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Compare and contrast the following.

Exhibit A – “over the next four weeks, this campaign will be shining a relentless spotlight on Scott Morrison‘s failures as Prime Minister”.

Exhibit B – “we are going to be ruthless in showing how 13 years of Tory government has broken our systems and held everyone back”.

Nearly half of Starmer’s top team haven’t shared controversial attack ads – politics latest

The first is an email from an Australian Labor party director during Anthony Albanese’s successful 2022 election campaign.

Australian Prime Minister Scott Morrison visits Tokyo
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Former Australian PM Scott Morrison was on the receiving end of a similar campaign

The second is from an e-mail sent by a UK Labour official and leaked to the Sunday Times newspaper this weekend.

So no prizes for guessing where Sir Keir Starmer’s team took inspiration from for their latest close focus attack campaign.

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But after all, Labour here are trying to pull of the same trick as Labor there.

A leader generally accepted as honest, but frequently accused of being bland, trying to overturn a party whose lengthy spell in government has been beset by chaos, scandal and incompetence.

There’s one key difference though.

While Australia’s Labor party had the unpopular Scott Morrison to take chunks out of, Keir Starmer finds himself pitched against a man with similar attributes to himself whom the public like more than the Conservative Party he leads.

Labour party Tweet
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One of Labour’s ads attacked the Tories’ record on jailing child sex abusers

As Tory peer and pollster Lord Hayward puts it: “What the Labour Party seem to be trying to do is making sure that the Conservative Party is not dragged up to Rishi Sunak’s level, as he is polling better than the party.”

But while the prime minister’s poll rating and persona could be the motivation for this campaign, it may also be its undoing.

“For it to work, it’s got to be aimed at the right sort of person…Scott Morrison was a certain sort of individual who you could attack and the population wouldn’t mind, if they’d been going at Boris then people wouldn’t have reacted in the way that they have done,” said Lord Hayward.

Policy and the polls matter here too.

The coming 18 months will likely see Rishi Sunak attempt to divorce his premiership from the 13 years of preceding Conservative rule, culminating in a pitch for the British public to hand him his first full term as prime minister in next year’s general election.

There’s some evidence he is already making his way down this path, as a handful of polls throw up reduced leads for Labour following progress made by Number Ten on key policy issues.

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Sky’s Rob Powell explains row over Labour tweet

A new poll by Redfield and Wilton puts the gap at 14 points – the narrowest since Mr Sunak became prime minister.

Other pollsters give Starmer chunkier leads, but nevertheless Labour are trying to stop Mr Sunak airbrushing away the policy unpleasantries of the last decade by pinning on him any failure they can find – including ones predating his time in politics.

The trio of Easter attack ads – created in house at Labour – attempt to do this by borrowing heavily from the Vote Leave Brexit campaign.

‘Mission accomplished’ for Labour

The strategy goes like this: put out content that is so controversial it generates coverage and carries your core message further than it would otherwise have travelled.

As one Labour source involved in the campaign says, “it’s mission accomplished – we’ve dominated the news agenda and started a serious conversation about the Tories appalling record on crime”.

Read more:
Labour’s attack ad is straight out of Vote Leave playbook
Scottish Tory leader further muddies waters after tactical voting comments

The strategy doesn’t have universal shadow cabinet support though.

Several senior frontbenchers haven’t shared the attack ads on their Twitter feeds, with concern about playing fast and loose with the facts and the apparent politicisation of child sexual abuse.

Those on the left of the party have been most withering in their criticism, suggesting the strategy is a symptom of a moral and values-led vacuum at the heart of Labour right now.

But despite all that, we’re likely to see more of these ads.

Party sources confirmed the campaign would move onto the cost of living in the coming days with likely attempts to link Mr Sunak to Liz Truss’s disastrous time in office.

So the gloves have clearly come off, but most in Labour know they need to do more than poke holes to pull off an Australian-style ousting.

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Thailand launches airstrikes against Cambodia as border clashes reignite

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Thailand launches airstrikes against Cambodia as border clashes reignite

Thailand has launched airstrikes and said it has struck military targets along the border with Cambodia, as both sides accused the other of attacking first.

