Aptera’s new community funding program is just two weeks in, but it has raised $3 million of it’s $20-50 million goal. To incentivize further investment, the company is now offering new pieces of Aptera-branded swag to lead investors.
Aptera announced the funding milestone today, though it wasn’t really a secret, as it has had a constantly-updated investment leaderboard ever since its January 27 crowdfunding announcement.
In that announcement, Aptera indicated that it wanted to raise $20 to $50 million by the end of March. Aptera is hoping to attract 2,000 investors at $10,000 or more each, which would put it into this fundraising range.
So far, Aptera has raised $3.10 million from 257 investors, according to the leaderboard at press time.
So, if we assume that investments start fast and trail off, or that the rate of investment is relatively stable over the investment period, it looks like Aptera might be running a bit behind schedule, about a quarter of the way into its two-month investment period.
As a result, Aptera has offered a few new perks to investors, perhaps to speed things up a bit.
In addition to the previous perks of a 5% discount on an Aptera and waiving the $100 reservation fee (which anyone can save $30 on by using our link) for any investor over $10,000, Aptera has promised that everyone who invests over $10k between Jan 27 and March 26 will get a serialized, limited-edition hardcover book about the Aptera production and design process.
Beyond this tier, any investor over $15k in that timeframe will get a “branded Aptera adventure bag,” and investors over $25k will get the bag and a “branded Aptera Accelerator jacket.”
The 2,000 investors will gain access to the first 2,000 Launch Edition Aptera vehicles, roughly in order of their positions on the leaderboard. The #1 investor will get Aptera #1 – currently, that position goes to an investor from Maryland who goes by the initials R.P. They have invested $10,500 since Jan 27, but over $1 million since Aptera originally started taking investments.
Those Launch Edition cars will start at $33,200, with a configuration including the upgraded 400-mile battery, all available solar panels, and all-wheel drive system. Though that price is conspicuously labeled as “subject to change.”
Finally, Aptera promised additional swag incentives in the future, stating that it will add “more items and experiences to the list” as more investments roll in. It also alluded to a special prize for the top 10 investors but said we’ll “have to wait and find out.”
There’s a lot of discussion in the Electrek newsroom any time Aptera comes up. For longtime EV fans, Aptera has quite a history – it tried and failed to bring a car to market once before, though this second attempt seems more realistic than the first did.
The car does have a cool and different design and incredible efficiency. It perhaps could even deliver the promise of being able to drive and charge fully on solar power for low-mileage individuals or people living in very sunny places. This could make it easier for people who don’t have access to their own parking spot to stay charged up from day to day, for example. And while solar is usually more effective on the roofs of buildings or in other stationary applications, solar cars have been a dream for a long time.
It’s also somewhat reasonably priced, with a $25,900 base price (for the non-Launch Edition) – though that’s “subject to change,” as it’s the same price that Aptera originally announced in 2020, and most cars have gone up in price since then.
But one car that hasn’t gone up in price is the Chevy Bolt, which is a screaming deal right now at a base price of $26,500. That’s barely more than an Aptera, but you get a “real car” for that price. Of course, the people looking at an Aptera are probably the type of people who want something different anyway, so perhaps a “real car” isn’t what they want. But that pricing differential doesn’t seem to work in Aptera’s favor, especially when the Bolt will qualify for the federal EV tax credit, whereas the Aptera, as a three-wheeled vehicle, will not.
But then again, nothing can compete with the Bolt on price/performance right now, and it’s nearing the end of its product life. We’ll have to see what GM has in store with the Equinox, which is supposed to replace the Bolt at a somewhat similar price range, and see how the rest of the market develops in the next year or more before the Aptera hits the road.
So, while we remain optimistic that Aptera can make it, we also recognize it’s got a long way to go in a tough environment for startups as funding has dried up across the economy in recent months. As a result, solar EV startups have been having a rough time lately, with Lightyear recently declaring bankruptcy, and Sono running its own crowdfunding campaign. And another three-wheeled EV-maker, Arcimoto, is also in trouble.
