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Thirty years ago to the day after opening its main production facility in Martorell, Spain, SEAT S.A. announced it will use the site as home to its largest transformation to electrification yet. Following an investment of three billion euros (~$3.2B), SEAT intends to lead development and become a small BEV production hub for a number of brands under the Volkswagen Group umbrella.

SEAT S.A. is a Spanish automaker founded in 1950 and a wholly-owned subsidiary of Volkswagen Group since 1986. The name is actually an acronym that stands for “Sociedad Española de Automóviles de Turismo,” but SEAT rolls off the tongue a bit more quickly.

To this day, SEAT operates out of its headquarters and main production footprint in Martorell about 20 miles outside of Barcelona. The Spanish automaker relayed that it has produced over 12 million vehicles across 45 models at the facility, exporting them to more than 70 different countries.

To this point, SEAT itself only sells one BEV – the Cupra Born – but it is built by Volkswagen in Zwickau, Germany alongside its ID.3 twin. That should change by 2025. As the Martorell factory celebrates 30 years since its inauguration in 1993, SEAT has announced a large investment to (at least start) going electric.

SEAT production
SEAT’s current footprint in Martorell / Credit: SEAT S.A.

SEAT to (partially) pivot to EV production, R&D by 2025

According to a release from SEAT today, it will use the investment of three billion euros to transition its Martorell facility from combustion to electric in all areas – “research and development, production and logistics, commercial and people, and organization.”

The site’s main factory is expected to begin production of fully-electric vehicles for multiple brands in Volkswagen Group by 2025 as part of a strategic plan consisting of five main pillars:

  • People and organization
  • Electrification and product
  • Production end to end (E2E)
  • Digitalization
  • Sustainability

SEAT’s transformation parallel’s parent company Volkswagen Group’s electrification goals and those outlined in Spain’s Future: Fast Forward project. Larger plans include the electrification of SEAT’s Pamplona factory in addition to Martorell, a new battery gigafactory in Valencia, and the implementation of a complete supplier ecosystem. The country-wide project is expecting to positively impact the Spanish economy with more than 21,000 million euros.

With the investment, SEAT intends to turn Martorell into a smart factory and educate its employees on the exciting new world of electric vehicle production. Beginning in 2025, SEAT intends to become a main production hub for Volkswagen Group and a vital part of Spain’s EV value chain. SEAT and Cupra CEO Wayne Griffiths spoke:

Over the past 30 years, SEAT S.A. has created employment and boosted industrial growth in our country and there is even more planned for the future. Our ambition is to produce electric vehicles made in Spain from 2025 and, as part of this transformation, Martorell will also manufacture the Cupra UrbanRebel. Thanks to this project, the most important for our company in the years ahead, our employees and the factory will begin a new era.

The UrbanRebel isn’t expected to arrive until 2025 anyway, so SEAT’s transition to EV production should tie nicely. There has been no word on whether SEAT will inherit Cupra Born production from VW, but it would make more sense to keep it in Germany with the ID.3 and save production space for other small BEVs in the group.

Again, since SEAT only has one EV for sale and doesn’t build it in Spain, we’d expect the automaker to continue production of its combustion vehicles at the Martorell facility. With rising demand in all-electric models, SEAT’s EV production footprint could easily continue to grow in Montorell and eventually usurp combustion vehicle production altogether. Let’s hope.

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Mullen CEO reveals 3 key EV market trends to watch in 2025

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Mullen CEO reveals 3 key EV market trends to watch in 2025

Yup, Mullen Automotive [Nasdaq: MULN] is still here! And the EV company is defying the naysayers, reporting progress in EV sales, and reducing its monthly burn rate. Following Mullen Automotive’s significant strides in expanding its EV presence and improving its financial health in the last few weeks, Electrek caught up with David Michery, CEO and chairman of Mullen Automotive, who told us what trends he thinks 2025 will see for EV owners and others in the EV market.

After 2024 saw breakthroughs in tech, affordability, and adoption, Michery predicts this year will see even more disruption, transforming transportation and logistics on a massive scale. Here’s what to watch for this year.

