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Mark Zuckerberg, chief executive officer of Meta Platforms Inc., speaks during the virtual Meta Connect event in New York, US, on Tuesday, Oct. 11, 2022.

Michael Nagle | Bloomberg | Getty Images

Over the weekend, Alex Gorlick experienced what he called the worst Facebook glitch he’s seen in the decade he’s worked in digital advertising.

Gorlick, the CEO of marketing agency Intensify, checked in on one of his client’s accounts on Sunday, and noticed that it had spent 90% of its daily Facebook ad budget by 9 a.m. That meant it had only 10% left for the remaining 15 hours of the day.

He then found that the problem was widespread, spanning his entire customer base. Gorlick said that all those advertisers had essentially just wasted most of their money for the day, spending roughly triple the amount they normally would to acquire a customer.

“The results were horrendous,” Gorlick told CNBC. “It’s the biggest malfunction I’ve ever seen on Facebook ads.”

For brands that are already lowering ad costs to manage through a sluggish economy and a mobile ad market that no longer allows for targeting based on user data, Facebook’s miscue is more than just an unfortunate blip. In low-margin industries, where every dollar counts, it can turn a profitable weekend into a big loser, while also raising further questions about the reliability of Facebook’s ad systems.

A spokesperson for Facebook parent Meta acknowledged there was an ad glitch but declined to provide details or an explanation as to why it happened.

“A technical issue that has now been resolved caused ad delivery issues for some advertisers,” the spokesperson said.

How Facebook ad auctions work

In a typical Facebook online ad auction, a company can allocate a certain amount of money to run ads on the social media service over the course of a day to maximize how many eyeballs see the promotion. It appears that on Sunday the Facebook ad system bundled many more ads than normal into the morning hours, resulting in a highly inefficient day.

Data analytics and marketing firm Varos provided data showing that, of the more than 3,000 ecommerce and direct-to-consumer companies that use its technology, the software bug caused a majority of them to experience a rise in cost per thousand impressions, or what those in the industry call CPMs.

About 36% of companies were “very significantly impacted” by the bug, meaning their CPMs at least doubled, Varos said. Varos CEO Yarden Shaked said another third of companies experienced “significant increases but not like bonkers.”

Shaked said the glitch resulted in a “bidding war for nothing.” He compared it to Costco selling a random toaster that suddenly garnered so much demand that the price spiked way beyond market value.

“Everyone came in in the middle of the night for some reason and started a bidding war over that old toaster,” Shaked said. “You know, it’s completely ridiculous.”

Data about the glitch provided by the advertising technology firm Proxima on 108 companies also revealed that these firms spent their “entire day’s budget in the first few hours of the day,” the company said.

Companies that implemented cost caps, or limits on their advertising campaigns, were not impacted by the glitch, Proxima noted. When companies turned off their ad campaigns because of the bug, some bigger brands took advantage and were able to run successful Facebook ad campaigns throughout the day because of a lack of competition.

Additionally, the Facebook ad bug impacted companies running ads tied to Earth Day.

“The fact that it was Earth Day on Saturday, April 22nd meant that brands running sales for Earth Day were the most impacted like organic, eco-friendly brands focused on Earth Day as a key selling period,” the company said.

Barry Hott, a performance marketing consultant, said that at the time of the bug, the situation for companies running Facebook ads seemed “pretty massive, very painful.”

In retrospect, however, Hott believes the overall impact of the ad error might be “pretty small,” considering in the grand scheme of things, companies occasionally deal with big Meta ad errors that impact their campaigns.

Hott noted that Facebook experienced a major ad glitch a day before Black Friday in 2020 as well as another similar bug earlier that summer.

Refunds?

The main issue for advertisers will be whether they get refunds from Meta because of the glitch, industry experts said.

The Meta spokesperson said the company is “conducting a detailed analysis that assesses opportunities for refunds.”

“We have more information on the refunds process here,” the spokesperson added in a statement.

Because of the glitch, “a bunch of advertisers and business owners had a really s—y day,” Hott said, adding that they will have a “crappy week” as they wonder if they will get refunds and if they do, will it be the full amount they believe they should be owed or chump change.

