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John Hultquist, vice president of intelligence analysis at Google-owned cybersecurity firm Mandiant, likens his job to studying criminal minds through a soda straw. He monitors cyberthreat groups in real time on the dark web, watching what amounts to a free market of criminal innovation ebb and flow.

Groups buy and sell services, and one hot idea — a business model for a crime — can take off quickly when people realize that it works to do damage or to get people to pay. Last year, it was ransomware, as criminal hacking groups figured out how to shut down servers through what’s called directed denial of service attacks. But 2022, say experts, may have marked an inflection point due to the rapid proliferation of IoT (Internet of Things) devices.

Attacks are evolving from those that shut down computers or stole data, to include those that could more directly wreak havoc on everyday life. IoT devices can be the entry points for attacks on parts of countries’ critical infrastructure, like electrical grids or pipelines, or they can be the specific targets of criminals, as in the case of cars or medical devices that contain software.

“What I wish is that the vulnerabilities of cybersecurity could never negatively affect human life and infrastructure,” says Meredith Schnur, cyber brokerage leader for US & Canada at Marsh & McLennan, which insures large companies against cyberattacks. “Everything else is just business.”

For the past decade, manufacturers, software companies and consumers have been rushing to the promise of Internet of Things devices. Now there are an estimated 17 billion in the world, from printers to garage door openers, each one packed with software (some of it open-source software) that can be easily hacked. In a conversation Dec. 26 with The Financial Times, Mario Greco, the group CEO of giant insurer Zurich Insurance Group, said cyberattacks could pose a larger threat to insurers than pandemics and climate change, if hackers aim to disrupt lives, rather than merely spying or stealing data.

IoT devices are a key entry point for many attacks, according to Microsoft’s Digital Defense Report 2022. “While the security of IT hardware and software has strengthened in recent years, the security of Internet of Things (IoT) … has not kept pace,” according to the report.

A rash of attacks that reached the physical world through the cyber world in the past year show the rising stakes. Last February, Toyota stopped operations at one of its plants because of a cyberattack. In April, Ukraine’s power grid was targeted. In May, the Port of London was hit with a cyberattack. That followed up on a 2021 that included to major attacks on critical infrastructure in the U.S., taking down energy and food supply operations of Colonial Pipeline and the JBS meatpacking conglomerate.

What many experts are anticipating is the day enterprising criminals or hackers affiliated with a nation-state figure out an easy-to-replicate scheme using IoT devices at scale. A group of criminals, perhaps connected to a foreign government, could figure out how to take control of many things at once – like cars, or medical devices. “We have already seen large-scale attacks using IoT, in the form of IoT botnets. In that case, actors leveraging unpatched vulnerabilities in IoT devices used control of those devices to carry out denial of service attacks against many targets. Those vulnerabilities are found regularly in ubiquitous products that are rarely updated.”

In other words, the possibility already exists. It’s only a question of when a criminal or a nation decides to act in a way that targets the physical world at a large scale. “It’s not always the art of the possible. It’s a market-driven thing,” Hultquist said. “Somebody figures out a scheme that is successful at making money.”

Aside from responding rapidly to attacks, the only answer to the “cat-and-mouse game” is constant innovation, says Shlomo Kramer, an early investor in Palo Alto Networks and currently one of the top cyber security investors worldwide.

There are a handful of companies, new regulatory approaches, a growing focus on cars as a particularly important area, and a new movement within the software engineering world to do a better job of incorporating cybersecurity from the beginning.

Internet of Things has a big update problem

The cybersecurity industry is upping its game. Companies including ForeScout and Phosphorus focus on Internet of Things security, which has a heavy emphasis on constant inventory of “endpoints” – where new devices connect to a network.

But one of the key problems in Internet of Things security is that there isn’t a good process for updating devices with patches, as new vulnerabilities, hacks or attacks are discovered, says Greg Clark, former CEO of Symantec, currently the chairman of Forescout. Many users are accustomed to downloading updates and patches to computers and phones; and even in those cases, a significant number of users don’t bother to do the updates.

The problem is much worse in the IoT: For instance, who bothers to update their garage-door opener? “Not many of the IoT devices have a system to update the code,” says Clark. “It becomes a serious problem to remediate the vulnerabilities in the IoT.”

He said one focus for cybersecurity companies has become putting controls around the devices so they can only do a specific set of things. That way, the devices can’t be weaponized to launch attacks on other networks. “There are a lot of hammers swinging,” Clark said, on products that make the IoT more secure).

Medical devices, which are seen as particularly important and particularly vulnerable, are one focus. Last month, Palo Alto Networks announced a new product aimed at medical device makers.

