Mercedes-Benz announced multiple newsworthy innovations during its Operating System Strategy Update in Sunnyvale, California earlier today. The German automaker announced it is building its own proprietary operating system called MB.OS which will offer features like navigation and maps from Google. Additionally, Mercedes announced it is expanding upon a previous partnership with lidar specialist Luminar in a new multi-billion dollar deal to integrate the tech by mid-decade.
First things first. Earlier today, Mercedes-Benz announced plans to develop its own operating system that will debut on its new Mercedes Modular Architecture (MMA) platform. By developing MB.OS in-house (a’hem, with partners), the German automaker says it can retain full control over the relationship with its customers while protecting their privacy.
The design itself is a purpose-built chip-to-cloud architecture that operates major EV domains holistically from infotainment, to charging, and even autonomous driving (more on that in a bit).
The automaker also said MB.OS decouples hardware from software, expediting updates and future innovations. It was designed to also connect all the major aspects of the company’s value chain, including development, production, omni-channel commerce, and service. Mercedes-Benz CEO Ola Källenius spoke:
At Mercedes-Benz, we are dedicated to building the world’s most desirable cars. Accordingly, we made the decision to be the architects of our own operating system – a unique chip-to-cloud architecture that leverages its full access to our vehicles’ hardware and software components. By combining this in-house expertise with a selection of world-class partners, we will create an outstanding customer experience, from driving assistance, navigation and entertainment, all the way to integrated charging. MB.OS will feature full upgradeability and constant improvements.
The new operating system was created to become standardized across Mercedes’ entire portfolio of vehicles, EVs included of course, by mid-decade when the MMA platform arrives. Another partner in the development of new Mercedes operating system in addition to Google, is NVIDIA.
The software and AI specialist is providing its Orin system-on-chip to enhance benchmark SAE Level 2 and Level 3 automated driving systems, which can further be supported by lidar technology implemented on Mercedes vehicles developed by Luminar Technologies ($LAZR).
Credit: Luminar Technologies
Mercedes locks in “multi-billion dollar deal” for lidar tech
According to Luminar Technologies Inc., Mercedes-Benz has significantly increased its investment in a previous partnership between to two companies to incorporate the former’s Iris lidar technology into its next generation of vehicles, again by mid-decade.
The companies have been in close collaboration for over a year following their initial partnership, but Luminar’s Iris lidar only entered series production in October 2022. We have followed its progress as it is currently available as an add-on for Polestar 3 SUV pre-orders, and is an integral component in Volvo’s upcoming EX90, which the automaker is hailing as the “safest vehicle it’s ever built.”
In terms of its work with Mercedes, Luminar says its lidar program has successfully completed its initial phase and associated milestones. Mercedes intends to use Luminar’s next generation of Iris lidar technology to help safely navigate the automated driving systems MB.OS will deliver. This includes higher speeds on freeways and enhanced driver assistance in urban areas.
Markus Schäfer, Member of the Board of Management of Mercedes Benz Group AG and Chief Technology Officer, Development & Procurement, spoke to the expanded partnership with Luminar to implement its lidar technology:
In a first step we have introduced a Level 3 system in our top line models. Next, we want to implement advanced automated driving features in a broader scale within our portfolio. I am convinced that Luminar is a great partner to help realize our vision and roadmap for automated and accident-free driving.
Luminar states it will unveil the next-generation version of its Iris lidar system during its Q4 and full-year report next Tuesday.
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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss China reaching the EV tipping point, Tesla’s retreat in Europe, EV buyers receiving some tax credit relief, and more.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
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Cadillac is back and selling a surprising number of electric vehicles in the US. With a full lineup of electric SUVs, Cadillac now claims to be the leading luxury EV brand in the US. Can it keep it up even after the $7,500 federal tax credit expires?
After launching seven new electric vehicles this year, GM claimed that Cadillac became the leading luxury EV brand by market share. However, that doesn’t include Tesla due to its “pricing structure.”