He recommends that if advertisers have access to a Meta customer support representative — a part of Meta that has been hit by layoffs — they need to ask frequently about refunds, or risk being ignored. Because retailers often make business decisions like how many products they should order or sell based on their online advertisements, the software glitch could also impact other areas in a company’s business than just merely an increase to their CPMs.

“Basically, no one at the company is going to care about this problem if nobody’s saying anything about it, so they kind of count on advertisers to forget about this in a week or two weeks,” Hott said. “I tell everyone— I’ve had to do this myself — when these issues happen, you know, make a big stink about it.”

Watch: Elon Musk inspired Zuckerberg to reduce Meta’s headcount

Elon Musk inspired Zuckerberg to reduce Meta's headcount, says Deepwater's Gene Munster

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Citi backs stablecoin firm BVNK as Wall Street warms to crypto

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Citi backs stablecoin firm BVNK as Wall Street warms to crypto

BVNK co-founders (L to R) Donald Jackson, Jesse Hemson-Struthers and Chris Harmes, at the company’s San Francisco Office.

BVNK

Citi has invested in stablecoin infrastructure company BVNK, the startup told CNBC on Thursday, as big U.S. banks ramp up their presence in the cryptocurrency and digital asset space.

Stablecoins are a type of digital asset pegged to a fiat currency and backed by real-world assets like bonds. The two biggest are USDC and Tether, which issues USDT.

BVNK’s core technology is effectively a payments rail to facilitate transactions in stablecoins globally, allowing customers to move money from fiat into the cryptocurrency and back.

The company declined to disclose the sum that Citi invested or its current valuation. But Chris Harmse, co-founder of BVNK, told CNBC in an interview that its valuation is higher than the $750 million that was publicly disclosed at its last funding round.

The investment was made by Citi Ventures, the venture capital arm of Citigroup.

Stablecoins, once just a tool for people to trade quickly in and out of other cryptocurrencies like bitcoin, are now being seen as a potential key tool for cross-border transactions due to the speed to send and receive them, the low cost and 24/7 settlement.

There were nearly $9 trillion worth of stablecoin transactions over the last 12 months, according to Visa, while the current valuation of all stablecoins in existence stands at over $300 billion, Coinmarketcap data shows.

U.S. growth

BVNK’s Harmse said the company is seeing momentum, especially in the U.S., which has been its fastest-growing market over the last 12-18 months thanks to what is seen by the crypto industry as a more favorable regulatory environment.

Earlier this year, the U.S. passed the GENIUS Act, a bill designed to regulate and bring more clarity to the stablecoin market.

“You are seeing with the GENIUS Act coming through, and regulatory clarity, an explosion of demand for building on top of stablecoin infrastructure,” Harmse told CNBC.

BVNK’s technology can be used by customers to pay suppliers, contractors or merchants in other countries. The company is looking to expand its customer base, including to digital-only banks or neobanks that may use stabelcoins for their core checking account, Harmse said.

Read more CNBC tech news

The co-founder declined to get into the specifics of the company’s work with Citi as it’s “too early to announce” but noted the Wall Street bank has been bolstering its cross-border payment services.

“U.S. banks at the scale of Citi, because of the GENIUS Act, are putting their weight behind … investing in leading businesses in the space to make sure they are at forefront of this technological shift in payments,” Harmse said. 

Citi signaled its step up into crypto this year. CEO Jane Fraser said in June that the company is considering issuing its own stablecoin and is interested in offering custodian services for crypto assets.

BVNK has “dipped in and out of profitability” as the company has invested in growth, Harmse said, adding that the company is on track to be profitable next year. BVNK is also backed by Coinbase and Tiger Global.

The startup is playing in a highly-competitive space with other newcomers like Alchemy Pay and TripleA and established players like Ripple trying to get a slice of the cross-border digital money pie.

Wall Street welcomes crypto

Citi isn’t alone in embracing digital assets when it comes to major U.S. banks and financial institutions.

JPMorgan Chase launched its own stablecoin-like token called JPMD this year. The bank also made the decision this year to allow clients to buy bitcoin.

Banks have been looking at how to use blockchain, a technology originally developed to underpin bitcoin, to lower the cost and speed up transactions of many kinds. Part of this involves “tokenization” which broadly means the idea of issuing a digital token that represents something such as a deposit.

