
Mercedes-Maybach unveils first all-electric model in the EQS 680 SUV, complete with its own fridge
More Videos
Published
2 years agoon
By
admin
Today, Mercedes-Maybach has unveiled the ultra-lux EQS 680 SUV – a souped-up version of the existing Mercedes-Benz EQS SUV that “combines technical perfection with Maybach exclusivity.” Aside from having more Maybach logos than we’ve ever seen integrated into a single-vehicle design, the all-electric Mercedes SUV has some truly unique, forward-thinking features, both inside and out, that you’ve got to see.
Table of contents
Maybach finally brings an electric to market
Mercedes-Maybach is a current sub-brand of Mercedes-Benz whose history in autos dates all the way back to the early 1900s. Through its evolution over the last century-plus, the Maybach name is one currently associated with the utmost luxury and unique design features only the most affluent of customers can unlock.
The sub-brand has gained popularity through its upscale version of the Mercedes S-Class and a couple of other combustion models but has been flirting with the idea of luxury electric vehicles since 2016. That began with the Vision Mercedes-Maybach 6 – a 2+2 electric coupé concept with 200 miles of range. Maybach followed up with an electric SUV concept in 2018 called the Vision Mercedes-Maybach Ultimate Luxury.
Parent company Mercedes Group has done a decent job in embracing electrification so far and is rolling out an ever-growing lineup of EQ brand EVs, including the EQE SUV we recently drove in Portugal. During that time abroad, we also got our first peek behind the curtain at the all-electric Mercedes-Maybach EQS 680 SUV – which was recently teased ahead of its official public debut today.
There’s a lot to explore here, so let’s start with some images and break down what makes this luxury electric Maybach truly special.
EQS SUV arrives as the first electric Mercedes-Maybach
If you’ve read about our drives in the Mercedes EQS or EQE SUVs or have experienced the tech yourself, you’re likely aware that the legacy automaker is delivering some of the best EVs in the business right now, especially in terms of their interior cockpits and passenger accommodations.
With the EQS 680, Maybach has taken Mercedes-Benz’s electric SUV architecture and taken it to another echelon inside and out. Per Ola Källenius, chair of the board of management at Mercedes-Benz Group:
Mercedes-Maybach customers expect the extraordinary, and we aim to exceed their high expectations. The Mercedes-Maybach EQS SUV unites our ambition to lead in digital and electric with our focus on the luxury segment. The very first all-electric vehicle from Mercedes-Maybach complements the best technologies from Mercedes-Benz with the extra comfort and individual details that are only available from Mercedes-Maybach.
Beginning with the exterior, you’ll notice the recognizable star hood ornament, which has been placed upright like previous combustion Mercedes models. The automaker’s EQ line has abandoned the upright ornament for the sake of aerodynamics, so this is more a nod to previous luxury designs synonymous with the Maybach name.
Moving down the hood, you’ll spy a unique radiator grille that is really more for show than function. As a result, the front end looks more like a traditional Mercedes-Maybach but with a closed-design twist for an all-electric age.
The chrome running down the grille compliments plenty of shiny trim around the SUV’s exterior, from its pillars to its handles, along its running boards, and even around the side bumper where dozens of not-so-discreet Maybach emblems can be found. When approaching the electric SUV, the driver gets their own special light show (seen above), which is complemented by an animated pattern of the Maybach emblem projected from all four doors (see below).
We tried to tally how many Maybach emblems were integrated into this electric SUV but lost count well into the thirties. There are A LOT. Also, viewing the exterior, you’ll notice the Mercedes-Maybach EQS SUV includes exclusive two-tone paint with an ornamental pinstripe. The designers’ shared exteriors will come in five different color combinations or can be one solid color if requested.
