Meredith Whittaker, a former Google Manager who is now president at Signal.(Florian Hetz for The Washington Post via Getty Images)
Florian Hetzt | The Washington Post | Getty Images
Meredith Whittaker took a top role at the Signal Foundation last year, moving into the nonprofit world after a career in academia, government work and the tech industry.
She’s now president of an organization that operates one of the world’s most popular encrypted messaging apps, with tens of millions of people using it to keep their chats private and out of the purview of big tech companies.
Whittaker has real-world reasons to be skeptical of for-profit companies and their use of data — she previously spent 13 years at Google.
After more than a decade at the search giant, she learned from a friend in 2017 that Google’s cloud computing unit was working on a controversial contract with the Department of Defense known as Project Maven. She and other workers saw it as hypocritical for Google to work on artificial intelligence technology that could potentially be used for drone warfare. They started discussing taking collective action against the company.
“People were meeting each week, talking about organizing,” Whittaker said in an interview with CNBC, with Women’s History Month as a backdrop. “There was already sort of a consciousness in the company that hadn’t existed before.”
With tensions high, Google workers then learned that the company reportedly paid former executive Andy Rubin a $90 million exit package despite credible sexual misconduct claims against the Android founder.
Whittaker helped organize a massive walkout against the company, bringing along thousands of Google workers to demand greater transparency and an end to forced arbitration for employees. The walkout represented a historic moment in the tech industry, which until then, had few high-profile instances of employee activism.
“Give me a break,” Whittaker said of the Rubin revelations and ensuing walkout. “Everyone knew; the whisper network was not whispering anymore.”
Google did not immediately respond to a request for comment.
Whittaker left Google in 2019 to return full time to the AI Now Institute at New York University, an organization she co-founded in 2017 that says its mission is to “help ensure that AI systems are accountable to the communities and contexts in which they’re applied.”
Whittaker never intended on pursuing a career in tech. She studied rhetoric at the University of California, Berkeley. She said she was broke and needed a gig when she joined Google in 2006, after submitting a resume on Monster.com. She eventually landed a temp job in customer support.
“I remember the moment when someone kind of explained to me that a server was a different kind of computer,” Whittaker said. “We weren’t living in a world at that point where every kid learned to code — that knowledge wasn’t saturated.”
‘Why do we get free juice?’
Beyond learning about technology, Whittaker had to adjust to the culture of the industry. At companies like Google at the time, that meant lavish perks and a lot of pampering.
“Part of it was trying to figure out, why do we get free juice?” Whittaker said. “It was so foreign to me because I didn’t grow up rich.”
Whittaker said she would “osmotically learn” more about the tech sector and Google’s role in it by observing and asking questions. When she was told about Google’s mission to index the world’s information, she remembers it sounding relatively simple even though it involved numerous complexities, touching on political, economic and societal concerns.
“Why is Google so gung-ho over net neutrality?” Whittaker said, referring to the company’s battle to ensure that internet service providers offer equal access to content distribution.
Several European telecommunications providers are now urging regulators to require tech companies to pay them “fair share” fees, while the tech industry says such costs represent an “internet tax” that unfairly burdens them.
“The technological sort of nuance and the political and economic stuff, I think I learned at the same time,” Whittaker said. “Now I understand the difference between what we’re saying publicly and how that might work internally.”
Signal app
Signal
At Signal, Whittaker gets to focus on the mission without worrying about sales. Signal has become popular among journalists, researchers and activists for its ability to scramble messages so that third parties are unable to intercept the communications.
As a nonprofit, Whittaker said that Signal is “existentially important” for society and that there’s no underlying financial motivation for the app to deviate from its stated position of protecting private communication.
“We go out of our way in sometimes spending a lot more money and a lot more time to ensure that we have as little data as possible,” Whittaker said. “We know nothing about who’s talking to whom, we don’t know who you are, we don’t know your profile photo or who is in the groups that you talk to.”
Tesla and Twitter CEO Elon Musk has praised Signal as a direct messaging tool, and tweeted in November that “the goal of Twitter DMs is to superset Signal.”
Musk and Whittaker share some concerns about companies profiting off AI technologies. Musk was an early backer of ChatGPT creator OpenAI, which was founded as a nonprofit. But he said in a recent tweet that it’s become a “maximum-profit company effectively controlled by Microsoft.” In January, Microsoft announced a multibillion-dollar investment in OpenAI, which calls itself a “capped-profit” company.
Beyond just the confusing structure of OpenAI, Whittaker is out on the ChatGPT hype. Google recently jumped into the generative AI market, debuting its chatbot dubbed Bard.
Whittaker said she finds little value in the technology and struggles to see any game-changing uses. Eventually the excitement will decline, though “maybe not as precipitously as like Web3 or something,” she said.
“It has no understanding of anything,” Whittaker said of ChatGPT and similar tools. “It predicts what is likely to be the next word in a sentence.”
OpenAI did not immediately respond to a request for comment.
She fears that companies could use generative AI software to “justify the degradation of people’s jobs,” resulting in writers, editors and content makers losing their careers. And she definitely wants people to know that Signal has absolutely no plans to incorporate ChatGPT into its service.
“On the record, loudly as possible, no!” Whittaker said.
People stand in front of an Apple store in Beijing, China, on April 9, 2025.
Tingshu Wang | Reuters
Apple iPhone sales in China rose in the second quarter of the year for the first time in two years, Counterpoint Research said, as the tech giant looks to turnaround its business in one of its most critical markets.
Sales of iPhones in China jumped 8% year-on-year in the three months to the end of June, according to Counterpoint Research. It’s the first time Apple has recorded growth in China since the second quarter of 2023.