EV total cost of ownership falls sharply

“Even if the federal EV tax credit from the Inflation Reduction Act is repealed, EVs will become more affordable through state-level incentives, manufacturer subsidies, and private partnerships. The investment case for electrification is simply too strong for the private sector to ignore.

“Reduced battery costs, cheaper maintenance, and lower energy expenses will make EVs increasingly attractive to businesses and consumers. Charging infrastructure programs and fleet retrofitting will also help organizations navigate the upfront costs with the goal of long-term savings.

“The result is a financial tipping point: EVs will no longer just be environmentally compelling – they will also be the most cost-effective choice.”

Commercial EVs expand their use cases

“If 2024 was any indication, 2025 will bring new use cases for EVs. Transportation and delivery will likely continue to reign supreme, but the customizable nature of EVs means that we can expect more specialized use cases such as airport shuttles, university campus logistics, home services, and refrigerated delivery.

“Airports will adopt EV cargo vans for quieter, cleaner transit and delivery between terminals, while universities will electrify campus logistics to align with sustainability goals. Innovations in temperature-controlled EVs will expand the reach of refrigerated deliveries, cutting emissions in cold-chain logistics. And this is cause for celebration.

“New use cases mean more widespread adoption – and recognition that electrification is the best way forward.”

(Editor’s note: This is the business that Mullen Automotive is in, and he’s not wrong.)

2025 will be the year of the battery

“EV batteries are poised for immense improvement in the coming year. Solid-state polymer batteries – an innovation that significantly expands battery lifespan and thus widens range – are currently in road testing.

“Offering higher energy density and faster charging, these new batteries will make EVs more reliable and competitive with internal combustion vehicles as compared to other electric alternatives.

“Plus, better range and more efficient energy consumption will undoubtedly translate to lower maintenance costs for fleet owners.”

Read more: Mullen scores a solid, 3,000-unit electric truck order from Volt Mobility


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Toyota is still lagging behind EV rivals in the US as bZ4X sales finally start to pick up

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Toyota is still lagging behind EV rivals in the US as bZ4X sales finally start to pick up

Although Toyota bZ4X sales nearly doubled last year, the auto giant is still falling behind in the US EV market. Overseas rivals like Hyundai and Kia are lapping Toyota. Even other Japanese automakers, including Honda and Nissan, are selling more EVs in the US than Toyota.

Toyota bZ4X sales lagged behind US EV rivals in 2024

Toyota boasted that its 2024 electrified vehicle sales reached over 1 million in the US in 2024. However, that’s primarily thanks to its hybrid models.

With just 1,854 bZ4X models sold in December, Toyota’s 2024 total reached 18,570. Although that number is up 99% from the 9,329 sold in 2023, it’s still far behind the competition.

To put it in perspective, Honda, which began delivering its electric Prologue last March, sold over 33,000 models last year. In December, Honda sold nearly 7,900 Prologues alone. During the second half of 2024, Honda sold an average of over 5,000 electric SUVs per month.

Nissan also outsold Toyota with nearly 19,800 Ariya electric SUVs sold last year. Nissan’s decade-old LEAF secured another 11,226 sales in the US in 2024, up 57% year-over-year.

Toyota-bZ4X-sales-2024
2025 Toyota bZ4X Limited AWD (Source: Toyota)

Kia’s first three-row electric SUV, the EV9, outsold the bZ4X last year despite a +$10,000 higher MSRP. After deliveries began in late 2023, Kia sold over 22,000 EV9 models in the US last year.

After setting new US sales records last year, Hyundai and Kia are aggressively aiming for more EV market share in 2025. Hyundai began production at its massive new EV plant in Georgia, where it will produce new EVs like the upgraded 2025 IONIQ 5 and three-row IONIQ 9.

Toyota-bZ4X-SALES-2024
2025 Toyota bZ4X Nightshade edition (Source: Toyota)

With Kia building EV9 models at its West Point plant and the Genesis Electrified GV70 built in Alabama, Hyundai Motor has five EV models that qualify for the $7,500 federal tax credit for the first time, which should boost demand further.

Toyota-2025-bZ4X-interior
2025 Toyota bZ4X Limited AWD interior (Source: Toyota)

Toyota slashed 2025 bZ4X prices by $6,000 to make it more competitive. Starting at $37,070, the 2025 bZ4X undercuts the 2025 Hyundai IONIQ 5 ($42,500) and Nissan Ariya ($39,770).

