DeuxMoi: The rise of Instagram’s anonymous celebrity gossip sharer with 1.7 million followers
On 21 March 2020, the anonymous woman behind the Instagram account known only as DeuxMoi posted a message on an old account that had become dormant.
“Ok, better than… my amazing & captivating commentary… DM me any celeb stories (first or second hand) you are willing to share.” It didn’t take long for the responses to come in, the encounters to be shared, and the followers to rack up.
While those who don’t spend hours on the social media site may never have heard of DeuxMoi, to many it is the go-to source for pop culture, posting behind-the-scenes stories, anecdotes and rumours from insiders, as well as celeb sightings, casting info, and even details of who tips well at restaurants – and who doesn’t. (Tipping, especially the difference between UK and US stars, is a hot topic.)
Followers share their encounters and inside info, DeuxMoi reposts their stories; only moderated to sometimes remove a name or identifying details, should the sender not want to disclose. These are known as “blinds” – leaving followers to do their own detective work.
Speaking to Sky News, the nameless woman behind the account insists her content is mainly innocuous and isn’t presented as fact or as if she is an authority, but “in reality, the audience is on the same journey I am to finding out the truth about a rumour. We’re all in it together”.
DeuxMoi says she makes it clear she is not a journalist, nor a Hollywood insider. “Curators of pop culture,” reads the bio. “Some statements made on this account have not been independently confirmed. This account does not claim information published is based in fact.”
But many of the followers are. From publicists, assistants and nannies to record label workers, TV runners, restaurant workers and even celebs themselves, many are willing to spill the tea. As a result, DeuxMoi has been first with some big celeb stories, such as Olivia Wilde and Harry Styles‘ relationship, and Kim Kardashian and Kanye West’s break-up.
While some celebs understandably aren’t fans, there are others who can’t get enough. Kardashian herself has reportedly described it as “the Bible”, Cardi B and Chrissy Teigen are among the account’s followers, and Drew Barrymore recently interviewed Deux on her podcast, Drew’s News.
There is now merchandise. A podcast. A recently released novel, Anon Pls – referencing the request by all titbit submitters to keep their names private. And in the works, according to reports, a HBO drama.
More than just gossip?
There is an obvious argument against unverified stories being shared publicly. DeuxMoi appears to have filled the hole left by many celeb gossip mags of the noughties as they toned down – but with a follower count of 1.7m and rising, there is clearly an appetite for it.
Most is low-stakes. The “blinds” are for the content that is less so. In an era in which the rich and famous have almost complete control over the content they put out on social media, the appeal seems to be that this is unfiltered. DeuxMoi says the account is not just about gossip. Growing during the pandemic, as people were stuck at home, it created connection, she says.
“Drew, she understood, like, the humanistic side to it,” she says, speaking about her interview with Barrymore and the A-lister’s love of the site (she is also among its followers).
“In quarantine, when everything was closed down, people were sending in stories from five years ago, 10 years ago, 20 years ago, it was almost like a study in like human interaction. Like, how certain celebrities would interact with fans or how they would be at certain points in their career. I felt like Drew understood that aspect of the account and didn’t take it… as just a gossip account, because I do think it’s more than that.”
While there has been much speculation about her identity – with names reported in the US – DeuxMoi says who she is doesn’t matter. “I don’t think it’s an important factor. I’m not posting about myself.”
We know she lives in New York and she doesn’t use anything to alter her voice, she says, so apparently I’m hearing the real DeuxMoi. There are about 20 people in total, close friends and family members, who know her identity. At first, she was holding down a job and running DeuxMoi at the same time – living in constant “anxiety” for fear she might be unmasked. Now, DeuxMoi is the job.
And while she remains nameless, most celebrities are certainly aware of DeuxMoi. In an interview with Rolling Stone around the release of her fourth album in November 2021, Adele joked about the difficulties of dating. “You can’t set me up on a f****** blind date! I’m like, ‘How’s that going to work?’ There’ll be paparazzi outside and someone will call DeuxMoi, or whatever it’s f****** called! It ain’t happening.”
Rihanna headlining Glastonbury (rumours) and the next Bond…
Two rumours the account has posted about recently: Rihanna apparently headlining Glastonbury, and Aaron Taylor-Johnson being named as the next James Bond.
She addresses Rihanna first: “I want to go on record saying I don’t know how reliable that information is, but she has new music, she’s doing the Super Bowl. Her name has been thrown around for Coachella. Somebody wrote in and said she was close to confirming. But I’d like to say I don’t know how reliable that information is, so not to get everyone’s hopes up.”
British actor and Marvel star Aaron Taylor-Johnson she is more confident about. “Someone messaged me yesterday with some information that I can’t share because that would probably give them away. But he’s being heavily considered, if not already chosen.”
