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Super Bowl LVII featured dozens of commercials showing the latest products, movie trailersand celebrity endorsements.

One thing that was notably missing was a large number of cryptocurrency companies using the Super Bowl to advertise their product.

Heres a look atSuper Bowl LVI, which was nicknamed the Crypto Bowl, and how much an investment in Bitcoin would be worth now.

What Happened: Super Bowl LVI aired on NBC on Feb. 13, 2022. The big game earned the nickname The Crypto Bowl by many in the industry thanks to the higher number of cryptocurrency-related companies advertising during the game for the first time.

With 30-second commercials commanding a price tag of around $6.5 million, cryptocurrency companies shelled out big bucks to get their product in front of over 100 million people that watched the Los Angeles Rams defeat the Cincinnati Bengals.

Among the companies that advertised during the Super Bowl were FTX, Crypto.com, Coinbase Global IncCOIN and eToro.

Coinbase saw their Super Bowl commercial, which featured a floating QR code, go viral and lead to more user signups during the big game.

Months after the Super Bowl, troubles would continue for the cryptocurrency sector. Among the biggest issues was the bankruptcy of FTX, whichwas a big spender during the Super Bowl.

Many have poked fun at the cryptocurrency commercials airing during the Super Bowl being similar to the large number of dot-com companies that aired commercials during the 2000 Super Bowl. A total of 14 companies with .com in their name advertised during the game. Less than half of the companies are active today, with several getting bought out and others fading away.

The 2022 Super Bowl, which took place on Feb. 12, 2023, featured no commercials from cryptocurrency companies. Cryptocurrency commercials were not banned during the game, but four companies that were close to deals or had signed commercial deals ultimately backed out before the big game.

Super Bowl LVII did feature one commercial for Limit Break, a Web3 gaming company that has released several NFT collections. The ad featured a QR code that took users to a free claim for an NFT if they were among the lucky first people to scan or to the Twitter profile of Gabriel Leydon, CEO of Limit Break.

Related Link: How To Buy Bitcoin

Investing $1,000 in Bitcoin: With the many commercials from cryptocurrency companies airing during Super Bowl LVI, viewers may have been willing to invest in the sector, including the leading cryptocurrency Bitcoin BTC/USD .

Bitcoin traded between $41,950.94 and $42,693.05 on Super Bowl Sunday in 2022. The cryptocurrency closed at $42,197.52, which is the starting price point for thishypothetical investment exercise.

An investor could have bought 0.0237 Bitcoin with a $1,000 investment after Super Bowl LVI aired.

The $1,000 investment would be worth $513.22 today, based on a price of $21,654.73 for Bitcoin at the time of writing.

This represents a loss of 48.7% on the hypothetical investment.

For comparison, the SPDR S&P 500 ETF Trust SPY is down 6.6% from the morning after the Super Bowl (Feb. 14, 2022) to now.

Bitcoin has traded between $15,559.05 and $48,086.84 over the last 52 weeks.

The hypothetical investment shows that while companies shell out millions of dollars to advertise their products during the Super Bowl, it doesnt mean they are always worthy investments that will go up in value.

Read Next: Will Bitcoin Go Back Up? Bitcoin Price Prediction

Photo:Andrew Angelovvia Shutterstock

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Entertainment

New Universal theme park set to open in UK – with promise of ‘billions’ of pounds for the economy

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New Universal theme park set to open in UK  - with promise of 'billions' of pounds for the economy

A deal for a new Universal theme park in Bedfordshire has been confirmed, which Rachel Reeves says will bring “billions” to the economy and create thousands of jobs.

It will be the first Universal-branded theme park and resort in Europe and is set to open in 2031, when it is expected to become the UK’s most popular visitor attraction.

The government said it will bring an estimated £50bn into the British economy and will create about 28,000 jobs – nearly 20,000 during the construction phase, and 8,000 more in hospitality and the creative industries when it opens.

A 500-room hotel and a retail and entertainment complex is planned alongside the theme park, which will be built on a former brickworks.

Universal, which is owned by Sky News’ US parent company Comcast, expects the 476-acre site just south of Bedford to generate nearly £50bn for the economy by 2055, with 8.5m visitors in its first year.

The plan remains subject to a formal planning decision process from the Ministry of Housing, Communities and Local Government.

Universal has committed to working with local colleges and universities to train students for hospitality jobs.