Although Honda has yet to release 2025 Prologue prices, it’s expected to start much higher. The 2024 Honda Prologue starts at $47,400.

Electrek’s Take

Like several others, Toyota pushed back major EV projects, including its first three-row electric SUV. The delay gave overseas rivals, like Hyundai and Kia, an opportunity, which they gladly took advantage of.

Toyota also scrapped plans to build new Lexus electric SUVs in North America. Instead, the new Lexus EV models will be imported from Japan.

The company is preparing to start battery production at its new $13.9 billion facility in NC, which should help ramp up EV sales. In the first half of 2026, it will also begin building the larger electric SUV at its Georgetown, Kentucky, plant.

The Japanese auto giant is still promising advanced new EV batteries are coming soon with significantly more range and faster charging at a lower cost. But when will they actually hit the market?

Toyota has been vowing to launch new EV battery technology for years. By 2027, the company plans to launch a pair of new Performance and Popularized batteries, which will enable a nearly 500-mile (800-km) WLTP range. In 2028, Toyota plans to launch solid-state EV batteries with mass production in 2030.

Will it be enough? Or is Toyota already too late to the party? Let us know what you think in the comments below.

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VW has a fix for its ID.4 recall, and sales are starting back up now (Updated)

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VW has a fix for its ID.4 recall, and sales are starting back up now (Updated)

Volkswagen has identified a solution for its ID.4 recall and is ready to start producing post-recall ID.4s, with sales restarting now or soon at a dealership near you.

In September, VW identified a problem with its ID.4 EVs which resulted in a recall of almost 100k vehicles. Apparently, the door handles could leak and allow water into the circuit board controlling the handle, leading to the doors opening unexpectedly.

At the time, VW said the production halt could last until the beginning of next year (so, it’s just about on schedule) and resulted in about 200 workers being furloughed for the time being.

Now, three months later, the fix is ready and has been installed in some cars, with more heading out to dealers and being installed at VW’s factory in Tennessee as well.

Sales started back up this week, with dealerships applying the fix to some of their cars already. A local dealer told us that they’ve applied the fix to about 10% of their inventory so far, and that some cars have already been sold this week. So if you were looking for an ID.4, you should be able to find one in a local dealer now or soon.

The cars affected are model year 2021-2024 ID.4s. Owners should receive notifications from VW soon to get fixes applied to their vehicles – but there was never a stop-drive on the vehicles, so owners can continue driving their cars until the fix is applied.

Update: VW has now officially announced that the ID.4 is back on sale, with production starting in coming weeks “with the aim of re-instating the ID.4 to its prior position as one of the best-selling electric vehicles in the U.S. and Canada.”

We’ve also obtained a copy of the letter being sent out to owners, which claims the repair will take about 4 hours, free of charge.

You can arrange a repair by finding your local dealer on VW’s website.

Electrek’s Take

Prior to the recall, ID.4 sales had been down significantly for the year. Despite a big update to the 2024 model year vehicles which fixed some issues owners had and added a bunch of big improvements, the model seemed not to capture the imagination of the American public. Even though EV sales are rising, the ID.4 had experienced one of the highest drops in sales of any model.

But this is a bit puzzling, because the ID.4 is a competent vehicle. Especially after those aforementioned fixes, I was quite impressed by this model year. It’s a good choice for someone who just wants a reasonable vehicle with a good amount of space. And Electrek’s very own Michelle Lewis has one and loves it.

That said, three months always felt a little slow for this fix. While VW did say that the production pause and stop sale would last until the end of the year, it’s not like door handles are a new thing, and VW certainly has made plenty of vehicles over the years. We can’t help but wonder if the aforementioned down sales year might have contributed to a lack of urgency.

But, now that process is done and VW is ready to start 2025 strong with a car ready to go (and, as our local dealer reminded us, the ID.BUZZ just started selling last month, so now you’ve got multiple EV options from VW).

To contact a local dealer and see if they have any VW ID.4s ready to sell, feel free to use our link. You can also reach out about the ID.Buzz, if a quirky electric minivan is more your speed.


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