Kia aims to enter a new software-driven era with its flagship EV9 electric SUV. The EV9 will be the Hyundai Motor Group’s first model to offer on-demand features and over-the-air (OTA) updates.
The Hyundai Motor Group, including the Kia and Genesis brands, surpassed GM, Nissan, and Stellantis last year to become the third-largest global automaker.
Hyundai believes it can also become an EV powerhouse, among the top three based on sales by 2030. According to the South Korean automaker, its first dedicated EV, the IONIQ 5 electric SUV, is already attracting new “premium” buyers.
Kia, a brand generally associated with affordability, is using the new electric era to redefine its image. With the brand’s first dedicated EV, the EV6 crossover, Kia is already challenging the status quo.
The souped-up 576-hp Kia EV6 GT will beat a Ferrari Roma, Lamborghini Huracan Evo Spyder RWD, and Lamborghini Aventador SVJ (see the video here) off the line and costs just over $61,000.
Compared to the cost of a Ferrari Roma (starting at $250,000), Lamborghini Huracan ($270,000), or Lamborghini Aventador SVJ (+$500,000), the Kia EV6 GT gives buyers an attractive all-electric performance car at a fraction of the cost.
Kia EV6 GT (Source: Kia)
Even the Porsche Taycan GTS, which the EV6 edges out in 0 to 60 mph (3.4 sec vs. 3.5 sec), costs twice as much starting at $134,100.
With the launch of the EV9, Kia is taking on another big market with a luxury three-row SUV. The flagship Kia EV9 SUV will be the first Hyundai model to offer on-demand features and OTA software updates.
2024 EV9 GT-Line (Source: Kia)
Kia enters new software-defined era with EV9 electric SUV
On Thursday, Kia revealed its Software Defined Vehicle (SDV) technology with the EV9 as the first model to offer a range of digital features and software available through the Kia Connect Store.
The Kia EV9 was officially launched in March as a three-row SUV based on Hyundai’s E-GMP platform loaded with features, including OTA updates, vehicle-to-grid (V2G) capabilities, and up to 336 miles of range.
The automaker says that through OTA software updates, drivers will have access to new innovative experiences which will be continuously introduced, such as Highway Driving Pilot (HDP).
With upgradeable software, EV9 drivers can access the latest safety, convenience, connectivity, and driving performance functions through the Kia Connect Store.
The Kia Connect Store currently offers features like Remote Smart Parking Assist 2 and Lightning Pattern which allows you to adjust the small cube lamps adjacent to the vehicle’s two vertical headlamps.
Starting with the EV9, the Hyundai Motor Group, including its sister brands Kia and Genesis, are accelerating toward Software Defined Vehicles (SDVs).
Electrek’s Take
As automakers look to drive revenue and growth amid shrinking margins, there is a clear trend toward software-driven electric vehicles.
Hyundai and Kia are the latest automakers to announce they will move toward SDVs by introducing technology like OTA updates and on-demand services.
Ford CEO Jim Farley highlighted this idea on Tuesday’s first-quarter earnings call, explaining how on his trip to China, he noticed that “customers are no longer just attracted to traditional luxury brands with EVs or even hardware design anymore.”
He went on to explain:
The best new brands are offering integrated digital, retail, lifestyle and experience that are software defined.
Ford’s BlueCruise gained 65% more miles traveled in the first three months of the year, and as Farley said, “the reason why that’s growing so fast is because we continue to do OTAs” to continuously improve it and attract subscribers with new features.
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A series of images of landscapes and wildlife from the Brigalow Belt region of Queensland near the town of St. George.
Colin Baker | Moment | Getty Images
Shares of Santos surged as much as 15.23% Monday, after it received a non-binding takeover offer of $18.72 billion by an Abu Dhabi’s National Oil Company-led group.
The move marks the biggest intraday jump in the Australian oil and gas producer’s shares since April 2020, LSEG data shows.
Prices of gold, the stalwart shelter in times of crises, rose. Investors flock to the precious metal amid uncertainty because it serves as a stable store of value that is mostly resistant against exogenous shocks, such as inflation or geopolitical conflicts.
And the dollar strengthened, as it is wont to do when the world looks ugly. Recall the dollar smile: The greenback will appreciate when things are really good because investors want in on U.S. risk assets, or when they are really bad because investors want in on the perceived safety of U.S. government bonds.