There are Universal theme parks in Florida (pictured), California, Japan, Beijing and Singapore. Pic: AP
Image:
There are Universal theme parks in Florida (pictured), California, Japan, Beijing and Singapore. Pic: AP

Among some of the famous Universal films are Wicked, Minions, Oppenheimer, Bridget Jones, Fast and the Furious, and Jurassic World.

There are five Universal theme parks already: Orlando in Florida, Hollywood, Japan, Beijing, and Singapore.

The new Universal theme park will be just south of Bedford
Image:
The new Universal theme park will be just south of Bedford

Speaking to Wilfred Frost on Sky News Breakfast, Culture Secretary Lisa Nandy said the deal was “huge”.

“This is not just about numbers on the spreadsheet,” she said.

“This is about good jobs. It’s about growth. It’s about raising people’s living standards and putting money in people’s pockets. And it’s a massive vote of confidence in the United Kingdom.”

Welcoming the timing of the announcement, Ms Nandy added: “This deal comes off the back of one of the most tumultuous few weeks in global markets that I think anyone can remember within living memory.”

She said the fact that the government had been able to show it kept a “cool head” and “we don’t take knee-jerk decisions in response to global events” was one of the reasons it was able to announce the deal.

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A deal for a new Universal theme park in Bedfordshire has been confirmed
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The proposals to transform the site, a former brickworks, remain subject to a formal planning decision process

The government has said about 80% of employees at the theme park are expected to come from local areas, and it will support the “Oxford-Cambridge corridor” revived by the chancellor in January after the Conservatives scrapped plans for an Abingdon-Milton Keynes train link in 2021.

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Chancellor responds to tariffs: ‘We’ve got your backs’

It will also commit to a “major investment” in infrastructure around the Universal site to ensure it is well-connected and easily accessible.

The announcement comes days after the government approved an expansion of nearby Luton Airport.

Mike Cavanagh, President of Comcast Corporation, said: “We could not be more excited to take this very important step in our plan to create and deliver an incredible Universal theme park and resort in the heart of the United Kingdom, which complements our growing US-based parks business by expanding our global footprint to Europe.

“We appreciate the leadership and support of Prime Minister Keir Starmer, Chancellor Rachel Reeves, Minister for Investment Poppy Gustafsson, Culture Secretary Lisa Nandy and their teams, as we work together to create and deliver a fantastic new landmark destination.”

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Bitcoin ETFs lose $326M amid ‘evolving’ dynamic with TradFi markets

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Bitcoin ETFs lose 6M amid ‘evolving’ dynamic with TradFi markets

Bitcoin ETFs lose 6M amid ‘evolving’ dynamic with TradFi markets

The evolving relationship between Bitcoin and traditional financial markets is under renewed pressure as global investors flee risk assets amid intensifying US trade tensions.

US-listed spot Bitcoin (BTC) exchange-traded funds (ETFs) recorded their fourth consecutive day of outflows on April 8, with more than $326 million in net redemptions across products, according to data from Farside Investors.

BlackRock’s iShares Bitcoin Trust ETF (IBIT) saw the largest sell-off of over $252 million, its biggest daily outflow since Feb. 26.

Bitcoin ETFs lose $326M amid ‘evolving’ dynamic with TradFi markets

Bitcoin ETF flows, US dollars, millions. Source: Farside Investors

The selling pressure follows US President Donald Trump’s April 2 announcement of sweeping reciprocal import tariffs, which triggered a historic $5 trillion wipeout in the S&P 500 over two days.

Related: Bitcoin may rival gold as inflation hedge over next decade — Adam Back

The delayed crypto market turbulence after the tariff-related sell-off in traditional markets highlights Bitcoin’s “evolving relationship with traditional markets,” according to Lennix Lai, global chief commercial officer at OKX exchange.

Lai told Cointelegraph:

“While falling 26% since January’s inauguration, Bitcoin’s relative resilience in the first two days following the tariff announcement — dropping 6% compared to Nasdaq’s 11% decline — suggests a nuanced dynamic emerging between crypto and conventional assets.”

Bitcoin initially remained firmly above the $82,000 support level but plummeted below $75,000 on Sunday, April 6.

Bitcoin ETFs lose $326M amid ‘evolving’ dynamic with TradFi markets

BTC/USD, 1-year chart. Source: Cointelegraph Markets Pro

Some industry leaders attributed Sunday’s sell-off to Bitcoin’s 24/7 liquidity mechanics, which made BTC the only large liquid asset available for de-risking over the weekend.

