Connect with us

Published

on

By the time the Academy Awards rolls out the red carpet each year, most stars in the running have spent months travelling the world, attending premieres and screenings, and schmoozing with industry VIPs to promote their films and themselves.

Oscars campaigning is a multimillion-dollar industry. While the Academy has strict rules to help ensure standout films and performances win fair and square, this year’s unexpected nomination of Andrea Riseborough in the best actress category has sparked debate about how the process works.

In the wake of the controversy, Academy president Janet Yang told Sky News campaigning rules will be revisited again following this year’s ceremony, with the “changing environment” of social media in particular to be looked at. “We are going to buckle down and look very closely at the regulations that have been with us for a while,” she said. “There are a lot of things that weren’t addressed in the current campaign regulations that we feel need to be addressed now.”

How does campaigning work?

A view of the Oscar statuettes backstage before the live ABC Telecast of The 93rd Oscars.. at Union Station in Los Angeles, CA on Sunday, April 25, 2021. Pic: AMPAS
Image:
Pic: AMPAS

Campaigning can include everything from advertising to red carpets to placing actors for the right interviews, all to build the narrative that a film and its stars are Oscar-worthy. Why do film studios do it? Well, there were 301 films eligible for this year’s Oscars – they need to get their films noticed.

The Academy has strict rules around “the annual rite” of campaigning, which include limitations on the number of mailings that studios can send, and also on promotional items, lobbying and parties.

Nominees are, unsurprisingly, banned from making negative or derogatory statements about their rivals in public. Penalties for those who breach the rules can include disqualification and any existing member of the Academy (typically a previous winner) could face suspension or expulsion.

Life on the campaign trail

Please use Chrome browser for a more accessible video player

Everything Everywhere star on Oscars nod

At a reception for Oscar nominees held in London in February, a few days after an Oscars luncheon in LA, The Banshees Of Inisherin stars Colin Farrell, Brendan Gleeson and Kerry Condon rubbed shoulders with fellow acting nominees including Angela Bassett, Michelle Yeoh and Ke Huy Quan, as well as industry bigwigs.

“It’s crazy!” Condon said when asked about the work that goes on in the run-up. “It’s like a whole other skill that you have to be good at, chatting to people and getting your picture taken and all sorts of things you wouldn’t think of as an actor. And you have to get good at them fast.”

For some, this is all good fun. Take Everything Everywhere All At Once star Quan, who has made no secret of his excitement. “The audience embracing the movie the way they did is beyond anything we ever imagined,” he said. “I’m enjoying awards season very much… it’s been a wild ride.”

Read more:
The Oscars luncheon in pictures: Inside the big preview party
Why British star’s nomination has sparked controversy
The full list of Oscar nominees

From left, Emile Sherman, Iain Canning, David Seidler, Tom Hooper and Gareth Unwin pose with the award for best picture for "The King's Speech" at the 83rd Academy Awards on Sunday, Feb. 27, 2011, in the Hollywood section of Los Angeles. (AP Photo/Chris Carlson)
Image:
L-R: Filmmakers Emile Sherman, Iain Canning, David Seidler, Tom Hooper and Gareth Ellis-Unwin pose with their Oscars for The King’s Speech in 2011. Pic: AP/Chris Carlson

But it can be hard work. Producer Gareth Ellis-Unwin picked up his best picture Oscar for The King’s Speech in 2011 and is now an Academy Awards (and BAFTAs) voter. “It surprised me,” he says of the campaign for the film, which lasted for more than three months. “It was like running for local office.”

In 2016, former winner Susan Sarandon spoke out against the process, likening it to the race to become US president in terms of the cost and length. Speaking on a panel at that year’s Cannes Film Festival, she called for a reform to campaign finance. “People have to be available for months and someone has to pay for that,” she said.

Twelve years on from his win, Ellis-Unwin, who is now head of film and animation at the charity Screen Skills, says things are changing.

“Now you can bring a focus to a film project or TV show and not have the same marketing spend you had 10 years ago. Our distributors joked that it cost something like $30m to market our film for the award ceremony, which is twice the budget for the film.”

Please use Chrome browser for a more accessible video player

Colin Farrell: Oscars ‘icing on the cake’

Why was Riseborough’s nomination a surprise?

The British actress’s nod for her performance in To Leslie – a small indie film in which she plays an alcoholic single mother who wins the lottery – was unexpected because there had been no substantial buzz surrounding her beforehand.

And because black actresses who did have that buzz – Viola Davis, for The Woman King, and Danielle Deadwyler, for Till missed out. While Davis, Deadwyler and others seemingly played the more traditional campaign game, Riseborough’s nomination came in the wake of praise on social media from A-listers including Gwyneth Paltrow, Jennifer Aniston and Edward Norton.

