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Much has been made of the supposed danger to pedestrians from quiet electric cars, to the point where the government now requires noisemakers on each EV model. But if we really want to save pedestrians, and everyone else, we need to target the actual culprits: big, pedestrian-killing SUVs and trucks, and the associated pollution they create.

The noisemaker rule has finally gone into effect, after being tweaked and pushed back over the course of several years. This has resulted in noisier EVs, each with its own noise (some worse than others), in the name of pedestrian safety.

NHTSA’s rule was based on a DOT analysis that showed hybrid vehicles to be 17% more likely to be involved in a pedestrian crash, when accounting for situational factors and vehicle age, though this analysis only included hybrid vehicles up through the 2011 model year. The law mandating the DOT to study and propose a rule for this dates back to 2010, when only a handful of electric cars were on the road in the US.

When implementing the noisemaker rule, NHTSA estimated these noisemakers will save 32 lives over the lifecycle of a single model year’s fleet. The rule requires noisemakers for EVs and hybrids when operating under 19 mph, the safest speeds for pedestrians. It does not require noisemakers or minimum decibel levels for gas-powered vehicles, even if those vehicles are equipped with engine stop/start or other technologies, which make the engine quieter or silent in certain situations, e.g., when slowing down and approaching an intersection, a place pedestrians are likely to be.

And as of February of this year, NHTSA has even opened an investigation into whether every electric vehicle since 1997 should be retrofitted, at some cost and difficulty, in order to comply retroactively with the noisemaker rule, in a way that virtually no other vehicle regulation has ever been implemented. The petition itself acknowledges there is no data yet showing relative danger from EVs that are not equipped with noisemakers.

What’s really deadly to pedestrians? SUVs

But there’s another common vehicle type that is 45% more likely to kill pedestrians: “light trucks,” a classification that includes SUVs and pickup trucks. Though “light” might be an odd word to apply, given that today’s SUVs are as large as literal tanks.

Light trucks are more deadly to pedestrians because they are larger and have higher hoods, resulting in decreased pedestrian visibility for drivers (with pedestrians obscured behind hoods, or behind other vehicles that are taller than the pedestrians or cyclists on the other side of them) and more deadly pedestrian impacts.

Cars are required to have bumpers designed for pedestrian safety, but light trucks have a different set of requirements. This leads to light trucks impacting pedestrians higher on the body, which causes more injury to the torso and head than the legs, resulting in deadlier collisions when a light truck is involved.

So not only are they more likely to hit pedestrians, but more deadly when they do.

And in fact, pedestrian death rates have skyrocketed in the US recently, up around 50% in the last decade, reaching the highest point in 40 years. Not coincidentally, SUV sales rates have increased in the same time frame. More deadly vehicles on the road have resulted in more pedestrian death, with the growth in SUVs responsible for killing at least a thousand pedestrians as of 2019 – which is a lot more than 32. Pedestrian deaths continued to rise sharply after 2019, so that number is surely significantly higher now.

The rise of SUVs is not solely a matter of consumer preference. Automakers use light truck exemptions to get out of emissions and safety rules and make more money, and actively push consumers toward these vehicles (even though barely anyone uses them for their intended purpose). How can Americans buy wagons, or city cars, or hatchbacks, when everything on the dealer lot is an SUV?

Our own Micah Toll showing us the benefits of small cars.

But running over people isn’t the only way that SUVs are dangerous; the pollution they make is orders of magnitude worse.

Noise itself is deadly

The DOT’s analysis of EV pedestrian safety explicitly did not consider environmental noise as a confounding factor to its research.

In a world choked with noise pollution from combustion engine vehicles, it stands to reason that quieter vehicles would be harder to hear. But if the world were not choked with noise pollution, those quieter vehicles would no longer be too quiet, they would be the norm. In a quieter world, EVs aren’t “harder to hear” once the sounds they make are no longer masked by the pathetic belching of combustion engines. Lower noise levels is a benefit of EVs, not a downside.

Noise itself is incredibly deadly to pedestrians – or rather, to everyone. Noise, mostly from cars but also from other combustion engines (airplanes, small off-road engines, etc.), greatly increases the rate of heart attacks in noisy areas, negatively affects the health of hundreds of millions of Americans, and is responsible for 12,000 premature deaths per year across Europe. Some research shows noise pollution to be just about as deadly as vehicle crashes overall.

The government even knows this to be the case, and has for some time, as it established the Office of Noise Abatement and Control through Congressional acts in the 1970s. This office was intended to study and regulate environmental noise in the US, but was – in a phrase that should be common to people who study social ills – defunded by Reagan in the ’80s.

