Swedish mobility company Vässla has become well known over several years for its electric scooters and mopeds, but last year it joined the e-bike party when it launched a highly acclaimed electric bike known as the Vässla Pedal. Now the company has brought that model to the US with a combination of direct purchase and subscription plans.
The Vässla Pedal is available as a direct-to-consumer electric bike, meaning you can hop on the company’s website, click a few buttons, wave your credit card, and have a shiny new US $2,690 Scandinavian e-bike show up at your front door.
But perhaps even more interestingly, the company has embraced a subscription model as well. For as little as $109 per month, you can be rolling around on your own Vässla Pedal.
The subscription is only available in New York City, where Vässla set up its US headquarters, but founder and CEO Rickard Bröms thinks that it’s a perfect city to start:
The average speed for cars in NYC is 7.5 mph, which is half the speed of e-bikes and slower than the horse and carriage we used 200 years ag. Replacing cars, ride shares and taxis with an e-bike for short urban trips is by far the easiest way to improve CO2 emissions and noise-pollution in cities.
Anyone interested in a Scandinavian e-bike but who doesn’t call themselves a New Yorker can still enjoy getting a Vässla Pedal the old-fashioned way.
The bike’s design is both minimalist and striking, lacking exposed wires or buttons and using a single frame tube instead of a conventional front triangle.
A 250W nominal and 45 Nm rear hub motor sheds gears in exchange for a Gates carbon belt drive system. The single-speed operation won’t be ideal for ultra-hilly areas, but should work great in relatively flat cities. Modest hills can still be conquered relatively easy thanks to the electric assist.
While the EU version of the Vässla Pedal came with a 25 km/h (15 mph) top speed, the US version gets a speed boost to max out the Class 1 e-bike limit of 20 mph (32 km/h).
The 24″ wheels and unisex frame were designed to be as accessible as possible, while the lightweight setup at just 42 lb. (19 kg) makes the bike easier to lug around or carry up the stairs into an apartment. And in case you’re worried that someone will try to make off with such a fancy-looking bike, a built-in GPS tracker will keep constant tabs on the bike’s location.
“With the Pedal we have created a new type of electric bicycle,” says designer Christian Zanzotti. “The goal was to create a modern masterpiece with a high level of performance, and more inclusive than any bike on the market. The Pedal stands for the new urban era, and is an amazing product that I am very proud of.”
The Vässla Pedal’s 5-pound (2.3 kg) removable battery offers up to 62 miles (100 km) of range on pedal assist, though higher power levels will cut into that range figure.
The bike includes a torque sensor for a more intuitive and refined pedaling experience. Hydraulic disc brakes offer strong stopping power as well as a low-maintenance solution.
Commuters will be happy to see that integrated LED lights and included fenders are both standard features.
Between the lack of gears, mechanical brakes, or a chain, there’s almost nothing to maintain other than the tires and the brake pads. Depending on how much you ride, that might mean performing maintenance just once or twice a year. Though with the subscription model, even that gets taken care of for you.
Electrek’s Take
I like the bike, but I can already tell you that reactions will be mixed. Those that understand what goes into European designed e-bikes with higher-quality parts and a focus on daily usability will see the value. Americans that for some reason think an e-bike’s price should be solely determined by its motor power will be disappointed.
For true commuters though, this seems like a good quality, nearly maintenance-free electric bike. And that subscription model is seriously enticing. Rarely can you get such a nice e-bike for barely more than a Benjamin per month. Of course you’ve got to live in NYC to enjoy that benefit, but it doesn’t seem like Vässla is going to be able to saturate that massive market too quickly.
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On today’s fleet-focused episode of Quick Charge, we talk about a hot topic in today’s trucking industry called, “the messy middle,” explore some of the ways legacy truck brands are working to reduce fuel consumption and increase freight efficiency. PLUS: we’ve got ReVolt Motors’ CEO and founder Gus Gardner on-hand to tell us why he thinks his solution is better.
You know, for some people.
We’ve also got a look at the Kenworth Supertruck 2 concept truck, revisit the Revoy hybrid tandem trailer, and even plug a great article by CCJ’s Jeff Seger, who is asking some great questions over there. All this and more – enjoy!
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
Got news? Let us know! Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.
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Thanks to Trump’s repeated executive order attacks on US clean energy policy, nearly $8 billion in investments and 16 new large-scale factories and other projects were cancelled, closed, or downsized in Q1 2025.
The $7.9 billion in investments withdrawn since January are more than three times the total investments cancelled over the previous 30 months, according to nonpartisan policy group E2’s latest Clean Economy Works monthly update.
However, companies continue to invest in the US renewable sector. Businesses in March announced 10 projects worth more than $1.6 billion for new solar, EV, and grid and transmission equipment factories across six states. That includes Tesla’s plan to invest $200 million in a battery factory near Houston that’s expected to create at least 1,500 new jobs. Combined, the projects are expected to create at least 5,000 new permanent jobs if completed.