IoT device makers are not regulated enough

Because the challenges are new, and cut across industries, the U.S. guidelines and regulations remain patchwork. That has left a lot of IoT cybersecurity up to consumers and companies across sectors, rather than the many manufacturers making IoT devices.

“I’m hopeful there will be some new standards, and newer regulations that will force the vendors to do more,” says Randy Trzeciak, director of the science information and security policy & management program at Carnegie Mellon University. “There should be a national discussion around insuring device security, and where the manufacturer needs to take some ownership and responsibility.”

Clark said CISA and the National Institutes of Standards and Technology are working together, issuing guidelines for the thousands of manufacturers that make IoT devices covering such things as ensuring that IoT devices identify themselves to networks as they are added to them. In 2020, the U.S. Congress turned the guidelines into a law, but only for companies that supply the U.S. government with IoT devices. A spokesman for the National Institutes of Standards and Technology says this is the only national law the agency knows of. Some state-specific and industry-specific laws also exist: For instance, data in medical devices would be covered by HIPAA, and the National Highway Traffic Safety Administration has some jurisdiction over cars.

Some investors and executives cautiously welcome the increasing involvement of regulators. “It’s simply too complex,” Kramer said. “There’s not enough qualified and experienced security people.”

How cars are being targeted

As more criminal hackers aim attacks at the physical sphere, cars are a target. That includes theft, with attackers exploiting the keyless entry systems, but also attacks on sensitive information now being stored in cars, such as maps and credit card data.

Led by the European Union, countries around the world are rapidly adopting cybersecurity regulations for cars, with the EU’s coming into effect in July of last year.

The transition to electric vehicles has created an opportunity for regulators to get ahead of the criminals. As the new technology lowered the barriers to entry, more car companies entered the market. In turn, that has created an opportunity for regulators to work with industry groups that want to protect their home-grown industries.

The concerns about cars are nothing new. In one landmark experiment in 2015, two hackers attacked a Jeep Cherokee. “They shut down the engine on the highway – the brakes didn’t respond. This is not a pleasant situation,” said David Barzilai, CEO of a six-year-old Israeli company called Karamba Security, which helps car companies make their IoT devices more secure.

Barzilai says that in the past 12 months, there were dozens of attacks, both by serious criminal gangs and teen-agers. “When we started six years ago, the attacks were by states, mostly China,” he says. “Within the last 12 months, there’s a democratization” in car attacks, he said, pointing to the case in January 2022 of the teen who figured out how to access the control systems of a few dozen Teslas at once,  last January — have already done.

Connected cars usually have SIM cards, that hackers can attack via cellular networks, he said. “All cars of the same vehicle model use the same software,” he said. “Once hackers identify a vulnerability, and a way to exploit it remotely, they can replicate the attack on other vehicles.” 

Cybersecurity grew as an industry mostly as an after-the-fact attempt to fix software and hardware that was long since on the market, as criminals and foreign governments discovered vulnerabilities in the systems that they could exploit. One study by IBM‘s System Science’s Institute found it costs six times more to fix a cybersecurity vulnerability while software is being implemented than when it is under development. The IoT is still relatively new as an industry, giving security-minded developers a chance to get ahead of the cat-and-mouse game, says Trzeciak, and there’s a growing movement of researchers and developers working on this, including Carnegie Mellon’s Software Engineering Institute’s DevSecOps initiative, which aims to add security into earlier phases of software development. That process-based innovation could make all kinds of software, including that in cars and medical devices, more secure — and therefore, the devices safer.

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Etsy touts ‘shopping domestically’ as Trump tariffs threaten price increases for imports

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Etsy touts 'shopping domestically' as Trump tariffs threaten price increases for imports

An employee walks past a quilt displaying Etsy Inc. signage at the company’s headquarters in the Brooklyn.

Victor J. Blue/Bloomberg via Getty Images

Etsy is trying to make it easier for shoppers to purchase products from local merchants and avoid the extra cost of imports as President Donald Trump’s sweeping tariffs raise concerns about soaring prices.

In a post to Etsy’s website on Thursday, CEO Josh Silverman said the company is “surfacing new ways for buyers to discover businesses in their countries” via shopping pages and by featuring local sellers on its website and app.

“While we continue to nurture and enable cross-border trade on Etsy, we understand that people are increasingly interested in shopping domestically,” Silverman said.

Etsy operates an online marketplace that connects buyers and sellers with mostly artisanal and handcrafted goods. The site, which had 5.6 million active sellers as of the end of December, competes with e-commerce juggernaut Amazon, as well as newer entrants that have ties to China like Temu, Shein and TikTok Shop.

