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Elon Musk Twitter account seen on Mobile with Elon Musk in the background on screen, seen in this photo illustration. On 19 February 2023 in Brussels, Belgium.

Jonathan Raa | Nurphoto | Getty Images

Elon Musk says that Twitter is close to becoming cash-flow positive after making sharp layoffs and working to lure advertisers back to the platform.

“I’d say we’re roughly breakeven at this point,” Musk said Wednesday, during a live interview with the BBC recorded on Twitter Spaces.

Musk has pushed to make more money at Twitter to recoup his multibillion-dollar investment in the company. As part of this income-generation drive, Twitter has sought to make more money from subscriptions, charging users $8 a month to get access to Twitter verification marks and for the ability to edit tweets, among other features.

Musk said that Twitter will start removing blue checks from accounts without a subscription to the company’s paid Twitter Blue service next week.

During the interview, Musk said that “almost all” advertisers have resumed buying ads on the platform, after several hit pause on Twitter advertising following Musk’s acquisition of the app.

Musk purchased Twitter for $44 billion in late October after a drawn-out legal battle with the company. He has since sought to radically overhaul the platform, including its content moderation policies.

This has spooked many product placers, with half of Twitter’s top 100 advertisers now estimated to have left the platform since Musk took over.

“Depending on how things go, if current trends continue, I think we could be … cashflow-positive this quarter, if things keep going well,” Musk said.

Brands were concerned about the app failing to tackle hateful posts in the wake of the $44 billion deal, which was completed in October 2022. Musk styles himself as a “free speech absolutist” and says that he wants to encourage free expression on Twitter.

He controversially allowed Donald Trump, who was last week charged with 34 criminal counts of falsifying business records, back onto the platform. The former president has said that he has no intention of returning, opting to instead post on his own site, Truth Social.

CNBC was not able to independently verify if most previous advertisers are returning to Twitter.

“Almost all of them… have… either come back or said they’re going to come back, there are very few exceptions,” Musk said.

When pressed by the BBC on which advertisers haven’t yet returned, Musk said: “I actually don’t know of anyone who said definitively they’re not coming back.”

“They’re all sort of trending to coming back. ‘Hey, jump in, the water is warm, it’s great,'” he added as his message to advertisers who had yet to return.

Representatives for Volkswagen, General Motors, Stellantis, which paused advertising on Twitter after Musk’s acquisition, were not immediately available for comment when contacted by CNBC.

Twitter, which erased its press department in a wave of layoffs this year, automatically responded to a CNBC request for comment with a poop emoji.

In December, advertising guru Maurice Levy told CNBC that Twitter was at a crossroads of “complete freedom” — which could result in either chaos or better oversight — and that most advertisers were in “wait and see” mode.

“I believe that if we are back to something more controlled, advertisers will get back to Twitter,” Levy, who is chairman of Publicis Groupe‘s supervisory board, told CNBC’s Charlotte Reed at the 2022 Conference de Paris.

‘Painful’ takeover

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These little robots are changing the way solar farms are built, saving time and money

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These little robots are changing the way solar farms are built, saving time and money

Clean energy gets a robot boost

Private renewable energy projects are still moving forward despite a pullback in government support, and new technology is making that construction more efficient.

Solar farms, for example, take meticulous planning and surveying, involve long hours and require significant labor. Now, robots are taking on the job.

CivDot is a four-wheeled robot that can mark up to 3,000 layout points per day and is accurate within 8 millimeters. The machine can ride over rugged terrain and work through rough weather.

It is the brainchild of California-based Civ Robotics.

“Our secret sauce and our core technology is actually in the navigation and the geospatial — being able to literally mark coordinates within less than a quarter inch, which is very, very difficult in an uneven terrain, outdoor surfaces, and out in the desert,” said Tom Yeshurun, CEO of Civ Robotics.

The data for manual surveying is uploaded into the Civ software, then the operator chooses the area they want to mark and presses go. The robot does the rest, saving both time and money.

Read more CNBC tech news

“The manual surveying equipment, if you use that in the field and you have three crews, they will need three land surveying handheld receivers. That alone is already equal to how much we lease our machines in the field, and all the labor savings is just another benefit,” Yeshurun said.

Civ Robotics has more than 100 of these robots in the field that are primarily being used by renewable energy companies, but they are also used in oil and gas. It is currently working with Bechtel Corporation on several solar projects.

“These were usually pretty highly paid field engineers that we would send out there, and they might be able to do 250 or 350 pile marks a day. With the CivDot robot, we’re able to do about 1250 a day,” said Kelley Brown, vice president at Bechtel.

Brown said the company has used the robot in thick and muddy terrain in Texas and out in the deserts of Nevada.

“And so you have to think about things like the tires, or you may have to think about clearance. Are you trying to get over existing brush and such, across the solar field? So that’s one thing that we contemplate. I think the other is, you know, this runs on batteries, so you’ve got to contemplate battery swaps,” she added.

Civ Robotics is backed by Alleycorp, FF Venture Capital, Bobcat Company, Newfund Capital, Trimble Ventures, and Converge. Total VC funding to date is $12.5 million.

There are other robotics solutions for markings, but the competition is mostly doing work on highways and soccer fields. Yeshurun said those rivals can’t handle the terrains that the solar industry faces as it expands into new territories.

