54 organizations demand Toyota shift to EVs globally as new CEO steps in
A coalition of 54 consumer and environmental groups from 26 countries have written a letter to Toyota asking that the company phase-out fossil fuels globally by 2035, and in Europe by 2030. The letter is timed to coincide with the start of new CEO Koji Sato’s tenure at the company on April 1.
Toyota occupies a commanding role in global auto manufacturing. It is not only the largest company in Japan by a longshot, but also often the world’s number-one automaker (sometimes swapping this title with VW). As a result, the company’s actions can set the tone for the auto industry.
It also carries the respect of manufacturing companies outside of the auto industry, with its famous “kaizen” production methods. Kaizen’s focus on efficiency has influenced manufacturing worldwide – somewhat to its recent detriment, as just-in-time production proved disastrous during COVID-19 supply chain disruptions.
But under CEO Akio Toyoda, Toyota has lagged significantly on electric cars. The company has taken a long time to bring any EV to market, and its first full EV, the bZ4X, didn’t have the best launch. While those kinks have now been worked out after a lengthy recall, the company still sells EVs in very low volume in a world where EVs are becoming more and more front and center in virtually every automaker’s lineup.
Beyond that, and even worse, Toyota has actively worked against electric cars over the last decade. The company has repeatedly spread EV misinformation, including in advertisements and in Japanese schools. It was named one of the most obstructive entities on Earth regarding climate policy, it refused to join international agreements for EV adoption (even though that agreement’s 2040 goal was weak to begin with), and it has joined with anti-environment forces in trying to stop clean air legislation.
As a leader in Japanese industry, Toyota’s (and the rest of the Japanese auto industry’s) intransigence on EVs has led some to warn that Japan’s economy could decline significantly if it doesn’t shape up.
But all of this happened under Akio Toyoda. And Toyota’s inability – or, perhaps more accurately, lack of desire – to adapt to the EV landscape seems to have been a factor in his stepping down. Toyoda seemed to acknowledge that he was unable to lead the company through the level of change needed to adapt for the future, stating:
To advance change at Toyota, I have reached the decision that it is best for me to support a new president while I become chairman.
The incoming CEO, Koji Sato, was previously brand chief at Lexus, where he led Lexus’s electrification efforts. Toyoda picked Sato for his ability to “promote change in an era in which the future is unpredictable.” He begins his tenure on April 1, and has already stated that he wants to get serious about EVs.
Open letter demands change at Toyota – drop fossils by 2035 globally, 2030 in US/EU
To coincide with the beginning of Sato’s tenure, 54 consumer and environmental groups representing millions of supporters in 26 countries have combined to ask that the new CEO, Mr. Sato, “commit to phase out all internal combustion engine vehicles in the U.S. and Europe by 2030, and globally by 2035.” The groups also demand that Toyota end its “anti-climate lobbying” immediately.
The effort was spearheaded by Public Citizen, a US-based nonprofit consumer advocacy group. Other notable signatories include the Japanese chapters of Greenpeace and the Rainforest Action Network, along with the Center for Biological Diversity, Electric Vehicle Association, GreenLatinos, Coltura, EarthJustice, and the Sierra Club. The letter lists the many other groups involved from around the world.
The letter does not mince words. While it does “ask” Toyota for these commitments, it also points out “decades of harm and deceit caused by Toyota” with respect to electric vehicle adoption, including cheating on emissions tests, which led to a record $180 million fine.
The letter points to research that fossil fuels are responsible for millions of deaths per year, accounting for one in five deaths around the globe. Personal vehicles are a primary contributor to this fossil fuel pollution, which harms human health everywhere.
While Toyota has a plan to increase electrification of its fleet, the company currently says that it plans to sell 3.5 million electric cars in 2030. This is only about a third of the company’s current yearly sales, though a huge increase from the 16,000 vehicles, or .2% of its global sales, from its last fiscal year. By comparison, all-electric competitor Tesla sold 1.3 million EVs last year. Even stodgy old GM targets 40-50% electric sales by 2030.
The letter closes by recognizing incoming CEO Sato’s actions to lead Lexus toward electrification, and recent pledges to lead the industry, but requests several specific commitments:
- phase out internal combustion engine vehicles (including hybrids and plug-in hybrids) in the U.S. and Europe by 2030 and globally by 2035;
- align advocacy and lobbying with the goal of phasing out internal combustion engines, and be a voice for 100% renewable energy economy-wide;
- require 100% renewable energy use throughout your supply chains globally by 2035;
- by 2025, sign a procurement commitment for fossil-free primary steel with a steel producer and additionally commit to source 100% fossil-free steel by 2050;
- require responsible sourcing of your battery minerals, and develop battery design that allows for easy reuse and recycling of minerals;
- establish a clear commitment to Indigenous Peoples’ right to Free, Prior and Informed Consent, which should be extended to your suppliers.