I made a comment about all the chrome, and one of the designers told me that Maybach was exploring a blacked-out version of the EQS 680 SUV to please younger consumers who may find all the chrome a little gaudy. No further comments from the millennial writer…
The exterior of the EQS 680 is certainly unique, but you truly don’t grasp that this electric SUV is a Maybach until you get inside. Check it out.
The interior of the EQS 680 is where Maybach truly shines
Given the two-tone paint and the decision to integrate chrome trim, the exterior of the freshly debuted electric Mercedes-Maybach SUV may not be for everyone. The interior, however, might be. Like much of the SUV’s design as a whole, Maybach has taken Mercedes’ existing technology and upgraded it.
For example, the standard MBUX Hyperscreen is present in the EV’s cockpit but has been integrated with Mercedes-Maybach-specific start-up animations on all three digital displays, in addition to an overall deep blue visual theme unique to this model. The electric SUV also has its own “Maybach” display style in addition to “understated” and “sport.”
Rear passengers each have their own 11.6-inch displays on the front seat backrests in addition to an MBUX rear tablet that can be used outside the EV. Maybach offers three different options of sustainably processed Nappa Leather tanned using vegetables throughout the interior, including the rear reclining seats that include massaging functions and a “feel-good atmosphere and cocooning effect for all senses.”
Part of that immersive experience includes Dolby Atmos sound throughout the cabin, which is a huge selling point, in my opinion. The system consists of 15 different speakers, including two 3D speakers in the headliner. The Maybach team demoed jungle sounds for us, and it genuinely felt like we were in a movie theater. To give it the true test, however, we had to blast “Bohemian Rhapsody” by Queen, followed, of course, by “C.R.E.A.M.” by Wu-Tang Clan. The sound quality was unreal, and you could hear the vibrations from outside the SUV, just like a theater. I could have sat there for hours, vibing.
Moving on, as you’ll notice from the images above, the floating front center console, complete with wooden trim, flows back around the front seat backs and up through the rear console. That rear design also houses what else but silver-plated champagne flutes and access to a trunk fridge.
The fridge takes up a lot of space in the trunk, but the Maybach team demonstrated how easily it can be removed and stored using one hand. I’m not sure where you would keep your EV’s refrigerator when you’re not using it, but I don’t think I’ll have to worry about that issue any time soon.

Last but not least, Mercedes-Maybach has also improved the performance of the electric SUV for the new 680 version. Here are some of the specs future owners can expect to see standard on the EV:
EQS 680 SUV | |
Drive configuration | 4MATIC AWD |
Powertrain | Dual motor |
Output | 484 kW (649 hp) |
Torque | 700 ft-lb |
Acceleration (0-60 mph) | 4.1 seconds |
Top speed | 130 mph |
Range (provisional WLTP) | up to 600 km (373 miles) |
Onboard charger | 9.6 kW |
AC Charge time (0-100%) | 12.75 hours |
DC fast charging max | 200 kW |
DC charging (10-80%) | 31 minutes |
Range after 15 mins DCFC | up to 220 km (137 mi) (WLTP) |
Length / width (w/o mirrors) / height | 201.7″ / 80.1″ / 67.9″ |
Wheelbase | 126.4” |
Turning radius (rear-axle steering 10°) | 36.1″ |
Cargo capacity | 15.3 cubic-feet |
Combined power consumption (provisional values) |
24.4-22.5 kWh/100 km |
One minor detail Mercedes-Maybach has failed to mention in regard to its ultra-lux electric SUV is pricing. Given some of its top-tier design features, we’d imagine this one is going to cost quite a bit, but we haven’t gotten those official numbers yet.
A representative for Mercedes-Benz told us pricing will be reveal closer to the launch of the electric Maybach this coming fall.
Whether you’re a fan or not, the Maybach EQS 680 SUV is certainly something to see. Be sure to check out a closer look in the video below.
FTC: We use income earning auto affiliate links. More.