Bank of New York Mellon, for example, is exploring tokenized deposits. HSBC has already launched a tokenized deposit service.

Visa’s stablecoin pilot could turn a narrative headwind into a tailwind, says Mizuho’s Dan Dolev

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OpenAI expands budget-friendly ChatGPT Go to 16 more countries in Asia

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OpenAI expands budget-friendly ChatGPT Go to 16 more countries in Asia

OpenAI’s ChatGPT Go has expanded to a total of 18 countries across Asia, according to an announcement made yesterday.

Nurphoto | Nurphoto | Getty Images

OpenAI has expanded its lower-cost subscription plan, ChatGPT Go, to 16 more countries across Asia, company head Nick Turley announced Thursday.

“Making ChatGPT more affordable has been a key ask from users,” said Turley in a post on social media platform X in August.

The artificial intelligence company launched ChatGPT Go in India and Indonesia earlier this year.

The rollout brings OpenAI’s cheapest plan to users across a total of 18 Asian countries: Afghanistan, Bangladesh, Bhutan, Brunei Darussalam, Cambodia, India, Indonesia, Laos, Malaysia, Maldives, Myanmar, Nepal, Pakistan, Philippines, Sri Lanka, Thailand, Timor-Leste (East Timor) and Vietnam.

The expansion aims to increase the accessibility of the company’s latest model GPT-5, OpenAI said on its website.

ChatGPT Go includes all features in the free version, as well as extended access to image generation, file uploads, advanced data analysis and other functions. It also includes higher usage limits than the free plan for core chat and tools, according to OpenAI.

Why Jefferies declared ChatGPT its winner of the battle of AI chatbots

ChatGPT Go launched in India and Indonesia at a monthly fee of 399 rupees (about $4.50) and 75,000 rupiah (about $4.53), respectively — which are a fraction of the price of the company’s other subscription plans. The cost of the plan in other Asian markets may differ.

OpenAI currently has two other paid personal plans: ChatGPT Plus, which is offered at $20 a month and ChatGPT Pro, which is offered at $200 a month. The company also offers a business plan for $25 a month.

The use of ChatGPT has grown rapidly across the globe since its launch in late 2022. According to data from OpenAI, adoption growth rates of the AI chatbot in the lowest income countries were over four times those in the highest income countries by May 2025.

OpenAI noted that the budget-friendly plan is gradually being made available to all users. For those in Cambodia, Laos and Nepal, ChatGPT Go is already available on web and Android subscriptions, but not yet in the iOS app.

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AMD stock continues rally after OpenAI deal, now up 43% this week so far

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AMD stock continues rally after OpenAI deal, now up 43% this week so far

Lisa Su, chair and chief executive officer of Advanced Micro Devices Inc. (AMD), during a Bloomberg Television interview in San Francisco, California, US, on Monday, Oct. 6, 2025.

David Paul Morris | Bloomberg | Getty Images

AMD stock climbed 11% on Wednesday, continuing a massive run since OpenAI announced plans to buy billions of dollars of AI equipment from the chipmaker earlier this week.

On Monday, the ChatGPT maker entered into an agreement to potentially own 10% of AMD, based on its stock price and partnership milestones.

AMD now has a market cap of $380 billion after climbing 4% on Tuesday and 24% on Monday. Shares are up 43% so far this week, on pace for the best weekly gain since April 2016.

The partnership with OpenAI, which has historically been closely linked with Nvidia, has bolstered investor confidence that AMD will be a viable competitor to Nvidia in AI chips.

Read more CNBC tech news

AMD CEO Lisa Su told reporters on Monday that the deal was a “win-win” and that its AI chips were good enough to be used in “at-scale deployments,” or very large data centers like the kind OpenAI and cloud providers build.

Nvidia CEO Jensen Huang on Wednesday reacted to the deal on CNBC’s Squawk Box, saying it was “surprising.”

“It’s imaginative, it’s unique and surprising, considering they were so excited about their next-generation product,” Huang said. “I’m surprised that they would give away 10% of the company before they even built it. And so anyhow, it’s clever, I guess.”

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