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ATLANTIC CITY, N.J. — The U.S. gambling industry is adopting a new responsible marketing code that will ban sportsbooks from partnering with colleges to promote sports wagering, bar payments to college and amateur athletes for using their name, image or likeness, and end the use of the terms “free” or “risk-free” to describe promotional bets.

The American Gaming Association told The Associated Press on Tuesday the changes are necessary to keep up with developments in the fast-growing legal sports betting industry, which currently operates in 33 states plus Washington, D.C. The group is the national trade association for the commercial gambling industry.

But they also follow criticism of the gambling industry from regulators and those who treat gambling addiction; several states are outlawing the kind of betting partnerships covered by the code, and others are taking a renewed look at overall sports betting advertising.

One New York congressman has introduced legislation that would ban all online and digital sports betting advertising.

“It has always been important that we get sports betting right,” said Bill Miller, the association’s president and CEO. “It’s always been our No. 1 interest in creating a high bar for responsible advertising and protecting consumers.”

He also acknowledged the updated code takes into account things “that the industry has taken some jabs on.” But he said it was always the association’s goal to proactively update its marketing code; the association will review it annually from now on.

Keith Whyte, executive director of the National Council on Problem Gambling, praised the new rules.

“The AGA’s code is an important standard for the gambling industry, and we are glad to hear about these updates,” he said. “The code is so important because many sports fans are underage, and we also know that people who gamble on sports have higher rates of gambling problems.”

The new rules, to which all the association’s members have agreed, also require that anyone depicted in sports betting advertising be at least 21 years old. They also restrict advertising to media where at least 73.6% of the audience is reasonably expected to be 21 or older.

Although the new rules take effect immediately, companies that have existing advertising campaigns in place that would be affected by them will be allowed to continue them until July 1.

There are five partnerships between the gambling industry and colleges that promote or advertising sports betting.

They include a deal between Michigan State University and Caesars Entertainment and one between Caesars and Louisiana State University that led to the university sending emails to students — including some who were too young to legally bet — encouraging them to “place your first bet [and earn your first bonus].”

The University of Colorado Boulder’s 2020 deal with sportsbook PointsBet included a $30 referral bonus every time someone signed up on PointsBet with the university’s promo code and placed a bet. In January, the university ended the referral bonuses but the larger deal remains in place.

PointsBet also has a deal with Maryland, and Superbook has one with the University of Denver.

Individual states are moving to require what the association is doing on its own.

The New York State Gaming Commission adopted rules in February prohibiting advertisements being sent to people under age 21, and banning the use of language such as “free” or “risk-free” in promotions — something most of the major sportsbooks have already done on their own.

Ohio recently fined three sportsbooks for such terminology, and Massachusetts and Pennsylvania are among states that also ban its use. Ohio also fined DraftKings for sending direct mail advertisements to people younger than 21.

New Jersey has a pending bill to prohibit sportsbook partnerships with public colleges or universities, and one that “condemns the over-proliferation of pro-gambling ads in New Jersey.”

U.S. Rep Paul Tonko, a New York Democrat, has introduced a bill that would prohibit online and digital sports betting advertising.

“In the years since the Supreme Court legalized sports betting, these unfettered advertisements have run rampant, with betting companies shelling out billions to ensure they reach every screen across America,” he said. “Congress must take the necessary steps to reel in an industry with the power to inflict real, widespread harm on the American people.”

And on Monday, U.S. Sen Richard Blumenthal, a Connecticut Democrat, wrote to 66 colleges and universities asking for information on their efforts to form partnerships with sportsbooks, to prevent underage gambling among students, and treat gambling addiction.

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College Football Playoff 2024-25: Championship first look

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College Football Playoff 2024-25: Championship first look

The first 12-team College Football Playoff is down to the final two contenders: Notre Dame and Ohio State.

The seventh-seeded Fighting Irish and eighth-seeded Buckeyes will meet Jan. 20 at Atlanta’s Mercedes-Benz Stadium for the CFP National Championship Presented by AT&T. Whichever team wins will end a championship drought. Notre Dame aims for its first title since 1988. Ohio State’s lull isn’t nearly as long, as the Buckeyes won the first CFP championship a decade ago, but given how consistently elite they are, it seems like a while.

