SEAT to spend $3.2 billion converting main factory to BEV production hub for VW Group
Thirty years ago to the day after opening its main production facility in Martorell, Spain, SEAT S.A. announced it will use the site as home to its largest transformation to electrification yet. Following an investment of three billion euros (~$3.2B), SEAT intends to lead development and become a small BEV production hub for a number of brands under the Volkswagen Group umbrella.
SEAT S.A. is a Spanish automaker founded in 1950 and a wholly-owned subsidiary of Volkswagen Group since 1986. The name is actually an acronym that stands for “Sociedad Española de Automóviles de Turismo,” but SEAT rolls off the tongue a bit more quickly.
To this day, SEAT operates out of its headquarters and main production footprint in Martorell about 20 miles outside of Barcelona. The Spanish automaker relayed that it has produced over 12 million vehicles across 45 models at the facility, exporting them to more than 70 different countries.
To this point, SEAT itself only sells one BEV – the Cupra Born – but it is built by Volkswagen in Zwickau, Germany alongside its ID.3 twin. That should change by 2025. As the Martorell factory celebrates 30 years since its inauguration in 1993, SEAT has announced a large investment to (at least start) going electric.
SEAT to (partially) pivot to EV production, R&D by 2025
According to a release from SEAT today, it will use the investment of three billion euros to transition its Martorell facility from combustion to electric in all areas – “research and development, production and logistics, commercial and people, and organization.”
The site’s main factory is expected to begin production of fully-electric vehicles for multiple brands in Volkswagen Group by 2025 as part of a strategic plan consisting of five main pillars:
- People and organization
- Electrification and product
- Production end to end (E2E)
- Digitalization
- Sustainability
SEAT’s transformation parallel’s parent company Volkswagen Group’s electrification goals and those outlined in Spain’s Future: Fast Forward project. Larger plans include the electrification of SEAT’s Pamplona factory in addition to Martorell, a new battery gigafactory in Valencia, and the implementation of a complete supplier ecosystem. The country-wide project is expecting to positively impact the Spanish economy with more than 21,000 million euros.
With the investment, SEAT intends to turn Martorell into a smart factory and educate its employees on the exciting new world of electric vehicle production. Beginning in 2025, SEAT intends to become a main production hub for Volkswagen Group and a vital part of Spain’s EV value chain. SEAT and Cupra CEO Wayne Griffiths spoke:
Over the past 30 years, SEAT S.A. has created employment and boosted industrial growth in our country and there is even more planned for the future. Our ambition is to produce electric vehicles made in Spain from 2025 and, as part of this transformation, Martorell will also manufacture the Cupra UrbanRebel. Thanks to this project, the most important for our company in the years ahead, our employees and the factory will begin a new era.
The UrbanRebel isn’t expected to arrive until 2025 anyway, so SEAT’s transition to EV production should tie nicely. There has been no word on whether SEAT will inherit Cupra Born production from VW, but it would make more sense to keep it in Germany with the ID.3 and save production space for other small BEVs in the group.
Again, since SEAT only has one EV for sale and doesn’t build it in Spain, we’d expect the automaker to continue production of its combustion vehicles at the Martorell facility. With rising demand in all-electric models, SEAT’s EV production footprint could easily continue to grow in Montorell and eventually usurp combustion vehicle production altogether. Let’s hope.
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Remember Foxconn? It’s been years since we’ve spoken the name, so it was a big surprise that the automotive division of the behemoth electronics manufacturer would be one of the first Chinese (technically Taiwanese) brands to come to the States. A Foxconn executive recently detailed a full offensive of new BEV models in the works, two of which will hit the US market and one as early as late 2025.
We last covered Foxconn in 2023 as the electronics specialist and automotive contract manufacturer was caught in a tiff with its client Lordstown, which inevitably led to the demise of the short-lived electric pickup startup.
As you may recall, Foxconn acquired the Lordstown production facility in Ohio to build vehicles for other OEMs but had a rough go of it. In addition to failed production runs with Lordstown Motors, Foxconn was also tapped for US manufacturing of Fisker’s second BEV model, the PEAR. We know how that saga ended.
Last we heard, Foxconn was assembling all-electric tractors in Ohio for Monarch, but that was over two years ago. With the way this industry moves, two years without any news is enough to get lost in the EV ether. The Foxconn name has reemerged in recent months as the world’s largest electronics manufacturer has been tied to Nissan, Honda, and Mitsubishi (possibly all three) as a potential partner to help build software-defined vehicles (SDVs).
