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Microsoft President Brad Smith says it's a 'good day for gamers' after Nintendo, Nvidia deals

BRUSSELS — Microsoft said Tuesday it will bring its Xbox PC games to Nvidia’s cloud gaming service, after the chipmaker had reportedly expressed opposition to a major Microsoft gaming deal.

The announcement comes after Microsoft President Brad Smith met with European Union officials on Tuesday in a bid to convince them that its planned $69 billion acquisition of Activision Blizzard will be good for competition.

Microsoft is offering the olive branch to stop the takeover from being blocked and thereby expand its gaming unit, which represents 9% of its total revenue. While sales of Microsoft’s Xbox consoles are slowing down, the company has been drawing on its cash pile to expand the collection of games it can sell and allow people to play through its cloud data centers.

Microsoft President Brad Smith said at a press conference that, effective immediately, its Xbox games will be available on Nvidia’s GeForce Now cloud games service. Smith said if the Activision deal closes, it will bring all Activision Blizzard titles to GeForce Now.

Nvidia is now on board with Microsoft’s pending deal for regulatory purposes, the two companies said in a joint statement confirming the two companies 10-year deal. In January Bloomberg reported that Nvidia had gone to the U.S. Federal Trade Commission with complaints about the Activision deal.

“Combining the incredibly rich catalog of Xbox first party games with GeForce Now’s high-performance streaming capabilities will propel cloud gaming into a mainstream offering that appeals to gamers at all levels of interest and experience,” Jeff Fisher, Nvidia’s senior vice president for GeForce, was quoted as saying. “Through this partnership, more of the world’s most popular titles will now be available from the cloud with just a click, playable by millions more gamers.”

Microsoft proposed its Activision Blizzard acquisition in January 2022, but since then, the buyer has faced pushback from regulators in the U.S., European Union and U.K.

The Nvidia arrangement is meaningful because “now we’re addressing the full range of issues that have been raised by regulators as topics of not just interest but in some cases concern,” Smith said at the press conference.

In November, the European Commission, the EU’s executive arm, opened an in-depth investigation into the deal citing concerns that it could reduce competition in the video games market.

Activision Blizzard is the company behind popular game franchise Call of Duty. The EU commission said last year it is concerned that Microsoft could block access to the game on other platforms if the deal goes through.

The commission is also concerned that it could give Microsoft an unfair edge in the nascent area of cloud gaming. Microsoft has a service called Game Pass through which it charges gamers $9.99 per month to access a library of games. The Activision takeover would add some high-profile titles to Game Pass.

Nvidia’s GeForce Now has over 25 million members, while Microsoft said last year that 25 million people subscribe to Game Pass. Nvidia offers free and paid GeForce Now tiers, although high resolution is only available to those who pay. Members of GeForce Now will be able to stream through the cloud the games they buy through Microsoft’s app store, along with games listed in Epic Games and Steam’s app stores.

In December, Microsoft said it had “entered into a 10-year commitment” to bring Call of Duty to Nintendo when the Activision acquisition closes. The announcement was seen as a move to assuage regulators’ antitrust concerns. On Tuesday, Smith tweeted that the two signs have now signed a “binding 10-year legal agreement” to bring Call of Duty to Nintendo players on the same day as Microsoft’s Xbox, “with full feature and content parity.”

Smith declined to comment on the views of the European Commission in the hearing, but said the Nintendo and Nvidia deals are good for competition in the gaming market.

“I think if you’re a competition regulator, and you’re focused on the interests of consumers and competition, today was a good day,” Smith told CNBC.

Microsoft hopes for Sony deal

Smith on Tuesday led a delegation that included Microsoft Gaming CEO Phil Spencer and Activision Blizzard CEO Bobby Kotick, Reuters reported, citing a European Commission document that the news agency had seen. Sony’s gaming chief Jim Ryan was also in attendance, Reuters added. Sony, Microsoft’s biggest rival, opposes the Activision takeover.

Microsoft logo is seen on a smartphone placed on displayed Activision Blizzard logo in this illustration taken January 18, 2022.

Dado Ruvic | Reuters

Sony was not immediately available for comment when contacted by CNBC.

During a press conference on Tuesday, Smith held up a piece of paper saying it is an agreement he is ready to send to Sony.

