Italian luxury automaker Alfa Romeo is gearing up for an all-electric future by 2027. The company plans to release its first electric car next year, followed by its first dedicated EV in 2025. Meanwhile, Alfa Romeo has more significant plans to take on Tesla in North America, including plans for a larger electric SUV in 2027.
Alfa Romeo plans for a larger electric SUV in the US
Under the Stellantis umbrella of brands, Alfa Romeo will be the first company to introduce an all-electric lineup.
Despite not having a fully electric vehicle out yet, Alfa Romeo says the launch of the Tonale, a plug-in hybrid SUV with 35 miles all-electric range, is the start of the automaker’s transition.
Earlier this year, at a Tonale launch event in Japan, Alfa Romeo’s CEO Jean-Philippe Imparato said that entering the E-segment in North America was critical. Imparto says its planning to make sportiness “the hallmark of its coming EVs” as it looks to differentiate in an ever-expanding market.
The company’s North American head, Larry Dominique, reiterated this stance speaking with The Drive. Dominique stated:
The E-segment … for America will be more utility than the sedan, and the Giulia replacement is [already] locked.
Alfa Romeo has already confirmed that the Guilia will go electric in 2025, which could offer ultrafast 800V charging (18 minutes max) and up to 1,000 hp.
The brand’s first fully electric vehicle is expected to be launched next year based on the Jeep Avenger, a small compact SUV. Its first dedicated EV, potentially the “Guilia EV,” will be launched the following year.
Alfa Romeo Tonale PHEV (Source: Stellantis)
Differentiated electric lineup
As Stellantis works toward an all-electric lineup, it’s looking to carve a niche market out for itself rather than blending in with other automakers, like BMW. Dominique explained:
The fastest-growing premium vehicle in the U.S.—Tesla—is kicking everyone’s ass. We think of ourselves as different from the others. We just don’t want to blend in. We’re not a gray BMW… Our customers tell us they buy Alfas because “You’re not that.”
Although Tesla’s market share in the US has slipped with new electric models from nearly every automaker, it still controls over 62% after another record performance in the first quarter.
Alfa Romeo’s preference for small Euro-sized vehicles has made it a challenge for the brand to expand in the US, with less than 13,000 cars sold in the US last year.
The automaker hopes its upcoming E-segment electric SUV can spark growth, as Dominique said the upcoming car would be designed with US customers in mind, adding:
Details like [interior] size, features, packaging, cupholder [size], tech, etc. will be ideal for North America. The U.S. will represent 70% of the sales of this new vehicle, so it needs to bode well for the American audience.
The new electric SUV will be roughly the size of the BMW X5 and is expected to ride on Stellantis’s STLA Large platform, the same used for Ram’s first electric pickup, the Ram 1500 REV.
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A visitor observes a computer bay at the PA10 data center, operated by Equinix Inc., in Paris, France, on Thursday, Feb. 6, 2025.
Bloomberg | Bloomberg | Getty Images
In some advanced economies, electricity infrastructure and cost of utilities are undergoing structural changes because of artificial intelligence-driven demand for data centers.
In the process, U.S consumers could be paying higher utility bills because of the sector shifting costs to consumers, warned a latest paper by the Harvard Electricity Law Initiative.
Meanwhile in the U.K, residents may experience higher wholesale prices in light of a proposed reform to the electricity market that would favor data centers which harness renewable energy.
As pricing concerns emerge, regulation and energy grid reform will take center stage in managing energy prices and meeting changing energy needs.
Such contracts “allow an individual consumer to take service under conditions and terms not otherwise available to anyone else.” In other words, they can be used to shift costs from data centers to consumers because of the subjectivity and complexity in those contracts’ accounting practices, the report stated.
Moreover, special contracts are approved by the Public Utilities Commission but tend to undergo “opaque regulatory processes” that make it difficult to assess if costs have been shifted from data centers onto the consumer.
To remedy this, the report recommended regulators tighten oversight over special contracts or completely do away with them and opt for existing tariff practices.
“Unlike a one-off special contract that provides each data center with unique terms and conditions, a tariff ensures that all data centers pay under the same terms and that the impact of new customers is addressed by considering the full picture of the utility’s costs and revenue,” according to the report.
Jonathan Koomey, a researcher in energy and information technology, concurs with the need for data centers to pay according to their usage of the energy grid.
“The key point, in my view, is that highly profitable companies who impose costs on the grid with big new loads should pay the costs created by those new loads,” Koomey told CNBC.
Beyond utility companies and regulators, “intervenors in the utility regulatory process also play a critical role,” Koomey said.
Intervenors can include a specific group of constituents or a large commercial or industrial customer who partake in proceedings. They may raise issues pertaining to customer service and affordability and ultimately allow for commissions to hear from a broad group of stakeholders.
“They often can dig deeper than the overburdened regulators into the projections and technical details and reveal key issues that haven’t yet surfaced in regulatory proceedings,” Koomey added.
Proactive decisions on the part of utilities and regulators are needed to prevent ratepayers from being “on the hook” for overbuilt infrastructure, said the IEEFA report.
Policymakers across states have adopted a slew of measures to incentivize, curb and regulate the influx of data center development, from tax breaks to legislative bills, with a focus on ensuring non-data centers consumers do not bear undue costs, according to a report by the Gibson Dunn Data Centers and Digital Infrastructure Practice Group.
Modeling from consulting firm Lane Clark and Peacock suggests that Northern Scotland would experience lower wholesale prices owing to their high renewable penetration and relatively low demand.
