From making parts with A.I. to digitally cloning cars: What factories will look like in the future
A robotic arm gets to work at German manufacturer Rittal’s smart factory in Haiger, to the west of Hesse, Germany.
Rittal
Conversational artificial intelligence that can be used to communicate with equipment and generate machine parts. Digital versions of vehicles and planes that can be modified to fine-tune their physical counterparts. And autonomous robots that move as you walk by.
These are just a few of the technologies that will power the factories of the future, according to technologists and industry experts who spoke with CNBC.
In the future, factories will be much more connected, relying on a mix of technologies, from artificial intelligence, data platforms and edge devices to the cloud, robotics and sensors, Goetz Erhardt, Europe lead for Accenture’s digital engineering and manufacturing division, told CNBC.
“These technologies support fully automated, ‘dark’ plants, automated decision-making, enhanced equipment monitoring, and new production networks with recycling and upcycling capabilities,” Erhardt said via email.
Today’s factories — from those used in machinery and automobiles to food processing plants — have progressively become more advanced with regard to adopting technology. Robotic arms involved in the manufacturing process — adding and removing materials, welding and placing goods on pallets — are now a common sight.
More advanced A.I.
As much more advanced artificial intelligence technologies are added into the mix, the industrial manufacturing process could shake up further. Conversational systems such as OpenAI’s GPT could one day become integrated into robotics, enabling more sophisticated, emotionally intelligent machines.
“Generative AI (AI that makes new content in response to user inputs) has enormous potential in manufacturing for equipment optimization, interaction and intelligence — from robotic processes through to machining,” Simon Floyd, director of manufacturing and transportation industries at Google Cloud, told CNBC.
Google is among the tech world giants looking to capitalize on large language models, which can generate more humanlike responses thanks to the huge amounts of data they are trained on. The company launched its own AI chatbot Bard earlier this year to rival OpenAI’s ChatGPT.
Consumer products aren’t the only focus of Google’s AI efforts. The company recently upgraded its cloud platform for manufacturers to more efficiently pull data from machines and detect anomalies in the production process.
Going forward, AI will be able to “converse using natural language with manufacturing equipment to understand the current state and the predicted future performance — therefore assisting people and allowing them to focus on high value tasks,” Google Cloud’s Floyd told CNBC.
Floyd said that Google is already working to achieve this with natural language processing capabilities in its AI tools. The company has also created a language model for robots called PaLM-E, which gathers sensory information from the physical environment, as well as text-based inputs.
Engineers will eventually be able to develop new machinery using generative AI tools, Floyd said.
“In the future, there is potential to generate content from and for many types of manufacturing equipment, ranging from specific repair instructions to software code that is tailored to a specific asset.”
‘Digital twins’
One development many industrialists are excited about is “digital twins” — 3D digital replicas of objects in the physical world that can be modified and updated in parallel with the items they aim to mimic.
One example of a company using digital twins to aid its physical manufacturing is Rolls Royce, whose engineers create precise virtual copies of its jet engines and then install sensors and satellite networks on-board to feed back data to the digital copy in real time.
“For every modern Rolls Royce jet engine up on a plane in the sky, there’s one in the cyber sphere that needs to be maintained, working out how much stress is going through the plane,” said John Hill, CEO of Silico AI, a startup that focuses on digital twins for business processes. “That will depend on how the engine is faring in the atmospheric conditions and pressures in the air.”
Another example is Renault, which created a digital twin for a new “software-defined” car with artificial intelligence capabilities to enhance services.
Digital twins form part of the so-called “metaverse,” which embodies the idea that people will spend more of their work and leisure time in huge 3D digital spaces. Some companies are also looking to incorporate the physical world in some iterations of the metaverse.
Many manufacturers see potential in the “industrial metaverse,” a version of the metaverse tailored to the manufacturing, construction and engineering industries. Accenture’s Erhardt told CNBC that he is mainly seeing use cases in creative collaboration and product development, maintenance and remote repairs, designing and optimizing production operations, and workforce training
“The metaverse could become a game changer for industrial companies once they couple its collaborative, immersive, visual and intuitive dimensions with digital twins fed by integrated data pools across departments, systems, operations technology and IT,” Erhardt said. “This could create a virtual, fully immersive and intuitive simulation of the entire enterprise.”
Safety first
Companies are looking for ways to cut down on more menial tasks in factories with digital technology, amid a wave of labor shortages.
“Previously, automation has not been an option for manufacturing products due to minimal financial resources and investment,” Olivier Ribet, Executive Vice President, EMEAR at Dassault Systèmes, told CNBC.