You may like
Environment
There’s a brewing risk to the stock market rally — and it’s not the flare-up in China trade tensions
Published
3 hours agoon
October 12, 2025By
admin
Stocks were brutalized Friday in a way we haven’t seen in ages. Everything except some downtrodden consumer packaged goods stocks, led by the resurgent PepsiCo , was slaughtered. The headwinds were enormous and came from disparate places. Bond yields came down huge, something that equity markets normally greet with tremendous relief and price-to-earning multiple expansion. Instead, we got multiple contraction and a flight from pretty much everything, including crypto, into Treasurys. Gold hung in, but these days nothing seems to correlate with gold — except the sun coming up. The cadence of Friday’s session was downright disastrous and incredibly depressing: an eerily up opening for most stocks, led by the data center group — the new safe and sounds? — only to be hit by an 18-wheeler of a post by President Donald Trump on Truth Social. The note rambled, it shocked, and, most importantly, it blew up what we thought was a U.S.-China detente that had simply been tested earlier in the week by Beijing’s tightening of export rules for rare earth minerals . There have been so many tests that we just presumed this is another needless sticking point that the Chinese might be willing to give up on when the trade talks start in earnest. But because of it, and its belligerent timing, coinciding with what looks to be a successful ending to the Israel-Hamas war orchestrated by the president, Trump had had enough. Time to walk away. This weekend, the Chinese urged more negotiation, but we don’t know if the China hawks in the Trump administration — led by the lately unseen Peter Navarro — are in ascendance, or whether the pragmatists — led by a very busy Treasury Secretary Scott Bessent and a momentarily obscured Commerce Secretary Howard Lutnick — are still in control. I can’t tell if Beijing’s mineral restrictions got Trump so steamed that he threatened to cancel a meeting with Chinese President Xi Jinping planned for later this month in a fit of pique, or if he senses that, at last, he has the cards, as he likes to say. The Chinese, he believes, need our market now more than ever. There’s been no improvement in their real economy despite a stock market that seems manipulated higher, a la 2016. Their winning stocks are out of sync with what makes the Chinese economy tick, which is exports to the U.S. and Europe, both of which are slowing down, although the former much more than the latter. But judging from the slowdown in German car sales in China that we saw last week , you have to wonder whether Europe will start saying no to Chinese auto imports. If they have any preservation instincts, the Chinese could be even more stymied. Given that there’s been no fix of the myriad real estate issues that are at the heart of China’s $8 trillion problem , they are more vulnerable than we think. Sure, they have an ascendant semiconductor industry, but the president himself buys into the theme that everything should be built on Nvidia’s “chassis,” as CEO Jensen Huang told us our special October Monthly Meeting. Trump’s pledge to implement an additional 100% tariff on Chinese imports , starting Nov. 1, could truly do damage to China. That’s true, even if Trump said in a Truth Social post that he does not want to hurt China . At the same time, the president believes the timing of a non-negotiable tariff, always a possibility, is right for our American companies. Remember, he believes he made it clear in his first term it was time for U.S. firms to start moving their supply chains out of China. Those who haven’t moved will just have to take the hit. Fewer and fewer of our companies still make things or take things from there, except companies like the dollar stores and Wayfair , though the furniture retailer has reduced its exposure to China versus 2019 levels during Trump’s first trade war. Dollar Tree has an investor day Wednesday. The stocks of all the dollar stores and Wayfair have been rolling over because of a margin squeeze, which seems to matter more, at last, than their status as a place where the struggling “have-nots” shop. To me, Club name Costco is the better bet if you’re looking for a stock that benefits from shoppers hunting for value. Costco finally started rallying after those better-than-expected September sales numbers last week. The market turned on Costco after a perceived miss last quarter . I say perceived because the quarter was fine versus every other retailer, but it is in the high-multiple dog house for the moment. The rare earth minerals do matter. The president has tried to find rare mineral substitutes outside of China and when he does , like with MP Materials , the stocks act like rockets. Last week, we saw it with Trilogy Metals . We don’t have much of an option yet to make up for Chinese supply because the Chinese had, brilliantly, held the prices for the minerals below the cost of production in our country. So, the potential U.S.