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Just in case you were worried that the myriad of adventure-style fat tire electric bikes hitting the market lately wasn’t enough, here comes one more. But the new Ride1Up Rift isn’t just an “us too!” e-bike, it’s got some great features that help set it apart from the rest of the pack. And perhaps most importantly, it does so while maintaining Ride1Up’s signature low pricing.

Ride1Up has set a name for itself as a high-value brand. The San Diego-based electric bike maker isn’t the largest e-bike company in the US. It’s not the most famous and it’s not the flashiest. But time and time again, Ride1Up has rolled out well-thought-out e-bikes that combine effective design with high-value pricing.

Now the company has done it once again, yet in a new category. Most of Ride1Up’s e-bikes have focused on urban commuter-style bikes, but the Rift XR brings the company into fat tire adventure territory.

Check out my video review below to see my complete thoughts on the Ride1Up Rift XR. Then keep reading for all of the nitty-gritty details on this fun-loving fat tire e-bike.

Ride1Up Rift e-bike video review

Ride1Up Rift tech specs

  • Motor: 750 W rear geared hub motor with 95Nm of torque
  • Top speed: 20 mph (32 km/h) on throttle, 28 mph (45 km/h) on pedal assist
  • Range: 45-60 mi (72-96 km)
  • Battery: 48V 20Ah (960Wh) frame-integrated, removable
  • Frame: 6061 aluminum
  • Tires: 26″ x 4″ puncture resistant
  • Weight: 84.5 lb. (38 kg)
  • Weight capacity: 350 lb. (159 kg)
  • Brakes: Four-piston hydraulic disc brakes, 180 mm rotors
  • Extras: Color LCD display with speedometer, wattmeter, battery gauge, PAS level indicator, odometer, tripmeter, left side thumb throttle, included front and rear fenders, frame integrated rear rack with 150 lb. weight limit and optional passenger seat, integrated headlight and tail lights, kickstand
  • Price: $1,895
ride1up rift XR e-bike

Big fat value in an e-bike

For a fat tire e-bike with excellent performance, the Ride1Up Rift XR launches with some serious value. As I road through a mix of city riding, sandy trails, and open grass fields, I couldn’t help but wonder how the company was able to stuff this much value into a modestly priced model.

At a price of $1,895, you’re getting a highly capable e-bike that is ready for both on-road and off-road adventures.

The fat tires and powerful motor mix with the front suspension to allow this bike to handle off-road trails with both power and comfort.

When you’re back on manicured paths, the fenders and built-in LED lighting make this into a commuter-ready electric bike for any weather or time of day.

And don’t forget about that big battery. With nearly 1 kWh of capacity, you’ll have more range than you likely need for any daily ride. Throttle-heavy riders should be able to make at least 30-35 miles (48-60 km) per charge, while those that enjoy the exercise benefits of pedal assist can probably double that range.

Plus there are even nicer components like four-piston hydraulic disc brakes with brake fluid sight window and an 8-speed transmission that make the ride that much better. Those brakes look more like something you’d find on a light motorbike, and they offer some of the best braking on a budget-level fat tire e-bike I’ve ever seen.

What sets it apart?

With so many fat tire adventure e-bikes hitting the market, new models have to do something to differentiate themselves.

Admittedly, many of the Ride1Up Rift XR’s features match those of other e-bikes in its class. They all have LCD screens, front suspension, Shimano transmissions, removable batteries, etc.

But the Rift XR’s design that includes a frame-integrated rear rack is a major differentiator. That rear rack isn’t bolted on; it’s part of the frame. That means it is extra sturdy, to the tune of a 150 lb. (68 kg) weight rating. You could easily carry two adults on this e-bike, if you get the additional passenger package.

The Connect+ system makes it easy to put a passenger seat on the rear rack or swap it out for cargo baskets.

The rear rack is also a great way to integrated a rear tail light into the bike. Nearly all e-bikes come with headlights these days, but many don’t have tail lights due to the lack of a good place to mount them. I’d argue that a tail light is even more important than a headlight, especially if you’re riding on the road where cars will be coming up behind you to pass. The inclusion of a built-in rear rack gives Ride1Up the perfect place to install a bright tail light, making sure you’re seen from the rear as well as the front.

ride1up rift XR e-bike

Is the Ride1Up Rift XR worth buying?

I’ve ridden a lot of e-bikes. In fact, there’s a chance I’ve ridden the most e-bikes. And I’ve yet to throw a leg over a Ride1Up e-bike that I wouldn’t recommend buying.

The company just has such a keen sense of value, outfitting their models with the right combination of parts to achieve a quality ride at an affordable price. And now that Ride1Up has entered the fat tire market, I’m ready to recommend this one as well.

