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The EPA is announcing expected new emissions rules today that will save Americans trillions of dollars in health and fuel costs, avoid nearly 10 billion tons of emissions, and result in an EV market share of about 60% by 2030 and 67% by 2032.

The rules are an improvement from President Biden’s previous commitment of 50% electric by 2030. But they’re also far ahead of what many automakers are planning, leaving millions of EV sales up for grabs come 2030.

On a press call in advance of the announcement, White House climate adviser Ali Zaidi noted that the auto industry has progressed significantly since Biden’s original executive order targeting 50% EVs was signed two years ago. The number of available EV models has doubled, charging stations have doubled, and total EV deployments have tripled.

As a result of the Inflation Reduction Act and Infrastructure Bill, there has been significant public and private investment into electric car infrastructure and manufacturing. Zaidi said this will enable the production of 13 million vehicles’ worth of batteries in the US in 2030 – more than enough to meet today’s targets.

The investment and spending from these laws enabled the EPA to set more stringent targets with today’s rules than it might have been able to otherwise. While today’s regulations are stronger than previous targets, projections for BEV market share have been continually increased in recent years, such that an additional increase from today’s estimate seems feasible.

The new EPA rules do not mandate a certain percentage of EV sales, but rather mandate rapidly decreasing average fleet CO₂ emissions. Between 2026 and 2032, fleet emissions will need to drop by an average of 13% per year, until reaching 82g CO₂ per mile by 2032. By comparison, the average new vehicle in 2021 emitted 347gCO₂/mi – about four times as much as the 2032 rule.

They also target emissions of several other pollutants such as NOx, PM2.5, VOCs, SOx, and so on, reducing each by about half in the long term.

Watch EPA Administrator Michael Regan’s formal announcement of the new rule below, at 11 a.m. EDT:

Automakers can meet these mandates with whichever technology they choose, whether battery electric vehicles or otherwise. However, it is likely that most automakers will lean heavily on BEVs as they emit nothing at the tailpipe and are more easily scalable than other technologies like hybrids, fuel cells, or attempting to wring more efficiency out of gasoline engines.

The new rules cover not only passenger cars but also medium- and heavy-duty vehicles, with additional targets specific to those sectors. These standards will result in greater deployment of “vocational vehicles” like electric delivery trucks, dump trucks, transit, school buses and more – EPA estimates 50% of these will be electric by 2032.

EPA calculated costs and benefits from the new rules and estimates that the benefits of the new standards would exceed costs by at least $1 trillion, potentially much more in optimistic scenarios. The average consumer will save $12,000 over the life of a vehicle, in addition to hundreds of billions of health and climate benefits and reduced dependence on foreign oil to the tune of tens of billions of barrels.

And most importantly, EPA says that these new guidelines should contribute to the goal of limiting global warming to “well below 2ºC,” which is important to avoid the worst effects of climate change.

In addition to these emissions guidelines, the regulations seek to establish a minimum warranty period for EV batteries of at least 8 years and 80,000 miles and to require onboard battery health monitors. They will also reduce the gap between passenger car and “light truck” (SUV/pickup) emissions requirements, which could reduce some incentive that automakers currently have to build bigger and deadlier SUVs.

While the EPA’s guidelines do not match California’s new ACC2 regulations which ban sales of new ICE cars by 2035, EPA does acknowledge that a number of states have or will adopt ACC2, and a number of other countries are targeting similar all-EV timelines. Regions representing about 25% of global auto sales have already adopted goals banning new ICE cars by 2035, which establishes the global trend towards electrification. EPA also acknowledged that the largest US automaker, GM, requested an all-electric by 2035 target, but still decided to limit its rulemaking to model year 2032, rather than 2035.

The proposed regulations will go up for public review in the Federal Register, where the EPA also seeks feedback on three additional alternatives. These alternatives are 10gCO₂/mi more or less stringent than the proposed standards, with “Alternative 1” being the most stringent of the three. You can probably guess which of those alternatives we as Electrek would prefer.

Electrek’s Take

Reading through these regulations is quite a relief for someone who has been advocating for stronger emissions standards for so long, especially through four years of lying incompetence with previous EPA leadership. It’s nice to read government speak plainly about the necessity of a regulation, how it will help, how it will be achieved, and that it is achievable, all supported with real science.

With so much of our political discussion these days centered around 140-character regurgitations vomited uncritically from one talking head to another, sitting down to dig into (*checks notes*) 1,475 pages (oh-god-I’m-not-sleeping-tonight-am-I) of competent regulation is actually a bit of a breath of fresh air.

Whatever, call me a nerd. I accept it.