By highlighting local sellers, Etsy could relieve some shoppers from having to pay higher prices induced by President Trump’s widespread tariffs on trade partners. Trump has imposed tariffs on most foreign countries, with China facing a rate of 145%, and other nations facing 10% rates after he instituted a 90-day pause to allow for negotiations. Trump also signed an executive order that will end the de minimis provision, a loophole for low-value shipments often used by online businesses, on May 2.

Temu and Shein have already announced they plan to raise prices late next week in response to the tariffs. Sellers on Amazon’s third-party marketplace, many of whom source their products from China, have said they’re considering raising prices.

Silverman said Etsy has provided guidance for its sellers to help them “run their businesses with as little disruption as possible” in the wake of tariffs and changes to the de minimis exemption.

Before Trump’s “Liberation Day” tariffs took effect, Silverman said on the company’s fourth-quarter earnings call in late February that he expects Etsy to benefit from the tariffs and de minimis restrictions because it “has much less dependence on products coming in from China.”

“We’re doing whatever work we can do to anticipate and prepare for come what may,” Silverman said at the time. “In general, though, I think Etsy will be more resilient than many of our competitors in these situations.”

Still, American shoppers may face higher prices on Etsy as U.S. businesses that source their products or components from China pass some of those costs on to consumers.

Etsy shares are down 17% this year, slightly more than the Nasdaq.

WATCH: Amazon CEO Andy Jassy says sellers will pass cost of tariffs on to consumers

Amazon CEO Andy Jassy: Sellers will pass increased tariff costs on to consumers

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Google hit with second antitrust blow, adding to concerns about future of ads business

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Google hit with second antitrust blow, adding to concerns about future of ads business

Google CEO Sundar Pichai testifies before the House Judiciary Committee at the Rayburn House Office Building on December 11, 2018 in Washington, DC.

Alex Wong | Getty Images

Google’s antitrust woes are continuing to mount, just as the company tries to brace for a future dominated by artificial intelligence.

On Thursday, a federal judge ruled that Google held illegal monopolies in online advertising markets due to its position between ad buyers and sellers.

The ruling, which followed a September trial in Alexandria, Virginia, represents a second major antitrust blow for Google in under a year. In August, a judge determined the company has held a monopoly in its core market of internet search, the most-significant antitrust ruling in the tech industry since the case against Microsoft more than 20 years ago. 

Google is in a particularly precarious spot as it tries to simultaneously defend its primary business in court while fending off an onslaught of new competition due to the emergence of generative AI, most notably OpenAI’s ChatGPT, which offers users alternative ways to search for information. Revenue growth has cooled in recent years, and Google also now faces the added potential of a slowdown in ad spending due to economic concerns from President Donald Trump’s sweeping new tariffs.

Parent company Alphabet reports first-quarter results next week. Alphabet’s stock price dipped more than 1% on Thursday and is now down 20% this year.

Why Google's antitrust woes endangers its AI momentum

In Thursday’s ruling, U.S. District Judge Leonie Brinkema said Google’s anticompetitive practices “substantially harmed” publishers and users on the web. The trial featured 39 live witnesses, depositions from an additional 20 witnesses and hundreds of exhibits.

Judge Brinkema ruled that Google unlawfully controls two of the three parts of the advertising technology market: the publisher ad server market and ad exchange market. Brinkema dismissed the third part of the case, determining that tools used for general display advertising can’t clearly be defined as Google’s own market. In particular, the judge cited the purchases of DoubleClick and Admeld and said the government failed to show those “acquisitions were anticompetitive.”

“We won half of this case and we will appeal the other half,” Lee-Anne Mulholland, Google’s vice president or regulatory affairs, said in an emailed statement. “We disagree with the Court’s decision regarding our publisher tools. Publishers have many options and they choose Google because our ad tech tools are simple, affordable and effective.”

Attorney General Pam Bondi said in a press release from the DOJ that the ruling represents a “landmark victory in the ongoing fight to stop Google from monopolizing the digital public square.”

Potential ad disruption

If regulators force the company to divest parts of the ad-tech business, as the Justice Department has requested, it could open up opportunities for smaller players and other competitors to fill the void and snap up valuable market share. Amazon has been growing its ad business in recent years.

Meanwhile, Google is still defending itself against claims that its search has acted as a monopoly by creating strong barriers to entry and a feedback loop that sustained its dominance. Google said in August, immediately after the search case ruling, that it would appeal, meaning the matter can play out in court for years even after the remedies are determined.

The remedies trial, which will lay out the consequences, begins next week. The Justice Department is aiming for a break up of Google’s Chrome browser and eliminating exclusive agreements, like its deal with Apple for search on iPhones. The judge is expected to make the ruling by August.