So Aptera has its work cut out for it, but maybe offering a few more incentives will nudge some more investors into action.
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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss the new Tesla Cybertruck RWD, more tariff mayhem, Lucid buying Nikola, and more.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
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Here are a few of the articles that we will discuss during the podcast:
Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET):
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It’s that time of year again, time for events across the country to show off electric vehicles at Drive Electric Earth Month.
Drive Electric Earth Month is an offshoot of Drive Electric Week, a long-running annual tradition hosting meetups mostly in the US, but also occasionally in other countries. It started as Drive Electric Earth Day, but since not every event can happen on the same day, they went ahead and extended it to encompass “Earth Month” events that happen across the month of April. It’s all organized by Plug In America, the Sierra Club, the Electric Vehicle Association, EV Hybrid Noire, and Drive Electric USA.
Events consist of general Earth Day-style community celebrations, EV Ride & Drives where you can test drive several EVs in one place, and opportunities to talk to EV owners and ask them questions about what it’s like to live with an EV, away from the pressure of a dealership.
But the bulk of the events are coming up on the weekends of April 19-20th, and even moreso, the weekend of the 26-27th.
There are plenty of events in the big cities where you’d expect, but Plug In America wanted to highlight a few of the events in smaller places around the country. Here’s a sampling of upcoming events:
Space Coast Drive Electric Earth Month Event at the American Muscle Car Museum in Melbourne, FL on April 19, 10am-2pm – EVs are the new muscle car of the 21st century, and this event has been one of the biggest ones nationally in previous years (with 47 vehicles registered already). The event is free, but the museum has a required donation for entry.
EV Mississippi Spring Drive Electric Earth Day Event in Hattiesburg, MS on April 19, 10am-2pm – This one is happening at a PetSmart near a Tesla Supercharger, and is a combined EV/pet adoption event with food, pets, raffle prizes, test drives, and activities for all ages.
Big Island EV – Cruise and Picnic in Waimea, HI on April 26, 10am-1pm – EV drivers will congregate in various places around the Big Island (Kona, Waimea, Waikoloa and Hilo), then drive up Saddle Road to the Gil Kahele Recreation Area on Mauna Kea for a potluck and a chance to talk about the experience of owning EVs on the Big Island.
Santa Barbara Earth Day 2025 and Green Car Show in Santa Barbara, CA on April 26-27, 11am-8pm – This is part of Santa Barbara’s Earth Day celebration, which routinely attracts 30,000 participants and is one of the longest-running Earth Day celebrations on the planet. The Green Car Show includes ride & drives and an “Owners Corner” where owners can showcase their EVs and attendees can check them out and ask questions.
Earth Day’25 – EV’s role in a sustainable future in Queretaro City, Mexico on April 26, 9am-4pm – The sole Mexican event, this is a combined in-person/online seminar at the Querétaro Institute of Technology.
Norman Earth Day Festival in Norman, OK on April 27, 12-5pm – Another municipal Earth Day festival, with hands-on activities for kids to learn about the environment. A portion of the parking lot reserved for an EV car show for EV owners who pre-register to show off their vehicles.
Oregon Electric Vehicle Association Test Drive & Information Expo in Portland, OR on April 27, 10am-4pm – This one is at Daimler Truck’s North American HQ, and will have several EVs for test drives, owner displays (including DIY gas-to-EV conversions), and keynote presentations by EV experts. They’ll even have a 1914 Detroit Electric EV available for test rides!
And, we at Electrek want to give a shoutout to Rove’s EV Drive Days in Santa Ana 10am-3pm April 28 – ROVE is the company behind the “full-service” EV charging concept that we’ve talked about several times here on Electrek, and we like what they’re doing for EV charging. They’ve hosted a few community events, and this is their contribution to Earth Month.