Notre Dame’s Marcus Freeman and Ohio State’s Ryan Day are also aiming for their first championships as head coaches, and Freeman’s past will be in the spotlight. Freeman and the Irish lost to the Buckeyes and Day in each of the past two seasons. But after a masterful coaching job this season, Freeman now will face his alma mater — he was an All-Big Ten linebacker for Ohio State under coach Jim Tressel — with everything on the line. Day, meanwhile, can secure the loftiest goal for a team that fell short of earlier ones, but never stopped swinging.

Here’s your first look at the championship matchup and what to expect in the ATL. — Adam Rittenberg

When: Jan. 20 at 7:30 p.m. ET. TV: ESPN

What we learned in the semifinal: Notre Dame’s resilience and situational awareness/execution are undeniably its signature traits and could propel the team to a title. The Irish have overcome injuries all season and did so again against Penn State. They also erased two deficits and continued to hold the edge in the “middle eight” — the final four minutes of the first half and the first four minutes of the second half — while dominating third down on both sides of the ball. Notre Dame can rely on front men such as quarterback Riley Leonard, running back Jeremiyah Love and linebacker Jack Kiser, but also on backup QB Steve Angeli, wide receiver Jaden Greathouse and kicker Mitch Jeter. These Irish fight, and they’re very hard to knock out.

X factor: Greathouse entered Thursday with moderate numbers — 29 receptions, 359 yards, one touchdown — and had only three total catches for 14 yards in the first two CFP games. But he recorded career highs in both receptions (7) and receiving yards (105) and tied the score on a 54-yard touchdown with 4:38 to play. A Notre Dame offense looking for more from its wide receivers, especially downfield, could lean more on Greathouse, who exceeded his receptions total from the previous five games but might be finding his groove at the perfect time. He also came up huge in the clutch, recording all but six of his receiving yards in the second half.

How Notre Dame wins: The Irish won’t have the talent edge in Atlanta, partly because they’ve lost several stars to season-ending injuries, but they have the right traits to hang with any opponent. Notre Dame needs contributions in all three phases and must continue to sprinkle in downfield passes, an element offensive coordinator Mike Denbrock has pushed. And they finally did start seeing results against Penn State. The Irish likely can’t afford to lose the turnover margin, although they can help themselves by replicating their third-down brilliance — 11 of 17 conversions on offense, 3 of 11 conversions allowed on defense — from the Penn State win. — Rittenberg


What we learned in the semifinal: The Buckeyes have a defense with championship mettle, headlined by senior defensive end Jack Sawyer, who delivered one of the biggest defensive plays in Ohio State history. On fourth-and-goal with just over two minutes remaining, Sawyer sacked Texas quarterback Quinn Ewers, forcing a fumble that he scooped up and raced 83 yards for a game-clinching touchdown, propelling Ohio State to the national title game. The Buckeyes weren’t perfect in the Goodyear Cotton Bowl Classic, and they struggled offensively for much of the night against a talented Texas defense. But Ohio State showed late why its defense is arguably the best in college football, too.

X factor: The play two snaps before the Sawyer scoop-and-score set the table. On second-and-goal from the Ohio State 1-yard line, unheralded senior safety Lathan Ransom dashed past incoming blockers and dropped Texas running back Quintrevion Wisner for a 7-yard loss. After an incomplete pass, the Longhorns were forced into desperation mode on fourth-and-goal down a touchdown with just over two minutes remaining. All-American safety Caleb Downs, who had an interception on Texas’ ensuing drive, rightfully gets all the headlines for the Ohio State secondary. But the Buckeyes have other veteran standouts such as Ransom throughout their defense.

