Ford introduced a new artificial intelligence-based technology called Ford Pro Trailer Hitch Assist that can automatically back up and align the F-150 Lightning pickup’s hitch ball to a trailer with the push of a button.
With over 100 years of experience in making trucks, Ford knows a thing or two about what owners are looking to get out of it.
Using the expertise it has built over the years, the American automaker introduced its first fully electric pickup, the F-150 Lightning, in 2021, or what Ford calls “the smartest, most innovative F-150 yet.”
With impressive power and features, the Lightning EV pickup has quickly become a favorite among buyers and automotive journalists alike.
Since the first Lightning customers received their trucks last May, we have learned a lot about what it can do as owners have used it to provide mobile power after several hurricanes and floods last year.
In fact, according to recently gathered consumer data (anonymous to ensure confidentiality), Lightning owners use the bed of their pickup more often for activities like camping, hauling, and home projects.
Ford released a new tool this week to make towing with the Lightning a breeze with new AI-based technology.
Ford F-150 Lightning electric pickup towing (Source: Ford)
Ford releases new Trailer Hitch Assist for the Lightning
We’ve all been there, backing up and lining up to hitch a trailer is no walk in the park, especially with bigger trailers or campers.
To allow Lightning owners to get the most out of their trucks, the new Trailer Hitch Assist from Ford Pro uses machine learning and computer vision to automate the process of backing up to a trailer.
Ford’s new system works by using the rear camera and corner radars to align the truck’s hitch to the trailer while also controlling the truck’s speed, steering, and braking at the same time to stop at the perfect position for up to 20 feet.
The system’s ultrasonic reverse parking aid will alert the driver if an obstacle gets in the way. Drivers can view the progress on the truck’s display screen as it backs up.
John Emmert, Ford Truck general manager, explained how it can make life easier for work or for play with less time spent trying to maneuver the truck into position, saying:
Pro Trailer Hitch Assist is another smart solution to save time for our customers. Instead of struggling to hitch a trailer alone or with a spotter, customers can now get hitched more confidently and on their way to the lake or a jobsite.
Ford says the Pro-Trailer Hitch Assist system was developed in-house with over 60 patents and will get better over time with Ford Power-Up software updates.
Electrek’s Take
With the help of AI, Ford is automating one of the most time-consuming and aggravating aspects (for most) of owning a truck.
The move shows Ford knows its audience and what they want to get from their trucks. The Lightning continues to improve and attract new buyers, now Ford just needs to make more of them.
FTC: We use income earning auto affiliate links.More.
Ford is cutting prices on the electric pickup by up to $4,000 to offset the loss of the federal EV tax credit. The 2026 Ford F-150 Lightning now offers more driving range at a lower price.
2026 Ford F-150 Lightning prices and range by trim
After the Tesla Cybertruck took the title as America’s best-selling electric pickup last year, the Ford F-150 Lightning is back on top in 2025.
Ford sold over 10,000 Lightnings in the third quarter, nearly double the roughly 5,400 Tesla Cybertrucks sold. Through September, Ford has sold over 23,000 electric pickups. According to Cox Automotive, Tesla has only sold 16,097 Cybertrucks this year, 38% fewer than it did during the same period in 2024.
After the $7,500 federal EV tax credit expired at the end of September, many automakers, including Ford, are bracing for less demand.
Advertisement – scroll for more content
To keep the momentum going, Ford is reducing prices for the 2026 F-150 Lightning by up to $4,000. Company spokesperson Martin Günsberg confirmed with Electrek that Ford is cutting prices on the flash trim by $4,000 and the Lariat by $2,000.
The 2026 Ford F-150 Lightning STX (Source: Ford)
Ford introduced a new base STX model that replaces the XLT for 2026. The 2026 Ford F-150 Lightning STX starts at $63,345, the same as the 2025 STX, but it delivers an extra 50 miles of driving range.
A 123 kW extended range battery powers the STX, providing an EPA estimated 290 miles of range. In comparison, the XLT delivered 240 miles of range from a 98 kWh battery.
The interior of the 2026 Ford F-150 Lightning STX (Source: Ford)
Ford also raided the F-150 parts bin to add a few off-road goodies like running boards from the Tremor, new wheels, and more.
The 2026 F-150 Lightning Flash will start at $65,995, down from $69,995. Meanwhile, the 2026 Lariat and Platinum trims will be priced from $74,995 and $84,995.