In a recent chat with the media, one of Foxconn’s top executives avoided discussing an alliance with Japanese automakers aside from continued interest in a possible joint venture but did divulge plans for six battery electric vehicles to be built in Taiwan and shipped around the globe, two of which will reach US consumers.
Foxconn plans two BEVs that will eventually be built in US
As reported by Auto News Europe, we learned some interesting plans about Foxconn’s global EV expansion, which includes two models in the US, following an April 9 press conference in which Jun Seki touted the Taiwanese company’s potential as a BEV contract manufacturer.
During the presentation, Seki outlined Foxconn’s plans for six all-electric models and buses, proclaiming that the company has the necessary toolbox to design and assemble a full range of EVs. Per Seki, those models will initially be built in Taiwan and shipped worldwide, but Foxconn has the capacity for localized production in different regions, including the US.
Of those six Foxconn models donning the company’s “Foxtron” badge, two are expected to hit the US: The Model D multi-purpose vehicle (MPV), designed by Pininfarina, and the Foxtron Model C crossover, which has been in production for the Taiwanese market since late 2023 as the Luxgen N7.
Foxconn’s Model C will hit the US first and will be available for customers to test by late 2025, per Seki. The Model D is expected to reach US consumers sometime in 2027. While these models will initially be built overseas and shipped over, Foxconn’s top executive shared both models are expected to eventually be built on US sold, assumedly at the Lordstown facility, although that has not been confirmed.
Foxconn also has plans for several non-US BEVs, including a Model B compact crossover, Model E sedan, Model A compact van, and a Model T large bus, and Model U minibus.
Foxconn’s plans to bring EVs to the US come at an interesting time, considering a growing trade war between the US and China amid rising tariffs from both sides. Those ongoing tensions will undoubtedly play a role in Foxconn’s decision whether or not to try and import the Model C and Model D into the US, or could expedite its eventual plans to build them in North America.
This will undoubtedly be a story to watch as we move deeper into 2025. Perhaps we will see the Model C pop up at US showrooms; perhaps not!
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An oil pumpjack is seen in a field on April 08, 2025 in Nolan, Texas.
Brandon Bell | Getty Images
President Donald Trump’s trade war has thrown the oil market into deep uncertainty, triggering wild swings in crude prices, undermining investor confidence and jeopardizing domestic production.
U.S. crude oil hit a low of $55.12 on Wednesday, down 23% from the closing price on April 2 when Trump announced his sweeping plan to slap tariffs on more than 180 countries. The rapid pullback in prices threatens the president’s “drill, baby, drill” agenda as companies will struggle to boost output at profit.
But West Texas Intermediate staged a comeback after Trump suddenly reversed course Wednesday, announcing a 90-day pause on high tariffs for most trade partners with the exception of China. The U.S. benchmark swung 13% from its session low to close at $62.35 in response.
Trump’s decision to lower tariffs to 10% for most countries gave the market a temporary reprieve from fears of a spiraling trade war. But U.S. oil producers face an environment of “extreme uncertainty” that will make them hesitant about investment decisions, said Jim Burkhard, head of oil market research at S&P Global Commodity Insights.
Weaker confidence
U.S. crude oil fell more than 4% on Thursday to under $60 a barrel as traders focused Trump’s decision to hike tariffs on China to an eye-watering 125%. And it’s unclear how negotiations with the dozens of countries that have gotten a reprieve will pan out.
West Texas Intermediate crude oil prices over the past month
“There’s a pause — the uncertainty has not gone away,” Burkhard said of Trump’s reversal. “Confidence about the future is weaker now than it was a month ago and prices are lower.”
“Can the U.S. negotiate with 70 countries all at once? I don’t think the chaos is over,” he said.
Trump’s on again, off again approach to tariffs is causing real damage, said Susan Bell, senior vice president of commodity markets at Rystad Energy. The safest option in times of uncertainty for asset-based businesses like oil companies is to reduce capital expenditures, Bell said.
“There’s a loss of confidence, not just in investment in the shale industry, but really investment in the United States,” she said.
Oil production threatened
Shale oil companies have driven the rapid growth of the U.S. into the world’s largest crude producer. These companies currently need U.S. crude prices to average at least $65 per barrel to drill new wells at a profit, according to executives at 81 companies surveyed by the Federal Reserve Bank of Dallas.
U.S. crude prices in the low $60s is the zone where companies may start drilling less over the next six months, Burkhard said. Producers will increasingly have to decide either to reduce lucrative returns for shareholders or scale back their activity in the oil patch, he said.
