Elon Musk told a Morgan Stanley conference last month he wants Twitter to become “the biggest financial institution in the world.”
Budrul Chukrut | Sopa Images | Lightrocket via Getty Images
Twitter will let its users access stocks, cryptocurrencies and other financial assets through a partnership with eToro, a social trading company.
Starting Thursday, a new feature will be rolled out on the Twitter app. It will allow users to view market charts on an expanded range of financial instruments and buy and sell stocks and other assets from eToro, the company told CNBC exclusively.
Currently, it’s already possible to view real-time trading data from TradingView on index funds like the S&P 500 and shares of some companies such as Tesla. That can be done using Twitter’s “cashtags” feature — you search for a ticker symbol and insert dollar sign in front of it, after which the app will show you price information from TradingView using an API (application programming interface).
With the eToro partnership, Twitter cashtags will be expanded to cover far more instruments and asset classes, an eToro spokesperson told CNBC.
You’ll also be able to click a button that says “view on eToro,” which takes you through to eToro’s site, and then buy and sell assets on its platform. EToro uses TradingView as its market data partner.
“As we’ve grown over the past three years immensely, we’ve seen more and more of our users interact on Twitter [and] educate themselves about the markets,” Yoni Assia, eToro’s CEO, told CNBC in an interview.
“There is very high quality content, real-time content on financial analysis of companies and what’s happening around the world. We believe this partnership will enable us to reach those new audiences [and] connect better the brands of Twitter and eToro.”
The partnership marks a rare and noteworthy business deal for Twitter since Elon Musk took the reins as CEO after buying the platform for $44 billion last year.
Founded in Israel in 2007, eToro is an online brokerage that lets users buy and sell stocks, cryptocurrencies and index funds.
Among its most popular features is a function that allows people to mimic the trading strategies of other users. The company has more than 32 million registered users across Europe, Asia and the United States, Assia said.
Under Musk’s time as CEO, Twitter has cut staffing sharply, taking its headcount down from 8,000 to 1,500 when he took over, in a bid to reduce costs and reach profitability.
His actions have spooked advertisers, with many brands leaving the platform in light of concerns that its content moderation standards would slip.
On Wednesday, Musk said that “almost all” advertisers had returned to the app. However, Stellantis and Volkswagen, which paused advertising there, said they do not yet plan to resume advertising.
Assia said he worked with the same team at Twitter on the stock market data tool that he had worked with on previous partnerships with the company.
Assia didn’t have any contact with Musk directly, he said. However, he joked that after having met Warren Buffett and Bernard Arnault, who are among the world’s richest men, a meeting with Musk was inevitable.
“We are very excited about the intersection of finance and social media,” Assia told CNBC in an exclusive interview this week.
‘Fintwit’
Assia said that “Fintwit,” or financial twitter, has become a popular trend on the app, which many people use to find breaking news and updates on stocks and other assets. Twitter was a key platform involved in the boom in retail trading in 2021.
Twitter added pricing data for $Cashtags in December 2022. Since the start of 2023, there have been more than 420 million searches for Cashtags, with the number of searches averaging about 4.7 million a day.
Musk has made it his mission to turn Twitter into a so-called “super app.” Such apps tend to offer users a range of services such as instant messaging, banking and travel.
The concept has proven wildly popular in East Asia. In China, internet giant Tencent offers payments through its WeChat messaging app.
Earlier this week, Musk changed the corporate name of Twitter to X Corp after merging with a shell company with that name, according to a court filing, highlighting his ambition to turn the firm into a super app.
Weeks before he completed his acquisition of Twitter, which followed multiple attempts to back out of the deal, Musk tweeted that buying the company was an “accelerant to creating X, the everything app.”
“We’re following that story probably like the rest of Twitter users,” Assia told CNBC. “So it will be exciting to see how Twitter focuses more on finance, and we hope to see our partnership expand even beyond this step.”
Musk told a Morgan Stanley conference last month he wants Twitter to become “the biggest financial institution in the world.”
OpenAI on Tuesday launched a subscription plan in India priced at 399 rupees ($4.57) a month, the ChatGPT maker’s most affordable offering yet, as it looks to grow in its second-largest market by user base.
The new plan, called ChatGPT Go, provides expanded access to the latest model GPT‑5, and other features at a lower cost, the Microsoft-backed firm said in a statement on its website.
Nick Turley, who leads ChatGPT, said in a social media post that the plan provides 10 times more message limits, image generations and file uploads, plus double the memory compared to the free tier.
“Making ChatGPT more affordable has been a key ask from users! We’re rolling out Go in India first and will learn from feedback before expanding to other countries,” Turley added.
OpenAI currently has two other paid plans: ChatGPT Plus, which costs 1,999 rupees a month in India or $20 internationally, and its top-tier ChatGPT Pro, priced at 19,900 rupees a month in India or $200 internationally.
In February, OpenAI CEO Sam Altman met with Indian IT Minister Ashwini Vaishnaw and discussed the country’s plan of creating a low-cost AI ecosystem. Altman lauded India’s rapid AI adoption, calling it an important market for the company.