One Thai soldier was killed and eight others wounded, according to Thai army spokesperson Major General Winthai Suvaree, who also said Cambodian troops fired first into Thai territory.

Thailand used aircraft “to strike military targets in several areas to suppress Cambodian supporting fire attacks,” he added.

In Cambodia, Met Measpheakdey, deputy governor of Oddar Meanchey province, wrote in a Facebook post that three civilians had been seriously injured.

Cambodian officials said the Thai military attacked their troops first in Preah Vihear province.

“Cambodia urges that Thailand immediately stop all hostile activities that threaten peace and stability in the region,” said Cambodian defence ministry spokesperson Maly Socheata.

Tensions have simmered since the neighbouring countries signed a US-brokered ceasefire agreement in October, put forward by US President Donald Trump.

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Thailand's Prime Minister Anutin Charnvirakul and Cambodia's Prime Minister Hun Manet shake hands next to US President Donald Trump in October. Pic: Reuters
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Thailand’s Prime Minister Anutin Charnvirakul and Cambodia’s Prime Minister Hun Manet shake hands next to US President Donald Trump in October. Pic: Reuters

Their territorial disputes led to five days of combat in July that killed dozens of soldiers and civilians.

Thai Prime Minister Anutin Charnvirakul said that military operations would be carried out as necessary to defend the country and protect public safety.

“Thailand has never wished for violence. I’d like to reiterate that Thailand has never initiated a fight or an invasion, but will never tolerate a violation of its sovereignty,” he said.

In Thailand, more than 385,000 civilians across several border districts are being evacuated, with over 35,000 already housed in temporary shelters, military officials said.

People rest at a shelter in Buriram province, Thailand, after fresh military clashes. Pic: Reuters
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People rest at a shelter in Buriram province, Thailand, after fresh military clashes. Pic: Reuters

A concrete shelter in Thailand's Ubon Ratchathani province. Pic: AP
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A concrete shelter in Thailand’s Ubon Ratchathani province. Pic: AP

Meanwhile, the Cambodian Education Ministry said several schools along the border had been shut.

Footage posted online showed what appeared to be students hurriedly leaving classes to meet their parents.

Malaysia’s Prime Minister Anwar Ibrahim urged Thailand and Cambodia to “exercise maximum restraint”.

In a post on social media, he added: “Our region cannot afford to see long-standing disputes slip into cycles of confrontation.”

Si Sa Ket, Surin and Ubon Ratchathani provinces in Thailand, and Cambodia’s Preah Vihear and Oddar Meanchey provinces were among the areas said to be caught up in the latest clashes.

On Sunday, both nations accused each other of opening fire along the border in what the Thai army said was an incident that lasted around 20 minutes and resulted in the injury of two of its soldiers.

But Cambodia said that the Thai side fired first and that Cambodian troops did not retaliate.

For more than a century, Thailand and Cambodia have contested sovereignty at points along their 508-mile (817km) land border.

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President Trump may walk away from Ukraine peace process, his eldest son says

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President Trump may walk away from Ukraine peace process, his eldest son says

Donald Trump’s eldest son has said his father may walk away from the Ukraine peace process, claiming the issue is not a priority for Americans, and signalling Europe needs a better plan.

In a wide-ranging discussion with Sky’s lead world news presenter Yalda Hakim at Doha Forum 2025, Donald Trump Jr addressed issues including the US administration’s recent diplomatic efforts around the world.

He was speaking in his capacity as a business leader, setting out his agenda for “America first” investments in defence technology and artificial intelligence (AI), drawing a direct line between global stability and economic prosperity.

Ukraine war latest – follow live updates

Donald Trump meeting Volodymyr Zelenskyy in Washington earlier this year. Pic: Reuters
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Donald Trump meeting Volodymyr Zelenskyy in Washington earlier this year. Pic: Reuters

When asked directly if he believed the US president would walk away from Ukraine, he answered: “I think he may, what’s good about my father and what’s unique about my father is you don’t know what he’s going to do. He’s unpredictable.”

President Trump has led renewed efforts for a ceasefire deal with Russia in recent months.

More on Donald Trump Jr

Drawing a parallel with his father’s current “war” on drug cartels, Donald Trump Jr described gangs bringing illegal drugs into America as a “far greater clear and present danger to the US than anything [going on] in the Ukraine or Russia”.