The rest of the U.K, accounting for 97% of national electricity demand, is poised to see a rise in wholesale prices from the current national pricing model.
The impact on retail prices remains murky as yet.
“It is not clear how this may impact retail prices as wholesale prices are only one part of the overall electricity bill for consumers, and DESNZ still needs to make various decisions,” according to joint comments from Sam Hollister, Head of Energy Economics, Policy, and Investment and Dina Darshini, Head of Commercial and Industrial at Lane Clark Peacock’s energy transition division, LCP Delta.
The DESNZ is the U.K.’s Department for Energy Security and Net Zero.
Those potentially well-suited for zonal pricing include data center facilities that handle workloads that can be shifted in time or location, they said.
AI training for deep learning models is one such example. Such workloads can be scheduled during off-peak hours when electricity prices may be lower and synchronized with periods of surplus wind or solar power, which would reduce costs and alleviate grid congestion.
Similarly, data centers that do not need to be close to major urban centers or end users — such as those supporting hyperscale AI training, cloud and large-scale data storage facilities or scientific computing hubs — could also benefit from cheaper electricity when located in regions with high renewable generation and low local demand, Hollister and Darshini said.
However, “not all AI workloads are flexible — real-time inference tasks, such as those used in chatbots, fraud detection, or autonomous vehicles, require immediate processing and would not benefit from time-shifting,” they added.
Latency-sensitive applications such as financial trading and real-time streaming that require close proximity to users would also find zonal pricing “less viable.”
While the electricity consumption of U.S. data centers is growing at an increasing pace, a report by the Lawrence Berkeley National Laboratory published in December noted that this is playing out against a “much larger electricity demand that is expected to occur over the next few decades from a combination of electric vehicle adoption, onshoring of manufacturing, hydrogen utilization, and the electrification of industry and buildings.”
Given this, the infrastructural and regulatory reforms that emerge out of data center management would be helpful for an imminent era of changing electricity demand, said Mytton and fellow researchers.
A new report claims that President Trump’s tariffs have disrupted Tesla’s plan to source parts for the upcoming Cybercab and Tesla Semi production in China.
The trade war started by President Trump and his constantly changing tariffs has thrown a wrench in the plans of most supply chain managers worldwide.
Tesla is no exception.
For most of its manufacturing programs in the US, the American automaker imports a significant number of parts from China, Mexico, Canada, and Europe.
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This includes its upcoming vehicles: Cybercab and Tesla Semi.
Tesla aims to start production of the vehicles at Gigafactory Texas and a new factory in Nevada later this year and ramp up to volume production in 2026.
Reuters reports that Tesla has suspended plans to source certain parts for the upcoming Cybercab and Tesla Semi from China:
Tesla’s plans to ship components from China for Cybercab and Semi electric trucks in the United States were suspended after President Donald Trump raised tariffs on Chinese goods amid a trade war, said a person with direct knowledge.
According to the report, Tesla was ready to move ahead with the plan when Trump first increased the tariffs on China to 34%, but the automaker is suspending the specific sourcing plans after the most recent increases:
Tesla was ready to absorb the additional costs when Trump imposed the 34% tariff on Chinese goods but could not do so when the tariff went beyond that, leaving shipping plans suspended, said the person, who declined to be named as the matter is private.
Trump raised the tariffs on China to 145% last week, with some expectations announced on Friday — even though Trump later claimed there were no exceptions.
I would take the report with a grain of salt since it is based on a single source, but it certainly makes sense.
The phrase “Trump’s tariffs have disrupted” could be followed by the name of virtually every major manufacturing company globally, and Tesla is no exception.
Due to Tesla’s vertical integration, Tesla shareholders have been claiming that the tariffs would be positive for Tesla, or at least not as bad as they would be for other automakers.
Tesla indeed has impressive vertical integration for the auto industry, but that’s in relative terms. Effectively, Tesla still uses a significant number of parts from other countries, especially Mexico, but also from China.
Mexico would be the most problematic for Tesla, as roughly 25% of the parts of all its vehicle programs built in the US originate from there.
The tariffs on auto parts from Canada and Mexico are currently paused for everything in the USMCA agreement, but Trump signaled that this is only temporary.
As for the tariffs on China, they primarily affect Tesla’s energy business, which relies on cheap Chinese battery cells, but Tesla also imports some Chinese parts for its cars and 145% tariffs will change that.
Tesla, like many other companies, has to start looking for alternatives.
Many of the problems come not only from the excessively high tariffs Trump is imposing on countries, but also from the fact that he keeps changing his mind and making exceptions, making it hard for companies to plan.
In this case, Tesla might have suspended plans with Chinese suppliers only to wait and see if Trump will back off the Chinese tariffs, if Musk can lobby for an exception with the President, whom he helped elect with $250 million in political donations, to shop for suppliers from other countries, or maybe, just maybe, do what Trumps claims his tariffs will do and manufacture those parts in the US.
For some reason, I have doubts about it being the last one, but you never know.
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It only happens every three years, but it’s spectacular! I’m speaking of course, about bauma – one of the largest trade shows of any kind where heavy equipment manufacturers serving construction, forestry, mining, and more bring out their latest and greatest new job site innovations, and we’ve got a whole bunch of them here, on this special bauma edition of Quick Charge!
With more than two million square feet indoors and twice that outdoors, bauma hosts more than 600,000 guests from 200 countries to see 3,600 exhibitors’ hardware (and, increasingly, software). We’re only going to cover a sliver, but it’s a really cool sliver, you guys – enjoy!
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
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