Is it perfect? Of course not. A torque sensor would have been a major addition here for even smoother pedal assist. And some nicer colors would have been welcomed. None of the color options are particularly thrilling (white, grey or dark green), but bright colors has never really been Ride1Up’s hallmark.

But at least you get some very nice parts (I love those quality brakes!) and you also get two frame styles to choose from. The XR that I’m testing is the step-over version, though there’s also the Rift ST with a step-through frame that will be more accessible for many riders.

So all told, the $1,895 Ride1Up Rift fat tire adventure e-bike absolutely hits the mark for value with an excellent ride for a fun adventure bike. I don’t know what’s in the water out there in San Diego, but something is making them produce winners with each new model.

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EcoFlow members can save up to 65% on power stations while supporting disaster relief during the 2025 Member’s Festival

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EcoFlow members can save up to 65% on power stations while supporting disaster relief during the 2025 Member's Festival

Portable power station specialist EcoFlow is kicking off its third annual Member’s Festival this month and is offering a unique new rewards program to those who become EcoFlow members. The 2025 EcoFlow Member’s Festival will offer savings of up to 65% for its participating customers, and a portion of those funds will be allocated toward rescue power solutions for communities around the globe through the company’s “Power for All” fund.

EcoFlow remains one of the industry leaders in portable power solutions and continues to trek forward in its vision to power a new tech-driven, eco-conscious future. Per its website:

Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.

To achieve such goals, EcoFlow has continued to expand its portfolio of sustainable energy solutions to its community members, including portable power stations, solar generators, and mountable solar panels. While EcoFlow is doing plenty to support its growing customer base, it has expanded its reach by giving back to disaster-affected communities by helping bolster global disaster response efforts the best way it knows how– with portable power solutions.

EcoFlow Member
Source: EcoFlow

EcoFlow and its members look to provide “Power for All”

Since 2023, EcoFlow has collaborated with organizations worldwide as part of its “Power for All” mission. This initiative aims to ensure access to reliable and timely power to disaster-affected communities across the globe, including rescue agencies, affected hospitals, and shelters, to support rescue and recovery efforts.

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This fund most recently provided aid for communities affected by the recent Los Angeles wildfires, assistance to the Special Forces Charitable Trust (SFCT) in North Carolina following severe hurricanes, and support for non-profits engaged in hurricane preparedness in Florida and the Gulf Coast. Per Jodi Burns, CEO of the Special Forces Charitable Trust:

In the wake of devastating storms in Western North Carolina, reliable power was a critical need for the families we serve. Thanks to EcoFlow’s generous donation of generators, we were able to provide immediate relief, ensuring these families and their communities had access to power when they needed it most. We are so impressed with EcoFlow’s commitment to disaster response through their ‘Power for All’ program. It has made a tangible impact, and we are deeply grateful for their support and partnership in helping these families recover and rebuild.

In 2024, the US experienced 27 weather and climate events, each causing losses exceeding $1 billion, marking the second-highest annual total on record, according to National Centers for Environmental Information. The increasing frequency and severity of natural disasters underscore the critical need for reliable and timely power solutions during emergencies, much like EcoFlow and its members are helping provide through the “Power For All” initiative.

To support new and existing EcoFlow members, the company is celebrating its third annual Member’s Festival throughout April to offer a do-not-miss discount on its products and donate a portion of all sales to the “Power for All” fund to provide rescue power to those in need in the future. Learn how it all works below.

Source: EcoFlow

Save big and give back during the 2025 Member’s Festival

As of April 1st, you can now sign up to become an EcoFlow member to participate in the company’s exclusive 2025 Member Festival.

As a member, you can earn “EcoFlow Power Points” by completing tasks like registration, referrals, and product purchases and tracking your individual efforts toward disaster preparedness and recovery.

Beginning April 4, EcoFlow members will also be able to take advantage of exclusive discounts of up to 65% off select portable power stations, including the DELTA Pro Ultra, DELTA Pro 3, DELTA 2 Max, DELTA 3 Plus, RIVER 3 Plus, and more. However, these sale prices only last through April 25, so you’ll want to move quickly!

Click here to learn more about EcoFlow’s “Power for All” campaign. To register for EcoFlow’s 2025 Member Festival in the US, visit the EcoFlow website. To register as a member in Canada, visit here.

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Tesla loses another top talent: its long-time head of software

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Tesla loses another top talent: its long-time head of software

Tesla is losing another top talent: its long-time head of software, David Lau, has reportedly told co-workers that he is exiting the automaker.

Tesla changed how the entire auto industry looks at software.

Before Tesla, it was an afterthought; user interfaces were rudimentary, and you had to go to a dealership to get a software update on your systems.

When Tesla launched the Model S in 2012, it all changed. Your car would get better through software updates like your phone, the large center display was responsive with a UI that actually made sense and was closer to an iPad experience than a car.

