Honor launched the Magic Vs foldable smartphone globally in a bid to take on Samsung in the premium end of the handset market.
Honor
BARCELONA, Spain — Chinese smartphone maker Honor launched its foldable phone globally on Sunday, as it looks to compete with Apple and Samsung in the premium tier of the market.
The Honor Magic Vs was first launched in China in November. Now the company is bringing the device to a number of markets abroad, including the U.K., Germany and countries in Latin America.
It marks the Chinese firm’s ambition to expand into the latest smartphone technology — foldables — at the high end of the market, where it will compete with the likes of Apple and Samsung.
Honor was spun off from Huawei, after a number of U.S. sanctions cut the Chinese telecommunications giant off from critical chips and access to Google’s Android mobile operating system, crushing its smartphone business. As a separate entity, Honor has access to Android and to the components that it needs for its high-end devices.
Huawei sold Honor to a consortium of buyers that includes the government of its headquarters city, Shenzhen. Honor was the budget brand under Huawei, but has looked to market itself as a premium player since its independence, filling the gap that Huawei once did.
The company has been trying to distance itself from Huawei and establish itself independently.
“Although Honor is operating as a completely independent entity, it still has to regularly explain that is it not part of Huawei. Over time this is becoming less of an issue, but it is still a challenge it faces,” Ben Wood, chief of research at CCS Insight, told CNBC via email.
Honor Magic Vs specs
The Honor Magic Vs is a so-called foldable smartphone. These are devices that have a screen that can bend. Honor said it has tested the device by folding it and opening it up to 400,000 times with no problem.
Honor’s smartphone runs Android and has a 7.9-inch display when it is fully open. The phone also has a second display on the outside of the device when it is folded, which is 6.45 inches.
But the foldable phone category, which was pioneered by Samsung, is still in the early phases. Foldable devices accounted for only 1.1% of total smartphone shipments in 2022, according to IDC, and this share is expected to increase to just 2.8% in 2026.
The Magic Vs is one of the first foldable devices available in markets outside of China, as Honor attempts to get ahead in the nascent segment of smartphones.
High-end push
While Honor has emerged as one of the biggest smartphone players in China, it has yet to find similar success overseas. It will be hoping its more premium devices can help it win users abroad.
Honor will be hoping to wrestle back some of those users.
“I’ve been impressed by the products that Honor has unveiled and some of the DNA harking from its roots as formally being part of Huawei are clear in the quality of the products. Huawei was snapping at Samsung’s heels when it got stopped in its tracks by the U.S. administration and was setting the benchmark amongst Chinese smartphone makers,” Wood said.
“Honor now needs to assert its independence and start on the long road of establishing its brand in Western markets in a similar manner to other Chinese phone makers. This took Huawei nearly a decade, so there is a significant journey ahead for all those companies seeking to compete with Samsung and Apple.”
Industrial and infrastructure stocks may soon share the spotlight with the artificial intelligence trade.
According to ETF Action’s Mike Atkins, there’s a bullish setup taking shape due to both policy and consumer trends. His prediction comes during a volatile month for Big Tech and AI stocks.
“You’re seeing kind of the old-school infrastructure, industrial products that have not done as well over the years,” the firm’s founding partner told CNBC’s “ETF Edge” this week. “But there’s a big drive… kind of away from globalization into this reshoring concept, and I think that has legs.”
Global X CEO Ryan O’Connor is also optimistic because the groups support the AI boom. His firm runs the Global X U.S. Infrastructure Development ETF (PAVE), which tracks companies involved in construction and industrial projects.
“Infrastructure is something that’s near and dear to our heart based off of PAVE, which is our largest ETF in the market,” said O’Connor in the same interview. “We think some of these reshoring efforts that you can get through some of these infrastructure places are an interesting one.”
Both ETFs are lower so far this month — but Global X’s infrastructure ETF is performing better. Its top holdings, according to the firm’s website, are Howmet Aerospace, Quanta Services and Parker Hannifin.