The Bond information “came from somebody I’ve been messaging with for years and they’ve given me information about stuff in the past”, she says. “The Glastonbury information came out of the blue from somebody I don’t really know.” This is how she differentiates “something from being reliable to not very reliable”, or not knowingly reliable.
Aaron Taylor-Johnson: the next 007? Pic: AP/Lee Jin-man
Most recently, mentions of Styles and Wilde in her messages have been on the rise following their break-up. “People think they are fake broken-up,” she says. “So there’s interest in that.”
As the account has grown, she now has several people she considers trusted sources for information. “I won’t give a number but [I have] a handful of people I trust explicitly.”
With 1.7 million followers, there must be a sense of responsibility? She says there are certain issues, and celebrities, she won’t share information about. “I don’t like to post about somebody’s sexuality unless it’s been discussed publicly. And anything to do with anyone under the age of 18. Also… I really wouldn’t feel comfortable posting about things that have to do with rehab.”
Information that might have legal implications, she says she also passes on – but will sometimes give the information to journalists to investigate. And there are five individual celebrities you won’t see featured in DeuxMoi posts either, she says – two she says have made their feelings clear publicly, and three she has had private conversations with.
But there are celebrities and brands who want to be associated with DeuxMoi; the brand she has built has earned her invites to all sorts of exclusive events. She says she doesn’t accept. “I’ve been out in New York to restaurants that are celebrity-frequented that I post about all the time, I’ve sat very close to celebrities who I DM (direct message) with, and it did not make me feel good.”
The celebs on the DeuxMoi nice list
Pic: Richard Shotwell/Invision/AP
Following the release of Anon Pls, a novel based on the story of DeuxMoi – mixing stories of fictional celebrities with real ones – there is now the TV show to prepare for. “It’s being produced by Greg Berlanti,” [The Flight Attendant, Batwoman, Free Guy, Dawson’s Creek] she says. “They are securing writers right now and the person who was named to me, I can’t say who because it’s not 100% signed, sealed, delivered. But it’s exciting, so cool.”
DeuxMoi ends the interview on the question anyone who works in the entertainment industry always gets asked: which celebs are the good ones? Giving the caveat again that these are not based on her own experiences, but on positive intel, she reels off a list of names: “Drew Barrymore, Paris Hilton, Hugh Jackman, Mark Ruffalo, Julianne Moore… I don’t know if this one is going to be controversial, but Will Smith, he was always someone that, stories were submitted about him and he always [seemed] like really, really nice to people he’d meet.
“Tom Cruise, another one who conducts himself very professionally and in that same manner. Oh, and Harry Styles, obviously. Those are the ones I think stand out. Colin Farrell, he’s a name that always comes up. Oh and Rupert Grint, Daniel Radcliffe. The Harry Potter kids, always nice. And the Jonas Brothers.”
But, she adds, you have to take into consideration “what type of environment… is it a red carpet event? Like, of course a celebrity’s going to be nice at a red carpet event!”
And DeuxMoi is diplomatic about the not-so-nice ones, choosing not to name names. “I haven’t had personal experiences with these people. Somebody could have caught them on a bad day, do you know what I mean? We’re all human, right?”
You’ll have to read the posts and decide for yourselves.
Flight tracking data shows extensive movement of US military aircraft towards the Middle East in recent days, including via the UK.
Fifty-two US military planes were spotted flying over the eastern Mediterranean towards the Middle East between Monday and Thursday.
That includes at least 25 that passed through Chania airport, on the Greek island of Crete – an eight-fold increase in the rate of arrivals compared to the first half of June.
The movement of military equipment comes as the US considers whether to assist Israel in its conflict with Iran.
Of the 52 planes spotted over the eastern Mediterranean, 32 are used for transporting troops or cargo, 18 are used for mid-air refuelling and two are reconnaissance planes.
Forbes McKenzie, founder of McKenzie Intelligence, says that this indicates “the build-up of warfighting capability, which was not [in the region] before”.
Sky’s data does not include fighter jets, which typically fly without publicly revealing their location.
An air traffic control recording from Wednesday suggests that F-22 Raptors are among the planes being sent across the Atlantic, while 12 F-35 fighter jets were photographed travelling from the UK to the Middle East on Wednesday.
A US air tanker seen flying over Suffolk, accompanied by F-35 jets. Pic: Instagram/g.lockaviation
Many US military planes are passing through UK
A growing number of US Air Force planes have been passing through the UK in recent days.
Analysis of flight tracking data at three key air bases in the UK shows 63 US military flights landing between 16 and 19 June – more than double the rate of arrivals earlier in June.
On Thursday, Sky News filmed three US military C-17A Globemaster III transport aircraft and a C-130 Hercules military cargo plane arriving at Glasgow’s Prestwick Airport.
