Tesla continues to have the two top-selling vehicles in California, with the Tesla Model Y extending its #1 sales lead over the competition and the Model 3 holding strong at #2. But other manufacturers’ sales are picking up too, leading the state to a 23.2% market share for vehicles with plugs – 19.5% BEV and 3.7% PHEV.
Each quarter, the California New Car Dealers’ Association releases data showing trends in auto sales. These trends have been interesting to watch from an EV perspective, given California’s status as the EV market share leader in the US.
And that market share just continues to rise. In Q1, nearly a quarter of California’s cars had a plug on them, and more than a third of them had some sort of electric motor in them (hybrids were an additional 11%, making 34.2% “electrified” vehicles total).
Additionally, it is clear that California is choosing BEVs, rather than PHEVs and hybrids, as BEV sales growth continues to decouple from hybrids and PHEVs. PHEV and hybrid sales are mostly flat compared to last year, while BEVs continue to rise.
That said – BEV + PHEV share is actually flat compared to Q4 of 2022, which was about 24%.
Over the years, Tesla’s performance in California, the state where the company was founded and grew to become the behemoth it now is, has been strong and only getting stronger.
Last year, the Tesla Model 3 outsold the Toyota Camry in California, which had previously been the best-selling car in the state for 28 years straight. This was particularly impressive given the price of the Model 3 last year, which was significantly higher before this year’s massive price drops.
The newest data shows Tesla continuing its dominance, with the top-selling passenger car and top-selling light truck in the state. The Tesla Model Y is the state’s most popular vehicle, selling 31,940 units in the first quarter, trailed by the Model 3 with 17,715 units.
Just behind Tesla’s two vehicles are the Toyota Camry and RAV4 and the Ford F-Series. These are interesting because all three of them are powerhouses – the F-series has been America’s best-selling vehicle for decades, the RAV4 has been America and the world’s best-selling SUV for some time, and the Camry had been California’s best selling car for decades as well.
And the Model Y expanded its dominance significantly. Last year, it held 7.6% of the light truck market, selling 1.4x as many vehicles as the second-place RAV4. This year so far, Model Y has 10.3% of the popular light truck segment, and sold a whopping 2.4x as many units as second-place RAV4.
Things are getting a little closer in passenger cars, with the Camry holding fairly steady at 10.0% (compared to last year’s 10.7%) and Model 3 dropping slightly to 12.7% (from last year’s 15%). So the Model 3 has held its position, but its getting a little closer than it was. This could be due to the upcoming Model 3 “Project Highland” refresh.
Combined, Tesla is still the #2 selling brand, behind Toyota, since Tesla sells in fewer segments than Toyota does. But Toyota’s full-year market share was 17.3% in 2022, and it has dropped to 15.2% in Q1 2023. Tesla’s was 11.2% in 2022, and has seen a small increase to 11.8% in 2023 so far. If this pace continues (and Toyota continues not to make EVs), we could see Tesla overtake Toyota as the top-selling company in the next year or two.
Last year, we also saw that virtually every brand had decreasing sales, with the only notable exceptions being Tesla (up 54%) and Genesis (up 26%), mostly due to a global downturn in the auto industry related to pandemic supply challenges. But compared to the first quarter of last year, the first quarter of 2023 has seen sales increases for most brands – with Tesla actually around the middle of the pack, with a sales increase of just 10.6%.
Electrek’s Take
The reason this data is interesting is because California isn’t so much an outlier in EV sales as it is a leader. The state tends to adopt and set trends ahead of other states, and can be seen as a bellwether for where the rest of the country will end up going eventually. Lots of style and technology trends start in California and then filter out elsewhere, and EVs have shown to be one of them.
EV market growth is nothing new to readers of Electrek, so it’s not like this new data is revolutionary or anything, but it can help us keep an eye on trends of where the market is going.
That said, while EV market share is growing compared to last year, it’s interesting to note that they’re not really increasing compared to last quarter. This could be due to the famous Tesla end-of-year sales pushes, which tend to backload EV sales. Or it could be because supply challenges affected the whole industry last year, depressing sales overall, whereas Tesla was comparatively less affected by those challenges and were able to buoy EV sales with their relatively unaffected production schedule.