Some 50 rigs could get cut immediately with more potentially on the chopping block if prices remain at these levels, Bell said.
Goldman Sachs has lowered its price forecast for WTI to $58 by December 2025 and $51 by the end of next year. U.S. onshore oil growth would flatline if crude falls to range of $50 to $55 per barrel for a sustained period, said Walt Chancellor, an energy strategist at Macquarie Group.
Shale companies also face the threat of Trump’s steel tariffs potentially increasing the cost of new wells by 10%, Bell said. The companies would need even higher oil prices to drill new wells profitably, she said.
“It adds to costs at the time that their that oil prices are falling — it’s another hit,” Burkhard said of the steel tariffs.
U.S. shale producers were scathing in their criticism of Trump’s tariff policy in anonymous responses to the the Dallas Fed Energy Survey published in March.
One executive said “the administration’s chaos is a disaster for the commodity markets.” Trump’s call to “drill, baby, drill” is a “myth and a populist rallying cry,” the executive said. The president’s “tariff policy is impossible for us to predict and doesn’t have a clear goal,” the person said, calling for “stability.”
“I have never felt more uncertainty about our business in my entire 40-plus-year career,” another executive told the Dallas Fed.
U.S. Energy Secretary Chris Wright acknowledged Tuesday that tumbling prices will worry oil producers. Wright, the founder and former CEO of natural gas fracking company Liberty Energy, argued that Trump will drive down producers’ costs by removing uncertainty around permitting and approving more pipelines and export terminals, allowing them to pump at lower prices.
“Lower prices are good for consumers, and as producers get lower and lower cost structure, they’re going to thrive at lower prices as well,” Wright told CNBC’s “Money Movers.” “What you’re seeing right now is the fear and uncertainty as the sausage is being made,” he said of Trump’s tariff policy.
The unpredictability caused by Trump’s tariffs has also hit the stock of the company Wright founded. Liberty’s shares are down 32% since April 2.
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Mazda is finally about to launch a real electric SUV: Here’s our first look at the new EZ-60
It’s about the size of a Tesla Model Y and surprisingly stylish. Mazda revealed the new EZ-60 on Thursday, giving us our first look at the new electric SUV that will be sold globally.
Mazda unveils first look at the new EZ-60 electric SUV
The EZ-60 is a “dream car” designed by Mazda’s joint venture partner in China, Changan Mazda. It will be the second EV, following the EZ-6 electric sedan launched last October.
After revealing the first official images on Thursday, Changan Mazda said its new electric SUV will be “another masterpiece of the brand’s new energy strategy.”
Based on Changan’s EPA1 platform, the EZ-60 will be a sibling to the Deepal S07 crossover SUV. It will arrive with similar specs and powertrain configurations. The S07 is powered by a 79.97 kWh battery, good for WLTP range of 295 miles. With charging rates at 93 kW, the electric SUV can fast charge (30% to 80%) in 35 mins.
Since the Deepal S07 is 4,750 mm long, 1,930 mm wide, and 1,625 mm, Mazda’s electric SUV is expected to be about the same size. That’s about the size of a Tesla Model Y at 4,750 mm long, 1,920 mm wide, and 1,624 mm tall.
Like the EZ-6, the electric SUV features Mazda’s new “Soul of Motion” design, which includes a full-length light bar across the front, slim LED headlights, and a redesigned logo.
Changan Mazda said the integrated D-pillar air duct design is the first for a new energy SUV model. The design not only looks sleek, but it improves its aerodynamics.
Although the interior will be revealed later this month, it will likely include a similar setup to the EZ-6. The revamped interior features 14.6″ infotainment and 10.1″ driver display screens. Other premium features like zero-gravity reclining seats and a 50″ virtual head-up display add to the “Smart Cabin” interior.
Mazda’s first 6e model, the global version of the EZ-6, rolled off the production line last week. Built at Changan Mazda’s plant in China, the electric sedan will be exported to Europe, Thailand, and other global markets.
In China, the EZ-6 starts at 139,800, or about $20,000, with a CLTC driving range of up to 600 km (372 miles). It will be available in Europe with two battery options, 68.8 kWh and 80 kWh, providing 479 km (300 miles) and 552 km (343 miles) of WLTP driving range.
Changan Mazda will unveil the new EZ-60 electric SUV on April 23 at the Shanghai International Auto Show. Check back soon for more updates.
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