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A new law that went into effect this week requires most California employers to disclose salaries on job listings.

The law affects every company with more than 15 employees looking to fill a job that could be performed from the state of California. It covers hourly and temporary work, all the way up to openings for highly-paid technology executives.

That means it’s now possible to know the salaries top tech companies pay their workers. For example:

Notably, these salary listings do not include any bonuses or equity grants, which many tech companies use to attract and retain employees.

California is the latest and biggest state to enact a pay transparency law, joining Colorado and New York City, which had previously passed similar policies. But more than 20% of Fortune 500 companies are based in California, including leaders in technology and media, and advocates hope that California’s new law will be the tipping point that turns posting salary information into standard practice.

In the U.S., there are now 13 cities and states which require employers to share salary information, covering about one in four workers in the U.S., according to Payscale, a software firm focusing on salary comparison.

California’s pay transparency law is intended to reduce gender and race pay gaps and help minorities and women better compete in the labor market. For example, people can compare their current pay with job listings with the same job title and see if they’re being underpaid.

Women earn about 83 cents for every dollar a man earns, according to the U.S. Census.

“You’re going to need a lot of different elements in place in order for men and women to get paid the same for the same amount of work and the same experience,” said Monique Limón, the California state senator who sponsored the new law. “And one of those is transparency around salary ranges.”

But the new disclosures under the law might not tell the whole story of what a job pays. Companies can choose to display wide pay ranges, violating the spirit of the law, and the law doesn’t require companies to reveal bonuses or equity compensation.

The law could also penalize ambitious workers who are gunning for more money because of their experience or skills, the California Chamber of Commerce said last year when opposing the bill. Some employers might be wary of posting pay to prevent bidding wars for top talent.

In a comment to CNBC, a Meta spokesperson said, “To ensure fairness and eliminate bias in our compensation systems, we regularly conduct pay equity analysis, and our latest analysis confirms that we continue to have pay equity across genders globally and by race in the US for people in similar jobs.” The firm also noted that it generally pays full-time employees in equity as well as cash.

Apple and Google did not immediately return requests for comment.

The new law

There are two primary components to California Senate Bill No. 1162, which was passed in September and went into effect on Jan. 1.

First is the pay transparency component on job listings, which applies to any company with more than 15 employees if the job could be done in California.

The second part requires companies with more than 100 employees to submit a pay data report to the state of California with detailed salary information broken down by race, sex, and job category. Companies have to provide a similar report on the federal level, but California now requires more details.

Employers are required to maintain detailed records of each job title and its wage history, and California’s Labor Commissioner can inspect those records. California can enforce the law through fines and can investigate violations. The reports won’t be published publicly under the new law.

California state Sen. Limón said that the bill helps narrow pay gaps by giving information to people so they can negotiate their pay better or determine if they are being underpaid for their experience and skills. It will also help the state check to make sure companies are following existing equal pay laws.

“The reason this is important is that we are not able to address problems that we cannot see,” Limón said.

Limón also hopes that the requirement will help California companies recruit the best talent and compete against other states which don’t require employers to post salaries. Ultimately, she says, helping making sure women and people of color are getting paid equally will help California’s economy.

Pay transparency laws could cause competition among companies that need to compete for the best talent. Some companies could even choose to post salary ranges on job listings where it’s not required.

“The consequence is not just for an individual, there are economic consequences for the state for people being underpaid,” Limón said. “That means that their earning power and how they’re able to contribute to this economy in California, whether it’s through a sales market, a housing market, through investment, is limited, because they are not being paid equitably.”

Loopholes

The new law doesn’t require employers to post total compensation, meaning that companies can leave out information about stock grants and bonuses, offering a highly incomplete picture for some highly paid jobs.

For high-paying jobs in the technology industry, equity compensation in the form of restricted stock units can make up a large percentage of an employee’s take-home pay. In industries like finance, bonuses make up a big portion of annual pay.

“Especially for tech employees, ultimately people want to know how much they’re getting in total compensation,” said Zuhayeer Musa, co-founder of Levels.fyi, a firm focused on recruiting and coaching for technology workers. “Sometimes stock compensation can be more than 50% of your actual total comp.”

Musa said that stock from big tech companies is basically liquid because it can be immediately sold on the stock market.

The new law also allows companies to provide wide ranges for pay, sometimes ranging over $100,000 or more between the lowest salary and the highest salary for a position. That seemingly violates the spirit of the law, but companies say that the ranges are realistic because base pay can vary widely based on skills, qualifications, experience, and location.