While he said he did not believe Ukraine would be “abandoned”, he said: “The American public doesn’t have the appetite [for endless wars and further funding of Ukraine’s military efforts].”

Describing Ukraine as “a far more corrupt country than Russia”, he characterised Ukrainian President Zelenskyy as “one of the great marketeers of all time”, who he said had become “a borderline deity, especially to the left”.

He went on to describe President Trump’s approach as “common sense”.

China rivalry was the focus, but Musk got a mention


Yalda Hakim

Yalda Hakim

Lead world news presenter

@SkyYaldaHakim

In a country and at a conference which is friendly, even admiring of the Trump administration, Don Jr was in his element.

He’s here in his capacity as a business leader, promoting his venture, 1789 Capital which claims to be focused on “America First” investments.

But he wasn’t shy about discussing his father’s foreign policy achievements, boasting that Donald Trump had resolved seven or eight wars – conflicts that most ordinary Americans were unaware of.

His pitch is bullish and direct – the current US administration is projecting strength globally, stopping wars and creating investment opportunities which serves the American economy. It’s the MAGA mentality for the global audience.

It’s clear that the rivalry with China is their biggest focus, especially finding ways to combat their dominance over critical minerals.

“America can no longer just sit there and hope that China is going to be a good actor… I think the rest of the world understands that they want America to be at the forefront of all of that.”

When I asked him about recent efforts by President Trump to bring the war in Ukraine to an end, he responded forcefully. “We want peace, we want to stop the death.”

But he went on to say that Europe needed to shoulder the burden and currently they have no plan.

As he sat on the stage in Qatar, the country which has been at the centre of the ceasefire efforts for Gaza, he expressed hope that peace would prevail, but balanced expectations America would fund its re-construction. This would have to be a global effort.

“If there’s one thing my father is, it’s a builder… I think he can be the greatest construction manager in the history of the world, but no one in America wants to bear the entire responsibility of that.”

And, away from international diplomatic efforts, he was happy to announce a breakthrough closer to home.

The “bromance” with Elon Musk and President Trump is back on – calling the entrepreneur a “generational talent, a generational level of genius”.

‘Bromance’ back on

He also confirmed that Tesla billionaire Elon Musk was “100% back in the fold”, after previously appearing to fall out with the president.

Earlier this year, Donald Trump Jr’s investment company, 1789 Capital, heavily invested in some of Musk’s companies, including SpaceX.

Elon Musk and Donald Trump in the Oval Office at the White House in May. Pic: AP
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Elon Musk and Donald Trump in the Oval Office at the White House in May. Pic: AP

Directly comparing President Trump with Musk, he said: “Imagine dealing with one Donald Trump – now I have to deal with two.

“They’re very similar that way, so it created some headaches… but the reality is they’re both very much aligned, they’re on message with what we want to do with our country. What we want to do with freedom of speech.”

He went on: “Elon did incredible things for Twitter, really allowed the democratisation of truth and freedom and free speech to occur. That’s something that is a true threat in America right now.”

He also praised Musk as “changing the face of free speech, science and technology”, adding, “we have to protect our geniuses”.

When asked whether Mr Trump would stand for a third term, he joked that he could be “just trolling” those on the left.

He went on, “He’s the most unpredictable person, probably in the history of politics. Which is why he’s able to get something done. We’ll see.”

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Woman, 60, and young boy die in house fire

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Woman, 60, and young boy die in house fire

A murder investigation is underway after a woman and young boy died in a house fire in Edenderry, Co Offaly.

Another woman is being treated in hospital for her injuries following the blaze on Saturday at roughly 7.45pm.

Pic: PA
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Pic: PA

Pic: PA
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Pic: PA

Irish police said the house on Castleview Park had been declared a crime scene.

A Garda spokesperson said on Sunday morning that they could confirm two people had died as a result of the fire.

“A female, aged 60 years, and a young boy were fatally injured,” they said.

“A second female, aged in her 50s, is receiving treatment for serious injuries at a hospital in the Midlands.

Gardai in Tullamore are appealing for witnesses to come forward.

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