-China talks might still be on depending upon the severity of the dependence. I am well aware that, without further negotiations, it is not a terrific setup for Club holdings with meaningful China exposure. That group primarily consists of Apple , Boeing , Nike and Starbucks . They were all particularly painful in Friday’s trading. I think the selling already is overdone, especially because the Chinese said this weekend that they want the talks to continue. Each of the four has an escape hatch from the bears. Apple always faces trouble, but does Beijing want all manufacturing to go to India? Boeing also could be hurt, but Airbus isn’t building more than expected. Nike said this summer that 16% of the footwear it imports into the U.S. is from China, and perhaps some of that could be redirected to serve the Chinese market. Meanwhile, Starbucks is fielding bids for half of its Chinese business. As for Nvidia, whose market-leading AI chips remain a geopolitical football, Jensen reiterated during the Club meeting that China sales aren’t baked into its guidance, and the stock is cheap even without them. We didn’t set out to be a China fund, and we aren’t. But we do have too much exposure to China and a good manager has to admit when he is on the wrong side of the trade — for now. We are not a hedge fund. We are not trading in and out of stocks of companies we like. We are also not wishful thinkers. We know not all stocks work out over time. But consider this: There are two outcomes here. One is that we “lose” China as a market to sell things in retaliation for the 100% tariffs. The other is that China blinks and gives in. The decline Friday built in a lot of the first and none of the second. Again, to focus on our portfolio, when you think about China targeting Apple, you have to remember that they would be truly cutting off their noses to spite their faces because Apple is a valued employer in the country. They know that if they push too hard, India with its younger population beckons. Sure, India is as mercantile as China. They do go hand and hand — until they don’t, because they are much more transactional than ideologically based. The more Apple moves production to India, the lower the overall tariff rate that Apple has to eat, as it still makes some goods in China destined for us. Aside from Nike’s efforts to diversify its supply chain, the Chinese market is a problem for the company, as CEO Elliott Hill told CNBC the other day . Starbucks is going to sell a piece of its China business, and there are multiple interested buyers, according to media reports . The Chinese can’t wean themselves off of Boeing airplanes even if they tried, and they keep trying with minimal success. Where do I net out? I like these stocks here and want to buy more of all of them if they go lower and our trading restrictions let us. I sense emotional selling, and I want to take the other side of that. Concerns about supply But let’s be very clear: I don’t want to take the other side of the decline in the speculative stocks. We have to spend some time here because I support owning speculative stocks, in general, but not at this moment. In my new book, “How to Make Money in Any Market,” I offer a program of owning five individual stocks, with one — or two, if you are younger — being of the speculative variety. The reason for that suggestion is because of the long history of good individual stocks clobbering the S & P 500 . But the speculation gets very difficult when the buzzy companies with red-hot shares wise up and start offering stock in institutional-sized pieces when they have been bid up by retail buying. We have a lot of chatty billionaires who have been telling us that this move has been like 2000, the year the dot-com bubble burst. The move has been more reminiscent of a sped-up version of the 1998-99 period, sped up because retail just never quit. But last week we dipped our toe in 2000 territory with the $2 billion equity offering from IonQ , the quantum computing firm. Here’s company with a small revenue ramp that is losing hundreds of millions of dollars. It had an ample cash position, but management is not a bunch of dummies. It knows that retail enthusiasm for the stock has given it an opportunity of a lifetime — shares have more than tripled since Trump paused his “reciprocal” tariffs in April. Interestingly, management issued a statement on Friday that included this: “We believe this is the largest common stock single institutional investment in the history of the quantum industry.” The company, led by the affable and able Niccolo de Masi, says it is five years ahead of all the others in the industry. De Masi was also ahead of everyone else in raising capital and he did so in a clever