Electrek’s Take
As I’ve said many times with respect to EV timelines: “Why not sooner?” But this time, this letter’s timeline is one I can actually agree with.
While many regions are looking to put requirements in place for full electrification by 2035, I don’t think this is early enough. Several automakers agree, and are planning to go full electric well before 2035. Jaguar, Alfa Romeo, Lotus, Bentley, Cadillac, Mercedes, Mini, Rolls-Royce, and Volvo have all committed to 2030, so it’s not like this timeline is impossible.
Oh, and of course, there’s one more brand with an all-electric 2030 target: Lexus. Which made the announcement while it was being led by none other than the incoming CEO of Toyota, Koji Sato.
All these automakers are smart to be ready for electrification before regulatory requirements come in. Electrification is happening fast, and once critical mass is reached, the shift can happen quickly. Norway was targeting 2025 for an end to gas car sales, but they’re already at close to zero a few years early.
Besides, electrification has taken several companies by surprise already. It takes time to build battery factories, distribution networks, charging networks, train (and convince) car dealers in how to sell EVs, and so on. Companies could have started on these efforts long ago, but many companies are only starting to build battery factories now. This has led companies with less foresight to be more affected by supply constraints. For one example, just this week, Ford CEO Jim Farley said “batteries are the constraint.”
So a faster route to electrification is not just smarter for every living being on Earth, but smarter for the company. Toyota is very late to the game already, and will have to work extremely hard to catch up. But if the new CEO knows what’s good for Toyota as a businessman, and what’s good for humanity as a human, he’ll put in that effort and realign his company to act responsibly, both for the world and for his shareholders.
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Environment
Home solar/battery 30% incentive is over 180 days after Trump signs it – latest Senate bill
In the latest Senate version of the GOP’s budget and tax bill, better known as Trump’s Big Beautiful Bill, the 30% tax credit for home solar and batteries is going to be over 180 days from the time the President signs it.
Other tax credits for utility-scale solar and wind projects are going to be completely phased out by 2028.
As expected, the Republican Party has been trying to remove incentives for renewable energy to clean its grid and achieve much-needed productivity expansions.
The main effort is through the new budget and tax bill, known as Trump’s ‘Big Beautiful Bill’, which was passed by the House last month. However, the bill is expected to evolve as it progresses through the Senate.
Under the version passed by Congress, the ITC (Section 25D), which offers a 30% tax credit for home solar and energy storage systems, was going to be completely phased out by the end of 2025.
The Senate has now released the latest draft of the bill, which includes more details about how it plans to eliminate renewable energy incentives.
According to the latest language, the home solar and battery incentive would end 180 days after it is enacted.
Here’s the latest language:
(a) IN GENERAL.—Section 25D is amended by striking subsection (h) and inserting the following new subsection:
‘‘(h) TERMINATION.—
‘(1) IN GENERAL.—The credit allowed under this section shall not apply with respect to any expenditures made after the date described in paragraph (2).
‘‘(2) APPLICABLE DATE.—The date described in this paragraph is the date which is 180 days after the date of enactment of this paragraph.’’.
It’s not exactly clear when Trump could sign the bill. It is still contested by some Republicans, who hold the majority in the Senate, but killing the
The rumor is that they are trying to get it on his desk by July 4, which would mean the end of the tax credit by December 31st and no real change compared to the House bill at this level unless there are further delays on passing the bill in the Senate, which is not out of question.
This is creating a new level of urgency for home solar and battery installations to get systems deployed and activated by the end of the year.
The only good news with the current Senate version of the bill compared to the House’s is for larger-scale utility solar and battery projects, which generally fall under Section 48E of the Code (ITC).
There’s now a planned phase out with 60% of the incentive in 2026 and 20% in 2027 rather than ending by 2025:
- Solar and wind facilities would be eligible for the full ITC or PTC, as applicable, if construction begins in 2025.
- If construction begins in 2026, such facilities would be eligible for 60 percent of the otherwise available ITC or PTC.
- If construction begins in 2027, such facilities would be eligible for 20 percent of the otherwise available ITC or PTC.
- Thereafter, such facilities would not be eligible for the ITC or PTC.
Those incentives are instead going to be directed toward hydropower, nuclear and geothermal energy through 2036.