Read more:
Blockbusters, first-timers and snubs – all the Oscars talking points
How to watch all the big films nominated for Oscarsc

Diversity v data: What analysis of 94 years tells us about the Oscars

There is no suggestion Riseborough herself did anything wrong. But the controversy has raised questions over what campaigning looks like in the future, and reignited debates around opportunity and racism in the film industry.

Shortly after this year’s shortlists were announced, the Academy launched a review to ensure no campaign rules were broken. After a short investigation, the organisation said it discovered “social media and outreach campaigning tactics that caused concern” surrounding To Leslie, but not to the level that Riseborough should lose her nod.

Yang told Sky News it was an “unusual situation” but that no rules were broken “based on the existing rules”.

Can voters really be swayed?

Gwyneth Paltrow gives her acceptance speech after winning the Oscar for Best Actress at the 71st Academy Awards March 21. Paltrow won for her role in "Shakespeare in Love," which won for Best Picture. **DIGITAL IMAGE**
Image:
Gwyneth Paltrow was named best actress and Shakespeare In Love won best film, among other awards, at the Oscars in 1999

When it comes to aggressive campaigning, industry insiders say it began with disgraced producer Harvey Weinstein; he reportedly started a whisper campaign against Steven Spielberg‘s Saving Private Ryan in 1999, when it was in the running for best picture alongside his own film Shakespeare In Love – which went on to win. The Academy has since tightened its campaigning rules.

Addressing the Riseborough controversy, Jenelle Riley, features editor for US entertainment publication Variety, says there is a “whole industry devoted to campaigning” but Academy voters will ultimately choose the films and stars they believe are worthy.

“The Academy is going to do what they want to do and they’re going to vote for what they want,” she says. “Nobody can force you to check off her name on a ballot. If people voted for her, it’s because they want to.

“Anyone who has seen To Leslie is not going to argue that she didn’t deserve to be nominated… the truth is, there’s just an embarrassment of riches. Part of me thinks they should increase the number of nominees.”

Can Riseborough win?

Andrea Riseborough pictured at the Film Independent Spirit Awards on Saturday 4 March in Santa Monica, California. Pic: Jordan Strauss/Invision/AP
Image:
Riseborough attended the Independent Spirit Awards the weekend before the Oscars. Pic: Jordan Strauss/Invision/AP

There could be a last-minute upset, but it seems unlikely. Not necessarily because of the campaigning investigation, but because the best actress category looked set to be a two-horse race between Cate Blanchett (Tar) and Yeoh (Everything Everywhere All At Once) even before the nominations were announced.

Cate Blanchett accepts the award for best actress for Tar at the 2023 Critics' Choice Awards in Los Angeles. Pic: AP/Chris Pizzello
Image:
Cate Blanchett, who has supported Riseborough, is one of the favourites to win the best actress prize. Pic: AP/Chris Pizzello

“The nomination is the win” for Riseborough, says Matthew Belloni, former editor of The Hollywood Reporter and a founding partner of digital media company Puck.

However, he says he doesn’t believe the investigation harmed her chances. “If anything, I think she picked up some votes because people didn’t like that this campaign was castigated. Members I’ve talked to thought it was ridiculous that they were potentially being punished for this,” he said.

Future rule changes?

Belloni describes the To Leslie campaign as innovative, having bypassed the traditional avenues of advertising, throwing parties and putting “the talent on a circuit of interviews and handshaking”.

Without a big budget behind them they instead built up support on social media.

Despite the Academy deciding not to take away Riseborough’s nomination, Belloni says he believes the scandal will lead to further rule changes limiting social media activity.

“I think it’s going to change things. I think we’re going to see new rules and it’s going to update the Academy code of conduct for the social media age,” she said.

You can watch the Academy Awards on Sunday 12 March from 11pm exclusively on Sky News and Sky Showcase. And for everything you need to know ahead of the ceremony, don’t miss our special Backstage podcast, available now, plus a winners special episode from Monday morning.

Continue Reading

Entertainment

Warfare’s Alex Garland: ‘Being anti-war is not the same as saying it should never happen’

Published

on

By

Warfare's Alex Garland: 'Being anti-war is not the same as saying it should never happen'

Alex Garland says while it’s “the most obvious statement about life on this planet” that the world would be a better place without war, it “doesn’t mean it should never happen”, and there are “circumstances in which war is required”.

The Oscar-nominated screenwriter and director told Sky News: “I don’t think it is possible to make a statement about what war is really like without it being implicitly anti-war, inasmuch as it would be better if this thing did not happen.

“But that’s not the same as saying it should never happen. There are circumstances in which war is required.”