way. Rather than just issuing easily shortable common stock, you got a lot of warrants with it. That makes the stock harder to understand, an anathema to the shorts. The deal seems to have been bought by an outfit called Heights Capital Management. They are a PIPE dealer, meaning that they buy stock at a big discount to the last sale, sometimes shorting the stock ahead of time. PIPE is short for private investment in public equity. We do not know the circumstances behind the IonQ sale here. What matters is that the company is issuing a ton of shares and we don’t know what Heights Capital, an entity managed by Susquehanna, will do with them. No matter what they do, though, the point is that secondary stock has been issued like the profitless companies of 2000. Now, IonQ is one of the better ones I was expecting to offer stock. I have had them on “Mad Money,” and they seem very legitimate. But it was up more than 70% this year when it announced the deal. Therein lies the problem. If a stock is up a lot, and its move was on the back of retail traders, then it is too dangerous to own going forward because of the potential for underwriting. Moreover, if we get a huge mount of deals, it is going to hurt a market that has done well because there hasn’t been much new supply. I often talk about how important the basic laws of supply and demand are for the market. When there’s not a lot of new supply being created, that creates upward pressure on prices. In other words, we could recreate what happened beginning in 2000, if this keeps up. It is the most dangerous part of the market. I am calling the group the “Denizens of Sherwood Forest,” and we need to watch this list because if there are many more IonQs, they will bleed into the other part of the stock market. The real part. Think about these stocks as favorites of the Robinhood crowd. (As the folklore goes, the legendary Robin Hood character lived in England’s Sherwood Forest.) To become a Denizen of the Sherwood Forest, the stock has to be up a great deal; be losing gobs of money; and have a market cap above $1 billon. These are the dot-com stocks of this era. They are worth ringing the register on now because of the “success” of the IonQ deal. They are all candidates for secondary offerings, and if that happens, shareholders will be inundated with new stock. Going industry by industry, here is a breakdown (year-to-date performance as of Friday’s close): Quantum Rigettii Computing : 188% D-Wave Quantum : 293% Crypto mining data center IREN : 509% Cipher Mining : 266% CleanSpark : 109% Crypto treasury companies Eightco Holdings : 349% BitMine Immersion : 573% Brera Holdings : 106% (last month, it announced plans to change its name to Solmate) Alternative energy Plug Power : only 60% (its cash on hand has declined dangerously in recent years) Bloom Energy : 291% (slightly profitable on an adjusted basis last quarter, and it could use cash) EOS Energy : 184% SES AI : only 38% (but it generates tiny amounts of revenue and is losing a colossal amount) Rare Earths USA Rare Earth : 184% Critical Metals : 121% NioCorp Developments : 570% United States Antimony Corp : 590% Biotechs uniQure : 248% (the gene-therapy firm already completed a secondary offering in late September) Mineralys Therapeutics : 243% (there was sizable insider buying last month) Intellia Therapeutics : 118% Grail : 271% Immatics : 46% Space Planet Labs : 264% Ambiguous AI Diginex : 4,582% (completed an 8-for-1 forward split last month) Mercurity Fintech Holding : 238% Innodata : 111% Churchill Capital Corp : 114% (this is a special purpose acquisition company, or SPAC) Nuclear OKLO : 593% Nuscale Power : 119% Energy Fuels : 297% Neocloud data center Nebius : 368% Now there are others. This is not exhaustive. And there are smaller ones. But these are the companies that should do gigantic secondary stock sales. If they do, and if they flood the market, then we will be deluged with stock and I don’t know if it can be contained to the Sherwood Forest. I would tell you this: One of the untold stores of 2000 is a radical shift to the Coca-Colas and Bristol Myers of the world. Of course, this time those stocks have powerful forces against them in GLP-1s and Robert F. Kennedy Jr., the nation’s top health official. So, keep track of these. Know that these are the real enemy — not the data center plays with real businesses; not the “Magnificent Seven” constituents, no matter how poorly Club name Amazon trades; or the resilient banks. It’s third-quarter earnings season starting this week. That will become front and center, but new supply is what I worry about because demand is soft and supply could be very large. (See here for a full list of the stocks in Jim Cramer’s Charitable Trust.) As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust’s portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB. NO SPECIFIC OUTCOME OR PROFIT IS GUARANTEED.
