,908 vehicles in the US last month, up 16% from its previous October sales record in 2023.
According to Kia, higher demand for its electric models is charging up sales in the US. Kia’s electrified sales (EVs, PHEVs, and HEVs) reached its highest ever in October.
All-electric vehicles (EVs) led the way, with sales surging 70% year-over-year (YOY). Plug-in hybrid (PHEV) and hybrid (HEV) sales were up 65% and 49%, respectively, from October 2023.
Kia’s first dedicated electric model, the EV6, set a new October sales record with 1,941 units sold. Through the first ten months of 2024, Kia has now sold over 17,700 EV6 models in the US. Meanwhile, its first three-row electric SUV, the EV9, continues to defy expectations.
With another 1,941 models sold last month, Kia EV9 sales reached 17,911 through October. That’s even more than the EV6 despite costing +$12,000 more.
Kia’s first US-made EV9 rolled out of its West Point, GA plant this summer. Although the EV9 is expected to qualify for the full $7,500 federal tax credit next year, Kia is matching it for now through incentives.
Next year, we will also finally see the EV9 GT, which Kia promises will have “enormous power.” Ahead of its official debut, we got our first look at the sporty electric SUV with an active spoiler last month.
| 2025 Kia EV9 Trim | Starting Price* |
| Light Standard Range | $54,900 |
| Light Long Range | $59,900 |
| Wind | $63,900 |
| Land | $69,900 |
| GT-Line | $73,900 |
Earlier this month, we learned that the 2025 EV9 will start at $54,900 (not including the destination fee), which is only $700 more than the 2024 model.
With prices dropping to potentially under $50,000, Kia’s three-row electric SUV is a steal. If you’re ready to experience the EV9 for yourself, we can help you get started. You can use our links below to view deals on Kia’s electric vehicles in your area.
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The outcome of the U.S. presidential election on Nov. 5 won’t affect oil production levels in the short- to medium term, Exxon CEO Darren Woods told CNBC on Friday.
Former President Donald Trump has called for unconstrained oil and gas production to lower energy prices and fight inflation, boiling his energy policy down to three words on the campaign trail: “Drill, baby, drill.”
“I’m not sure how drill, baby, drill translates into policy,” Woods told CNBC’s “Squawk Box” Friday after the largest U.S. oil and gas company reported third-quarter results.
Woods said U.S. shale production does not face constraints from “external restrictions.” The U.S. has produced record amounts of oil and gas during the Biden administration.
Over the past six years, the U.S. has produced more crude oil than any other nation in history, including Saudi Arabia and Russia, according to the Energy Information Administration.
Output in the U.S. is driven by the oil and gas industry deploying technology and investment to generate shareholder returns based on the break-even cost of production, the CEO said.
“Certainly we wouldn’t see a change based on a political change but more on an economic environment,” Woods said. “I don’t think there’s anybody out there that’s developing a business strategy to respond to a political agenda,” he said.
While shale production has not faced constraints on developing new acreage, there are resources in areas like the Gulf of Mexico that have not opened up due to federal permitting, the CEO said.
“That could, for the longer term, open up potential sources of supply,” Wood said. In the short- to medium term, however, unconventional shale resources are available and it’s just a matter of developing them based on market dynamics, he said.
Exxon Mobil shares in 2024.
The vast majority of shale resources in the U.S. are on private land and regulated at the state level, according to an August note from Morgan Stanley. About 25% of oil and 10% of natural gas is produced on federal land and waters subject to permitting, according to Morgan Stanley.
Vice President Kamala Harris opposed fracking during her bid for the 2020 Democratic presidential nomination. She has since reversed that position in an effort to shore up support in the crucial swing state of Pennsylvania, where the natural gas industry is important for the state’s economy.
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