Ford F-150 Lightning trim
2025 Starting Price
2026 Starting Price
Range (EPA-est miles)
XLT
$63,345
N/A
240
STX
N/A
$63,345
290
Flash
$69,995
$65,995
320
Lariat
$76,995
$74,995
320
Platinum
$84,995
$84,995
300
2025 and 2026 Ford F-150 Lightning prices and range by trim (excluding destination fee)
Although Ford decided not to move forward with plans for a program to extend the $7,500 EV tax credit, the company is still offering significant incentives to compensate for the loss of it.
The 2025 Ford F-150 Lighting STX is eligible for up to $11,500 in savings in California and other ZEV states. Ford is offering a $9,000 lease cash bonus and an additional $2,000 Ford Power Promise cash bonus. Alternatively, Ford is offering 0% APR financing for 72 months plus an extra $2,000 Power Promise bonus nationwide.
With the 2026 Lightning arriving, Ford is offering big savings on 2025 models. The 2025 F-150 Lightning XLT is currently listed for lease as low as $279 per month in California. You can use our link to find offers on the Ford F-150 Lightning near you (trusted affiliate link).
FTC: We use income earning auto affiliate links.More.
Global EV sales passed the 2 million mark for the first time in September 2025, according to new data from EV research house Rho Motion – here’s how it breaks down.
A record-breaking September
Rho Motion’s data shows that 2.1 million EVs were sold worldwide in September, the highest monthly total ever recorded. The US, UK, South Korea, and China all hit major milestones, with tax credit deadlines, new registration cycles, and local incentives fueling the global boom.
“Global EV sales topped 2 million units in a single month for the first time, driven by record-breaking demand across major markets,” said Rho Motion’s data manager Charles Lester. “The US surged ahead as buyers raced to claim expiring tax credits, the UK hit new highs on the back of fresh registration plates and the Electric Car Grant, and South Korea set records thanks to Tesla, Hyundai, Kia, and rising BYD imports. Year to date, EV sales have reached 14.7 million – up 26%.”
EV sales by the numbers YTD (Jan–Sept 2025)
Global: 14.7 million (+26%)
China: 9.0 million (+24%)
Europe: 3.0 million (+32%)
North America: 1.5 million (+11%)
Rest of World: 1.2 million (+48%)
Europe surges on incentives
Europe had a record-breaking month with 427,000 EVs sold, up 36% year-over-year and 55% from August. The UK led the charge with record demand tied to the launch of new license plates and the government’s Electric Car Grant, introduced in July. BEV sales rose 30% year-over-year, while PHEVs jumped nearly 60%.
Advertisement – scroll for more content
Germany’s EV market is expected to get another boost in 2026 after the government approved a new €3 billion ($3.5 billion) incentive package targeting low- and middle-income households. It replaces the subsidy scheme that expired in December 2023. Italy and Spain also continue to see strong growth, with sales up two-thirds and more than double, respectively, compared to 2024.
US buyers rushed to beat tax credit deadlines
In North America, EV sales soared 66% year-over-year in September as US consumers scrambled to take advantage of federal incentives before they expired on September 30. The tax credits supported both purchases and leases.
But Rho Motion expects Q4 2025 demand to dip sharply as those credits disappear. Some automakers are already taking defensive steps: Hyundai has cut prices, while Mercedes-Benz has paused production of four EV models. GM has suspended a production shift at its Spring Hill, Tennessee, plant, and Volkswagen is stopping ID.4 production in Tennessee in October. Nissan has gone further, scrapping its plans to manufacture EVs in the US altogether.
China is the world’s EV powerhouse
China still dominates the global EV market, selling 1.3 million EVs in September, a record-breaking month powered by strong BEV demand. Pure-electric sales rose 28% year-over-year to 800,000 units, while PHEVs and range-extended EVs dipped by 2% to 470,000.
China has sold nearly 9 million EVs YTD, up 24% from 2024, cementing its position as the world’s largest and most mature EV market.
The 30% federal solar tax credit is ending this year. If you’ve ever considered going solar, now’s the time to act. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links.More.
On today’s hyped up hybrid episode of Quick Charge, we’ve got the first extended range electric Jeep in North America – the 500-mile new Grand Wagoneer PLUS news that Mazda is getting into the plug-in price war, and a whole lot more.
Today’s episode is brought to you by Climate XChange, a nonpartisan nonprofit working to help states pass effective, equitable climate policies. The nonprofit just kicked off its 10th annual EV raffle, where participants have multiple opportunities to win their dream model. Visit CarbonRaffle.org/Electrek to learn more.
New episodes of Quick Charge are recorded, usually, Monday through Thursday (most weeks, anyway). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
Advertisement – scroll for more content
Got news? Let us know! Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links.More.