Mitsubishi will be a ‘mainly BEV’ brand by 2035 with 4 EVs, including an electric pickup
Mitsubishi is the latest Japanese automaker to accelerate its electrification strategy as demand for electric vehicles continues climbing at a record rate.
The company revealed a new business plan Friday, “Challenge 2025,” that involves four new EVs, including an electric pickup truck.
Mitsubishi unveils new electric strategy and spending plan
Despite being an early EV pioneer, launching its iMiEV electric kei car on World Environment Day in 2009, eventually making its way to the US as the Mitsubishi, the Japanese automaker currently has no purely electric vehicles in its North American or European lineup.
Mitsubishi currently offers the Outlander PHEV, but with new fully electric vehicles from nearly every other automaker hitting the market, Outlander sales fell 12% from 2021 to 1,961 last year.
As part of Mitsubishi’s new strategy, the automaker plans for 100% of its sales to be either pure electric or hybrid by 2035, compared to its previous guidance of 50% electrified sales by 2030.
Mitsubishi calls the next two years “a turning point to a major transition” as it looks toward contributing to a sustainable society with a beefed-up lineup of electrified vehicles.
To make the transition possible, Mitsubishi plans to ramp up R&D expenses over the next few years to reach 70% of its budget after 2026, up from 20% currently.
In addition, Mitsubishi will strengthen its recently developed strategic partnership to expand its lineup. The Japanese automaker recently formed an alliance with Nissan and Renault to jointly manufacture over 30 new electric vehicles across five common platforms by 2030.
Of the four new fully electric vehicles, one will be through the Nissan alliance and another through the Renault alliance. The other two will consist of an electric pickup truck and a two-row SUV EV.
Electrek’s Take
Mitsubishi’s new strategy sounds exciting with a new electric pickup, a two-row SUV, and two alliance-built EVs, but waiting until 2035 to transform its lineup might be costly.
The Japanese automaker is already falling behind in the fully electric market and is seeing PHEV sales decline. The new electric business strategy and investments are designed to stimulate the Mitsubishi brand and bring it into the modern day, but delaying any further will be wasting valuable time.
Many automakers are already achieving double-digit, even 100%, EV sales and are working on their second or third-generation EVs.
Mitsubishi is the latest Japanese automaker to announce its intentions to accelerate its EV efforts. Toyota appointed a new CEO who mentioned a new EV-first mindset, Nissan plans to release 19 new EVs by 2030, and Honda overhauled its business operations to ramp up EV deployment.
FTC: We use income earning auto affiliate links. More.
The new CLA Shooting Brake is the first electric Mercedes vehicle available as an estate. It’s more spacious, more capable, and more high-tech than ever.
Meet the new Mercedes CLA Shooting Brake EV
Mercedes introduced the new CLA Shooting Brake on Tuesday, its first electric estate car. The Shooting Brake arrives as the second EV from the luxury brand’s new entry-level family of vehicles.
The electric wagon takes the best of the new CLA, which was revealed just a few weeks ago, and adds more space and capability.
It’s also bigger than the current CLA Shooting Brake, offering a more spacious interior. The new EV measures 4,723 mm in length, or 35 mm longer than the outgoing model.
With an extended wheelbase of 2,790 mm (+61 mm), the electric version offers 14 mm more headroom and 11 mm more legroom in the front. Rear passengers gain 7 mm of headroom but lose 6 mm of legroom compared to the current model.
Boot space is 455 L, which is 50 L more than the CLA sedan, but 30 L less than the outgoing Shooting Brake. However, it does include an added Frunk (front trunk) for an extra 101 L of storage space.
With all seats folded, overall storage space is 1,290 L. It also comes with standard roof rails, which Mercedes claims can easily fit surfboards or bicycles with a 75 kg (165 lbs) load capacity.
Inside, the new Shooting Brake is nearly identical to the CLA Sedan. It features the new Mercedes-Benz Operating System (MB.OS) with its fourth-gen infotainment.
The setup includes a 14″ infotainment and 10.25″ driver display screens. An extra 14″ passenger screen is available. A trim piece with star-pattern graphics replaces it if not. All three screens are powered by the latest-gen chips and graphics from Unity Game Engine.
Powered by the new Mercedes-Benz Modular Architecture and an 85 kWh battery, the new Shooting Brake EV offers up to 473 miles (761 km) WLTP range.
It will be available in single and dual-motor powertrains. The base CLA 250+ Shooting Brake has 268 hp (200 kW) output and a WLTP range of up to 473 miles (761 km). Meanwhile, the dual-motor CLA 350 4MATIC Shooting Brake has combined 349 hp (260 kW) and a range of up to 454 miles (730 km).