Environment
Clear skies ahead – Delta partners with Maeve on M80 hybrid regional aircraft
Published
12 hours agoon
October 12, 2025By
admin
Delta Air Lines is teaming up with Dutch aviation startup Maeve Aerospace to take its idea for a more advanced, fuel-sipping hybrid-electric aircraft powertrain from the drawing board and into regional commercial service.
Delta Air Lines announced a new partnership with Maeve Aerospace meant to accelerate certification and deployment of the startup’s next-generation hybrid-electric regional aircraft – a move that could reduce the company’s fuel consumption on those routes by up to 40% compared to ICE-only assets.
“Delta is proud to collaborate with Maeve to help shape the next chapter of regional aviation and accelerate progress toward a more sustainable future of flight,” said Kristen Bojko, Vice President of Fleet at Delta Air Lines. “As we work toward the next generation of aircraft, we look to partners like Maeve who embody the bold, forward-thinking innovation we champion at Delta – solutions that advance aircraft design, enhance operational efficiency, elevate employee and customer experiences, and cut emissions. While driving toward transformative technologies that strengthen our network and redefine regional air travel remains a key priority, we’re equally focused on safety and a more sustainable future of flight.”
The collaboration positions Delta among a growing list of carriers investing in lower-carbon emission aviation tech as regulators, passengers, and activist investors alike push for cleaner operations.
Advertisement – scroll for more content
Maeve M80 hybrid

Maeve introduced its M80 hybrid-electric, 80-seater aircraft in November of 2023 as a sustainable, cost-effective aircraft designed to satisfy the operational needs of the majority of regional operators and airports.
As designed, the M80 promises an operating range of more than 900 miles (~1,500 km) with 40% higher fuel efficiency than conventional aircraft. Similar in concept to the way Toyota’s Prius uses its electric motors to accelerate and cruises on a small ICE engine, the Maeve’s hybrid engine architecture provides additional electric power assistance at low altitude, high-drag flight.
The M80’s electric motors can also be used during taxiing operations on the ground to reduce surface-level carbon emissions while also supporting a more efficient integration of more electric aircraft systems. Two facets of the aircraft’s designs that are specifically called out by Delta’s press material as being of extreme interest to the commercial carrier.
“It’s a privilege to have Delta as a partner in the development of groundbreaking technologies and processes,” shared Martin Nuesseler, Chief Technology Officer at Maeve Aerospace. “Their expertise in fleet innovation and commitment to aviation sustainability is unmatched, and we’re proud to work together to tailor the MAEVE Jet for the US market.”
SOURCE | IMAGES: Delta.

If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links. More.
Environment
Hear me out: instead of faster chargers, we should lobby for SLOWER gas pumps
Published
21 hours agoon
October 12, 2025By
admin
Utilities, state governments, and private developers are racing to roll out faster, more powerful EV chargers. At the same time, automakers and tech giants across the globe are pouring billions into R&D to develop batteries that can take ever-higher levels of power. But what if there’s a better, easier, cheaper, and more effective way to cut emissions?
What if, instead of faster chargers, we pushed for SLOWER gas pumps?
I want to start this conversation by pointing out that there’s a precedent for this idea. Back in 1993, the Environmental Protection Agency (EPA) finalized a rule that limited the rate that gas service stations could pump fuel to a maximum of 10 gallons per minute (gpm), with the stated goals of reducing evaporative emissions and promoting safety by ensuring the integrity of the nation’s refueling infrastructure.