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Tesla also integrated its software into its retail experience, service, and manufacturing.

David Lau deserves a lot of the credit for that.

He joined Tesla in 2012 as a senior manager of firmware engineering and quickly rose through the ranks. By 2014, he was promoted to director of firmware engineering and system integration, and in 2017, he became Vice President of software.

Lau listed the responsibilities of his team on his LinkedIn:

  • Vehicle Software:
    • Firmware for the powertrain, traction/stability control, HV electronics, battery management, and body control systems
    • UI software and underlying Embedded Linux platforms
    • Navigation and routing
    • iOS and Android Mobile apps
  • Distributed Systems:
    • Server-side software and infrastructure that provides telemetry, diagnostics, over-the-air updates, and configuration/lifecycle management
    • Data engineering and analytics platforms that power technical and business insights for an increasingly diverse set of customers across the company
    • Diagnostic tools and fleet management, Manufacturing and Automation:
  • Automation controls (PLC, robot)
    • Server-side manufacturing execution systems that power all of Tesla’s production operations
  • Product Security and Red Team for software, services, and systems across Tesla

Bloomberg reported today that Lau told his team he is leaving Tesla. The report didn’t include reasons for his stepping down.

Electrek’s Take

Twelve years at any company is a great run. At Tesla, it’s heroic. Congrats, David, on a great run. You undoubtedly had a significant impact on Tesla and software advancements in the broader auto industry.

He is another significant loss for Tesla, which has been losing a lot of top talent following a big wave of layoffs around this time last year.

I wonder who will take over. Michael Rizkalla, senior director of software engineering and vehicle firmware, is one of the most senior software engineers after Lau. He has been at Tesla for 7 years, and Tesla likes to promote within rather than hire outsiders.

There are also a lot of senior software execs working on AI at Tesla. Musk has been favoring them lately and he could fold Lau’s responsibilities under them.

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Kia’s EV3 is the best-selling retail EV in the UK right now

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Kia's EV3 is the best-selling retail EV in the UK right now

Kia’s electric SUVs are taking over. The EV3 is the best-selling retail EV in the UK this year, giving Kia its strongest sales start since it arrived 34 years ago. And it’s not just in the UK. Kia just had its best first quarter globally since it started selling cars in 1962.

Kia EV3 is the best-selling EV in the UK through March

In March, Kia sold a record nearly 20,000 vehicles in the UK, making it the fourth best-selling brand. It was also the second top-seller of electrified vehicles (EVs, PHEVs, and HEVs), accounting for over 55% of sales.

The EV3 remained the best-selling retail EV in the UK last month. Including the EV6, three-row EV9, and Niro EV, electric vehicles represented 21% of Kia’s UK sales in March.

Kia said the EV3 “started with a bang” in January, darting out as the UK’s most popular EV in retail sales. Through March, Kia’s electric SUV has held on to the crown. With the EV3 rolling out, Kia sold over 7,000 electric cars through March, nearly 50% more than in Q1 2024.

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The EV3 was the best-selling retail EV in the UK in the first quarter and the fourth best-selling EV overall, including commercial vehicles.

Kia-EV3-best-selling-EV
Kia EV3 Air 91.48 kWh in Frost Blue (Source: Kia UK)

Starting at £33,005 ($42,500), Kia said it’s the “brand’s most affordable EV yet.” It’s available with two battery packs, 58.3 kWh or 81.48 kWh, good for 430 km (270 miles) and 599 km (375 miles) of WLTP range, respectively.

Kia-EV3-best-selling-EV
From left to right: Kia EV6, EV3, and EV9 (Source: Kia UK)

With new EVs on the way, this could be just the start. Kia is launching several new EVs in the UK this year, including the EV4 sedan (and hatchback) and EV5 SUV. It also confirmed that the first PV5 electric vans will be delivered to customers by the end of the year.

Electrek’s Take

Globally, Kia sold a record 772,351 vehicles in the first quarter, its best since it started selling cars in 1962. With the new EV4, the brand’s first electric sedan and hatchback, launching this year, Kia looks to build on its momentum in 2025.

Kia has also made it very clear that it wants to be a global leader in the electric van market with its new Platform Beyond Vehicle (PBV) business, starting with the PV5 later this year.

Earlier today, we learned Kia’s midsize electric SUV, the EV5, is the fourth best-selling EV in Australia through March, outselling every BYD vehicle (at least for now). The EV5 is rolling out to new markets this year, including Canada, the UK, South Korea, and Mexico. However, it will not arrive in the US.

For those in the US, there are still a few Kia EVs to look forward to. Kia is launching the EV4 globally, including in the US, later this year. Although no date has been set, Kia confirmed the EV3 is also coming. It’s expected to arrive in mid-2026.

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