Flight tracking data shows that one of the planes arrived from an air base in Jordan, having earlier travelled there from Germany.
What does Israel need from US?
Israeli Prime Minister Benjamin Netanyahu said on 15 March that his country’s aim is to remove “two existential threats – the nuclear threat and the ballistic missile threat”.
Israel says that Iran is attempting to develop a nuclear bomb, though Iran says its nuclear facilities are only for civilian energy purposes.
A US intelligence assessment in March concluded that Iran is not building a nuclear weapon. President Trump dismissed the assessment on Tuesday, saying: “I think they were very close to having one.”
Forbes McKenzie says the Americans have a “very similar inventory of weapons systems” to the Israelis, “but of course, they also have the much-talked-about GBU-57”.
A GBU-57, or the Massive Ordnance Penetrator bomb, at Whiteman Air Base in Missouri in 2023. File pic: US Air Force via AP
The GBU-57 is a 30,000lb bomb – the largest non-nuclear bomb in existence. Mr McKenzie explains that it is “specifically designed to destroy targets which are very deep underground”.
Experts say it is the only weapon with any chance of destroying Iran’s main enrichment site, which is located underneath a mountain at Fordow.
Map showing the Fordow enrichment plant
Air-to-air refuelling could allow Israel to carry larger bombs
Among the dozens of US aircraft that Sky News tracked over the eastern Mediterranean in recent days, more than a third (18 planes) were designed for air-to-air refuelling.
“These are crucial because Israel is the best part of a thousand miles away from Iran,” says Sky News military analyst Sean Bell.
“Most military fighter jets would struggle to do those 2,000-mile round trips and have enough combat fuel.”
The ability to refuel mid-flight would also allow Israeli planes to carry heavier munitions, including bunker-buster bombs necessary to destroy the tunnels and silos where Iran stores many of its missiles.
Satellite imagery captured on 15 June shows the aftermath of Israeli strikes on a missile facility near the western city of Kermanshah, which destroyed at least 12 buildings at the site.
Seven of the 12 destroyed buildings at Kermanshah missile facility, Iran, 15 June 2025. Pic: Maxar
At least four tunnel entrances were also damaged in the strikes, two of which can be seen in the image below.
Damaged tunnel entrances at Kermanshah missile facility, Iran, 15 June 2025. Pic: Maxar
Writing for Jane’s Defence Weekly, military analyst Jeremy Binnie says it looked like the tunnels were “targeted using guided munitions coming in at angles, not destroyed from above using penetrator bombs, raising the possibility that the damage can be cleared, enabling any [missile launchers] trapped inside to deploy”.
“This might reflect the limited payloads that Israeli aircraft can carry to Iran,” he adds.
Penetrator bombs, also known as bunker-busters, are much heavier than other types of munitions and as a result require more fuel to transport.
Israel does not have the latest generation of refuelling aircraft, Mr Binnie says, meaning it is likely to struggle to deploy a significant number of penetrator bombs.
Israel has struck most of Iran’s western missile bases
Even without direct US assistance, the Israeli air force has managed to inflict significant damage on Iran’s missile launch capacity.
Sky News has confirmed Israeli strikes on at least five of Iran’s six known missile bases in the west of the country.
On Monday, the IDF said that its strategy of targeting western launch sites had forced Iran to rely on its bases in the centre of the country, such as Isfahan – around 1,500km (930 miles) from Israel.
Among Iran’s most advanced weapons are three types of solid-fuelled rockets fitted with highly manoeuvrable warheads: Fattah-1, Kheibar Shekan and Haj Qassam.
The use of solid fuel makes these missiles easy to transport and fast to launch, while their manoeuvrable warheads make them better at evading Israeli air defences. However, none of them are capable of striking Israel from such a distance.
Iran is known to possess five types of missile capable of travelling more than 1,500km, but only one of these uses solid fuel – the Sijjil-1.
On 18 June, Iran claimed to have used this missile against Israel for the first time.
Iran’s missiles have caused significant damage
Iran’s missile attacks have killed at least 24 people in Israel and wounded hundreds, according to the Israeli foreign ministry.
The number of air raid alerts in Israel has topped 1,000 every day since the start of hostilities, reaching a peak of 3,024 on 15 June.
Iran has managed to strike some government buildings, including one in the city of Haifa on Friday.
And on 13 June, in Iran’s most notable targeting success so far, an Iranian missile impacted on or near the headquarters of Israel’s defence ministry in Tel Aviv.
Most of the Iranian strikes verified by Sky News, however, have hit civilian targets. These include residential buildings, a school and a university.
On Thursday, one missile hit the Soroka Medical Center in Beersheba, southern Israel’s main hospital. More than 70 people were injured, according to Israel’s health ministry.
Iranian foreign minister Abbas Araghchi said that Iran had struck a nearby technology park containing an IDF cyber defence training centre, and that the “blast wave caused superficial damage to a small section” of the hospital.