Companies may be open to hiring candidates with a range of experience — starting from entry-level to a more senior person — for a particular opening, said Lulu Seikaly, senior corporate attorney at Payscale.

Seikaly said she recommends clients should post job listings with a specific seniority level to narrow the potential pay range.

“When we talk to customers, and they ask what do you think is a good faith range, we tell them that’s a business decision, but the way we would do it, especially from the legal side, if you post by levels, that’s going to cover you a lot more than posting one wide range,” Seikaly said.

Some California companies are not listing salaries for jobs clearly intended to be performed in other states, but advocates hope California’s new law could spark more salary disclosures around the country. After all, a job listing with an explicit starting salary or range is likely to attract more candidates than one with unclear pay.

“I was telling some folks this morning that pay transparency right now is kind of the exception,” Seikaly said. “Give it five to 10 years, I think it’ll end up being the norm.”

Gender pay gap remains despite more women entering the work force

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South Korea says DeepSeek transferred user data to China and the U.S. without consent

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South Korea says DeepSeek transferred user data to China and the U.S. without consent

Jaap Arriens | Nurphoto | Getty Images

South Korea’s data protection authority has concluded that Chinese artificial intelligence startup DeepSeek collected personal information from local users and transferred it overseas without their permission.

The authority, the Personal Information Protection Commission, released its written findings on Thursday in connection with a privacy and security review of DeepSeek.

It follows DeepSeek’s removal of its chatbot application from South Korean app stores in February at the recommendation of PICP. The agency said DeepSeek had committed to cooperate on its concerns

During DeepSeek’s presence in South Korea, it transferred user data to several firms in China and the U.S. without obtaining the necessary consent from users or disclosing the practice, the PIPC said.

The agency highlighted a particular case in which DeepSeek transferred information from user-written AI prompts, as well as device, network, and app information, to a Chinese cloud service platform named Beijing Volcano Engine Technology Co.

While the PIPC identified Beijing Volcano Engine Technology Co. as “an affiliate” of TikTok-owner ByteDance, the information privacy watchdog noted in a statement that the cloud platform “is a separate legal entity and has no relation to ByteDance,” according to a Google translation.

According to PIPC, DeepSeek said it used Beijing Volcano Engine Technology’s services to improve the security and user experience of its app, but later blocked the transfer of AI prompt information from April 10.

OpenAI calls for U.S. DeepSeek ban

DeepSeek and ByteDance did not immediately respond to inquiries from CNBC. 

The Hangzhou-based AI startup took the world by storm in January when it unveiled its R1 reasoning model, rivaling the performance of Western competitors despite the company’s claims that it was trained for relatively low costs and with less advanced hardware. 

However, the app’s rising popularity quickly triggered national security and data concerns outside China due to Beijing’s requirement for domestic firms to share data with the PRC. Cybersecurity experts have also flagged data vulnerabilities in the app and voiced concerns about the company’s privacy policy. 

PIPC on Thursday said it had issued a corrective recommendation to DeepSeek, which includes requests to immediately destroy AI prompt information transferred to the Chinese company in question and to set up legal protocols for transferring personal information overseas.

When the data protection authority announced the removal of DeepSeek from local app stores, it signaled that the app would become available again once the company implemented the necessary updates to comply with local data protection policy.

That investigation followed reports that some South Korean government agencies had banned employees from using DeepSeek on work devices. Other global government departments, including in Taiwan, Australia, and the U.S., have reportedly instituted similar bans.

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Adobe to launch mobile app for AI image generation tool as OpenAI steps up rivalry

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Adobe to launch mobile app for AI image generation tool as OpenAI steps up rivalry

Adobe’s new artificial intelligence image models, Firefly Image Model 4 and Firefly Image Model 4 Ultra, can generate hyper-realistic pictures in response to user prompts.

Adobe

LONDON — Adobe plans to launch a mobile version of its artificial intelligence image generation tool Firefly, stepping up a challenge to OpenAI as the Microsoft-backed startup advances its efforts on visual applications for the technology.

The design software giant said Thursday at its MAX creativity conference in London that it will release Firefly on both iOS and Android “soon,” without giving a specific date.

“Creative people think on the go,” Alexandru Costin, vice president of Adobe Firefly, told CNBC in an interview. “One of the visions we have is for the Firefly mobile application to become a creative partner that sits with you all the time.”

Costin said that one way creatives could use its upcoming mobile app was to ask it to sketch up some ideas about an ad campaign while commuting to the office, so that by the time they arrive at work they’ve got a mood board to help them develop their thinking.