So since noise is deadly, and since noise itself contributes to the problem the NHTSA wants to solve (by making it harder to hear quieter cars), then why don’t we work on making less noise instead of more?

And then, there’s air pollution

And finally, air pollution is deadlier than all of the above. And air pollution overwhelmingly comes from combustion engines.

Outdoor air pollution kills over 4 million people globally per year (including 100-200K in the US) and shortens global lifespans by two years. The health and environmental costs of fossil fuels add up to $5.3 trillion globally per year.

Much of this pollution and fossil fuel use comes from gasoline-powered vehicles, with larger vehicles like SUVs consuming more fuel and emitting more pollution than smaller vehicles (and tremendously more than zero-emission EVs). Vehicle pollution results in 4 million new cases of childhood asthma per year, sentencing these children to a lifetime of health issues.

Which brings up the point that this pollution is often not killing the people who emit it. Not only are children harmed for a lifetime by this despite not having contributed to this pollution, but environmental damage is disproportionately felt by the poor and is disproportionately emitted by the affluent.

This disparity was recently pointed out by the LA Times, in an article which Tesla CEO Elon Musk criticized despite his company being one of the solutions to this problem (perhaps someone could remind him that he’s still CEO of Tesla?). We already have studies showing that more EVs means cleaner air (with each EV bringing ~$10K in societal health benefits), and we know that more gas cars means dirtier air – and more deaths.

So if you want to reduce deaths, I’ve got a proposal

We know that:

  • Big cars kill more pedestrians by running them over.
  • Noisy cars kill more people by increasing stress, and also cover up the noises made by cars that operate at a more appropriate volume.
  • Big, noisy combustion engines kill a whole lot of people by choking them to death with pollution.

Which means these noisemakers aren’t the most effective solution to the problem they are meant to solve. More effective solutions involve doing something about noise, and about air pollution, and about big pedestrian-murdering vehicles.

This also means that EVs aren’t the only answer. While a Hummer EV, the least-efficient EV, uses about as much energy as a Toyota Prius, one of the most-efficient gas-powered vehicles, the Hummer EV also takes up more space and causes more pedestrian danger. The trend toward SUVs threatens to eliminate emissions reductions from electrification, and while electric SUVs are still vastly efficient than any gas car, they are less efficient than smaller electric cars.

If we truly want to make the world safer for pedestrians, there are a lot of things that we can do outside of noisemakers. A discordant symphony of clown-car sound effects at every intersection isn’t going to be the big change that makes the world more walkable or cyclable.

To do that, we should put cars (or transit) on the road that don’t hog as much space, that don’t obscure pedestrians and cyclists from the view of other drivers, that don’t make the world too loud to think straight, that don’t choke everyone with stinky exhaust. These steps will give people more confidence to use their legs to make use of these more efficient, healthier, cheaper transportation methods – once these myriad benefits are no longer overshadowed by the problem of huge land yachts increasingly trying to murder them.

So here’s a modest proposal for society: If every EV needs a noisemaker for the safety gains mentioned above, then we should also take every “light truck” off the road for even more safety. If we’re thinking about making the EV rule retroactive to 1997, then we can make the much more effective SUV rule retroactive to 1997 as well. Do the latter, and you can have the former.

And if you won’t, then it’s not really about safety, is it?

Featured photo by Charles Edward Miller

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Honda unveils new WN7 electric motorcycle, but with a huge dealbreaker

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Honda unveils new WN7 electric motorcycle, but with a huge dealbreaker

Honda has officially unveiled the new WN7, its latest electric motorcycle and the first in a planned lineup of larger EV two-wheelers. Designed as a commuter-friendly electric motorcycle for the European market, the WN7 is part of Honda’s push toward carbon neutrality.

The launch shines more light on a reveal we’ve long been waiting for. But with a price tag of £12,999 (nearly US $18k), the real question is whether this modest commuter bike has a fighting chance in an increasingly competitive segment.

While Honda hasn’t released the full technical specs for the WN7 just yet, the company has revealed several key features that give us a glimpse of what to expect. The bike will be powered by a permanent magnet synchronous motor paired with a chain drive, offering a familiar mechanical setup for riders used to older combustion-engine motorcycles. Up front, riders will get a 5-inch color TFT display, and the bike will debut a newly developed Honda RoadSync app, which enables smartphone connectivity for navigation and communication. For added practicality, the WN7 includes a generous 20-liter underseat storage compartment, which should be a nice bonus for commuters looking to stash a helmet or daily essentials.