Based on its 800V architecture, the new electric estate can add 193 miles (310 km) WLTP driving range within 10 minutes. Mercedes said that should be plenty to get from Geneva to Milan or Berlin to Hamburg.
Mercedes will introduce new EV variants in early 2026, followed by a 1.5 L hybrid model. Prices will be revealed closer to launch, but it’s expected to start slightly higher than the current model. The current CLA Shooting Brake starts at around €40,000 ($46,500) in Europe.
Following the new CLA and CLA Shooting Brake, Mercedes-Benz plans to launch two SUVs. Check back soon for more info on the upcoming lineup.
FTC: We use income earning auto affiliate links. More.
Rivian today announced a partnership with Google Maps on a new navigation system for its electric vehicles.
Rivian will continue to offer its own customized navigation interface on the 15.6-inch center touchscreen, but the underlying data is now powered by (the Automotive SDK from) Google Maps instead of third-party alternatives. Rivian cites customer feedback in making this change:
Instead of doing some small incremental improvements, we wanted to profoundly change our solution so that we make it the best navigation solution in the industry by combining strengths from both teams.
End users will benefit from fresh Google Maps traffic and “much better” routing (with improved ETAs and rerouting) information that includes crowd-sourced reports about construction, accidents, and other road disruptions. Rivian will also now show Google Maps satellite imagery in a sizable upgrade.
Rivian has already been using Google Maps for place information (hours, photos, ratings, etc.) and will now let you “tap on places of interest right on the map and learn more about hours, reviews, and contact information with just a tap.” More broadly, Rivian builds on top of Android Automotive OS and offers YouTube, as well as Google Cast.
Whether you’re about to embark on a long road trip or just trying to find the quickest way to run errands around town, navigation should be seamless, accurate and helpful.
Rivian owners will continue to have vehicle and condition-specific range EV estimates, as well as detailed information about charging stops.
Meanwhile, this Google Maps upgrade comes with a new design language that Rivian says “celebrates natural spaces in its topography and colors —from green parks to deep blue lakes and oceans.” There are also enhancements to “glanceability and easier access to information.”
These updates are also coming to the Rivian mobile app. Specifically, users can see traffic and traffic incidents, place photos/descriptions and satellite view (with a Connect+ subscription). Destination and trip sharing remains available.
Rivian Navigation with Google Maps is beginning to roll out today.
FTC: We use income earning auto affiliate links. More.
People look at iPhones at the Apple Fifth Avenue store in New York City on May 23, 2025.
Adam Gray | Reuters
Apple and miner MP Materials announced a $500 million deal Tuesday for rare earth magnets and the development of a recycling facility that will reinforce the iPhone maker’s U.S. supply chain.
MP Materials stock climbed 23%. Shares of Apple were marginally higher.
As part of the agreement, Apple will buy rare earth magnets created at the company’s facility in Fort Worth, Texas. Both companies will combine on a new rare earth recycling line in Mountain Pass, California. MP Materials plans to start shipping magnets in 2027.
“American innovation drives everything we do at Apple, and we’re proud to deepen our investment in the U.S. economy,” said Apple CEO Tim Cook in a press release. “Rare earth materials are essential for making advanced technology, and this partnership will help strengthen the supply of these vital materials here in the United States.”.
Apple said the deal will create dozens of new manufacturing and research and development roles.
Rare earth magnets are key components that make up everything from consumer electronics such as smartphones and computers to cars and renewable energy systems.
For years, the U.S. has worked on curbing its reliance on China, which dominates the global rare earth elements supply chain. MP Materials operates the only rare earth mine in the U.S.
Earlier this month, the Department of Defense became the largest shareholder in the rare earth miner, buying $400 million in preferred stock to improve rare earth magnet supply on American soil.
Apple announced a plan to invest more than $500 billion to beef up U.S. manufacturing capabilities earlier this year. The plan included a new factory for artificial intelligence servers in Texas.
Shares of MP Materials have nearly quadrupled since the start of the year, pushing the miner’s market capitalization to nearly $10 billion. The stock has nearly doubled over the last month.
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Mitsubishi will be a ‘mainly BEV’ brand by 2035 with 4 EVs, including an electric pickup
Mitsubishi is the latest Japanese automaker to accelerate its electrification strategy as demand for electric vehicles continues climbing at a record rate.
The company revealed a new business plan Friday, “Challenge 2025,” that involves four new EVs, including an electric pickup truck.