Electrek’s Take
Some good, some bad here. Obviously, this is a win for big corporations and the fossil fuel industry more than anything.
They don’t want decentralized energy production and storage, which is what the tax credit for residential solar power and energy storage systems is intended to incentivize.
The good news is that if you are a homeowner and you still don’t have solar, there might be time to still lock in an installation by the end of the year – though it is starting to be limited due to high demand.
EnergySage can help you go solar in a few clicks without getting any sales calls until you are ready to move forward. It’s a free service that will enable you to get quotes and compare them without any hassle. They work with a great number of solar installers and help you get the best price and best system for your home. Receive and compare solar quotes quickly on their website.
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Tesla is gearing up to start selling its upcoming Tesla Semi electric truck in Europe with a new hire to develop the market.
Tesla Semi is finally about to go into volume production in the US after being unveiled almost a decade ago.
The vehicle was unveiled in 2017 and was initially scheduled to enter production in 2019; however, the automaker delayed the program on several occasions.
Tesla unveiled a “production version” in 2022, but it was only produced in small batches. The Class 8 electric truck remains a rare sight in the US, with only a few dozen units in the hands of a handful of customers and a few more in Tesla’s internal fleet.
In January 2023, Tesla announced an expansion of Gigafactory Nevada to build the Tesla Semi in volume.
However, that plan was also changed and delayed. Tesla ultimately built a separate factory adjacent to Gigafactory Nevada, and production was delayed until 2025.
Earlier this year, Tesla completed the building and started working on the production lines. The automaker said that Tesla Semi production was expected to begin in late 2025 and ramp up to a capacity of 50,000 trucks per year.
Now, we learn that Tesla is starting to build an organization to sell the Tesla Semi in Europe.
Electrek found that Tesla hired a new leader to head business development for Tesla Semi in Europe.
Usuf Schermo announced on his LinkedIn last week that he joined Tesla as “Head of Business Development EMEA for Tesla Semi.”
Schermo, who holds a master in economic engineering, energy and ressources management from TU Berlin, has some experience with commercial electric vehicles.
He was the head of sales in Germany for Volta Trucks from 2022 to 2024. The company made the Volta One, a 16-tonne electric truck aimed at city deliveries.
Volta went bankrupted in 2023, but it got back in business with a restructuring in 2024, which didn’t last long as they were insolvent as of last month.
For the last year, Schermo has been leading sales for EVUM aCar, a German startup building a small commercial vehicle.
Now, he will develop the market for Tesla’s class 8 electric truck.
The European electric commercial truck market is much developed in the US with already some significant competition from Volvo with the Volvo FH Electric, Mercedes-Benz with the eActros 600, MAN with the eTGX, and several others.
The market is still young, but Volvo is already emerging as a leader with an estimated more than 3,000 electric trucks in operations in Europe.
With production only starting in the US toward the end of the year, Tesla is not likely to have an homologated version of the Tesla Semi in Europe until later in 2026.
Tesla has already announced plans to build the Tesla Semi in Europe at Gigafactory Berlin.
The automaker currently only produces the Model Y at the German factory and its sales are crashing across Europe.
Electrek’s Take
I keep saying to Tesla fans that hate me: I track both Tesla hires and departures. I try to report on both, but the former are much more scarce than the latter these days.
This is one of the few significant hires of the last years at Tesla and say “significant” because it shows Tesla is preparing to sell the Tesla Semi in Europe because this is clearly not an executive level role.
Over the last year and since the great purge of talent in April 2024, Tesla has almost been exclusive promoting from within at higher director and VP levels rather than hire from outside.
As for the Tesla Semi in Europe, it could work. Like I said, there’s already a lot of competition, but Tesla Semi is expected to have a longer range than everything else, which should attract buyers.
However, as we recently reported, it is expected to be much more expensive than what Tesla previously announced.
It could particularly useful for Gigafactory Berlin, which is at a real risk right now with Tesla’s sales crashing in Europe. Producing a new vehicle program there, and a commercial one that rely less on consumer perception, could help increase factory utilization.
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Environment
Shipping groups are starting to shy away from the Strait of Hormuz as Israel-Iran conflict rages on
An Islamic Revolutionary Guard Corps speed boat sailing along the Persian Gulf during the IRGC marine parade to commemorate Persian Gulf National Day, near the Bushehr nuclear power plant in the seaport city of Bushehr, in the south of Iran, on April 29, 2024.
Nurphoto | Nurphoto | Getty Images
Some shipowners are opting to steer clear of the strategically important Strait of Hormuz, according to the world’s largest shipping association, reflecting a growing sense of industry unease as the Israel-Iran conflict rages on.