“However, this is changing rapidly due to technological changes that have decreased costs and democratized automation through low/no code robotics allowing more manufacturing companies to leverage the advantages of automation in terms of precision, efficiency, and productivity.”
There are downsides to consider — not least of which job security — as the rise of AI and digital automation in factories has led to worries about the labor market. Generative AI, a relatively recent development, could erase 300 million jobs, Goldman Sachs estimates.
Still, history shows that technological progress doesn’t just make jobs redundant, it also creates new roles— which typically outpaces the number of jobs displaced. Manufacturers are still scrambling for staff, with 41% of manufacturing businesses citing talent pool as a “very significant” barrier preventing full potential, according to a Bain and Company survey.
The hope is that connecting machines to the internet and integrating sensors and predictive AI algorithms will allow them to more safely navigate their surroundings and work collaboratively with humans, rather than replace them, according to Maya Pindeus, CEO of AI startup Humanising Autonomy.
“Think of the factory, you have robot arms, you have different vehicles to move goods around, you have operators, you have safety cameras,” Pindeus told CNBC.
“What I would look at in the factory of the future is you have high levels of safe automation that can operate around people … I’ve been to factories where you have the big robot arm caged up and it’s really far away from people. It looks very inefficient to me.”
ServiceTitan offices in Draper, Utah.
Google Earth
ServiceTitan, a company that sells software to contractors such as plumbers and roofers, on Monday filed to go public on the Nasdaq under the ticker symbol “TTAN.”
The filing suggests that investors could be getting more interested in next-generation software companies. Just a few, including Reddit and Rubrik, debuted on public markets in the U.S. this year, and chipmaker Cerebras filed for an initial public offering. There were basically no tech initial public offerings in 2021 or 2022 as central bankers pushed up interest rates to flight inflation, making investors less willing to bet on money-losing challengers.
Based in Glendale, California, ServiceTitan offers cloud software for advertising, scheduling jobs, dispatching, producing invoices and taking payments. It had a $35.7 million net loss on $193 million in revenue in the quarter that ended on July 31, according to the filing. Revenue was up about 24% year over year, and the quarterly loss had narrowed from almost $52 million.
ServiceTitan’s revenue growth rate will stand out for people investing in cloud stocks, who have seen rates sag with few new public companies in the sector. The average growth rate for Bessemer’s Nasdaq Emerging Cloud Index, the basis for the WisdomTree Cloud Computing Fund, is 16.6%.
The company was originally founded in 2007 by Ara Mahdessian and Vahe Kuzoyan, whose fathers were both residential contractors. While most ServiceTitan customers are small and medium-sized businesses, it has started focusing more on selling products to big companies and construction customers, according to the filing.
ServiceTitan plans to keep up to 5% of shares in the IPO for eligible clients, the founders’ friends and family members and others through a directed share program.
Investors include Battery Ventures, Bessemer Venture Partners, Iconiq and TPG. Iconiq on its own controlled 24% of the compan’s Class A shares.
Competitors include Salesforce and SAP, along with specialty companies such as HouseCall Pro, Jobber and Workwave.
Goldman Sachs, Morgan Stanley, Wells Fargo and Citigroup are among the company’s IPO underwriters.
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European tech CEOs urge ‘Europe-first’ mentality to counter U.S. dominance after Trump victory
Thomas Plantenga, CEO of used fashion resale app Vinted, on center stage during Web Summit 2024 in Lisbon, Portugal.
Harry Murphy | Sportsfile for Web Summit Getty Images
LISBON, Portugal — Tech CEOs in Europe are urging region al countries to take bolder action to tackle Big Tech’s dominance and counter reliance on the U.S. for critical technologies like artificial intelligence after Donald Trump’s electoral win.
The Republican politician’s victory was a key topic among prominent tech bosses at the Web Summit conference in Lisbon, Portugal. Many attendants said they’re unsure of what to expect from the U.S. president-elect, citing this unpredictability as a core challenge at present.
Andy Yen, CEO of Swiss VPN developer Proton, says Europe should echo American protectionism and adopt a more “Europe-first” approach to technology — in part to reverse the trend of the last two decades, during which much of the Western world’s most important technologies, from web browsing to smartphones, have become dominated by a handful of large U.S. tech firms.
VPNs, or virtual private networks, are services that encrypt data and mask a user’s IP address to hide browsing activity and bypass censorship.