Pic: A24
Image:
(L-R) Co-writers and co-directors Alex Garland and Ray Mendoza. Pic: A24

His latest film, Warfare, embeds the audience within a platoon of American Navy SEALs on an Iraqi surveillance mission gone wrong, telling the story solely through the memories of war veterans from a real 2006 mission in Ramadi, Iraq.

Garland says the film is “anti-war in as much as it is better if war does not happen,” adding, “and that is about the most obvious statement about life on this planet that one could make.”

Comparing it to ongoing geopolitical conflict across the world, Garland goes on: “It would be better if Gaza had not been flattened. It would be better if Ukraine was not invaded. It would it better if all people’s problems could be solved via dialogue and not threat or violence…

“To be anti-war to me is a rational position, and most veterans I’ve met are anti-war.”

The screenwriter behind hits including Ex Machina, 28 Days Later and The Beach says this film is “an attempt to recreate something as faithfully and accurately as we could”.

Pic: A24
Image:
The film opens to Swedish dance hit Call On Me. Pic: A24

‘War veterans feel invisible and forgotten’

Almost entirely based on first-person accounts, the 15-rated film opens with soldiers singing along to the video of Swedish dance hit Call On Me – complete with gyrating women in thong leotards.

It’s the only music in the film. The remaining score is made up of explosions, sniper fire and screams of pain.

Garland co-wrote and co-directed the film alongside Hollywood stuntman and gunfight coordinator Ray Mendoza, whom Garland met on his last film, Civil War.

Mendoza, a communications officer on the fateful mission portrayed in the film, says despite the traumatic content, the experience of making the film was “therapeutic”.

Mendoza told Sky News: “It actually mended a lot of relationships… There were some guys I hadn’t spoken to in a very long time. And this allowed us to bury the hatchet, so to speak, on some issues from that day.”

Turning to Hollywood after serving in the Navy for 16 years, Mendoza says past war film he’d seen – even the good ones – were “a little off” because they “don’t get the culture right”.

Mendoza admits: “You feel like no one cares because they didn’t get it right. You feel invisible. You feel forgotten.”

With screenings of Warfare shown to around 1,000 veterans ahead of general release, Mendoza says: “They finally feel heard. They finally feel like somebody got it right.”

As to whether it could be triggering for some veterans, Mendoza says decisively not: “It’s not triggering. I would say it’s the opposite, for a veteran at least.”

Read more from Sky News:
How attack on aid workers unfolded
The gang war engulfing Scottish cities

Pic: A24
Image:
D’Pharaoh Woon-A-Tai plays communications officer Ray. Pic: A24

‘I’m an actor – I love my hair’

A tense and raw 90-minute story told in real time, the film’s ensemble cast is made up of young buzzy actors, dubbed “all of the internet’s boyfriends” when the casting was first announced.

Mirroring the Navy SEALs they were portraying, the cast initially bonded through a three-week bootcamp ahead of filming, before living together for the 25-day shoot.

Black Mirror’s Will Poulter, who plays Eric, the officer in charge of the operation, says the film’s extended takes and 360-degree sets demanded a special kind of focus.

Poulter said: “It required everyone to practise something that is fundamental to Navy SEAL mentality – you’re a teammate before you’re an individual.

“When a camera’s roaming around like that and could capture anyone at kind of any moment, it requires that everyone to be ‘on’ at all times and for the sake of each other.

“It becomes less about making sure that you’re performing when the camera lands on you, but as much about this idea that you are performing for the sake of the actor opposite you when the camera’s on them.”

Another of the film’s stars, Reservation Dogs’ D’Pharaoh Woon-A-Tai, plays Mendoza and is the heart of the film.

Woon-A-Tai says the cast drew on tactics used by real soldiers to help with the intense filming schedule: “Laughter is medicine… A lot of times these are long takes, long hours, back-to-back days, so uplifting our spirit was definitely a big part of it.”

He also joked that shaving each other’s heads in a bonding ritual the night before the first day of filming was a daunting task.

“As actors, we love our hair. I mean, I speak personally, I love my hair. You know, I had really long hair. So yeah, it definitely takes a lot of trust. And you know, it wasn’t even at all, but you know it was still fun to do.”

Warfare is in cinemas now.

Continue Reading

Entertainment

UB40 say striking Birmingham bin workers ‘shouldn’t give up’

Published

on

By

UB40 say striking Birmingham bin workers 'shouldn't give up'

Birmingham band UB40 say the city’s striking bin workers and their union should “keep fighting” in their dispute over pay.

It comes as the government and the council urged them to accept a “fair and reasonable offer”.

“We’re fully on their side,” drummer Jimmy Brown told Sky News. “I think they shouldn’t give up, they should still be fighting.