Mitsubishi unveils new electric strategy and spending plan
Despite being an early EV pioneer, launching its iMiEV electric kei car on World Environment Day in 2009, eventually making its way to the US as the Mitsubishi, the Japanese automaker currently has no purely electric vehicles in its North American or European lineup.
Mitsubishi currently offers the Outlander PHEV, but with new fully electric vehicles from nearly every other automaker hitting the market, Outlander sales fell 12% from 2021 to 1,961 last year.
As part of Mitsubishi’s new strategy, the automaker plans for 100% of its sales to be either pure electric or hybrid by 2035, compared to its previous guidance of 50% electrified sales by 2030.
Mitsubishi calls the next two years “a turning point to a major transition” as it looks toward contributing to a sustainable society with a beefed-up lineup of electrified vehicles.
To make the transition possible, Mitsubishi plans to ramp up R&D expenses over the next few years to reach 70% of its budget after 2026, up from 20% currently.
In addition, Mitsubishi will strengthen its recently developed strategic partnership to expand its lineup. The Japanese automaker recently formed an alliance with Nissan and Renault to jointly manufacture over 30 new electric vehicles across five common platforms by 2030.
Of the four new fully electric vehicles, one will be through the Nissan alliance and another through the Renault alliance. The other two will consist of an electric pickup truck and a two-row SUV EV.
Electrek’s Take
Mitsubishi’s new strategy sounds exciting with a new electric pickup, a two-row SUV, and two alliance-built EVs, but waiting until 2035 to transform its lineup might be costly.
The Japanese automaker is already falling behind in the fully electric market and is seeing PHEV sales decline. The new electric business strategy and investments are designed to stimulate the Mitsubishi brand and bring it into the modern day, but delaying any further will be wasting valuable time.
Many automakers are already achieving double-digit, even 100%, EV sales and are working on their second or third-generation EVs.
Mitsubishi is the latest Japanese automaker to announce its intentions to accelerate its EV efforts. Toyota appointed a new CEO who mentioned a new EV-first mindset, Nissan plans to release 19 new EVs by 2030, and Honda overhauled its business operations to ramp up EV deployment.
FTC: We use income earning auto affiliate links. More.
The new CLA Shooting Brake is the first electric Mercedes vehicle available as an estate. It’s more spacious, more capable, and more high-tech than ever.
Meet the new Mercedes CLA Shooting Brake EV
Mercedes introduced the new CLA Shooting Brake on Tuesday, its first electric estate car. The Shooting Brake arrives as the second EV from the luxury brand’s new entry-level family of vehicles.
The electric wagon takes the best of the new CLA, which was revealed just a few weeks ago, and adds more space and capability.
It’s also bigger than the current CLA Shooting Brake, offering a more spacious interior. The new EV measures 4,723 mm in length, or 35 mm longer than the outgoing model.
With an extended wheelbase of 2,790 mm (+61 mm), the electric version offers 14 mm more headroom and 11 mm more legroom in the front. Rear passengers gain 7 mm of headroom but lose 6 mm of legroom compared to the current model.
Boot space is 455 L, which is 50 L more than the CLA sedan, but 30 L less than the outgoing Shooting Brake. However, it does include an added Frunk (front trunk) for an extra 101 L of storage space.
With all seats folded, overall storage space is 1,290 L. It also comes with standard roof rails, which Mercedes claims can easily fit surfboards or bicycles with a 75 kg (165 lbs) load capacity.
Inside, the new Shooting Brake is nearly identical to the CLA Sedan. It features the new Mercedes-Benz Operating System (MB.OS) with its fourth-gen infotainment.
The setup includes a 14″ infotainment and 10.25″ driver display screens. An extra 14″ passenger screen is available. A trim piece with star-pattern graphics replaces it if not. All three screens are powered by the latest-gen chips and graphics from Unity Game Engine.
Powered by the new Mercedes-Benz Modular Architecture and an 85 kWh battery, the new Shooting Brake EV offers up to 473 miles (761 km) WLTP range.
It will be available in single and dual-motor powertrains. The base CLA 250+ Shooting Brake has 268 hp (200 kW) output and a WLTP range of up to 473 miles (761 km). Meanwhile, the dual-motor CLA 350 4MATIC Shooting Brake has combined 349 hp (260 kW) and a range of up to 454 miles (730 km).
Based on its 800V architecture, the new electric estate can add 193 miles (310 km) WLTP driving range within 10 minutes. Mercedes said that should be plenty to get from Geneva to Milan or Berlin to Hamburg.