Apple’s performance was boosted by promotions in May as Chinese e-commerce firms discounted Apple’s iPhone 16 models, its latest devices, Counterpoint said. The tech giant also increased trade-in prices for some iPhone.
“Apple’s adjustment of iPhone prices in May was well timed and well received, coming a week ahead of the 618 shopping festival,” Ethan Qi, associate director at Counterpoint said in a press release. The 618 shopping festival happens in China every June and e-commerce retailers offer heavy discounts.
Apple’s return to growth in China will be welcomed by investors who have seen the company’s stock fall around 15% this year as it faces a number of headwinds.
Since then, Huawei has aggressively launched devices in China and has even begun dipping its toe back into international markets. The Chinese tech giant has found success eating away at some of Apple’s market share in China.
Huawei’s sales rose 12% year-on-year in the second-quarter, according to Counterpoint. The firm was the biggest player in China by market share in the second quarter, followed by Vivo and then Apple in third place.
“Huawei is still riding high on core user loyalty as they replace their old phones for new Huawei releases,” Counterpoint Senior Analyst Ivan Lam said.
Chinese tech giant Baidu has bolstered its core search platform with artificial intelligence in the biggest overhaul of the product in 10 years.
Analysts told CNBC the move was a bid to keep ahead of fast-moving rivals like DeepSeek, rather than traditional search players.
“There has been some small pressure on the search business but the focus on AI and Ernie Bot is a key move ahead,” Dan Ives, global head of tech research at Wedbush Securities, told CNBC by email. Ernie Bot is Baidu’s AI chatbot.
“Baidu is not waiting around to watch the paint dry, full steam ahead on AI,” he added.
Baidu AI overhaul
Baidu is China’s biggest search engine, but — as is also being seen by Google — the search market is being disrupted.
Users are flocking instead to AI services such as ChatGPT or DeepSeek, which shocked the world this year with its advanced model it claimed was created at a fraction of the cost of rivals.
But Kai Wang, Asia equity market strategist at Morningstar, also noted that short video platforms such as Douyin and Kuaishou are also getting into AI search and piling pressure on Baidu.
To counter this, Baidu made some major changes to its core search product:
Users can now enter more than a thousand characters in the search box, versus 28 previously;
Questions can be asked in a more direct and conversational manner, mirroring how people now use chatbots;
Users can ask questions through voice but also prompt the seach engine with pictures and files;
Baidu has integrated its AI chatbot features, which enable users to generate photos, text and videos, into the product.
“This is more aligned with how people use ChatGPT and DeepSeek in terms of how they look for answers,” Wang said.
Outside of China, Google has also been looking to enhance its core search product with AI, highlighting how search has been under pressure from the burgeoning technology.
Baidu on the offense
Baidu was one of China’s first movers when it came to AI, releasing its first models and ChatGPT-style product Ernie Bot to the public in 2023. Since then, it has aggressively launched updated AI models.
However, the Beijing-headquartered company has also faced intense competition from fellow tech giants like Alibaba and Tencent, as well as upstarts such as DeepSeek.
These companies have also been launching new models and infusing AI into their products and Baidu’s stock has fallen behind as a result. Baidu shares have risen around 2.5% this year, versus a 30.5% surge for Alibaba and a 20% rise for Tencent.
“This is a defensive and offensive move … Baidu needs to be aggressive and perception-wise show they are not the little brother to Tencent on the AI front,” Wedbush Securities’ Ives added.
Founded in 2022, ElevenLabs is an AI voice generation startup based in London. It competes with the likes of Speechmatics and Hume AI.
Sopa Images | Lightrocket | Getty Images
LONDON — ElevenLabs, a London-based startup that specializes in generating synthetic voices through artificial intelligence, has revealed plans to be IPO-ready within five years.
The company told CNBC it is targeting major global expansion as it prepares for an initial public offering.
“We expect to build more hubs in Europe, Asia and South America, and just keep scaling,” Mati Staniszewski, ElevenLabs’ CEO and co-founder, told CNBC in an interview at the firm’s London office.
He identified Paris, Singapore, Brazil and Mexico as potential new locations. London is currently ElevenLabs’ biggest office, followed by New York, Warsaw, San Francisco, Japan, India and Bangalore.
Staniszewski said the eventual aim is to get the company ready for an IPO in the next five years.
“From a commercial standpoint, we would like to be ready for an IPO in that time,” he said. “If the market is right, we would like to create a public company … that’s going to be here for the next generation.”
Undecided on location
Founded in 2022 by Staniszewski and Piotr Dąbkowski, ElevenLabs is an AI voice generation startup that competes with the likes of Speechmatics and Hume AI.
The company divides its business into three main camps: consumer-facing voice assistants, integrations with corporates such as Cisco, and tailor-made applications for specific industries like health care.
Staniszewski said the firm hasn’t yet decided where it could list, but that this decision will largely rest on where most of its users are located at the time.
“If the U.K. is able to start accelerating,” ElevenLabs will consider London as a listing destination, Staniszewski said.
The city has faced criticisms from entrepreneurs and venture capitalists that its stock market is unfavorable toward high-growth tech firms.
Meanwhile, British money transfer firm Wiselast month said it plans to move its primary listing location to the U.S.,
Fundraising plans
ElevenLabs was valued at $3.3 billion following a recent $180 million funding round. The company is backed by the likes of Andreessen Horowitz, Sequoia Capital and ICONIQ Growth, as well as corporate names like Salesforce and Deutsche Telekom.
Staniszewski said his startup was open to raising more money from VCs, but it would depend on whether it sees a valid business need, like scaling further in other markets. “The way we try to raise is very much like, if there’s a bet we want to take, to accelerate that bet [we will] take the money,” he said.