Related: Bitcoin price can hit $250K in 2025 if Fed shifts to QE: Arthur Hayes

Bitcoin remains tied to global liquidity conditions

While there is an “encouraging sign” of a weakening correlation between Bitcoin and equities, Bitcoin’s price trajectory remains tied to global liquidity conditions, Lai said, adding:

“Though I see early signs of divergence, I believe Bitcoin remains fundamentally tied to global liquidity conditions, warranting caution amid potential market stresses — whilst gold remains as a hedge against geopolitical instability.”

“What’s most significant here isn’t just price action but Bitcoin’s growing conceptual influence — people increasingly view it as a valid strategic reserve asset for diversification in chaotic traditional markets,” Lai added.

Other analysts also see the growing money supply as Bitcoin’s main catalyst.

“Bitcoin trades solely based on the market expectation for the future supply of fiat,” according to Arthur Hayes, co-founder of BitMEX and chief investment officer of Maelstrom.

Magazine: Bitcoin ATH sooner than expected? XRP may drop 40%, and more: Hodler’s Digest, March 23 – 29

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The oil-rich Gulf states are better-positioned to weather the tariff storm — but crashing crude prices could spell trouble

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The oil-rich Gulf states are better-positioned to weather the tariff storm — but crashing crude prices could spell trouble

U.S. President Donald Trump with Mohammed bin Salman, crown prince of Saudi Arabia, at the start of the Group of 20 summit on 28 June 2019.

Bernd von Jutrczenka | picture alliance | Getty Images

DUBAI, United Arab Emirates — The wealthy Arab Gulf states are in a better position than many other regions of the world to manage the economic impact of U.S. President Donald Trump’s tariffs, economists and regional investors say. But a shaky outlook for the price of oil could put some countries’ budgets and spending projects at risk.

Saudi Arabia, the United Arab Emirates, Bahrain, Kuwait, Oman, and Qatar make up the Gulf Cooperation Council. Together, they comprise around $3.2 trillion in sovereign financial assets, accounting for 33% of the total sovereign assets worldwide, according to GCC Secretary-General Jasem Mohamed Albudaiwi. 

The GCC also holds approximately 32.6% of the world’s proven crude oil reserves, according to the Statistical Center of the Cooperation Council for the Arab States of the Gulf.

That makes it both an asset for the Trump administration as well as vulnerable to its policies, as Trump has long pushed for OPEC, the oil producer alliance led by Saudi Arabia, to pump more oil to help lower oil prices and offset inflation in the U.S. 

A lower oil price, however, can significantly impact the budget deficits and spending plans for those countries, whose economies — despite diversification efforts — still rely heavily on hydrocarbon revenues.  

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“I think we’re all going to be swept into the maelstrom over the next short period of time. That’s inevitable. But the Middle East, with the balance sheet strength that they have, with the energy support that they still have, providing funding on a near ongoing basis … for me, the Middle East — maybe not today, but over time — should be a relative winner within that mix” when it comes to emerging markets, Powell said.

In considering what the firsthand impact of tariffs might be, Monica Malik, chief economist at Abu Dhabi Commercial Bank, noted that the U.S. is not a major export market for the Gulf.

“The GCC should be in a relatively favourable position to withstand headwinds, especially the UAE,” she wrote in a report for the bank on Friday. 

While the region faces the blanket 10% universal tariff as well as previously imposed tariffs on all foreign steel and aluminum — products that the UAE and Bahrain both export — “we expect the direct impact to be relatively contained, as the US is not a key destination for Gulf exports, averaging just c.3.7% of the GCC’s total exports in 2024,” she said.

Threat to spending plans

Crude and copper have a lot of room to move lower, says Citi's Max Layton

Saudi Arabia needs oil at more than $90 a barrel to balance its budget, the International Monetary Fund estimates. Goldman Sachs this week lowered its oil price forecast for 2026 to $58 for Brent and $55 for U.S. benchmark WTI crude. That’s a significant move lower from its forecast just last Friday of $62 for Brent and $59 for WTI in 2026.

“A weaker global demand and greater supply adds downside risk to our Brent forecast for 2025, though we wait for more market clarity before making any changes,” ADCB’s Malik told CNBC on Monday. OPEC+ is meant to increase oil production levels again in May, and she predicts the group will pause that plan if crude prices stay where they are or fall further. 

“Our greatest concern would be a sharp and sustained oil price fall, which would require a reassessment of spending plans – government and off budget – including capex, while also potentially affecting banking sector liquidity and wider confidence,” Malik warned.

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