Israel’s surprise attack on Iran’s military and nuclear infrastructure on Friday has been followed by four days of escalating warfare between the regional foes.
That has prompted shipowners to exercise an extra degree of caution in both the Red Sea and the Strait of Hormuz, a critical gateway to the world’s oil industry — and a vital entry point for container ships calling at Dubai’s massive Jebel Ali Port.
Jakob Larsen, head of security at Bimco, which represents global shipowners, said the Israel-Iran conflict seems to be escalating, causing concerns in the shipowner community and prompting a “modest drop” in the number of ships sailing through the area.
Bimco, which typically doesn’t encourage vessels to stay away from certain areas, said the situation has introduced an element of uncertainty.
“Circumstances and risk tolerance vary widely across shipowners. It appears that most shipowners currently choose to proceed, while some seem to stay away,” Larsen told CNBC by email.
“During periods of heightened security threats, freight rates and crew wages often rise, creating an economic incentive for some to take the risk of passing through conflict zones. While these dynamics may seem rudimentary, they are the very mechanisms that have sustained global trade through conflicts and wars for centuries,” he added.
The Strait of Hormuz, which connects the Persian Gulf to the Arabian Sea, is recognized as one of the world’s most important oil chokepoints.
In 2023, oil flows through the waterway averaged 20.9 million barrels per day, according to the U.S. Energy Information Administration, accounting for about 20% of global petroleum liquids consumption.
The inability of oil to traverse through the Strait of Hormuz, even temporarily, can ratchet up global energy prices, raise shipping costs and create significant supply delays.
Alongside oil, the Strait of Hormuz is also key for global container trade. That’s because ports in this region (Jebel Ali and Khor Fakkan) are transshipment hubs, which means they serve as intermediary points in global shipping networks.
The majority of cargo volumes from those ports are destined for Dubai, which has become a hub for the movement of freight with feeder services in the Persian Gulf, South Asia and East Africa.
Peter Tirschwell, vice president for maritime and trade at S&P Global Market Intelligence, said there have been indications that shipping groups are starting to “shy away” from navigating the Strait of Hormuz in recent days, without naming any specific firms.
“You could see the impact that the Houthi rebels had on shipping through the Red Sea. Even though there [are] very few recent attacks on shipping in that region, nevertheless the threat has sent the vast majority of container trade moving around the south of Africa. That has been happening for the past year,” Tirschwell told CNBC’s “Squawk Box Asia” on Monday.
“The ocean carriers have no plans to go back in mass into the Red Sea and so, the very threat of military activity around a narrow important routing like the Strait of Hormuz is going to be enough to significantly disrupt shipping,” he added.
Israel-Iran conflict lifts freight rates
Freight rates jumped after the Israeli attacks on Iran last week. Indeed, data published Monday from analytics firm Kpler showed Mideast Gulf tanker freight rates to China surged 24% on Friday to $1.67 per barrel.
The upswing in VLCC (very large crude carrier) freight rates reflected the largest daily move year-to-date, albeit from a relative lull in June, and reaffirmed the level of perceived risk in the area.
Analysts at Kpler said more increases in freight rates are likely as the situation remains highly unstable, although maritime war risk premium remains unchanged for now.
Missiles launched from Iran are intercepted as seen from Tel Aviv, Israel, June 16, 2025.
Ronen Zvulun | Reuters
David Smith, head of hull and marine liabilities at insurance broker McGill and Partners, said shipping insurance rates, at least for the time being, “remain stable with no noticeable increases since the latest hostilities between Israel and Iran.”
But that “could change dramatically,” depending on whether there is escalation in the area, he added.
“With War quotes only valid for 48 hours prior to entry into the excluded ‘Breach’ area, Underwriters do have the ability to rapidly increase premiums in line with the perceived risk,” Smith told CNBC by email.
The Hapag-Lloyd AG Leverkusen Express sails out of the Yangshan Deepwater Port, operated by Shanghai International Port Group, on Aug. 7, 2019.
Bloomberg | Bloomberg | Getty Images
A spokesperson for German-based container shipping liner Hapag-Lloyd said the threat level for the Strait of Hormuz remains “significant,” albeit without an immediate risk to the maritime sector.
Hapag-Lloyd said it does not foresee any bigger issues in crossing the waterway for the moment, while acknowledging that the situation could change in a “very short” period of time.
The company added that it has no immediate plans to traverse the Red Sea, however, noting it hasn’t done so since the end of December 2023.
— CNBC’s Lori Ann LaRocco contributed to this report.
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