“All of the things that are going to be required for us to continue to support this AI boom, the electrification of the U.S. economy, is certainly one of them,” he said, noting the firm’s U.S. Electrification ETF (ZAP) gives investors exposure to them. The ETF is up almost 24% so far this year.
The Global X U.S. Electrification ETF is also performing a few percentage points better than the VanEck Semiconductor ETF for the month.
At ThredUp‘s 600,000-square-foot warehouse in Suwanee, Georgia, roughly 40,000 pieces of used clothing are processed each day. The company’s logistics network — four facilities across the U.S. — now rivals that of some fast-fashion giants.
“This is the largest garment-on-hanger system in the world,” said Justin Pina, ThredUp’s senior director of operations. “We can hold more than 3.5 million items here.”
Secondhand shopping is booming. The global secondhand apparel market is expected to reach $367 billion by 2029, growing almost three times faster than the overall apparel market, according to GlobalData.
About 97 percent of clothing sold in the U.S. is imported, mostly from China, Vietnam, Bangladesh and India, according to the American Apparel and Footwear Association.
“When tariffs raise those costs, resale platforms suddenly look like the smart buy. This isn’t just a fad,” said Jasmine Enberg, co-CEO of Scalable. “Tariffs are accelerating trends that were already reshaping the way Americans shop.”
For James Reinhart, ThredUp’s CEO, the company is already seeing it play out.
“The business is free-cash-flow positive and growing double digits,” said Reinhart. “We feel really good about the economics, gross margins near 80% and operations built entirely within the U.S.”
ThredUp reported that revenue grew 34% year over year in the third quarter. The company also said it acquired more new customers in the quarter than at any other time in its history, with new buyer growth up 54% from the same period last year.
“If tariffs add 20% to 30% to retail prices, that’s a huge advantage for resale,” said Dylan Carden, research analyst at William Blair & Company. “Pre-owned items aren’t subject to those duties, so demand naturally shifts.”
Inside the ThredUp warehouse, where CNBC got a behind-the-scenes look. automation hums alongside human workers. AI systems photograph, categorize, and price thousands of garments per hour. For Reinhart, the technology is key to scaling resale like retail.
“AI has really accelerated adoption,” said Reinhart. “It’s helping us improve discovery, styling, and personalization for buyers.”
That tech wave extends beyond ThredUp. Fashion-tech startups Phia, co-founded by Phoebe Gates and Sophia Kianni, is using AI to scan thousands of listings across retail and resale in seconds.
“The fact that we’ve driven millions in transaction volume shows how big this need is,” Gates said. “People want smarter, cheaper ways to shop.”
ThredUp is betting that domestic infrastructure, automation, and AI will keep it ahead of the curve, and that tariffs meant to revive U.S. manufacturing could end up powering a new kind of American fashion economy.
“The future of fashion will be more sustainable than it is today,” said Reinhart. “And secondhand will be at the center of it.”
CNBC’s Deirdre Bosa asked those at the epicenter of the boom for their take, sitting down with the founders of two of the buzziest AI startups.
Amjad Masad, founder and CEO of AI coding startup Replit, admits there’s been a cooldown.
“Early on in the year, there was the vibe coding hype market, where everyone’s heard about vibe coding. Everyone wanted to go try it. The tools were not as good as they are today. So I think that burnt a lot of people,” Masad said. “So there’s a bit of a vibe coding, I would say, hype slow down, and a lot of companies that were making money are not making as much money.”
Masad added that a lot companies were publishing their annualized recurring revenue figures every week, and “now they’re not.”
Navrina Singh, founder and CEO of startup Credo AI, which helps enterprises with AI oversight and risk management, is seeing more excitement than fear.
“I don’t think we are in a bubble,” she said. “I really believe this is the new reality of the world that we are living in. As we know, AI is going to be and already is our biggest growth driver for businesses. So it just makes sense that there has to be more investment, not only on the capability side, governance side, but energy and infrastructure side as well.”