Cadillac is coming off its best first-half sales since 2008, selling more vehicles across all 50 states. Nearly one in four Cadillacs sold in the US this year were EVs.
GM’s luxury brand is now selling more electric vehicles than some of its biggest rivals, including Porsche, Audi, Mercedes-Benz, Rivian, and Volvo.
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According to the latest data from Cox Automotive, Cadillac sold over 11,700 EVs in Q2, up 62% compared to last year. Through the first six months of the year, it has sold nearly 20,000 electric vehicles. In comparison, Porsche has sold almost 7,200 EVs in the US, Mercedes sold about 8,000, and Audi has sold just over 11,500.
2026 Cadillac Optiq EV (Source: Cadillac)
With an electric SUV in nearly every segment, including the entry-level Optiq, a midsize Lyriq, a three-row Vistiq, and the even larger Escalade IQ and IQL models, Cadillac is seeing an influx of buyers from other brands.
Cadillac prepares for the EV tax credit to expire
Around 70% of Cadillac’s EV buyers are from other brands, according to GM, and about 10% are former Tesla drivers. With big policy changes coming under the Trump administration, Cadillac, like the entire industry, will likely face some hurdles.
The administration already raised tariffs on imported vehicles and other auto parts, and at the end of September, the $7,500 federal EV tax credit is set to expire.
2026 Cadillac Vistiq electric SUV (Source: GM)
In response to the changes, many automakers are shifting back to hybrid and gas-powered vehicles. Cadillac is no exception.
“They’ll have to have both for a number of years now,” according to Sam Fiorani, the vice president of AutoForecast Solutions. Fiorani explained (via The New York Times) that “The gas-powered vehicles make the money, and the EVs bring them a new market.”
Cadillac ESCALADE IQL electric SUV (Source: Cadillac)
Cadillac was initially expected to have an all-EV lineup by the end of the decade. Thanks to the policy changes, Cadillac could continue offering hybrid and ICE vehicles for several more years.
Fiorani said that although GM planned to retire the gas-powered Escalade, it’s now due for a refresh that will be sold “well into the next decade.”
Cadillac LYRIQ luxury trim (Source: Cadillac)
Earlier this year, Cadillac’s global vice president, John Roth, said during a media briefing that the company was in a better position than most with the policy changes.
All Cadillac vehicles are built in the US, except the Optiq, which is built in Mexico. According to Roth, the policy changes will have “very limited impact, if you will, on the Cadillac brand.” If anything, Roth said, it could be an opportunity for the luxury automaker.
If you’re looking to get ahead of the $7,500 EV tax credit expiration, we can help you get started. Check out our links below to find Cadillac’s electric SUVs in your area.
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Australia Post is advancing its commitment to achieve Net Zero emissions across its operations by 2050 with the introduction of 36 new Mercedes-Benz eVito electric vans, expanding its existing fleet of over 5,000 EVs already in active service.
“This is our largest electric van trial to date,” explains Australia Post Chief Sustainability Officer, Richard Pittard. “It’s a meaningful step forward as we continue building a modern, sustainable delivery network that meets the evolving needs of our customers while reducing our environmental impact.”
The new eVito vans, once deployed at scale, will operate primarily in highly populated metro areas, where their positive impact on local air quality will be felt by the greatest number of people, and their respiratory health, as well.
Electrek’s Take
Mercedes eVito; via Australia Post.
This kind of deployment should be exciting to EV enthusiasts for a number of tried-and-true reasons, but this one is particularly exciting to Americans because we have an Administration actively pretending that electric postal vehicles aren’t ready for prime time. The success of programs like this one from Australia Post are just more egg in the face of these anti-EV clowns, and few things make me happier.
You can check out the official Mercedes-Benz Vans Australia eVito specs and measurements in the detailed brochure, below, then scroll on down to the comments and let us know what you think of MB’s baby Sprinter.
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