Stocks, the financial risk asset epitomized, fell across markets globally.
Despite the markets giving multiple indications we are entering a period of ugliness — or, at least, volatility — U.S. stocks still appear resilient, and the surge in oil prices only brings us back to where they were about three months ago as prices have been low since, CNBC’s Michael Santoli wrote.
The markets have, indeed, mostly shrugged off Russia’s invasion of Ukraine and the Israel-Hamas war, both of which are still brewing. But with the conflict between Israel and Iran still in its early days, it might pay to be extra cautious in the coming weeks.
Safe haven assets in demand Investors piled into safe-haven assets after Israel’s attack on Iran. After weeks of declining, the dollar index, a measurement of the strength of the U.S. dollar against other major currencies, rallied 0.3%on Friday and was up 0.1% as of7:30 a.m. Singapore time Monday. Spot gold rose 0.38% and gold futures for August delivery were up 0.41% Monday, adding to Friday’s gains of 1.4% and 1.5% respectively.
Prices of oil jump Oil prices surged as investors feared a disruption to oil supply from Iran, which produced 3.305 million barrels per day in April, according to OPEC’s Monthly Oil Market Report of May. As of Monday morning Singapore time, U.S. crude oil rose 2.22% to $74.62 a barrel, adding to its 7.26% jump on Friday. The global benchmark Brent climbed 2.22% to $75.88 a barrel, following Friday’s 7.02% surge.
[PRO]U.S. stocks still look resilient Even though stocks fell on the eruption of conflict between Israel and Iran, the market appeared resilient, wrote CNBC’s Michael Santoli. This week, while hostilities between the two Middle East countries will continue weighing on investors’ minds, they should not lose sight of the Federal Reserve’s rate-setting meeting, which concludes Wednesday.
And finally…
The Boeing 787-9 civil jet airplane of Vietnam Airlines performs its flight display at the 51st Paris International Airshow in Le Bourget near Paris, France. (Photo by: aviation-images.com/Universal Images Group via Getty Images)
aviation-images.com | Universal Images Group | Getty Images
Fire and smoke rise into the sky after an Israeli attack on the Shahran oil depot on June 15, 2025 in Tehran, Iran.
Getty Images | Getty Images News | Getty Images
Crude oil futures jumped more than 3% Sunday after Israel struck two natural gas facilities in Iran, raising fears that the war will expand to energy infrastructure and disrupt supplies in the region.
U.S. crude oil rose $2.72, or 3.7%, to $75.67 per barrel. Global benchmark Brent was up $3.67, or 4.94%, at $77.90 per barrel.
Israeli unmanned aerial vehicles struck the South Pars gas field in southern Iran on Saturday, according to Iranian state media reports. The strikes hit two natural gas processing facilities, according to state media.
It is unclear how much damage was done to the facilities. South Pars is one of the largest natural gas fields in the world. Israel also hit a major oil depot near Tehran, sources told The Jerusalem Post.
Iranian missiles, meanwhile, damaged a major oil refinery in Haifa, according to The Times of Israel.
Oil prices closed more than 7% higher Friday, after Israel launched a wave of airstrikes against Iran’s nuclear and ballistic missile programs as well as its senior military leadership.
It was the biggest single-day move for the oil market since March 2022 after Russia launched its full-scale invasion of Ukraine. U.S. crude oil jumped 13% in total last week.
The war has entered its third day with little sign that Israel or Iran will back down, as they exchanged barrages of missile fire throughout the weekend.
Iran is considering shutting down the Strait of Hormuz, a senior commander said on Saturday. About one-fifth of the world’s oil is transported through the strait on its way to global markets, according to Goldman Sachs. A closure of the strait could push oil prices above $100 per barrel, according to Goldman.
However, some analysts are skeptical Iran has the capability to close the strait.
“I’ve heard assessments that it would be very difficult for the Iranians to close the Strait of Hormuz, given the presence of the U.S Fifth Fleet in Bahrain,” Helima Croft, global head of commodity strategy at RBC Capital Markets, told CNBC’s “Squawk Box” on Friday.
“But they could target tankers there, they could mine the straits,” Croft said.