Mere weeks after officially debuting its AFEELA EV in front of crowds at CES, the joint venture between Sony and Honda has a unique strategy for how its future customers will be able to afford it. Although we don’t yet know the EV’s starting MSRP, Sony Honda Mobility is already admitting it’s “a bit expensive” due in part to all the technology it will come equipped with to ensure its longevity (hint hint).
Despite Sony bringing some form of a vehicle presence to CES in Las Vegas the past four years, the most recent event felt like the first time an EV with Sony’s DNA could become an genuine consumer model, thanks to a collaboration with Honda announced in March of 2022.
Those initial discussions evolved into an official joint venture called Sony Honda Mobility Inc., which was officially signed over the summer and is expected to bring an EV to several global markets by 2026. Honda will provide its e:Architecture for the JV to build upon, while Sony Mobility Inc. will call in favors to parent Sony Corp. for access to its software and sensor technology. Not to mention its vast catalog of music and video content (ever heard of Ghostbusters?).
At CES, we got our first official look at the EV from the Sony Honda joint venture, which will exist as part of a new automotive brand called AFEELA. Loaded with advanced technology including 45 different sensors, Sony and Honda expect AFEELA to be an EV customers enjoy and keep fresh for years.
Perhaps up to an entire decade? That might be the best way to justify its pending price tag.
Sony Honda Mobility wants you to lease its EV for ten years
When the AFEELA EV begins sales in 2025, Sony Honda Mobility Chairman and CEO Yasuhide Mizuno believes the best route for customers will be a lease, but not your typical three-year option. He spoke to journalists following the CES reveal:
Replacing the car every three to five years is a very traditional methodology. But now, big change. This car is always updating; therefore, we try to utilize customers over five to 10 years.
Ten years is one hell of a commitment for a vehicle you’re not necessarily buying equity in, but the Japanese joint venture thinks AFEELA will have the necessary tech and computing power to stay relevant well into the 2030s.
In addition to the 45 sensors previously mentioned, Mizuno stated that the upcoming EV will come with an 800 trillion operations per second (TOPS) chip from Qualcomm, capable enough to enable Level 3 and Level 4 autonomous driving (if and when those levels become more safe and regulated for widespread use).
An 800 TOPS chip is a ridiculous amount of computing power considering most EVs are currently using chips in the double-digits in terms of TOPS, part of the reason why the joint venture is expecting a fairly high starting price. Per Mizuno:
The car itself is a bit expensive, but subscription payments are not so damaging.
So… rather than pay more money up front to own the EV, you can lease it for ten years? That strategy makes sense to an extent, especially given the computing power and ability for Level 4 autonomous driving being promised, but wouldn’t be easier to make 5-6 years of payments to own the vehicle, than enjoy 4-5 years without a car payment?
Additionally, Sony Honda Mobility Inc. states that future AFEELA customers can refuse updates to their EV to pay less on their lease each month, but if they want their vehicle to stay up-to-date, they must pay the same monthly fee for the entirety of the lease, even as the car drifts further from being shiny and new.
All in all, this remains a tough decision to even fathom given that we have zero inclination of where the Sony Honda EV might start on the price scale.
Looking ahead, Mizuno said the first AFEELA EV will likely be built in the US at a new manufacturing facility Honda is planning to erect in Ohio. Mizuno also stated that the joint venture is planning an entire EV lineup and the AFEELA sedan eventually be joined by an electric SUV next, followed by a second sedan or possible minivan.
The AFEELA EV is expect to go on sale in the US and Japan in mid- to late-2026, followed by Europe by late-2026, early-2027.
Electrek’s Take
I don’t know. I’m in my second three-year lease and feel like that’s plenty of time for the industry to innovate past a given model and get a consumer’s eyes wandering onto what may be next.
Just look at how far EVs in particular have evolved since 2019. Look how many new models there are from many more automakers young and old, not to mention advanced charging capabilities and emerging technologies that could be an industry-wide game changer like solid-state batteries.
That’s a big ask from a joint venture that is looking to reach production on its first ever EV together. It’s not like Honda has BEVs down pat yet, either. It’s practically in R&D phase when it comes to that technology. I’m sure the infotainment and content options will be great from Sony, but cars are a whole other monster, even when considering the fact that EVs are more like computers than ever.
What are the chances these two companies hit it out of the park on their first try? Enough so that consumers keep theirs for ten years without technically owning it?
I’m not saying people won’t commit to a five to ten year lease for an AFEELA EV, I just wonder how many of them see it through maturation, or how many of them bow out early for something newer that goes farther.
I’d be remiss to not mention that I am happy to see this joint venture, despite its brand nomenclature (not AFEELIN it at all), develop something that seems viable and looks sleek. But let’s see how much this thing actually costs.
