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The International Energy Agency (IEA) today released “Coal 2022,” its annual market report on the fossil fuel’s sector. Here’s where the world currently stands, according to the report, which is considered a global benchmark for the demand, supply, and trade of coal.

The bad news about coal

Let’s get the bad news over with first.

Global coal use is set to rise by 1.2% in 2022, surpassing 8 billion tonnes in a single year for the first time and eclipsing the previous record set in 2013. This was not a surprise to the IEA, as it predicted this peak would happen either this year or next.

Coal used in electricity generation – the largest consuming sector – is expected to grow by just over 2% in 2022.

Thanks to Russia’s invasion of Ukraine, fossil fuel prices have risen substantially this year, and natural gas saw the sharpest increase. Some regions in the world switched back to coal as a more price competitive option. Europe is on track to increase its coal consumption for the second year in a row.

Alexandru Mustață, coal campaigner at Europe Beyond Coal, said:

The IEA’s analysis underlines the urgent need to massively scale up renewable power and energy efficiency so that we cut people’s bills, secure our energy supplies, and keep essential climate targets intact. Importantly, no European country has revised its plans to phase out coal completely by 2030, and Europe is still on track to be coal free by the end of the decade. Now is the time for governments to ambitiously invest in green solutions so that we don’t risk falling back on fossil fuels that make us sicker, poorer, and less secure.

In China, the world’s largest coal consumer that accounts for 53% of global coal consumption, a heat wave and drought pushed up coal power generation during the summer, despite COVID restrictions slowing down demand.

The IEA notes:

Developments in China, the world’s largest coal consumer, will have the biggest impact on global coal demand in the coming years, but India will also be significant.

Keisuke Sadamori, the IEA’s director of energy markets and security, said:

The world is close to a peak in fossil fuel use, with coal set to be the first to decline, but we are not there yet.

Coal demand is stubborn and will likely reach an all-time high this year, pushing up global emissions.

The good news about coal

Sadamori continued:

At the same time, there are many signs that today’s crisis is accelerating the deployment of renewables, energy efficiency, and heat pumps – and this will moderate coal demand in the coming years. Government policies will be key to ensuring a secure and sustainable path forward.

The “Coal 2022” report comes only just over a week after the IEA announced that solar is set to overtake coal globally by 2027. And even though coal use rose in 2022, it was kept in check by renewable deployment.

Most growth will come from renewables, so the world is close to a peak in fossil fuel use, and coal will be first in line to decline. We’re just not there … yet.

By 2025, European coal demand is expected to decline below 2020 levels. And the IEA says that that despite high prices and comfortable margins for coal producers, “there’s no sign of surging investment in export-driven coal projects. This reflects caution among investors and mining companies about the medium- and longer-term prospects for coal.”

Renewables will increasingly displace fossil fuels for electricity generation in advanced economies, and those are the economies that create the most emissions. The Russian invasion of Ukraine has also caused a scramble to beef up the renewables pipeline in Europe quickly in order to reduce dependency on Russian natural gas.

Developing economies in Asia are set to increase coal use at the same time as they add more renewables to help power their economic growth.

But this week, wealthy nations pledged $15.5 billion to help Vietnam move from coal to renewables, following similar agreements with Indonesia and South Africa. Indonesia, one of the world’s biggest emitters, has now pledged to generate about one-third of its power from renewables by 2030.

Dave Jones, head of data insights at independent energy think tank Ember, said about the “Coal 2022” report:

This report shows renewables will stop any further big rises in coal power generation in the coming years. This is a key tipping point: Renewables are working for the climate. And with coal prices still at record highs, this means renewables are working for the bill-payer as well.

In other words, we’re in for short term pain but long-term gain as renewable adoption grows.

Read more: Renewables will be the largest source of electricity by early 2025

Photo: “Pennsylvania – Scranton: Lackawanna Coal Mine” by wallyg is licensed under CC BY-NC-ND 2.0.


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Tesla hires celebrity ambassador despite Elon Musk saying they don’t pay for endorsements

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Tesla hires celebrity ambassador despite Elon Musk saying they don't pay for endorsements

Tesla has hired a celebrity ambassador, a departure from Elon Musk’s policy of not paying for celebrity endorsements.

Musk has often bragged about the fact that Tesla doesn’t pay for celebrity endorsements in contrast to other automakers who hire celebrity brand ambassadors to promote their cars.

Much like advertising, Musk seems to be abandoning this strategy.

Tesla announced that it hired Olympic shooter Kim Ye-ji, whose performance at the Paris Olympics this summer went viral, to be the automaker’s brand ambassador in Korea.

Kim said about her new partnership with Tesla:

I’m very excited to work with Tesla, who have recognized me. I hope to convey a positive message together with Tesla.”

Here are a few pictures released to announce her new partnership with Tesla:

Kim’s agency said that her relationship with Tesla started from CEO Elon Musk tweeting about her viral performance at the Olympics:

“The relationship between Kim Ye-ji and Tesla developed after Elon Musk mentioned her. The company said that Kim is Tesla Korea’s first brand ambassador.”

She is not only Tesla Korea’s first ambassador, but she is the first known paid celebrity ambassador for Tesla globally.

The policy change is not entirely surprising since the policy of Musk not paying celebrities to endorse Tesla’s products was often attached to the automaker’s strategy not to advertise.

