Who says EVs aren’t up to the task? Ford’s electric pickup, the F-150 Lightning, is revolutionizing the truck industry. Lightning owners are challenging the norm, using their EV truck beds for more “truck activities” like home projects, camping, and hauling than gas-powered F-150 owners.
Ford’s electric pickup is changing the game and its players
Ford is no stranger to trucks. The automaker has been building them for over 100 years. Since the release of the Model TT in 1917, Ford has been trailblazing the industry.
This past year, the Ford F-series upheld its position as best-selling truck for 46 consecutive years now.
Using its rich history and expertise in truck-making, Ford revealed its “smartest, most innovative F-150” yet, the F-150 Lightning electric pickup, in 2021. The truck quickly gained the attention of the masses, gathering over 200,000 reservations by the end of the year.
With the first Lightning customers receiving their electric trucks in May 2022, we have learned a lot about its capabilities and how drivers are liking it so far.
As you can tell, Ford Lightning owners use their electric pickups differently than gas-powered truck drivers. New data from the Dearborn automaker confirms the Ford Lightning is attracting new types of buyers, and they are using their trucks for more typical truck activities than ICE drivers.
Ford F-150 Lightning XLT camping (Source: Ford)
Ford Lightning drivers make more use of the truck
According to recently gathered consumer data (anonymized to ensure confidentiality) by Ford and published by The Detroit Free Press, we are learning some interesting information about F-150 Lightning buyers.
Perhaps most important is how they compare to gas-powered Ford F-150 drivers. The automaker has witnessed a drastic shift in client characteristics and how buyers use their trucks.
The data shows F-150 Lightning owners use the truck bed significantly more than the gas-powered model owners. Lightning owners make use of it by doing more home projects, camping, and hauling activities.
Ford F-150 Lightning Lariat tailgate party (Source: Ford)
Ford also collected data on customers who decided to go with another brand to learn precisely what buyers are looking for.
Here are a few of the key insights highlighted in the survey data:
74% of Lightning owners use the truck once a month for home projects like landscaping, renovations, and more, compared to just 51% of ICE owners that reported doing the same.
48% of Lightning owners go camping once a month, including storing bikes, camping equipment, kayaks, etc., compared to 40% of gas-powered truck drivers.
Over 50% of Lightning buyers are coming from a non-truck vehicle, while that number is around 33% for the F-150.
27% of Lightning buyers use the electric truck for home projects versus 14% of ICE buyers.
Jason Mase, cross-vehicle and electrification marketing strategy lead (US) at Ford, told the Detroit Free Press.
People who may have wanted a pickup in the past seem to feel that having an electric option like the Lightning has given them permission to buy one, so now they haul muddy stuff that could have ruined a sport utility vehicle or something without a big truck bed, which can be hosed down.
The Lightning is attracting people who wouldn’t typically buy a truck otherwise, and perhaps, more importantly, 90% of Lightning buyers came from non-electric, non-hybrid, non-PHEV vehicles.
Electrek’s Take
Ford’s new data dispels the idea that electric trucks are less capable than their gas-powered peers. As Lightning drivers are proving, EVs can do just as much and more as their gas-powered peers, and their owners are putting them up to the task.
Now, Ford needs to produce more Lightnings. The automaker has a massive backlog, and demand continues to grow.
Despite an ongoing production halt from early February that will end on March 13, Ford says it plans to triple Lightning sales this year to reach a 150,000 annual run rate.
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Toyota’s new electric SUV boasts significantly more range, a revamped interior and exterior, and an NACS port, allowing you to recharge at Tesla Superchargers. Despite the upgrades, the 2026 Toyota bZ now starts at under $35,000.
2026 Toyota bZ electric SUV prices and range by trim
The bZ4X, Toyota’s first electric SUV, has been killed off and replaced with the upgraded bZ. Toyota improved it in almost every way possible for the 2026 model year, adding driving range, more features, a fresh new look, and more.
Even with the upgrades, the new and improved Toyota bZ is cheaper than the outgoing bZ4X. Toyota revealed prices for the 2026 bZ electric SUV will start at $34,900, or $2,170 less than the outgoing model.