“Working people shouldn’t have to take a reduction in their incomes, which is what we’re talking about here.

“We’re talking about people being paid less and it seems to me with prices going up, heating, buying food, inflation and rents going up then people need a decent wage to have a half decent life… keep going boys!”

Members of Unite on the picket line in Tyseley, Birmingham, amid an ongoing refuse workers' strike in the city. Birmingham City Council says it is declaring a major incident over the impact of the ongoing bin strike, as it estimates 17,000 tonnes of waste remains uncollected around the city. Picture date: Tuesday April 1, 2025.
Image:
Members of the Unite union in Birmingham earlier this month. Pic: PA

Workers joined picket lines again on Thursday, with some fearing they could be up to £600 a month worse off if they accept the terms.

“We have total utter support for the bin men and all trade unions,” said guitarist Robin Campbell.

“The other side is always going to say they’ve made a reasonable offer – the point is they’re the ones who’ve messed up, they’re the ones who’ve gone bankrupt, they’re the ones now trying to reduce the bin men’s wages.”

👉 Listen to Sky News Daily on your podcast app 👈

Lead singer Matt Doyle told Sky News: “It’s a shame that what we’re seeing is all the images of rats and rubbish building up, that is going to happen inevitably, but we’ve just got to keep fighting through that.”

About 22,000 tonnes of rubbish accumulated on the city’s streets after a major incident was declared last month by Birmingham City Council.

Rubbish bags in Poplar Road in Birmingham.  
Pic: PA
Image:
Rubbish has blighted the city’s streets for weeks . Pic: PA

Please use Chrome browser for a more accessible video player

Bin situation ‘pains me’ – council boss

On a visit to the city, local government minister Jim McMahon said the union and local authority should continue to meet in “good faith” and the government felt there was a deal that could be “marshalled around”.

He paid tribute to the “hundreds of workers” who have worked “around the clock” to clear the rubbish.

Read more:
Bin workers urged to accept ‘fair’ offer
Military planners help with bin crisis

“As we stand here today, 85% of that accumulated waste has been cleared and the council have a plan in place now to make sure it doesn’t accumulate going forward,” said Mr McMahon.

Sky News understands talks are not set to resume until next week.

Continue Reading

Entertainment

Drummer Zak Starkey speaks out after leaving The Who

Published

on

By

Drummer Zak Starkey speaks out after leaving The Who

Drummer Zak Starkey has said he is “surprised and saddened” after parting ways with The Who following recent charity shows at the Royal Albert Hall.

The musician, who is the son of The Beatles drummer Ringo Starr and his first wife, Maureen Starkey, had been with the band since 1996, when he joined for their Quadrophenia tour.

He was introduced to drumming as a child by “Uncle Keith” – The Who drummer and family friend Keith Moon, who died in 1978.

20 June 2023, Berlin: Zak Starkey, drummer, of the band The Who plays at the concert of The Who with Orchestra - "Hits Back!" at the Waldb'hne in Berlin. Photo by: Carsten Koall/picture-alliance/dpa/AP Images
Image:
Pic: Carsten Koall/picture-alliance/dpa/AP Images

Earlier this week, the band issued a statement saying a “collective decision” had been made about his departure. It came after their Teenage Cancer Trust shows in March.

A review of one gig, published in the Metro, suggested frontman Roger Daltrey – who launched the annual gig series for the charity in 2000 – was “frustrated” with the drumming during some tracks.

Now, Starkey has issued a statement to Rolling Stone, saying he is “very proud” of his near 30 years with The Who.

“Filling the shoes of my Godfather, ‘Uncle Keith’ has been the biggest honour and I remain their biggest fan,” he said. “They’ve been like family to me.”

More on The Who

In January, Starkey suffered a blood clot in his right leg and a performance with his other band Mantra Of The Cosmos – which also features Shaun Ryder and Bez from Happy Mondays, and Andy Bell of Ride and Oasis – was cancelled.

Referencing this in his statement to Rolling Stone, Starkey said: “I suffered a serious medical emergency with blood clots in my right bass drum calf. This is now completely healed and does not affect my drumming or running.”

He continued: “After playing those songs with the band for so many decades, I’m surprised and saddened anyone would have an issue with my performance that night, but what can you do?”

Starkey said he planned to “take some much needed time off with my family” and focus on the release of Mantra Of The Cosmos single Domino Bones, which features Noel Gallagher, as well as his autobiography.

“Twenty-nine years at any job is a good old run, and I wish them the best,” he added.

Starkey has also previously played with Oasis, Lightning Seeds and Johnny Marr.

While Daltrey starts a solo tour at the weekend, The Who have two shows planned for Italy in July but no full tour. Details of a replacement for Starkey have not been announced.

Continue Reading

Trending