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A Wallbox EV charger for electric car is displayed during the “Mondial de l’Auto” at Parc des Expositions on October 15, 2024 in Paris, France.
Chesnot | Getty Images News | Getty Images
Silicon anodes appear to be leading the way in the race to commercialize next-generation battery technologies for electric vehicles.
The buzz around silicon-based anodes, which promise improved power and faster charging capabilities for EVs, has been growing in recent months — just as the hype around solid-state batteries seems to have fizzled.
It comes as increasing EV sales continue to drive up global battery demand, prompting auto giants to team up with major cell manufacturers on the road to full electrification.
While some OEMs (original equipment manufacturers) have inked deals with solid-state battery developers, carmakers such as Mercedes, Porsche and GM have all bet big on silicon anodes to deliver transformative change in the science behind EVs.
A recent report from consultancy IDTechEx described the promise of advanced silicon anode materials as “immense” for improving critical areas of battery performance, noting that this potential hadn’t gone unnoticed by carmakers and key players in the battery industry.
It warned, however, that challenges such as cycle life, shelf life and — perhaps most importantly — cost, need to be addressed for widespread adoption.
Venkat Srinivasan, director of the Collaborative Center for Energy Storage Science at the U.S. government’s Argonne National Laboratory in Chicago, said silicon anodes appear to have the edge over solid-state batteries.
“If there’s a horse race, silicon does seem to be ahead at least at this moment, but we haven’t commercialized either one of them,” Srinivasan told CNBC via videoconference.
Srinivasan said five years ago silicon-anode batteries had a calendar life of roughly one year, but recent data appears to show a dramatic improvement in the durability of these materials, with some tests now projecting a three to four-year calendar life.
Unlike the cycle life of a battery, which counts the number of times it can be charged and discharged, the calendar life measures degradation over time. Typically, the calendar life of a battery refers to the period in which it can function at over 80% of its initial capacity, regardless of its usage.
Srinivasan said solid-state batteries, long billed as the “holy grail” of sustainable driving, still have a long way to go before they can match the recent progress made by silicon anodes.
“That transition still has to be made in solid-state with their metal batteries and that’s why I think you’re hearing from people that, hey, it looks like that promise hasn’t panned out,” Srinivasan said.
“That doesn’t mean we won’t get there. It may happen in a few years. It just means that it feels like today silicon is in a different part of the technology readiness level.”
Silicon anodes vs. solid-state batteries
Analysts say silicon anodes theoretically offer 10 times the energy density as graphite, which are commonly used in battery anodes today. Yet, these same materials typically suffer from rapid degradation when lots of silicon is used.
“Silicon anodes and solid-state batteries are two emerging technology trends in the EV battery market aimed at pushing the boundaries of high-performance battery cells,” Rory McNulty, senior research analyst at Benchmark Mineral Intelligence, told CNBC via email.
A researcher checks the electromagnet de-ironing machine at the Daejoo Electronic Materials Co. R&D center in Siheung, South Korea, on Thursday, June 22, 2023.
Bloomberg | Bloomberg | Getty Images
It has typically been the case that better battery performance comes at the cost of longevity or safety, McNulty said. Silicon anodes, for example, are known to swell significantly during charging, which reduces the battery’s longevity.
By comparison, McNulty said solid-state batteries were claimed to greatly improve the stability of the electrolyte to high performance electrode materials, combating the challenges of using high energy density materials such as silicon and lithium.
As the name suggests, solid-state batteries contain a solid electrolyte, made from materials such as ceramics. That makes them different from conventional lithium-ion batteries, which contain liquid electrolyte.
Especially in the West, advances in the area of silicon anodes [are] seen as strategic opportunity to catch up with China.
Georgi Georgiev
Battery raw materials analyst at Fastmarkets
Japan’s Toyota and Nissan have both said they are aiming to bring solid-state batteries into mass production over the coming years, while China’s SAIC Motor Corp reportedly said in early September that its MG brand would equip cars with solid-state batteries within the next 12 months.
Nonetheless, analysts remain skeptical about when solid-state batteries will actually make it to market.
A strategic opportunity?
“Silicon based anodes promise to be the next-generation technology in the anode field, providing a solution for faster charging,” Georgi Georgiev, battery raw materials analyst at consultancy Fastmarkets, told CNBC via email.
Georgiev said several industry players have been looking into the potential of silicon anodes, from well-established anode suppliers in China and South Korea to new players like Taiwan’s ProLogium and U.S. manufacturers Group14 and Sila Nanotechnologies.
“Especially in the West, advances in the area of silicon anodes [are] seen as strategic opportunity to catch up with China, which dominates the graphite-based anode supply chains with Chinese anode producers holding 98% of the global anode market for batteries,” Georgiev said.