Importantly, these regulations are a significant increase from current automaker commitments, so we will need to see updates on those coming soon. As I argued after NYTimes leaked the upcoming rules over the weekend, the auto industry is up for grabs with these new rules.

I estimated that there will be a gap of roughly 2 million electric vehicles between this new EPA regulation and current automaker commitments for 2030 (EPA included a similar table in their proposed rule today, with similar numbers). That gap will need to be filled, and the most likely companies to fill it are the EV-only brands who have jumped in cannonball-style, instead of testing the water one toe at a time like some incumbent automakers have.

Read more on how these new rules will upend the industry, and how they’re achievable, here.

While these rules may be challenged, they still give industry a baseline that they need to target, and that they need to start working on now given the length of car development timelines. Any company that isn’t ready to meet these guidelines will be in a tough spot if the rules do survive inevitable challenges, or alternately, if the rules get strengthened over time.

And they just might, because we think there’s a good chance nobody’s going to want a gas car well before 2035 anyway. So automakers better get to work, and a swift kick in the pants by government might be just the motivation they need to save themselves.

If I’m going to criticize, I would like to have seen the EPA just copy California’s ACC2, unifying emissions rules across the US. This last happened when current President Biden was Vice President back in 2012, when CARB and the EPA worked together on emissions targets.

CARB intentionally set ACC2 targets a little lower than what California is probably capable of in the hopes to bring other states along, perhaps with the hope that the whole nation might adopt these standards. And 2035 is achievable nationwide, so we should do it, especially since it’s necessary to keep warming to 1.5ºC. But maybe, when it comes time to propose 2035 rules (since EPA stopped at 2032), we’ll be ready to ratchet things up a bit more, just as today’s rules did from the previous 50% target.

The proposed rules lag behind public opinion as well. According to a recent poll, a majority of US voters support a requirement that 100% of new cars sold be electric starting 2030. The idea was “strongly” or “somewhat” supported by 55% of respondents, and opposed by just 35%. This is another reason we ask “why not sooner?” about a 2035 target for 100% electric car sales.

But despite our misgivings, these actions taken today are still enormously important, a huge step forward for EVs, for Americans’ health and pocketbooks, and for the climate. It’s great to see.

Featured Photo by Billy Hathorn

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Ford slashes F-150 Lightning prices by up to $4,000 and bumps up the range

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Ford slashes F-150 Lightning prices by up to ,000 and bumps up the range

Ford is cutting prices on the electric pickup by up to $4,000 to offset the loss of the federal EV tax credit. The 2026 Ford F-150 Lightning now offers more driving range at a lower price.

2026 Ford F-150 Lightning prices and range by trim

After the Tesla Cybertruck took the title as America’s best-selling electric pickup last year, the Ford F-150 Lightning is back on top in 2025.

Ford sold over 10,000 Lightnings in the third quarter, nearly double the roughly 5,400 Tesla Cybertrucks sold. Through September, Ford has sold over 23,000 electric pickups. According to Cox Automotive, Tesla has only sold 16,097 Cybertrucks this year, 38% fewer than it did during the same period in 2024.

After the $7,500 federal EV tax credit expired at the end of September, many automakers, including Ford, are bracing for less demand.

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To keep the momentum going, Ford is reducing prices for the 2026 F-150 Lightning by up to $4,000. Company spokesperson Martin Günsberg confirmed with Electrek that Ford is cutting prices on the flash trim by $4,000 and the Lariat by $2,000.

Ford-2026-F-150-Lightning-prices
The 2026 Ford F-150 Lightning STX (Source: Ford)

Ford introduced a new base STX model that replaces the XLT for 2026. The 2026 Ford F-150 Lightning STX starts at $63,345, the same as the 2025 STX, but it delivers an extra 50 miles of driving range.

A 123 kW extended range battery powers the STX, providing an EPA estimated 290 miles of range. In comparison, the XLT delivered 240 miles of range from a 98 kWh battery.

Ford-F-150-Lightning-STX-interior
The interior of the 2026 Ford F-150 Lightning STX (Source: Ford)

Ford also raided the F-150 parts bin to add a few off-road goodies like running boards from the Tremor, new wheels, and more.

The 2026 F-150 Lightning Flash will start at $65,995, down from $69,995. Meanwhile, the 2026 Lariat and Platinum trims will be priced from $74,995 and $84,995.

Ford F-150 Lightning trim 2025 Starting Price 2026 Starting Price Range
(EPA-est miles)
XLT $63,345 N/A 240
STX N/A $63,345 290
Flash $69,995 $65,995 320
Lariat $76,995 $74,995 320
Platinum $84,995 $84,995 300
2025 and 2026 Ford F-150 Lightning prices and range by trim (excluding destination fee)

Although Ford decided not to move forward with plans for a program to extend the $7,500 EV tax credit, the company is still offering significant incentives to compensate for the loss of it.