That’s for the base XLE FWD trim with a 57.7 kWh battery, good for 236 miles range. Upgrading to the extended-range bZ XLE FWD Plus will cost $37,900, but a larger 74.7 kWh battery provides up to 314 miles of driving range, representing a 25% improvement over the 2025 model year.
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2026 Toyota bZ electric SUV (Source: Toyota)
For AWD, prices start at $39,900. Thanks to new SIC semiconductors, AWD models now pack up to 388 hp, 50% more than the outgoing electric SUV.
The range-topping 2026 Toyota bZ Limited FWD trim starts at $43,300, while upgrading to AWD will cost you an extra $2,000.
2026 Toyota bZ trim
Battery
Range
Starting Price*
XLE FWD
57.7 kWh
236 miles
$34,900
XLE FWD Plus
74.7 kWh
314 miles
$37,900
XLE AWD
74.7 kWh
288 miles
$39,900
Limited FWD
74.7 kWh
299 miles
$43,300
Limited AWD
74.7 kWh
278 miles
$45,300
2026 Toyota bZ prices and range by trim (*excluding $1,450 DPH fee)
Toyota’s new electric SUV now features a built-in NACS port, allowing you to recharge at Tesla Superchargers. With a new thermal management system and battery preconditioning, the bZ can charge from 10% to 80% in about 30 minutes.
The new electric SUV features a fresh look both inside and out. Like the latest Camry and Crown, the bZ features Toyota’s new “hammerhead front end design” with an LED light bar across the front.
The interior of the 2026 Toyota bZ (Source: Toyota)
Inside, the 2026 bZ gets a redesigned center console and a larger 14″ Toyota Audio Multimedia touchscreen, two wireless phone chargers, and an improved dashboard.
Toyota said dropping the “4X” at the end of the name was to simplify things for buyers. The 2026 models are expected to begin arriving at dealerships in the second half of 2025, which could be any day now.
With the 2026 model year arriving soon, Toyota is offering clearance prices on the 2025 bZ4X with up to $12,000 off in lease cash. You can use our link to find Toyota bZ4X models in your area (trusted affiliate link).
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Amid the alliterative, anti-EV “messy middle” rhetoric and the Trump Administration EPA’s ongoing regulatory rollbacks, it’s been tough for fleet and equipment buyers with 8-12 year replacement cycles to make sense of where things are headed – but a new partnership between CASE Construction Equipment and ZQUIP could put those concerns to rest (and make a trip to the CASE dealer a no-brainer).
iVT reports that CASE Construction Equipment has formalized a new partnership with ZQUIP to deliver heavy equipment assets featuring ZQUIP’s swappable energy modules – self-contained power units that could be batteries, fuel cells, or diesel engines. The technology aims to eliminate range and regulation anxiety while maximizing a job site’s energy efficiency and meeting the complex demands of modern construction projects with unprecedented flexibility. And, crucially, at a lower cost than either a mixed BEV/ICE fleet.
“A fully integrated battery system is extremely expensive upfront,” explains Chris LaFleur, managing director of ZQUIP. “This system allows (customers) to buy essentially a bare tool, at a much lower price point.”
For the uninitiated, a “bare tool” is effectively an equipment asset like an excavator or wheel loader that arrives on a job site without a power plant. It’s not electric, it’s not diesel, it’s not natgas – it’s just the machine, with a flat “plate” more or less where you’d expect an engine to be.
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Once you’re ready to put that tool to work, a ZQUIP Energy Module gets dropped in, cordless-tool style, and it’s ready to go. That Energy Module could be a contained battery-electric powertrain, or it could be a generator, depending on the energy needs, duty cycles, or regulations (both noise and emissions) that are in play at that specific site.
“The customer decides how he wants to use it,” says Eric Zeiser, product portfolio manager at CNH Industrial, CASE’ parent company. “If he wants to keep his cost low in the beginning, he can buy just one energy module. He could buy the simplest module available to keep his initial purchase price down. And then, in the future, if in six months he realizes his job sites are bigger, he needs more power, he buys the second and third module as he needs to.”
What’s more, different sized equipment assets have different energy needs – and bigger equipment means bigger possibilities. So, while a CASE WX155ZQ wheeled excavator accommodates two energy modules, a CX210ZQ tracked excavator supports three. “On the three-bay CX210 you can have an LFP battery, an NMC battery and a diesel hybrid Energy Module, all together working at the same time,” says LaFleur.