Honda estimates the WN7 will offer a range of over 130 km (83 miles) on a single charge, making it suited for daily commuting and city riding. It features a fixed lithium-ion battery and supports both home and rapid charging. Using a standard household outlet, riders can expect a full charge in under three hours, while a CCS2 rapid charger can top the battery up from 20% to 80% in just 30 minutes, adding flexibility for quick turnarounds during a busy day.

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The WN7 is being marketed as a practical, everyday-use electric motorcycle targeting primarily younger riders in urban environments. Honda is also promising quiet operation, easy handling, and a new sound-emitting system to enhance pedestrian awareness, taking cues from current EV regulations in both automotive and two-wheeled segments.

Production is set to begin later this year at Honda’s Atessa plant in Italy, and the bike will be eligible for government EV subsidies in various European markets.

However, Honda hasn’t yet shared key specs like top speed, motor power, or battery capacity, all of which are vital to truly assessing how this electric bike stacks up in real-world use. But with the announced price of £12,999, it’s already clear that the bike won’t be price competitive against other commuter electric motorcycles in the market.

Electrek’s Take

Look, I’m excited to see Honda finally putting an actual electric motorcycle into production. This isn’t a concept or a lab experiment – it’s a real bike you’ll be able to buy. But with a price of £12,999 (approximately US $17,700) for what appears to be a commuter-level electric motorcycle, this thing might be dead on arrival.

Unless Honda is hiding some truly game-changing specs under the panels, this pricing just doesn’t make sense. Riders in the commuter category already have plenty of options ranging from electric scooters to motorcycles, with many models from smaller manufacturers offering comparable (or even better) range and speed for half the price.

Honda may be banking on brand loyalty, reliability, and build quality to justify the price, and maybe that will work for some buyers. But unless the WN7 delivers dramatically better specs than what’s currently been shown, most would-be EV riders are likely to look elsewhere.

This might be a huge milestone for Honda’s electrification roadmap, but it’s hard to call it a win for riders at this price point.

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Tesla partners with Uber Freight to offer Tesla Semi electric trucks at discounts

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Tesla partners with Uber Freight to offer Tesla Semi electric trucks at discounts

Uber Freight is launching a ‘Dedicated EV Fleet Accelerator Program’ in partnership with Tesla to lower the most significant barrier to electric Class 8 adoption: upfront cost.

The buyer program pairs purchase subsidies for Tesla Semis with pre‑arranged dedicated freight and route planning around Tesla’s Semi Charger network, which is currently being deployed in the US.

As the name implies, the Dedicated EV Fleet Accelerator Program aims to accelerate the deployment of electric vehicles in Uber Freight fleets.

Here’s how Uber aims to achieve that from the press release:

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  • Subsidized Price: Fleets purchasing Tesla Semis through this program will receive a subsidy on the purchase price.   
  • Predictable Growth: Fleets will integrate their Tesla Semis into Uber Freight’s dedicated solutions for shippers for a pre-determined period. This creates an opportunity for carriers to forecast revenue with confidence, while shippers gain consistent access to reliable, zero-emission capacity. 
  • Optimize Utilization: Uber Freight taps into its extensive freight network to match carriers with consistent, high-quality freight from our strong shipper base—helping ensure the addition of these Tesla Semis stay fully utilized and carriers see dedicated, real, measurable returns from the start.

Uber actually had a similar partnership with Tesla for its passenger vehicles in Uber’s ride-hailing fleet. Uber drivers were offered discounts on Tesla vehicles and Tesla integrated Uber’s app in its system to work with the car’s navigation and only suggest rides within the vehicle’s current range.

Now, Uber Freight will integrate its software on Tesla Semi trucks and help truckers get routes that work with the electric trucks and its

There are still many unknowns about the program. Primarily, we don’t know how much Uber and Tesla are subsidizing the trucks.

We don’t even have the price of the Tesla Semi.

Tesla originally announced a price of $150,000 for the 300-mile version of the Tesla Semi and $180,000 for the 500-mile version, but this was in 2017, when the electric truck was initially unveiled.

The vehicle program has been delayed several times since and Tesla never updated the price publicly since.

We recently reported on an early Tesla Semi customer, Ryder, complaining of a “dramatic” price increase. The price could have doubled, based on documents Ryders submitted to authorities to obtain financing for its Tesla Semi test fleet.

Now Uber Freight says that Tesla will review the total cost of ownership with potential fleet buyers through its new program.

Tesla Semi is now expected to enter volume production in 2026.

The automaker is also starting to deploy its Megacharger stations, EV fast-charging stations designed for commercial electric vehicles, such as the Tesla Semi.

It is currently primarily installing Megachargers at its own facilities and those of early test partners, but there are also a few public Megacharger stations on the way.