Musk went as far as to say that he “hates advertising,” and Tesla started advertising last year.

The change in strategy coincidently, or not, came after Musk bought Twitter, a company relying on advertising, and Tesla even started to advertise on Twitter, now called X.

Tesla sales in Korea haven’t been amazing, but the country’s auto market greatly favors domestic brands. The American automaker does fairly well for a foreign brand with the Model Y becoming the best-selling imported vehicle in Korea during the first half of 2024.

Although, it amounted to just over 10,000 units.

Electrek’s Take

It’s a change of strategy, and Elon certainly can’t claim that Tesla doesn’t pay for celebrities to endorse its products, but it is probably a smart move due to the fact that Koreans prefer domestic brands.

Kim could help create a deeper level of attachment to the Tesla brand, but I don’t really know. I’m just speculating.

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Kia smashes US sales record again in October with surging demand for EVs

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Kia smashes US sales record again in October with surging demand for EVs

Kia just broke its October sales record as its impressive US sales run continues. After another record-breaking month, Kia said the growth is fueled by “strong demand” for its electric vehicles.

Kia sets new October sales record in the US

Kia sold 69,908 vehicles in the US last month, up 16% from its previous October sales record in 2023.

According to Kia, higher demand for its electric models is charging up sales in the US. Kia’s electrified sales (EVs, PHEVs, and HEVs) reached its highest ever in October.

All-electric vehicles (EVs) led the way, with sales surging 70% year-over-year (YOY). Plug-in hybrid (PHEV) and hybrid (HEV) sales were up 65% and 49%, respectively, from October 2023.

Kia’s first dedicated electric model, the EV6, set a new October sales record with 1,941 units sold. Through the first ten months of 2024, Kia has now sold over 17,700 EV6 models in the US. Meanwhile, its first three-row electric SUV, the EV9, continues to defy expectations.

With another 1,941 models sold last month, Kia EV9 sales reached 17,911 through October. That’s even more than the EV6 despite costing +$12,000 more.

Kia-sales-record-October
2024 Kia EV9 GT-Line (Source: Kia)

Kia’s first US-made EV9 rolled out of its West Point, GA plant this summer. Although the EV9 is expected to qualify for the full $7,500 federal tax credit next year, Kia is matching it for now through incentives.

Next year, we will also finally see the EV9 GT, which Kia promises will have “enormous power.” Ahead of its official debut, we got our first look at the sporty electric SUV with an active spoiler last month.

2025 Kia EV9 Trim Starting Price*
Light Standard Range $54,900
Light Long Range $59,900
Wind $63,900
Land $69,900
GT-Line $73,900
2025 Kia EV9 price by trim (*excluding $1,325 destination fee)

Earlier this month, we learned that the 2025 EV9 will start at $54,900 (not including the destination fee), which is only $700 more than the 2024 model.

With prices dropping to potentially under $50,000, Kia’s three-row electric SUV is a steal. If you’re ready to experience the EV9 for yourself, we can help you get started. You can use our links below to view deals on Kia’s electric vehicles in your area.

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Exxon CEO on U.S. election: ‘Not sure how drill, baby, drill translates into policy’

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Exxon CEO on U.S. election: 'Not sure how drill, baby, drill translates into policy'

Exxon Mobil CEO Darren Woods on Q3 results: Company transformation is beginning to manifest itself

The outcome of the U.S. presidential election on Nov. 5 won’t affect oil production levels in the short- to medium term, Exxon CEO Darren Woods told CNBC on Friday.

Former President Donald Trump has called for unconstrained oil and gas production to lower energy prices and fight inflation, boiling his energy policy down to three words on the campaign trail: “Drill, baby, drill.”

“I’m not sure how drill, baby, drill translates into policy,” Woods told CNBC’s “Squawk Box” Friday after the largest U.S. oil and gas company reported third-quarter results.

Woods said U.S. shale production does not face constraints from “external restrictions.” The U.S. has produced record amounts of oil and gas during the Biden administration.

Over the past six years, the U.S. has produced more crude oil than any other nation in history, including Saudi Arabia and Russia, according to the Energy Information Administration.

Output in the U.S. is driven by the oil and gas industry deploying technology and investment to generate shareholder returns based on the break-even cost of production, the CEO said.

“Certainly we wouldn’t see a change based on a political change but more on an economic environment,” Woods said. “I don’t think there’s anybody out there that’s developing a business strategy to respond to a political agenda,” he said.

While shale production has not faced constraints on developing new acreage, there are resources in areas like the Gulf of Mexico that have not opened up due to federal permitting, the CEO said.

“That could, for the longer term, open up potential sources of supply,” Wood said. In the short- to medium term, however, unconventional shale resources are available and it’s just a matter of developing them based on market dynamics, he said.

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Exxon Mobil shares in 2024.

The vast majority of shale resources in the U.S. are on private land and regulated at the state level, according to an August note from Morgan Stanley. About 25% of oil and 10% of natural gas is produced on federal land and waters subject to permitting, according to Morgan Stanley.

Vice President Kamala Harris opposed fracking during her bid for the 2020 Democratic presidential nomination. She has since reversed that position in an effort to shore up support in the crucial swing state of Pennsylvania, where the natural gas industry is important for the state’s economy.

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