However, the technology park is in fact 1.2km away from where the missile struck.
Photos of the hospital show evidence of a direct hit, with a large section of one building’s roof completely destroyed.
A general view of Soroka hospital following a missile strike from Iran on Israel.
Pic: Reuters
Iran successfully struck the technology park on Friday, though its missile fell in an open area, causing damage to a nearby residential building but no casualties.
Israel has killed much of Iran’s military leadership
It’s not clear exactly how many people Israel’s strikes in Iran have killed, or how many are civilians. Estimates by human rights groups of the total number of fatalities exceed 600.
What is clear is that among the military personnel killed are many key figures in the Iranian armed forces, including the military’s chief of staff, deputy head of intelligence and deputy head of operations.
Key figures in the powerful Revolutionary Guard have also been killed, including the militia’s commander-in-chief, its aerospace force commander and its air defences commander.
On Thursday, Israeli Prime Minister Benjamin Netanyahu said that US assistance was not necessary for Israel to win the war.
“We will achieve all our objectives and hit all of their nuclear facilities,” he said. “We have the capability to do that.”
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How close is Iran to producing a nuclear weapon?
Forbes McKenzie says that while Israel has secured significant victories in the war so far, “they only have so much fuel, they only have so many munitions”.
“The Americans have an ability to keep up the pace of operations that the Israelis have started, and they’re able to do it for an indefinite period of time.”
Additional reporting by data journalist Joely Santa Cruz and OSINT producers Freya Gibson, Lina-Sirine Zitout and Sam Doak.
The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.
This is the most significant statement from the US president in days, though it still keeps everyone guessing.
In a message conveyed through his press secretary, he is giving diplomacy up to two weeks to work.
“Based on the fact that there’s a substantial chance of negotiations that may or may not take place with Iran in the near future, I will make my decision whether or not to go within the next two weeks,” Karoline Leavitt quoted him as saying.
It is not clear what “whether or not to go” entails.
Israel-Iran conflict: Latest updates
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Trump: Iran ‘weeks away’ from nuclear weapon
We know that he has been given a spectrum of different military options by his generals and we know that the Israelis are pressuring him to use American B2 bombers with their bunker-busting bombs to destroy Iran’s nuclear facility at Fodow.
The Israelis are encouraging no delay. But against that, he is weighing up many risks, both military and political.
Militarily, it is not clear how successful a bunker-busting strike on Fordow would be.
Experts have suggested it would require several of the massive bombs, which have never been used in combat before, to be dropped on the site.
It is not as simple as one clean strike and job done.
Politically, the president is under significant pressure domestically not to get involved in Iran.
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MAGA civil war breaks out over Iran
Within his own MAGA coalition – influencers, politicians and media personalities are lining up in criticism of involvement in the conflict.
One of those leading the criticism, his former chief strategist Steve Bannon, who maintains huge influence, was seen entering the White House on Thursday.
His press secretary reiterated to us that the president always wants to give diplomacy a chance and she confirmed that his Middle East envoy Steve Witkoff has spoken to the Iranian foreign minister Abbas Araghchi.
Steve Bannon, seen recently at a conservative event in Maryland, is against US involvement in Iran. Pic: AP
European leaders, including the UK foreign secretary David Lammy, who is in Washington, are meeting Mr Araghchi in Geneva on Friday.
The two-week window – assuming it lasts that long – also gives space to better prepare for any strike and mitigate against some of the other risks of US involvement.
Read more from Sky News:
Is Trump losing his MAGA support?
Gantz defends conflict with Iran
‘Love Trump’ says Israeli minister
There are 40,000 troops in bases across the Middle East. It takes time to increase security at these bases or to move non-essential personnel out. It also takes time to move strategic military assets into the region.
The USS Nimitz aircraft carrier and its support vessels were redeployed from the Indo-Pacific on Monday. Their last known position was the Strait of Malacca two days ago.
The Nimitz Carrier Group will overlap with the USS Carl Vinson group which was deployed to the Middle East in March.
The potential two-week window also allows for more time for a ‘day after’ plan, given that the Israeli strategy appears to be regime change from within.
Since the Israeli action in Iran began last week, the worst-case scenario of mass casualties in Israel from Iranian attacks has not materialised.
The president is said to be surprised and encouraged by this. “Israel has exceeded a lot of people’s expectations in their abilities,” press secretary Karoline Leavitt said.
The Israeli success, the absence of a mass casualty event in Israel, and the lack of any sustained counterattack by Iranian proxies in the region remove reservations that previous presidents have had about taking on Iran.
That said, sources have told Sky News that the president is determined that the diplomatic solution should be given a chance despite current pessimism over the chances of success.
A critical two weeks ahead.
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