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Lamborghini’s best-selling Urus Super SUV is going fully electric. The high-performance sports brand CEO Stephan Winkelmann confirmed that an electric Lamborghini Urus would arrive by the end of the decade.

Lamborghini, as we know it today, was born on the idea of enhancing the driving experience and providing the “perfect car.”

Well, the auto industry has changed significantly since Ferruccio Lamborghini unveiled his first model in 1963, the 350 GTV. Despite several ownership changes since, Lamborghini has remained true to its roots, producing some of the most sought-after supercars across the globe.

However, as Lamborghini has witnessed over the years, to truly thrive in the auto market, it takes evolving.

After watching the SUV market continue to expand over the years, the iconic brand unveiled what it called the first “Super Sport Utility Vehicle” in 2017, the Lamborghini Urus that takes the soul of a sports car and combines it with the functionality of an SUV.

The Urus has helped propel the automaker to new heights as it broke sales records over the past two years. But Lamborghini is watching the industry transition again, this time to electric vehicles.

Last January, Winkelmann claimed 2022 would be the last year we would see a new solely gas-powered Lambo released.

Beginning this year, Lamborghini is focusing on hybrid and PHEVs as it progresses toward its first fully electric vehicle. The brand is spending $1.8 billion over the next four years with plans to convert several popular models, including the Urus, to a PHEV by 2024.

Lamborghini’s first fully electric model, a “2+2, two-door car with more ground clearance,” will hit the market in 2028. The brand’s EV will be followed up by an electric Urus model in 2029.

Lamborghini-electric-Urus-SUV-1
Lamborghini Urus prototype (Source: Lamborghini)

Electric Lamborghini Urus SUV due out in 2029

According to Winkelmann, speaking with journalists Friday and confirmed by Road & Track, the high-performance Urus Super SUV will receive an electric upgrade in 2029.

Lamborghini’s leader confirmed:

In ’28 and ’29 we will have our first two BEVs. We will have a fourth model, so today we have three models. It will be the first one to be completely a BEV car in 2028. And then in 2029 there will be the new Urus.

Winkelmann added that the automaker’s first two electric vehicles, due by the end of the decade, will help lower overall emissions by 80%.

Until then, Lamborghini plans to “hybridize” its lineup with an Aventador HEV due in 2023, followed by a Huracan PHEV in late 2024, and a Urus PHEV SUV also in 2024.

Electrek’s Take

Lamborghini is wise to convert its best-selling model overall, the Urus, to electric. However, waiting until nearly the end of the decade might be costly.

Several automakers – like Tesla – already have high-performance, long-range SUVs, with more due out in the next few years.

Although Lamborghini has established itself as a brand people idolize, new electric brands are popping up rapidly, stealing traditional automakers’ shine.

I can’t wait to see what the electric Urus will look or perform like, but by then, it may not be as impressive.

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Rare earth stocks surge on U.S-China trade dispute over the critical minerals

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Rare earth stocks surge on U.S-China trade dispute over the critical minerals

A dump truck moves raw ore inside the pit at the Mountain Pass mine, operated by MP Materials, in Mountain Pass, California, U.S., on Friday, June 7, 2019.

Joe Buglewicz | Bloomberg | Getty Images

Shares of U.S. rare earth miners surged in early trading Monday, after President Donald Trump threatened China with retaliation over its strict export controls.

USA Rare Earth soared more than 18%, Critical Metals surged 18%, Energy Fuels jumped more than 11%, and MP Materials rallied about 8%.

Trump on Friday threatened China with a “massive” increase in tariffs in retaliation for Beijing imposing strict export controls on rare earth elements. The president then dialed down his rhetoric on Sunday, saying the situation with China will “be fine.”

The Defense Department, meanwhile, is accelerating its effort to stockpile $1 billion worth of critical minerals, according to The Financial Times.

And JPMorgan Chase said Monday it would invest up to $10 billion in companies that are crucial to U.S. national security.

“It has become painfully clear that the United States has allowed itself to become too reliant on unreliable sources of critical minerals, products and manufacturing — all of which are essential for our national security,” JPMorgan CEO Jamie Dimon said in press release.

Rare earths are a subset of critical minerals that are crucial inputs in U.S. weapons platforms, robotics, electric vehicles and other applications.

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Bloom Energy shares soar more than 30% after striking deal with Brookfield to provide fuel cells to AI data centers

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Bloom Energy shares soar more than 30% after striking deal with Brookfield to provide fuel cells to AI data centers

Bloom Energy power storage equipment in San Ramon, California.

Smith Collection | Gado | Archive Photos | Getty Images

Shares of Bloom Energy surged Monday after striking a deal with Brookfield to deploy fuel cells for artificial intelligence data centers.

Brookfield will spend up to $5 billion to deploy Bloom Energy’s technology, the first investment in its strategy to support big AI data centers with power and computing infrastructure.

Shares of Bloom Energy were up more than 30% in early trading. Bloom’s fuel cells provide onsite power that can be deployed quickly because they do not rely on the electric grid.

Nvidia CEO Jensen Huang told CNBC last week that the AI industry will need to build power off the electric to meet demand quickly and protect consumers from rising electricity prices.

“Data center self-generated power could move a lot faster than putting it on the grid and we have to do that,” Huang told CNBC on Oct. 8.

This is breaking news. Please refresh for updates.

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JPMorgan Chase says it will invest $10 billion into industries critical for national security

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JPMorgan Chase says it will invest  billion into industries critical for national security

JPMorgan Chase says it will invest $10 billion into industries critical for national security

JPMorgan Chase on Monday said it is launching a decade-long plan to help finance and take direct stakes in companies it considers crucial to U.S. interests.

The bank said in a statement it would invest up to $10 billion into companies in four areas: defense and aerospace, “frontier” technologies including AI and quantum computing, energy technology including batteries, and supply chain and advanced manufacturing.

The money is part of a broader effort, dubbed the Security and Resiliency Initiative, in which JPMorgan said it will finance or facilitate $1.5 trillion in funding for companies it identifies as crucial. It said the total amount is 50% more than a previous plan.

“It has become painfully clear that the United States has allowed itself to become too reliant on unreliable sources of critical minerals, products and manufacturing — all of which are essential for our national security,” JPMorgan CEO Jamie Dimon said in the release.

As the biggest American bank by assets and a Wall Street juggernaut, JPMorgan was already raising funds and lending money to companies in those industries. But the move helps organize the company’s activities around national interests at a time of heightened tensions between the U.S. and China.

On Friday, markets tumbled as President Donald Trump announced new tariffs on Chinese imports after the major U.S. trading partner tightened export controls on rare earths.

In the release, Dimon said that the U.S. needs to “remove obstacles” including excessive regulations, “bureaucratic delay” and “partisan gridlock.”

JPMorgan said that within the four major areas, there were 27 specific industries it would look to support with advice, financing and investments. That includes areas as diverse as nanomaterials, autonomous robots, spacecraft and space launches, and nuclear and solar power.

“Our security is predicated on the strength and resiliency of America’s economy,” Dimon said. “This new initiative includes efforts like ensuring reliable access to life-saving medicines and critical minerals, defending our nation, building energy systems to meet AI-driven demand and advancing technologies like semiconductors and data centers.”

The bank said it would hire an unspecified numbers of bankers and create an external advisory council to support its initiative.

This story is developing. Please check back for updates.

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