The company’s latest AI model, GPT-5, was released earlier this month to mixed reviews, with negative feedback resulting in the company eventually restoring access to legacy GPT-4 models for paying customers.
Last month, AI-powered search platform Perplexity partnered with Indian multinational telecommunications company Bharti Airtel to offer all Airtel customers a free 12-month subscription to Perplexity Pro.
That same month, Google announced free one-year subscriptions to its Google AI Pro plan for Indian students aged 18 and over.
Shein is considering moving its headquarters back to China from Singapore in a bid to convince Beijing authorities to approve the online fast-fashion company’s Hong Kong initial public offering, according to a Bloomberg report on Tuesday.
The report said that Shein had gone so far as to consult lawyers about setting up a parent company in mainland China, citing people familiar with the matter. However, it added that there was no guarantee that Shein would act upon the preliminary discussions.
That comes after delays in Shein’s plans for an initial public offering in London that was filed over a year ago, according to Reuters, as the company struggled to secure regulatory approval.
Shein did not respond to a request for comment from CNBC.
A London listing had been seen as a potential boon for the Chinese-founded company, providing it more legitimacy for its international business and access to a deep and mature pool of Western investors.
However, the company has faced headwinds in Western markets this year, with the U.S. President Donald Trump removing a valuable tariff exemption that had helped it maintain low prices on small shipments from China. Lawmakers in some other Western markets are considering similar moves.
Lip-Bu Tan, CEO of Intel, departs the White House in Washington, DC, U.S., on Monday, Aug. 11, 2025.
Alex Wroblewski | Bloomberg | Getty Images
The Trump administration is discussing taking a 10% stake in Intel, according to a Bloomberg report on Tuesday, in a deal that could see the U.S. government become the chipmaker’s largest stakeholder.
As part of a potential deal, the government is also considering converting some or all of Intel’s grants from the 2022 U.S. CHIPS and Science Act into equity in the company, the report said, citing a White House official and other people familiar with the matter.
At the embattled chipmaker’s current market value, a 10% stake would be worth roughly $10.4 billion. Meanwhile, Intel has been awarded about $10.9 billion in Chips Act grants, including $7.9 billion for commercial manufacturing and $3 billion for national security projects.
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Intel investors had initially welcomed news of the government investment, which resulted in a share rally of nearly 9% on Aug. 14.
The report noted, however, that it remains unclear if the idea has gained traction broadly within the administration or whether officials have broached the possibility with affected companies.
It added that the exact size of the stake remains in flux, and it remains unclear whether the White House will actually proceed with the plan. Intel and the White House did not immediately respond to CNBC’s queries regarding the report.
Intel, once a dominant force in the U.S. chip industry, has fallen behind global competitors in advanced chip manufacturing. Reviving the former U.S. chip champion has become a national priority in Washington, with reports about a potential government stake in the company first circulating last week.
The company has been the largest recipient of the 2022 Chips Act, passed with bipartisan support under the Biden administration, as part of efforts by Washington to revitalize U.S. leadership in semiconductor manufacturing.
The bill allocated $39 billion in grants for American semiconductor manufacturing projects, with funding committed to many of the world’s chipmakers such as TSMC and Samsung, as well as American chip companies such as Nvidia, Micron and GlobalFoundries.
U.S. President Donald Trump, though supporting the general goals of the Chips Act, has been a vocal critic of the bill and even called for its repeal earlier this year. While republican lawmakers in Washington have been reluctant to act on that call, U.S. Commerce Secretary Howard Lutnick said in June that the administration was renegotiating some of the bill’s grants.
If Intel’s Chip Act funds were to be converted into a potential government stake in the company, it could decrease the total amount of capital infused into the company as part of any deal by Washington.
However, it would serve as the latest example of the Trump administration’s interest in building government-backed national champions in strategic industries.
Intel has struggled to gain an advantage in the artificial intelligence boom and has yet to capture a significant customer for its manufacturing business despite spending heavily on it.
Some analysts have argued that government intervention is essential for the struggling chipmaker and for the sake of U.S. national security. Others contend that Intel’s problems are deeper than funding, and it is not clear how the government can help with that.
Analysts have also noted that Trump may be able to sway companies to buy Intel chips or assist indirectly, through tariffs and regulation.
On Tuesday, it was announced that SoftBank was investing $2 billion in Intel. According to LSEG, the investment is worth about 2% of Intel, making SoftBank the fifth-biggest shareholder.Masayoshi Son, Chairman & CEO of SoftBank Group, said: “This strategic investment reflects our belief that advanced semiconductor manufacturing and supply will further expand in the United States, with Intel playing a critical role.”
Intel investors had initially welcomed news of the government investment, which resulted in a share rally of nearly 9% on Aug. 14. Shares of Intel fell over 3% on Monday on the Bloomberg report, but rebounded by more than 5% in overnight trading on the trading platform Robinhood following news of a Softbank investment.
Intel CEO Lip-Bu Tan, who was appointed in March 2025, met with Trump at the White House last week, after the U.S. president had called for his ousting due to his past ties to China.
After the meeting, Trump had changed his tune on the Intel chief, saying he had “an amazing story.” It’s unclear if a potential government stake in the company had been discussed at the time.