Smith told CNBC that Microsoft is offering Sony the same agreement as Nintendo — to have Call of Duty available on the PlayStation the same time as Xbox with the same features. However, Sony still remains opposed to the deal.

“I live with the hope that we’ll come to terms with Sony,” Smith told CNBC.

“We’re not there yet. But I do think as we make progress with others, if we can get a deal done with Nintendo, if we can get an agreement with Nvidia, it should provide a path forward that others like Sony can build on as well.”

U.K., U.S. regulators take aim at deal

It’s not only European regulators that have concerns about the deal.

The U.K.’s Competition and Markets Authority said this month that the takeover raises competition concerns and may result in higher prices, fewer choices and less innovation. The regulator said it could move to block the deal and suggested several remedies Microsoft could take. One of those involved Microsoft divesting the business responsible for Call of Duty.

Smith said that Microsoft doesn’t see a “feasible path” to sell off the Call of Duty game.

“It just isn’t something that seems to be lining up,” Smith told CNBC.

“The only reason to sell it off is the CMA’s potential concern that if we buy it, we won’t provide it to others as broadly. I think that concern should be dispelled by the two agreements we’ve signed today.”

In December, the FTC filed an antitrust case against Microsoft attempting to block the Activision deal.

Google parent Alphabet also went to the FTC with dissatisfaction about Microsoft’s deal, Bloomberg reported.

“The European Commission asked for our views in the course of their inquiries into this issue. We will continue to cooperate in any processes, when requested, to ensure all views are considered,” a Google spokesperson told CNBC in an email.

Smith declined to comment on Alphabet’s exact concerns with the Activision deal but recognized the company’s potential misgivings.

“It’s easy to understand that Google might have questions about whether something like Call of Duty would be available in the future on say Chromebooks and the Chrome operating system,” Smith said.

The Nvidia agreement addresses that as the GeForce Now cloud gaming service is available on ChromeOS, Smith said. Microsoft is able to maintain compliance with the sorts agreements with European regulators that might require it to keep Call of Duty on Chrome OS, he said during the press conference.

“With the agreement we’ve done with Nvidia, we’ve just ensured Google will benefit as well,” Smith said.

Microsoft has maintained that its takeover of Activision Blizzard would not harm competition in video gaming and instead increase competition against large players like Sony and Chinese giant Tencent.

Microsoft has remained behind the likes of Sony and Nintendo in the video-gaming business. Microsoft’s Xboxes have lagged Sony’s PlayStation 5 and Nintendo’s Switch. Sony and Nintendo’s popularity has come from its large number of successful first-party games. Microsoft is looking to boost its games library with the Activision acquisition.

Activision Blizzard shares edged up during Tuesday’s U.S. trading session following the announcement.

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SoftBank leads decline in Japanese tech stocks as worries over AI spending spill over to Asia

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SoftBank leads decline in Japanese tech stocks as worries over AI spending spill over to Asia

TOKYO, JAPAN – FEBRUARY 03: SoftBank Group CEO Masayoshi Son delivers a speech during an event titled “Transforming Business through AI” in Tokyo, Japan, on February 03, 2025. SoftBank and OpenAI announced that they have agreed a partnership to set up a joint venture for artificial intelligence services in Japan.

Tomohiro Ohsumi | Getty Images News | Getty Images

Japanese tech stocks took a tumble on Thursday as AI infrastructure spending worries on Wall Street crossed the ocean into the Asian markets, with AI-related stocks declining.

Softbank Group Corp was among the top losers in the benchmark Nikkei 225, falling as much as 7.25%, with the index leading losses in Asia, down 1.23%. The group pared some losses and was last trading 3% lower.

This decline comes as the tech-heavy Nasdaq Composite fell 1.81% overnight, dragged by losses in Oracle, Broadcom, Nvidia and other AI plays.

The losses in Oracle came after the Financial Times reported on Wednesday that Blue Owl Capital’s plans to finance the cloud infrastructure company’s $10 billion Michigan data center had stalled. The company last week had refuted a report that said it had delayed some projects for AI major OpenAI to 2028.

Tech-focused SoftBank has seen sharp volatility in its stock over the past month as fears over AI-related spending have gripped the market.