Michael Timberlake of E2 said, “Clean energy companies still want to invest in America, but uncertainty over Trump administration policies and the future of critical clean energy tax credits are taking a clear toll. If this self-inflicted and unnecessary market uncertainty continues, we’ll almost certainly see more projects paused, more construction halted, and more job opportunities disappear.”
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March’s 10 new projects bring the overall number of major clean energy projects tracked by E2 to 390 across 42 states and Puerto Rico. Companies have said they plan to invest more than $133 billion in these projects and hire 122,000 permanent workers.
Since Congress passed federal clean energy tax credits in August 2022, 34 clean energy projects have been cancelled, downsized, or shut down altogether, wiping out more than 15,000 jobs and scrapping $10 billion in planned investment, according to E2 and Atlas Public Policy.
However, in just the first three months of 2025, after Trump started rolling back clean energy policies, 13 projects were scrapped or scaled back, totaling more than $5 billion. That includes Bosch pulling the plug on its $200 million hydrogen fuel cell plant in South Carolina and Freyr Battery canceling its $2.5 billion battery factory in Georgia.
Republican-led districts have reaped the biggest rewards from Biden’s clean energy tax credits, but they’re also taking the biggest hits under Trump. So far, more than $6 billion in projects and over 10,000 jobs have been wiped out in GOP districts alone.
And the stakes are high. Through March, Republican districts have claimed 62% of all clean energy project announcements, 71% of the jobs, and a staggering 83% of the total investment.
A full map and list of announcements can be seen on E2’s website here. E2 says it will incorporate cancellation data in the coming weeks.
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Tesla has reportedly delayed the launch of its new “affordable EV,” which is believed to be a stripped-down Model Y, in the United States.
Last year, Tesla CEO Elon Musk made a pivotal decision that altered the automaker’s direction for the next few years.
The CEO canceled Tesla’s plan to build a cheaper new “$25,000 vehicle” on its next-generation “unboxed” vehicle platform to focus solely on the Robotaxi, utilizing the latest technology, and instead, Tesla plans to build more affordable EVs, though more expensive than previously announced, on its existing Model Y platform.
Musk has believed that Tesla is on the verge of solving self-driving technology for the last few years, and because of that, he believes that a $25,000 EV wouldn’t make sense, as self-driving ride-hailing fleets would take over the lower end of the car market.
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However, he has been consistently wrong about Tesla solving self-driving, which he first said would happen in 2019.
In the meantime, Tesla’s sales have been decreasing and the automaker had to throttle down production at all its manufacturing facilities.
That’s why, instead of building new, more affordable EVs on new production lines, Musk decided to greenlight new vehicles built on the same production lines as Model 3 and Model Y – increasing the utilization rate of its existing manufacturing lines.
Those vehicles have been described as “stripped-down Model Ys” with fewer features and cheaper materials, which Tesla said would launch in “the first half of 2025.”
Reuters is now reporting that Tesla is seeing a delay of “at least months” in launching the first new “lower-cost Model Y” in the US:
Tesla has promised affordable vehicles beginning in the first half of the year, offering a potential boost to flagging sales. Global production of the lower-cost Model Y, internally codenamed E41, is expected to begin in the United States, the sources said, but it would be at least months later than Tesla’s public plan, they added, offering a range of revised targets from the third quarter to early next year.
Along with the delay, the report also claims that Tesla aims to produce 250,000 units of the new model in the US by 2026. This would match Tesla’s currently reduced production capacity at Gigafactory Texas and Fremont factory.
The report follows other recent reports coming from China that also claimed Tesla’s new “affordable EVs” are “stripped-down Model Ys.”
The Chinese report references the new version of the Model 3 that Tesla launched in Mexico last year. It’s a regular Model 3, but Tesla removed some features, like the second-row screen, ambient lighting strip, and it uses fabric interior material rather than Tesla’s usual vegan leather.
The new Reuters report also said that Tesla planned to follow the stripped-down Model Y with a similar Model 3.
In China, the new vehicle was expected to come in the second half of 2025, and Tesla was waiting to see the impact of the updated Model Y, which launched earlier this year.
Electrek’s Take
These reports lend weight to what we have been saying for a year now: Tesla’s “more affordable EVs” will essentially be stripped-down versions of the Model Y and Model 3.
While they will enable Tesla to utilize its currently underutilized factories more efficiently, they will also cannibalize its existing Model 3 and Y lineup and significantly reduce its already dwindling gross margins.
I think Musk will sell the move as being good in the long term because it will allow Tesla to deploy more vehicles, which will later generate more revenue through the purchase of the “Full Self-Driving” (FSD) package.
However, that has been his argument for years, and it has yet to pan out as FSD still requires driver supervision and likely will for years to come, resulting in an extremely low take-rate for the $8,000 package.
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