Electrek’s Take

This is cool. We don’t know the exact size of the subsidy, but it is a significant development that Uber Freight is offering more job opportunities for those who own an electric truck.

It should encourage more fleet managers to accelerate their fleet transition to electric vehicles.

The sticker price is often a significant barrier to EV adoption, even though the total cost of ownership is often cheaper than that of internal combustion engine vehicles. However, for truckers, the total cost of ownership is much more important since it is their business.

However, everything suggests that the Tesla Semi will cost closer to $300,000 than $150,000, and therefore, every consideration is important when making such a large purchase.

Interestingly, this new partnership coincides with Rebecca Tinucci’s recent appointment as CEO of Uber Freight.

Tinucci was the head of Tesla’s charging division until last year when she was reportedly fired, along with her entire team, by Elon Musk after she refused to let go a higher percentage of her team.

Now, she is back working with Tesla through this program.

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Tesla settles another fatal Autopilot crash before it gets to trial

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Tesla settles another fatal Autopilot crash before it gets to trial

Tesla has agreed to settle another wrongful death lawsuit from a fatal crash involving Autopilot before the case could get to trial later this year.

It’s one of many lawsuits involving several crashes involving Tesla’s advanced driver assistance systems (ADAS), Autopilot and Full Self-Driving (Supervised), after the floodgates were open following a watershed trial.

Over the last few years, Tesla vehicles have been involved in numerous accidents involving the automaker’s advanced driver assistance systems (ADAS): Autopilot and Full Self-Driving (Supervised), better known as ‘FSD’.

Despite the names of those feature packages, they are not considered automated driving systems. They are Level 2 driver assistance systems and require the driver’s attention at all times.

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Drivers and victims involved in those crashes have often sued Tesla, but the automaker has managed to have the cases dismissed, placing most of the blame on the drivers.

However, things started to change over the last year.

Last year, Tesla settled a wrongful death lawsuit involving a crash on Autopilot that happened in 2018, and last month, the automaker lost its first trial over a crash that occurred in Florida in 2019.

For the first time, a case went to trial before a jury, and they decided to assign a third of the blame for the crash to Tesla for the role Autopilot played. The rest of the blame was assigned to the driver, who had already settled with the victims and their families before the Tesla trial began.

The jury awarded the plaintiffs $243 million. The automaker has made clear its intentions to appeal the verdict.

Before the trial, the plaintiffs offered Tesla to settle for $60 million, and the company refused.

The trial process cost them much more.

The jury didn’t buy Tesla’s usual argument that it couldn’t be blamed because it clearly informs the driver that they are always responsible for the vehicle. The plaintiffs’ lawyers successfully argued that Tesla was careless in the way it deployed Autopilot, without implementing geofencing and marketing it to customers in a manner that encouraged the abuse of the system.

Following the trial results, Electrek reported that the “floogates of Autopilot lawsuits” were open.

There are dozens of additional lawsuits against Tesla involving incidents with Autopilot and FSD, and they are all riding on the verdict as well as all the information that came from the trial.

The same lawyers and law firms that represented the plaintiffs in the trial in Florida are also representing victims and the families in those other lawsuits.

Brett Schreiber, the lead attorney in the Florida case, is also leading Maldonado v. Tesla, another wrongful death lawsuit against Tesla involving its Autopilot feature. The case was set to go to trial in the Alameda State Superior Court by the end of the year.

The case involves a Tesla vehicle on Autopilot that hit a pickup truck on the highway, killing fifteen-year-old Jovani Maldonado, who was a passenger in the pickup truck. His father was driving him back home from a soccer game.

In a new court filing, Tesla and the plaintiffs have requested that the court approve a settlement that the two parties have reportedly agreed upon.

The settlement is confidential.

Electrek’s Take

Like I said, the floodgates are open. We are now starting to see the crashes that occurred in 2018 and 2019 being addressed in court.

This is just the beginning.

Crashes on Autopilot and then FSD have greatly ramped up starting in 2020-2021 with greater delivery volumes and Tesla launching FSD Beta.

I hope that more cases reach trial, as we do learn a lot more about Tesla and its deployment of driver assistance systems through them.

But with how the first one went, I am sure the automaker is much more eager to settle those cases.

However, can it just keep doing that?

There have already been over 50 deaths related to crashes involving Tesla Autopilot or FSD.

As morbid as it sounds, if the going rate for a Tesla Autopilot-related death is around $50 million, that’s already more than $2.5 billion and growing.

This is nuts. Will this continue to happen?

More people die in crashes involving Tesla’s half-baked ADAS products. Tesla continues to compensate the victims and their families with millions each time, essentially using the money it earns from selling the dream of those half-baked ADAS features eventually leading to real autonomy.

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