At the start of the year, the group had revealed plans to invest $500 billion in AI infrastructure in the U.S. along with OpenAI, Oracle and other partners, and in September it announced five new U.S. AI data center sites under Stargate, OpenAI’s overarching AI infrastructure platform.

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Other Japanese tech stocks also fell. Semiconductor equipment supplier Advantest, dropped as much as 5%. Counterparts Lasertec, Renesas Electronics and Tokyo Electron declined between 3% and 4%.

Jesper Koll, expert director at Tokyo-based financial services firm Monex Group, said much of what goes into data centers, power centers, and AI hardware enablers is “Made in Japan, and can only be made in Japan.” That makes Japanese tech, especially AI-related stocks more vulnerable to any worries around U.S. tech spending.

On Wednesday, Japan’s trade numbers showed that exports of electrical machinery jumped 7.4%, and semiconductor-related exports surged 13% year on year. Koll said the U.S.-led boom in tech spending was translating into growing exports of specialized machinery and equipment.

Losses were less pronounced in South Korean chip heavyweight Samsung Electronics at 0.93%, while SK Hynix reversed course to gain 0.73%. Taiwan’s TSMC, the world’s largest contract chip manufacturer, was marginally down.

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CNBC Daily Open: Concerns over Oracle’s debt spill over into its projects

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CNBC Daily Open: Concerns over Oracle's debt spill over into its projects

A view of Oracle’s headquarters in Redwood Shores, California.

Justin Sullivan | Getty Images

The apprehension investors have surrounding Oracle has spilled over from manifesting in its stock price — which has fallen nearly 50% from its all-time high on Sept. 10 — to affecting its projects.

Asset management firm Blue Owl Capital reportedly pulled out from Oracle’s $10 billion data center project over unfavorable debt terms, according to the Financial Times, as concerns about the tech giant’s high level of debt mount.

The latest development adds fuel to worries that Oracle could delay the completion of data centers for OpenAI, which were first flagged by Bloomberg on Friday, though the cloud company has denied the report.

Shares of Oracle fell 5.4% Wednesday, putting its month-to-date losses more than 11%. They weighed down related names, such as Broadcom Nvidia and Advanced Micro Devices.

As a result, major U.S. indexes fell. The S&P 500 retreated 1.16% and the Dow Jones Industrial Average dropped 0.47%, while the Nasdaq Composite lost 1.81% in its worst day in nearly a month.

Despite the recent pullback in artificial intelligence stocks, the Bank of America thinks “the AI trade may still have room to run into 2026” — with the important caveat that shares going up does not mean a bubble isn’t forming.

“In our view, such progression validates our thesis that a larger AI bubble continues to build,” analysts at Bank of America wrote.

The trouble, as always, is pinpointing the exact moment before the bubble pops — if that’s even possible.

— CNBC’s Jaures Yip contributed to this report.

What you need to know today

And finally…

A projected illumination marking the 75th anniversary of the Schuman Declaration, on the Grossmarkthalle building at the European Central Bank headquarters in Frankfurt, Germany, on May 9, 2025.

Alex Kraus/Bloomberg via Getty Images

Three holds and a cut? Europe’s central banks are about to make their final calls of 2025

Investors are gearing up for the last interest-rate decisions of 2025, with four of Europe’s central banks announcing their monetary policies and macroeconomic outlooks on Thursday.

The European Central Bank, Bank of England, Riksbank and Norges Bank are all meeting, but only one of them is expected to change its rate.

— Holly Ellyatt and Annette Weisbach

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MetaX and Moore Threads’ IPOs underscore Chinese chipmakers’ growing challenge to Nvidia

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MetaX and Moore Threads' IPOs underscore Chinese chipmakers' growing challenge to Nvidia

MetaX booth at the Shanghai New Expo Center in Shanghai, China, on July 26, 2025. (Photo by Ying Tang/NurPhoto via Getty Images)

Nurphoto | Nurphoto | Getty Images

It felt like déjà vu when shares of chipmaker MetaX Integrated Circuits soared 700% in its Shanghai market debut on Wednesday. Moore Threads surged over 400% on its first day of trading just two weeks earlier.

They’re the latest Chinese AI chip companies the country’s investors are ploughing money into, as it races to develop its own semiconductors and challenge Nvidia’s dominance in the face of U.S. export curbs.