Mercedes will introduce new EV variants in early 2026, followed by a 1.5 L hybrid model. Prices will be revealed closer to launch, but it’s expected to start slightly higher than the current model. The current CLA Shooting Brake starts at around €40,000 ($46,500) in Europe.
Following the new CLA and CLA Shooting Brake, Mercedes-Benz plans to launch two SUVs. Check back soon for more info on the upcoming lineup.
FTC: We use income earning auto affiliate links. More.
Rivian today announced a partnership with Google Maps on a new navigation system for its electric vehicles.
Rivian will continue to offer its own customized navigation interface on the 15.6-inch center touchscreen, but the underlying data is now powered by (the Automotive SDK from) Google Maps instead of third-party alternatives. Rivian cites customer feedback in making this change:
Instead of doing some small incremental improvements, we wanted to profoundly change our solution so that we make it the best navigation solution in the industry by combining strengths from both teams.
End users will benefit from fresh Google Maps traffic and “much better” routing (with improved ETAs and rerouting) information that includes crowd-sourced reports about construction, accidents, and other road disruptions. Rivian will also now show Google Maps satellite imagery in a sizable upgrade.
Rivian has already been using Google Maps for place information (hours, photos, ratings, etc.) and will now let you “tap on places of interest right on the map and learn more about hours, reviews, and contact information with just a tap.” More broadly, Rivian builds on top of Android Automotive OS and offers YouTube, as well as Google Cast.
Whether you’re about to embark on a long road trip or just trying to find the quickest way to run errands around town, navigation should be seamless, accurate and helpful.
Rivian owners will continue to have vehicle and condition-specific range EV estimates, as well as detailed information about charging stops.
Meanwhile, this Google Maps upgrade comes with a new design language that Rivian says “celebrates natural spaces in its topography and colors —from green parks to deep blue lakes and oceans.” There are also enhancements to “glanceability and easier access to information.”
These updates are also coming to the Rivian mobile app. Specifically, users can see traffic and traffic incidents, place photos/descriptions and satellite view (with a Connect+ subscription). Destination and trip sharing remains available.
Rivian Navigation with Google Maps is beginning to roll out today.
FTC: We use income earning auto affiliate links. More.
People look at iPhones at the Apple Fifth Avenue store in New York City on May 23, 2025.
Adam Gray | Reuters
Apple and miner MP Materials announced a $500 million deal Tuesday for rare earth magnets and the development of a recycling facility that will reinforce the iPhone maker’s U.S. supply chain.
MP Materials stock climbed 23%. Shares of Apple were marginally higher.
As part of the agreement, Apple will buy rare earth magnets created at the company’s facility in Fort Worth, Texas. Both companies will combine on a new rare earth recycling line in Mountain Pass, California. MP Materials plans to start shipping magnets in 2027.
“American innovation drives everything we do at Apple, and we’re proud to deepen our investment in the U.S. economy,” said Apple CEO Tim Cook in a press release. “Rare earth materials are essential for making advanced technology, and this partnership will help strengthen the supply of these vital materials here in the United States.”.
Apple said the deal will create dozens of new manufacturing and research and development roles.
Rare earth magnets are key components that make up everything from consumer electronics such as smartphones and computers to cars and renewable energy systems.
For years, the U.S. has worked on curbing its reliance on China, which dominates the global rare earth elements supply chain. MP Materials operates the only rare earth mine in the U.S.
Earlier this month, the Department of Defense became the largest shareholder in the rare earth miner, buying $400 million in preferred stock to improve rare earth magnet supply on American soil.
Apple announced a plan to invest more than $500 billion to beef up U.S. manufacturing capabilities earlier this year. The plan included a new factory for artificial intelligence servers in Texas.
Shares of MP Materials have nearly quadrupled since the start of the year, pushing the miner’s market capitalization to nearly $10 billion. The stock has nearly doubled over the last month.
WATCH: Pentagon invests in MP Materials, guarantees floor price for rare earth minerals
-
Sports3 years ago
‘Storybook stuff’: Inside the night Bryce Harper sent the Phillies to the World Series
-
Sports1 year ago
Story injured on diving stop, exits Red Sox game
-
Sports2 years ago
Game 1 of WS least-watched in recorded history
-
Sports2 years ago
MLB Rank 2023: Ranking baseball’s top 100 players
-
Sports4 years ago
Team Europe easily wins 4th straight Laver Cup
-
Sports2 years ago
Button battles heat exhaustion in NASCAR debut
-
Environment2 years ago
Japan and South Korea have a lot at stake in a free and open South China Sea
-
Environment2 years ago
Game-changing Lectric XPedition launched as affordable electric cargo bike