More energy needs = more options
Animation provided by ZQuip, via Moog.
Batteries when it makes sense, ICE when you need it. But, even with an ICE generating the power, the machine is still electric.
“The excavators are always electric,” says Rob Bauer, engineering manager for ZQUIP. “The question is, where does the energy come from? In an optimum case, when you have a normal workday, you’re pulling all the energy out of a battery, and that’s a great day. Everything’s perfect. On the other hand, if you’re in a difficult site, or you have to work a lot of hours in a day, we give you options.”
That’s not just options for the operator, it’s options for the OEM as well.
“CNH has always been a leader in sustainability, and we have a full range of compact electric vehicles, but we didn’t have a solution for heavy machinery until now,” says Egidio Galano, director of construction equipment product management for Europe at CNH Industrial.
The new partnership builds on an established relationship between the companies dating back to 2019. CASE’ 580EV electric backhoe loader, released in 2024 as the industry’s first production-ready purpose-built electric backhoe, utilizes the TerraTech platform from Moog (ZQUIP’s parent) for electric motion control and served as ZQUIP’s initial tester.
Since then, the project has continued to evolve, with the potential to grow to even bigger, more capable heavy machinery offerings. No word yet on pricing.
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Hyundai will introduce the IONIQ 3 in less than a month. It’s expected to be more affordable than the Kona Electric, but Hyundai’s new EV will be much more advanced.
When will Hyundai launch the IONIQ 3?
We will see the IONIQ 3 for the first time at the Munich Motor Show in early September. Although Hyundai Europe’s CEO, Xavier Martinet, claims its IONIQ series is now the number two EV brand behind Tesla, this could be just the start.
Martinet told TopGear that the Inster EV and IONIQ 3 “are cheaper, so they’ll give us total coverage of the EV market.
The new EV, expected to arrive as the IONIQ 3, will sit between the Inster EV and Kona Electric in Hyundai’s lineup. According to TopGear, the IONIQ 3 will be slightly smaller than the Kona Electric, but more advanced. In the UK, the Hyundai Kona starts at £34,995 ($47,000), so prices are expected to start at about the same or even slightly less.
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The Hyundai Inster EV (Source: Hyundai)
Like the Kia EV3, the UK’s best-selling retail EV through the first half of the year, the Hyundai IONIQ 3 is expected to be offered with 58.3 kWh and 81.4 kWh battery pack options for a WLTP range of about 260 and 365 miles.
Instead of the 800V electrical system used in the IONIQ 5, 6, and 9 models, the IONIQ 3 will use a cheaper 400V setup.
Kia EV3 Air in Frost Blue (Source: Kia UK)
The interior will feature Hyundai’s latest software and new Pleos operating system, offering a smartphone-like user interface.
To save on costs, Hyundai will build the IONIQ 3 at its plant in Turkey. Martinet wants Hyundai to be just as big in the EV market as it is with gas and hybrid vehicles. Regarding EV sales, he explained that it “isn’t an absolute race but a race against the other manufacturers. We want the same share in all types of powertrain.”
Hyundai’s next-gen infotainment system powered by Pleos (Source: Hyundai)
Although adoption has been slower than some expected, Martinet still said, “people don’t go back to ICE” after owning an EV.”
Hyundai is expanding its lineup with new low-cost EVs, but still plans to continue selling gas-powered, plug-in hybrid (PHEV), and fully electric (EV) vehicles. It’s also looking to introduce extended-range electric vehicles (EREVs), which use a gas engine to power the battery.
Although the IONIQ 3 isn’t expected to arrive in the US, thanks to the new tariffs on imports, Hyundai still offers some of the most affordable EVs on the market.
After cutting prices again last month, the new 2025 Hyundai IONIQ 5 can now be leased for as low as $179 per month. It’s hard to find any monthly lease under $200, but for a $45,000 electric SUV, it’s a steal.
The Kia EV3 is already a top-selling electric vehicle in Europe and the most popular retail EV in the UK this year. Will Hyundai top it with the IONIQ 3? We’ll find out more soon. Stay tuned.
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