“However, there are significant technical challenges going to 100% silicon anode such as silicon expansion affecting the longevity of the batteries and currently there are several routes to produce silicon anodes,” he added.
A FEV x ProLogium Technology Co. 100% silicon composite anode next-generation battery at the Paris Motor Show in Paris, France, on Tuesday, Oct. 15, 2024.
Bloomberg | Bloomberg | Getty Images
Taiwanese battery maker ProLogium debuted the world’s first fully silicon anode battery at the Paris Motor Show last month, saying it’s new fast-charging battery system not only surpassed traditional lithium-ion batteries in performance and charging efficiency but also “critical industry challenges.”
ProLogium, citing test data, said it’s 100% silicon anode battery could charge from 5% to 60% in just 5 minutes, and reach 80% in 8.5 minutes. It described the advancement as an “unmatched achievement in the competitive EV market,” which will help to reduce charging times and extend the range of EVs.
Fastmarkets’ Georgiev said a big question mark over the commercialization of silicon anodes is the cost of production and whether any of the major silicon-anode producers “could produce material at scale with a consistent quality and at a competitive price — [a] major requirements of OEMs.”
“At this stage silicon anodes are used more as an additive to graphite-based anodes and in the years to come we expect to see increase of silicon share in anode, but in combination with graphite, while 100% silicon anodes will take longer time to enter the mass market,” he added.
Saudi Aramco’s Ras Tanura oil refinery and oil terminal
Ahmed Jadallah | Reuters
Saudi state oil giant Aramco reported a 15.4% drop in net profit in the third-quarter on the back of “lower crude oil prices and weakening refining margins,” but maintained a 31.05 billion dividend.
The company reported net income of $27.56 billion in the July-September period, topping a company-provided estimate of $26.9 billion. The print is also a 5% drop from the previous quarter, which came in at $29.1 billion, as lower global oil prices, weaker demand and prolonged OPEC+ production cuts led by Saudi Arabia continue to impact crude prices.
The average selling price of oil for the second quarter of 2024 stood at $85 per barrel, but dropped to $78.7 per barrel during the third quarter, according to Saudi-based bank Al Rajhi capital, as non-OPEC supply volumes grew.
The oil firm said its year-on-year decline was partly offset by a “reduction in selling, administrative and general expenses primarily driven by a gain from derivative instruments, and a decrease in production royalties largely reflecting lower crude oil prices and a lower average effective royalty rate compared to the same quarter last year.”
Aramco’s dividend includes a base payout of $20.3 billion and an atypical performance-linked one of $10.8 billion. The Saudi government and the kingdom’s sovereign wealth vehicle, the Public Investment Fund, are the main beneficiaries of the dividend, holding stakes of roughly 81.5% and 16% in the company.
The remaining shareholding trades freely on Saudi Arabia’s Tadāwul stock exchange, with the company having finalized its second public share offering back in June.
Aramco’s earnings before Interest and Taxes (EBIT) came in at $51.45 billion in the third quarter, down 17% year-on-year. Aramco’s capital expenditure guidance was brought up 20% to $13.23 billion.
The company was trading at 27.45 riyals following the announcement, down 0.18% on the previous day.
The earnings align with a broader trend across oil majors, whose third-quarter profits have also suffered from declines in crude prices and refining margins. Aramco said it achieved average realized crude price of $79.3 per barrel in the third quarter, compared with $89.3 per barrel in the same period of last year.
Saudi Arabia, the world’s largest crude exporter who produces roughly 9 million barrels per day of crude at present, serves as the de facto leader of the OPEC+ oil producers’ alliance, a subset of whom agreed over the weekend to delay a planned December output hike by one month.
“Aramco delivered robust net income and generated strong free cash flow during the third quarter, despite a lower oil price environment,” CEO Amin Nasser said in a statement. “We also progressed our upstream developments, strengthened our downstream value chain, and advanced our new energies program as we continue to invest through cycles.”
The revenues will be a boon to the Saudi economy, which is currently undergoing a diversification process under Crown Prince Mohammed bin Salman’s legacy Vision 2030 scheme spanning a slew of high-cost infrastructure “gigaprojects.”
Earlier this year, Saudi Arabia’s Ministry of Finance cut the kingdom’s growth forecast to 0.8% in 2024, in a steep decline from a previous projection of 4.4%, and raised the outlook for the national budgetary shortfall to roughly 2.9% of GDP, from a prior indication of 1.9%.
On today’s episode of Quick Charge, Tesla’s Cybertruck is now available in Canada – and, like in the US, there’s no waiting! Plus, we’ve got an “actually” smart summon Tesla that’s actually stuck, GM reaches a sales milestone, and we get a brand-new title sponsor!
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