Both are developing graphics processing units (GPUs), the type of chip manufactured by Nvidia and used for advanced AI.

Investor enthusiasm around Chinese AI-chip IPOs is partly shaped by longer-term expectations that China will build a self-sufficient semiconductor ecosystem as tensions with the U.S. continue, Macquarie’s equity analyst Eugene Hsiao told CNBC.

Inside Hong Kong’s ‘multiverse bull market’: Concentrated rallies versus macro risks

Washington has barred sales of Nvidia’s most advanced semiconductors to the country. While U.S. President Donald Trump relaxed export curbs for some Nvidia chips, regulators in the country were planning to limit access to the company’s processors, the Financial Times reported earlier this month, as it looks to wean itself off overseas tech in the AI race. 

None of China’s AI chipmakers — which include a cohort of tech giants like Huawei, Alibaba and Baidu — have been able to develop processors comparable to Nvidia’s most advanced so far.

But while significant barriers remain in overcoming export control restrictions in some areas of its chip supply chain, like equipment, it’s made significant strides in others, such as memory. 

Here’s how the market of China’s AI chip Nvidia rivals is shaping up.

Huawei

Privately-owned tech giant Huawei develops the Ascend series of chips, with its next-generation model, the 950, to be launched in 2026. Nvidia told CNBC that “competition has undeniably arrived” when the new systems were announced.

While its previous Ascend models have not been considered competitive with Nvidia’s on a chip-by-chip basis, Huawei has been able to build high-performance “clusters” to rival the US chipmaker’s most advanced systems by linking more of its processors.

“This strategy relies on high-speed, potentially optical interconnects to move data quickly across large clusters – a setup that doesn’t require top-end chips and therefore suits China’s current strengths,” Brady Wang, associate director at Counterpoint Research, told CNBC in November.

Nvidia CEO Jensen Huang calls Huawei a formidable competitor

Baidu

China’s biggest search platform, Baidu, has increasingly funneled more resources into AI and is a majority shareholder in chip designer Kunlunxin. In November, the company unveiled a five-year roadmap for its Kunlun AI chips, unveiling new processors in 2026 and 2027.

Baidu, which is traded on the Nasdaq, uses a combination of self-developed chips and Nvidia products in its data centers to run its in-house AI models. The company has looked to position itself as a “full-stack” provider, producing chips, servers, data centers, and AI models and applications.

“Kunlunxin has emerged as a leading domestic AI chip developer, focusing on high-performance AI chips for large language model (LLM) training and inference, cloud computing, and telecom and enterprise workloads,” analysts at Deutsche Bank said in a note in November.

JPMorgan said in a November note that it viewed the Kunlun AI chip as one of the “best-positioned” as Chinese hyperscalers increasingly source from local solution providers.

Alibaba

E-commerce giant Alibaba — which is sometimes compared with Amazon as it is one of the biggest cloud providers locally — began developing AI chips in the late 2010s. It was developing a new AI chip in August, CNBC reported, specifically designed for inference rather than training.

Alibaba’s share rose in September after reports that the company had secured a major customer for its AI chips.  

“Improved performance of its self-developed chip” was one of the factors that supported revenue growth in the cloud division at Alibaba, Morningstar analyst Chelsey Tam said in September.

Cambricon

Cambricon, which is developing chips for AI training and inference, posted record profits in the first half of 2025 as revenue surged. The chipmaker, founded in 2016, said revenue rose more than 4,000% year-on-year to 2.88 billion Chinese yuan ($402.7 million) and net profit hit a record 1.04 billion yuan.

“We view Cambricon as the most plausible winner in China’s AI accelerator market, which is still at its early stage when compared to the US market on chip accessibility issue,” Jamie Mills O’Brien, investment director at investment group Aberdeen, told CNBC by email.

“We see multiple roadblocks being digested in next 1-2 years, including fab maturity, client acceptance, and ecosystem formation, which is likely to set Cambricon a ‘good enough’ alternative to Nvidia’s downgraded chips in China.”

An illustration photo shows Moore Threads logo in a smartphone in Suqian, Jiangsu Province, China on October 30, 2025.

Cfoto | Future Publishing | Getty Images

Other AI chip companies

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