Officially dubbed “61 FR 33033 – Regulation of Fuels and Fuel Additives: Controls Applicable to Gasoline Retailers and Wholesale Purchaser-Consumers; 10 Gallon Per Minute Fuel Dispensing Limit Requirement Implementation,” the rule was finalized in January of 1993 and went into effect in 1996. Now, almost thirty years later, I think it’s time to revisit 61 FR 33033 in a way that helps reduce emissions even more.
Advertisement – scroll for more content
To zero.
The pitch

The basic idea is this: instead of “just” asking for utility rate-payers and State or local governments to help cover the costs of rolling out an increasingly huge EV charging infrastructure that will never be big enough to convince the red hats it’s ready, anyway, we focus our lobbying efforts on slower gas pumps in blue states. Like, significantly slower gas pumps.
By reducing the maximum pumping speed from 10 gpm to 3 gpm, we could increase the minimum time to fill up a half-ton Ford F-150’s 36 gallon fuel tank (yes, really) from under four minutes to nearly twelve (12). Factor in the longer wait times ICE-vehicles would have to endure waiting in line to refuel, as well, and we’re talking about a 20-30 minute turnaround time to go from just 10% to a usable 80-or-90% fill.
Y’all see where I’m going with this?
Everybody wins

Way back in 2022, oil giant BP claimed that its BP Pulse electric vehicle chargers were “on the cusp” of being more profitable than its gas pumps. Now, three years and several technological leaps since, BP is investing billions to expand its EV charging infrastructure – and it doesn’t take a genius to realize that they’re expecting a positive ROI.
You don’t have to take my word for that, though. You can take big oil’s. “If I think about a tank of fuel versus a fast charge, we are nearing a place where the business fundamentals on the fast charge are better than they are on the (fossil) fuel,” BP head of customers and products, Emma Delaney, told Reuters.
Those fundamentals revolve around amenities. If you’re popping into a gas station for a three or four minute visit, you’re probably getting in and out as fast as you can. But if you’re there a bit longer? That’s a different story. You might visit the rest room, might buy a snack or order a coffee or suddenly remember you were supposed to pick up milk on your way home, even – and that stuff has a much higher margin for the gas station than the dino-juice, totaling 61.4% of all fuel station profits despite being a fraction of the overall revenue.
The other big winner, of course, is literally everyone. The forgotten costs of fossil fuels cost Americans billions in healthcare bills and environmental clean up each year, and untold trillions of dollars of military spending (to say nothing of the toll on three generations of American blood spilled in the Middle East to secure an affordable supply of oil).
With this plan, ICE-holes and Hemi zealots can continue to have their gas (if they decide it’s worth the wait, so be it). Meanwhile, the well-adjusted normals figure out real quick that it’s better, cheaper, and easier to charge at home.
The rest will take care of itself.
What do you guys think? Does this low-cost, high-impact idea to cut the time delta between refueling your gas car and recharging your EV have legs? What concerns do we need to address before we take it to Gavin and JB? Let us know, in the comments!
Original content from Electrek; featured image by Wikimedia user Coolcaesar, under the Creative Commons Attribution-Share Alike 3.0 Unported license.

If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links. More.
Trending
-
Sports3 years ago
‘Storybook stuff’: Inside the night Bryce Harper sent the Phillies to the World Series
-
Sports2 years ago
Story injured on diving stop, exits Red Sox game
-
Sports2 years ago
Game 1 of WS least-watched in recorded history
-
Sports3 years ago
Button battles heat exhaustion in NASCAR debut
-
Sports3 years ago
MLB Rank 2023: Ranking baseball’s top 100 players
-
Sports4 years ago
Team Europe easily wins 4th straight Laver Cup
-
Environment2 years ago
Japan and South Korea have a lot at stake in a free and open South China Sea
-
Environment1 year ago
Here are the best electric bikes you can buy at every price level in October 2024