Google CEO Sundar Pichai (L) and Apple CEO Tim Cook (R) listen as U.S. President Joe Biden speaks during a roundtable with American and Indian business leaders in the East Room of the White House on June 23, 2023 in Washington, DC.

Anna Moneymaker | Getty Images

After the ad market ruling on Thursday, Gartner’s Andrew Frank said Google’s “conflicts of interest” are apparent by how the market runs.

“The structure has been decades in the making,” Frank said, adding that “untangling that would be a significant challenge, particularly since lawyers don’t tend to be system architects.”

However, the uncertainty that comes with a potentially years-long appeals process means many publishers and advertisers will be waiting to see how things shake out before making any big decisions given how much they rely on Google’s technology.

“Google will have incentives to encourage more competition possibly by loosening certain restrictions on certain media it controls, YouTube being one of them,” Frank said. “Those kind of incentives may create opportunities for other publishers or ad tech players.”

A date for the remedies trial hasn’t been set.

Damian Rollison, senior director of market insights for marketing platform Soci, said the revenue hit from the ad market case could be more dramatic than the impact from the search case.

“The company stands to lose a lot more in material terms if its ad business, long its main source of revenue, is broken up,” Rollison said in an email. “Whereas divisions like Chrome are more strategically important.”

WATCH: U.S. judge finds Google holds illegal online ad-tech monopolies

U.S. judge finds Google holds illegal online ad tech monopolies

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Discord sued by New Jersey over child safety features

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Discord sued by New Jersey over child safety features

Jason Citron, CEO of Discord in Washington, DC, on January 31, 2024.

Andrew Caballero-Reynolds | AFP | Getty Images

The New Jersey attorney general sued Discord on Thursday, alleging that the company misled consumers about child safety features on the gaming-centric social messaging app.

The lawsuit, filed in the New Jersey Superior Court by Attorney General Matthew Platkin and the state’s division of consumer affairs, alleges that Discord violated the state’s consumer fraud laws.

Discord did so, the complaint said, by allegedly “misleading children and parents from New Jersey” about safety features, “obscuring” the risks children face on the platform and failing to enforce its minimum age requirement.

“Discord’s strategy of employing difficult to navigate and ambiguous safety settings to lull parents and children into a false sense of safety, when Discord knew well that children on the Application were being targeted and exploited, are unconscionable and/or abusive commercial acts or practices,” lawyers wrote in the legal filing.

They alleged that Discord’s acts and practices were “offensive to public policy.”

A Discord spokesperson said in a statement that the company disputes the allegations and that it is “proud of our continuous efforts and investments in features and tools that help make Discord safer.”

“Given our engagement with the Attorney General’s office, we are surprised by the announcement that New Jersey has filed an action against Discord today,” the spokesperson said.

One of the lawsuit’s allegations centers around Discord’s age-verification process, which the plaintiffs believe is flawed, writing that children under thirteen can easily lie about their age to bypass the app’s minimum age requirement.

The lawsuit also alleges that Discord misled parents to believe that its so-called Safe Direct Messaging feature “was designed to automatically scan and delete all private messages containing explicit media content.” The lawyers claim that Discord misrepresented the efficacy of that safety tool.

“By default, direct messages between ‘friends’ were not scanned at all,” the complaint stated. “But even when Safe Direct Messaging filters were enabled, children were still exposed to child sexual abuse material, videos depicting violence or terror, and other harmful content.”

The New Jersey attorney general is seeking unspecified civil penalties against Discord, according to the complaint.

The filing marks the latest lawsuit brought by various state attorneys general around the country against social media companies.

In 2023, a bipartisan coalition of over 40 state attorneys general sued Meta over allegations that the company knowingly implemented addictive features across apps like Facebook and Instagram that harm the mental well being of children and young adults.

The New Mexico attorney general sued Snap in Sep. 2024 over allegations that Snapchat’s design features have made it easy for predators to easily target children through sextortion schemes.

The following month, a bipartisan group of over a dozen state attorneys general filed lawsuits against TikTok over allegations that the app misleads consumers that its safe for children. In one particular lawsuit filed by the District of Columbia’s attorney general, lawyers allege that the ByteDance-owned app maintains a virtual currency that “substantially harms children” and a  livestreaming feature that “exploits them financially.”

In January 2024, executives from Meta, TikTok, Snap, Discord and X were grilled by lawmakers during a senate hearing over allegations that the companies failed to protect children on their respective social media platforms.

WATCH: The FTC has an uphill battle in its antitrust case against Meta.

The FTC has an uphill battle in its antitrust case against Meta: Former Facebook general counsel

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