Each event has a different assortment of activities (e.g. test drives won’t be available at every event, generally just the larger ones attended by local dealerships), so be sure to check the events page to see what the plan is for your local event.
These events have offered a great way to connect with owners and see the newest electric vehicle tech, and even get a chance to do test rides and drives in person. Attendees got to hear unfiltered information from actual owners about the benefits and trials of owning EVs, allowing for longer and more genuine (and often more knowledgeable) conversations than one might normally encounter at a dealership.
And if you’re an owner – you can show off your car and answer those questions for interested onlookers.
To view all the events and see what’s happening in your area, you can check out the list of events or the events map. You can also sign up to volunteer at your local events, and if you plan to show off your electric car, you can RSVP on each event page and list the vehicle that you plan to show (or see what other vehicles have already registered).
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The main problem with this report is that it is a complete estimate when it comes to Tesla, the biggest EV manufacturer in the US.
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Of all the major automakers, Tesla is the only one that doesn’t break down sales by region or even model.
For comparison, here’s a Ford US sales report vs a Tesla global sales report (its only delivery report):
Because Tesla is so opaque with its sales, analysts often rely on reports like Cox’s, which are also estimates.
The Cox report cited in the media today claims that Tesla delivered 128,100 vehicles in the US in Q1 2025 – down 8.6% compared to Q1 2024.
That’s despite EV sales being up 10% overall in the first quarter.
Here’s the report:
Brand
Q1 2025 Sales
Q1 2024 Sales
YOY % Change
Acura
4,813
Audi
5,905
5,714
3.3%
BMW
13,538
10,712
26.4%
Cadillac
7,972
5,800
37.4%
Chevrolet
19,186
8,957
114.2%
Dodge
1,947
Ford
22,550
20,223
11.5%
Genesis
1,496
992
50.8%
GMC
4,728
1,668
183.5%
Honda
9,561
Hyundai
12,843
12,218
5.1%
Jaguar
381
256
48.8%
Jeep
2,595
Kia
8,656
11,401
-24.1%
Lexus
1,453
1,603
-9.4%
Mercedes
3,472
8,336
-58.3%
Mini
696
824
-15.5%
Nissan
6,471
5,284
22.5%
Porsche
4,358
1,247
249.5%
Rivian
8,553
13,588
-37.1%
Subaru
1,154
1,147
0.6%
Tesla
128,100
140,187
-8.6%
Toyota
5,610
1,897
195.7%
Volvo
2,718
996
172.9%
VW
9,564
6,167
55.1%
Additional EV Models
5,930
6,764
-12.3%
Total (Estimates)
294,250
265,981
10.6%
Cox’s estimate looks quite high. The best way to figure out Tesla deliveries in the US is to take deliveries based on registration data in all other markets where Tesla sells vehicles in the world, which are quite accurate, and subtract that number from Tesla’s reported global deliveries.
This would mean Tesla delivered about 124,657 vehicles in the US and Canada in Q1 2025.
That’s already about 3,500 fewer deliveries than Cox’s estimate, but it includes Canadian deliveries, which are also hard to estimate in the first quarter. It’s safe to assume that they are at about 5,000 units.
This means that Tesla is down closer to 15% than 8% in the US in Q1 2025.
Electrek’s Take
Yes, the Model Y changeover certainly affected Tesla’s performance in the US, but it’s clearly not the only factor at play.
Tesla ended the quarter with record inventory not seen in years. The automaker has no backlog of orders for the new Model Y. You can get one today in many regions of the US.
I think there are good reasons to worry about Tesla’s demand in the US. The main reason is the brand damage caused by Elon Musk, which mostly occurred in the second half of the first quarter.
The lack of backlogs for new Model Y orders is concerning.
I believe deliveries will be up from Q1 this quarter, but they will be down from Q2 2024, and it is more likely that Tesla’s deliveries will be down for the full year 2025 despite most analysts still believing Tesla will still grow this year.
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