“It’s time for Europe to step up,” Yen told CNBC on the sidelines of Web Summit. “It’s time to be bold. It’s time to be more aggressive. And the time is now, because we now have a leader in the U.S. that is ‘America-first,’ so I think our European leaders should be ‘Europe-first.'”
One key push for the past decade from the European Union has been to take legal action and introduce tough new regulations to tackle the dominance of large technology players, such as Google, Apple, Amazon, Microsoft and Meta.
As Trump prepares to come into power for a second mandate, concerns have now mounted that Europe might reel in its tough approach to tech giants out of fear of retaliation from the new administration.
US Big Tech playing ‘extremely unfairly’
Proton’s Yen, for one, urged the EU not to water down its attempts to rein in America’s tech giants.
“Europe has been thinking in a very globalist mindset. They’re thinking we need to be fair to everybody, we need to open our market to everybody, we need to play fair, because we believe in fairness,” he told CNBC.
“Well, guess what? The Americans and the Chinese didn’t get the memo. They have been playing extremely unfairly for the last 20 years. And now they have a president that is extremely ‘America-first.'”
Mitchell Baker, former CEO of American open internet non-profit Mozilla Foundation, said the EU’s DMA has led to meaningful changes for the Firefox browser, with activity increasing since Google implemented a “choice screen” on Android phones that enables users to select their search engine.
“The change in Firefox new users and market share on Android is noticeable,” Baker said. “That’s nice for us — but it’s also an indicator of how much power and centralized distribution that these companies have.”
She added, “This change in usage because of one choice screen isn’t the full picture. But it is an indicator of the kind of things that consumers can’t choose and that businesses can’t build successfully because of the way the tech industry is structured right now.”
Thomas Plantenga, CEO of Lithuania-headquartered used clothing resale app Vinted, urged Europe to take the “right choices” to ensure the continent can “fend for ourselves” and does not get “left behind.”
“If you look very realistically at what countries do, they try to take care of themselves and they try to form coalitions to be stronger themselves, and as a coalition be stronger,” Plantenga told CNBC in an interview. “We have a lot of very talented, well-educated people.”
“We need [to] ensure that we can take care of our own safety, that we can take care of our own energy, that we ensure to keep on investing in our education and innovation so that we can keep up with the rest [of the world],” he stressed. “If we don’t, then we’ll be left behind. In every collaboration, it’s always a trade. And if we don’t have much to trade, we become weaker.”
‘AI sovereignty’ now a key battleground
Another theme that attracted much chatter on the ground at Web Summit was the idea of “AI sovereignty” — which refers to countries and regions localizing critical computing infrastructure behind AI services, so that these systems become more reflective of regional languages, cultures and values.
With Microsoft becoming a key player in AI, concerns have surfaced that the maker of the Windows operating system and Office productivity tools suite has secured a dominant position when it comes to foundational AI tools.
The tech giant is a key backer behind ChatGPT maker OpenAI, whose technology it also heavily uses in its own products.
For some startups, Microsoft’s decision to embrace AI has resulted in harmful, anti-competitive effects.
Last year, Microsoft hiked the fees it charges search engines to use its Bing Search APIs, which allow developers access to the tech giant’s backend search infrastructure — in part because of higher costs attached to its AI-powered search features.
“They’re gradually reducing our revenue — we’re still relying on them — and that reduces our capacity to do things,” Christian Kroll, CEO of sustainability-focused search engine Ecosia, told CNBC. “Microsoft is a very fierce competitor.”
CNBC has reached out to Microsoft for comment.
Ecosia recently partnered with fellow search provider Qwant to build a European search index and reduce dependence on U.S. Big Tech to deliver web browsing results.
Meanwhile, the European Union’s AI Act, a landmark artificial intelligence law with global implications, introduces new transparency requirements and restrictions on companies developing and using AI.
The laws are likely to have a big impact on predominantly U.S. tech firms, since they’re the ones doing much of the development of — and investment in — AI.
With Trump set to come into power, it’s unclear what that could mean for the global AI regulatory landscape.
Shelley McKinley, chief legal officer of code repository platform GitHub, said she can’t predict what Trump will do in his second term — but that businesses are planning for a range of different scenarios in the meantime.
“We will learn in the next few months what President-elect Trump will say, and in January we will start seeing some of what President Trump does in this area,” McKinley said during a CNBC-moderated panel earlier this week.
“I do think it is important that we all, as society, as businesses, as people, continue to think about the different scenarios,” she added. “I think, as with any political change, as with any world change, we’re still all thinking about what are all of the scenarios we might operate.”
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