 CNBC producer Lisa Rizzolo contributed to this piece.

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Sony raises PlayStation 5 prices in U.S. as tariffs start to hit

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Sony raises PlayStation 5 prices in U.S. as tariffs start to hit

The PlayStation DualSense controller and PlayStation 5 console.

Jakub Porzycki | Nurphoto | Getty Images

PlayStation 5 game consoles will cost $50 more in the U.S. starting this week, Sony announced on Wednesday.

The price for an entry-level PlayStation 5 Digital Edition will increase from $450 to $500, and a PlayStation 5 with a disc drive is going up to $550 from $500. Sony’s high-end PlayStation 5 Pro will cost $750, up from $700. The PlayStation 5 was first released in 2020.

President Donald Trump’s sweeping tariff plan announced in April went into effect earlier this month on most countries. The U.S. currently has a 30% tariff on imports from China, and higher tariffs on goods from the world’s second-largest economy are currently “paused,” according to the administration. Sony’s home country of Japan was hit with a 15% tariff.

While Sony didn’t attribute the increase to Trump’s tariffs, consumer companies have been warning for months that higher prices are on the way.

“Similar to many global businesses, we continue to navigate a challenging economic environment,” Sony said in its blog post.

The company said that retail prices for console accessories such as controllers haven’t changed.

Earlier this month, Sony officials said the company was working on supply chain diversification to combat U.S. tariffs, and said that the console hardware it sells in the U.S. is produced outside of China.

“It is difficult to speak to our hardware pricing strategy as that has implications for our future competitive strategy,” ” Sony officials said, according to a translated transcript of a call with financial analysts posted on its website. “But we intend to take a flexible approach to such decision-making by monitoring consumer price sensitivity as we think about total full-year segment profits, lifetime value, manufacturing, units sold in, and our content sales potential.”

In May, Microsoft raised the price of its Xbox video game consoles. Nintendo delayed pre-orders of its Switch 2 by a few weeks in April, attributing the delay to tariffs. Although Nintendo did not raise the price of its new consoles, it hiked the price of the original Switch earlier this month.

WATCH: Nintendo President on the new Switch 2, tariffs and what’s next for the company

Nintendo President on the new Switch 2, tariffs and what's next for the company

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Crypto firms urge UK to form national stablecoin strategy to avoid falling behind U.S.

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Crypto firms urge UK to form national stablecoin strategy to avoid falling behind U.S.

Stablecoin Tether and Circle’s USDC dominate the market.

Justin Tallis | Afp | Getty Images

The U.K. should establish a national stablecoin strategy to enable adoption of the tokens and avoid falling behind the U.S. on the disruptive new technology, several major crypto firms said Wednesday.

In an open letter addressed to Finance Minister Rachel Reeves, 30 crypto industry figures said that the U.K. “must act now to avoid being a rule-taker rather than a rule-maker in the digital asset era.”

“To ensure the UK is at the forefront, we believe a proactive, coordinated national strategy is needed – one that positions stablecoins not as a risk to be contained, but as a financial infrastructure to be responsibly embraced,” the letter said.

The U.K. Treasury department was not immediately available for comment when contacted by CNBC.

Stablecoins are a type of cryptocurrency that is pegged to an existing government-backed currency. There are several stablecoins in issuance, however the most commonly known are Tether’s USDT and Circle’s USDC — both of which are tied to the U.S. dollar.

The entire stablecoin market is worth over $280 billion, according to CoinGecko data. But for stablecoins pegged to the British pound, their combined market capitalization stands at just £461,224 ($621,197).

Crypto industry insiders have taken issue with Britain’s regulatory stance on stablecoins, saying it puts the nascent industry — and, in turn, the U.K.’s financial services landscape — at a disadvantage.

One aspect of the U.K.’s approach that worries the industry is the legal definition of stablecoins as “crypto-assets with reference to fiat currency.”

“This definition focuses on form rather than function,” they said in the open letter Wednesday. “This is akin to defining a cheque as paper with reference to currency, when both are essentially negotiable instruments backed by regulated issuers.”

A national stablecoin strategy would strengthen the U.K.’s role as a global financial center, generate new fee and foreign exchange revenue streams and support demand for gilts through new digital channels, the signatories to the letter said.

The letter was signed by industry executives from Coinbase, Kraken, Copper, Fireblocks, BitGo and VanEck.

Still, stablecoins are not without their concerns.

In 2022, a stablecoin named terra and its sister token luna both collapsed to $0 after a failure in the cryptocurrencies’ underlying technology. That also caused the value of USDT to temporarily fall below its $1 peg. USDT is currently worth $1.

In a research note published Wednesday, HSBC’s head of digital assets research, Daragh Maher, wrote that stablecoins could help bridge the gap between traditional finance and digital assets.

“They are basically the cash equivalent of digital assets,” Maher argued. “They are the reference or base currency for nearly every crypto asset. They can also be used for transferring money using blockchain pay rails rather than traditional banking methods.”

However, he added that regulatory issues remain the biggest hurdle to stablecoin adoption. “The key to capitalising on the potential of stablecoins lies in creating an appropriate regulatory environment for the sector,” said Maher.

How a $60 billion crypto collapse got regulators worried

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