Adobe also announced the launch of its latest AI models, Firefly Image Model 4 and Firefly Image Model 4 Ultra, and said its new Firefly Video Model for video generation is now generally available.

The company said the new systems are capable of generating hyper-realistic pictures and videos in response to textual prompts in a “commercially safe” way, blocking the inclusion of any intellectual property.

Competition from OpenAI

It marks Adobe’s latest push to incorporate AI into its creative tool suite and comes as the company is increasingly facing competition from well-funded AI firms such as OpenAI and Runway.

Last month, OpenAI released a native image generation feature that went viral online for its ability to produce anime images in the style of animation studio Studio Ghibli and recreate people as toy dolls.

The tool saw such huge levels of demand that OpenAI boss Sam Altman warned it was melting the company’s GPUs (graphics processing units). “It’s super fun seeing people love images in ChatGPT. But our GPUs are melting,” Altman said on March 27.

While Adobe’s Costin conceded that the competitive environment is heating up, he said the company isn’t shying away from partnering with the competition. For example, Adobe has partnered up with the likes of OpenAI, Google and Runway to add their AI image generation tools to Firefly.

“Competition is great,” Costin told CNBC. “We think there will be models with different personalities and capabilities.”

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British fintech Revolut tops $1 billion in profit as revenue jumps 72%

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British fintech Revolut tops  billion in profit as revenue jumps 72%

Revolut CEO Nikolay Storonsky at the Web Summit in Lisbon, Portugal, Nov. 7, 2019.

Pedro Nunes | Reuters

LONDON — British fintech firm Revolut on Thursday announced it topped $1 billion in annual profit for the first time, a major milestone for the company as it readies the launch of its U.K. bank later this year.

Revolut, which offers a range of banking and financial services via an app, said that net profit for the year ending Dec. 31, 2024, totaled £1.1 billion ($1.5 billion), up 149% year over year. Revenues at the company increased 72% year on year to £3.1 billion, driven by growth across different revenue streams.

Revolut’s wealth unit — which includes its stock-trading business — saw outsized growth, with revenue surging 298% to £506 million, while subscriptions turnover jumped 74% to £423 million.

Revolut also saw significant growth in its loan book, which grew 86% to £979 million. Coupled with a jump in customer deposits, this contributed to a 58% increase in interest income, which totaled £790 million.

UK bank rollout

Revolut’s financial milestone arrives at a critical time for the almost decade-old-firm. The digital banking unicorn has been preparing a transition to becoming a fully operational bank in the U.K. after securing a banking license last summer.

It was granted a banking license with restrictions in July 2024 from the U.K.’s Prudential Regulation Authority, bringing an end to a lengthy application process that began back in 2021.

The restricted license means that Revolut is now in the “mobilization” stage, where it is focusing on building out its banking operations and infrastructure in the run-up to a full launch. The period typically lasts about 12 months.

Revolut is still awaiting approval from regulators to transfer all 11 million of its U.K. users to a new banking entity this summer. Once fully up and running, the firm will be able to begin offering loans, overdrafts and mortgages, opening up the path to new income streams.

‘Customers trust banks’

Victor Stinga, Revolut’s chief financial officer, told CNBC on Thursday that the company’s aim is to formally launch its U.K. bank later this year.

“As you can imagine, at this scale, it’s a thorough process, and we just pay a lot of attention to it,” Stinga said. “We work very closely on a close contact with the PRA [Prudential Regulation Authority] and the FCA [Financial Conduct Authority] on it. We feel like we’re making great progress on it.”

Stinga said that a big advantage of becoming a bank in the U.K. is ability to start accepting deposits protected by government guarantees. Licensed banks are covered by the Financial Services Compensation Scheme, which means their customers can claim up to £85,000 if a lender goes out of business.

“Customers trust banks, so it means customers on this transition will use Revolut as a primary bank account,” Stinga said.

Lending is arguably “the biggest roadmap item that this unlocks,” Revolut’s CFO said, adding that the firm is looking at launching credit cards and personal loans, similar to the products it already offers in the European Union under a separate EU banking license.

Francesca Carlesi, Revolut’s U.K. boss, previously told the Wall Street Journal that Revolut views its journey to becoming a U.K. bank as a crucial step in its global expansion and eventual IPO. “My main strategic focus is making Revolut the primary bank for everybody in the U.K.,” she told the WSJ.

It has a steep hill to climb — rivals Monzo and Starling have had a lengthy head start on Revolut. Monzo obtained its full banking license in 2017, while Starling was granted its own permit in 2016.

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