The 2025 Ford F-150 Lighting STX is eligible for up to $11,500 in savings in California and other ZEV states. Ford is offering a $9,000 lease cash bonus and an additional $2,000 Ford Power Promise cash bonus. Alternatively, Ford is offering 0% APR financing for 72 months plus an extra $2,000 Power Promise bonus nationwide.

With the 2026 Lightning arriving, Ford is offering big savings on 2025 models. The 2025 F-150 Lightning XLT is currently listed for lease as low as $279 per month in California. You can use our link to find offers on the Ford F-150 Lightning near you (trusted affiliate link).

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US, Europe, and China drive global EV boom to record highs

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US, Europe, and China drive global EV boom to record highs

Global EV sales passed the 2 million mark for the first time in September 2025, according to new data from EV research house Rho Motion – here’s how it breaks down.

A record-breaking September

Rho Motion’s data shows that 2.1 million EVs were sold worldwide in September, the highest monthly total ever recorded. The US, UK, South Korea, and China all hit major milestones, with tax credit deadlines, new registration cycles, and local incentives fueling the global boom.

“Global EV sales topped 2 million units in a single month for the first time, driven by record-breaking demand across major markets,” said Rho Motion’s data manager Charles Lester. “The US surged ahead as buyers raced to claim expiring tax credits, the UK hit new highs on the back of fresh registration plates and the Electric Car Grant, and South Korea set records thanks to Tesla, Hyundai, Kia, and rising BYD imports. Year to date, EV sales have reached 14.7 million – up 26%.”

EV sales by the numbers YTD (Jan–Sept 2025)

  • Global: 14.7 million (+26%)
  • China: 9.0 million (+24%)
  • Europe: 3.0 million (+32%)
  • North America: 1.5 million (+11%)
  • Rest of World: 1.2 million (+48%)

Europe surges on incentives

Europe had a record-breaking month with 427,000 EVs sold, up 36% year-over-year and 55% from August. The UK led the charge with record demand tied to the launch of new license plates and the government’s Electric Car Grant, introduced in July. BEV sales rose 30% year-over-year, while PHEVs jumped nearly 60%.

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Germany’s EV market is expected to get another boost in 2026 after the government approved a new €3 billion ($3.5 billion) incentive package targeting low- and middle-income households. It replaces the subsidy scheme that expired in December 2023. Italy and Spain also continue to see strong growth, with sales up two-thirds and more than double, respectively, compared to 2024.

US buyers rushed to beat tax credit deadlines

In North America, EV sales soared 66% year-over-year in September as US consumers scrambled to take advantage of federal incentives before they expired on September 30. The tax credits supported both purchases and leases.

But Rho Motion expects Q4 2025 demand to dip sharply as those credits disappear. Some automakers are already taking defensive steps: Hyundai has cut prices, while Mercedes-Benz has paused production of four EV models. GM has suspended a production shift at its Spring Hill, Tennessee, plant, and Volkswagen is stopping ID.4 production in Tennessee in October. Nissan has gone further, scrapping its plans to manufacture EVs in the US altogether.

China is the world’s EV powerhouse

China still dominates the global EV market, selling 1.3 million EVs in September, a record-breaking month powered by strong BEV demand. Pure-electric sales rose 28% year-over-year to 800,000 units, while PHEVs and range-extended EVs dipped by 2% to 470,000.

China has sold nearly 9 million EVs YTD, up 24% from 2024, cementing its position as the world’s largest and most mature EV market.


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First-ever Jeep extended range EV, Mazda gets in the price war, and antique hybrids

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First-ever Jeep extended range EV, Mazda gets in the price war, and antique hybrids

On today’s hyped up hybrid episode of Quick Charge, we’ve got the first extended range electric Jeep in North America – the 500-mile new Grand Wagoneer PLUS news that Mazda is getting into the plug-in price war, and a whole lot more.

Today’s episode is brought to you by Climate XChange, a nonpartisan nonprofit working to help states pass effective, equitable climate policies. The nonprofit just kicked off its 10th annual EV raffle, where participants have multiple opportunities to win their dream model. Visit CarbonRaffle.org/Electrek to learn more.

Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple PodcastsSpotifyTuneIn, and our RSS feed for Overcast and other podcast players.

New episodes of Quick Charge are recorded, usually, Monday through Thursday (most weeks, anyway). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.

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Got news? Let us know!
Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.


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Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

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