How Ohio State wins: Texas took away Ohio State’s top offensive playmaker, true freshman wide receiver Jeremiah Smith, who had only one reception for 3 yards on three targets. As the first two playoff games underscored, the Buckeyes offense is at its best when Smith gets the ball early and often. Notre Dame is sure to emulate the Texas blueprint, positioning the defensive backs to challenge Smith. Ohio State offensive coordinator Chip Kelly has to counter with a plan that finds ways to get the ball into Smith’s hands, no matter what the Fighting Irish do. — Jake Trotter

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Buckeyes open as big favorites vs. Fighting Irish

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Buckeyes open as big favorites vs. Fighting Irish

Ohio State opened as a 9.5-point favorite over Notre Dame in the College Football Playoff National Championship Presented by AT&T, per ESPN BET odds.

If that line holds, it would be tied for the second-largest spread in a CFP national championship game and the fourth largest in the CFP/BCS era. Georgia was -13.5 against TCU in the 2022 national championship, while Alabama showed -9.5 against none other than Ohio State to decide the 2020 campaign. Both favorites covered the spread in blowout fashion, combining for a cover margin of 63.

Notre Dame is 12-3 against the spread this season, tied with Arizona State (12-2) and Marshall (12-1) for the most covers in the nation. The Irish are 7-0 ATS against ranked teams and 2-0 ATS as underdogs, with both covers going down as outright victories, including their win over Penn State (-1.5) in the CFP national semifinal.

However, Notre Dame was also on the losing end of the largest outright upset of the college football season when it fell as a 28.5-point favorite to Northern Illinois.

Ohio State is 9-6 against the spread and has been a favorite in every game it has played this season; it has covered the favorite spread in every CFP game thus far, including in its semifinal win against Texas when it covered -6 with overwhelming public support.

The Buckeyes also have been an extremely popular pick in the futures market all season. At BetMGM as of Friday morning, OSU had garnered a leading 28.2% of money and 16.8% of bets to win the national title, checking in as the sportsbook’s greatest liability.

Ohio State opened at +700 to win it all this season and is now -350 with just one game to play.

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Sawyer’s scoop-and-score leads OSU to CFP final

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Sawyer's scoop-and-score leads OSU to CFP final

ARLINGTON, Texas — Quinshon Judkins ran for two touchdowns before Jack Sawyer forced a fumble by his former roommate that he returned 83 yards for a clinching TD as Ohio State beat Texas 28-14 in the Goodyear Cotton Bowl Classic on Friday night to advance to a shot for their sixth national title.

Led by Judkins and Sawyer, the Buckeyes (13-2) posted the semifinal victory in the same stadium where 10 years ago they were champions in the debut of the College Football Playoff as a four-team format. Now they have the opportunity to be the winner again in the debut of the expanded 12-team field.

Ohio State plays Orange Bowl champion Notre Dame in Atlanta on Jan. 20. It could be quite a finish for the Buckeyes after they lost to rival Michigan on Nov. 30. Ohio State opened as a 9.5-point favorite over the Irish, per ESPN BET.

“About a month ago, a lot of people counted us out. And these guys went to work, this team, these leaders, the captains, the staff,” Ohio State coach Ryan Day said. “Everybody in the building believed. And because of that, I believe we won the game in the fourth quarter.”

Sawyer got to Longhorns quarterback Quinn Ewers on a fourth-and-goal from the 8, knocking the ball loose and scooping it up before lumbering all the way to the other end. It was the longest fumble return in CFP history.

Ewers and Sawyer were roommates in Columbus, Ohio, for the one semester the quarterback was there before transferring home to Texas and helping lead the Longhorns (13-3) to consecutive CFP semifinals. But next season will be their 20th since winning their last national title with Vince Young in 2005.

Texas had gotten to the 1, helped by two pass-interference penalties in the end zone before Quintrevion Wisner was stopped for a 7-yard loss.

Judkins had a 1-yard touchdown for a 21-14 lead with 7:02 left. That score came four plays after quarterback Will Howard converted fourth-and-2 from the Texas 34 with a stumbling 18-yard run that was almost a score.

Howard was 24-of-33 passing for 289 yards with a touchdown and an interception.

Ewers finished 23-of-39 for 283 yards with two TD passes to Jaydon Blue and an interception after getting the ball back one final time.

The Associated Press contributed to this report.

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