Or it could have to do with the increasing chaos surrounding Tesla CEO Elon Musk. Anecdotally, as a Californian who knows a lot of young people interested in buying electric cars, a lot of people are getting turned off of the brand due to his recent behavior.
But also, Q1 didn’t really capture the full extent of Tesla’s price drops, which were intended to spur demand which has been an issue for Tesla lately. So perhaps we’ll see some more growth in Q2, as we still expect California to exit this year with a good ~25% or so EV market share, if trends continue.
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The Boring Company, Elon Musk’s tunneling startup, is reportedly facing significant issues with its new project in Nashville, Tennessee. A key subcontractor has walked off the job, alleging that the company has failed to pay for work completed on the “Music City Loop,” claiming they have received only 5% of what they are owed.
We have been following The Boring Company’s expansion efforts closely.
After the relative success of the Las Vegas Loop and several projects that failed to materialize, it looked like the company was winding down until a new proposal in Nashville gained some momentum.
However, a new report from the Nashville Banner indicates that the project is hitting a major wall.
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Shane Trucking and Excavating, a local contractor hired to handle preliminary work for the tunnel project, pulled its workers off the site this Monday. William Shane, the owner of the company, told the Banner that The Boring Company has “ghosted” them and failed to pay invoices totaling in the six figures.
According to Shane, the payment terms were initially set for every 15 days, then unilaterally switched to 60 days. Now, he claims it has been over 120 days since they broke ground, and his company has received only a fraction of the payment due.
“We were really skeptical from the beginning, and then since then, things pretty much just went downhill,” Shane said.
The contractor was reportedly responsible for preparing the launch pad for “Prufrock,” The Boring Company’s proprietary tunnel boring machine (TBM). We previously reported on Prufrock’s capabilities, with the company claiming it can dig tunnels significantly faster than conventional machines, supposedly porpoising directly from the surface to avoid digging expensive launch pits.
If the launch pad isn’t finished because the excavator wasn’t paid, Prufrock isn’t digging anywhere.
This isn’t the first time we’ve heard of payment issues involving Musk-led companies. Tesla has been known to not pay its bills, leading to small companies going bankrupt.
As The Boring Company was stiffing Shane on the bills, the company tried to poach workers from its own contractor and lied about it:
“One of their head guys texts two of my welders, offering them a job for $45 an hour from his work phone,” Shane described, noting that the same TBC employee denied sending the texts when confronted with screenshots. “That’s actually a breach of contract.”
On top of the missed payments, Shane alleges serious safety concerns. They made several official complaints to OSHA:
“Where we’re digging, we’re so far down, there should be concrete and different structures like that to hold the slope back from falling on you while you’re working. Where most people use concrete, they currently have — I’m not even kidding — they currently have wood. They had us install wood 2x12s.”
The Boring Company Vice President David Buss blamed missed payments on “invoicing errors” in a statement to the Banner:
“It does look like we had some invoicing errors on that. It was, you know, unfortunately, too common of a thing, but I assured them that we are going to make sure that invoices are wired tomorrow.”
He also said that he would look into the poaching allegations, but added that he is not aware of any OSHA complaints.
The “Music City Loop” was pitched as a solution to connect downtown Nashville to the airport, a route that is notoriously congested.
The Boring Company claims it can complete the project without public money, but there are some obvious issues with its financing.
Electrek’s Take
I’ve been willing to give them the benefit of the doubt on the “Loop” concept. While it falls short of the original “autonomous pods” vision or the “Hyperloop” speed dreams, the system in Las Vegas does work to move people, even if it is just Teslas in tunnels driven by humans.
There’s just no evidence that it would be more efficient than any other public transit system.
When Musk launched The Boring Company’s first test tunnel in LA, I asked him if he had any simulations showing his “loop” system to be more efficient. He said that they were working on that. That was 7 years ago.
Therefore, while The Boring Company appears to have achieved marginal improvements in tunnel boring, mainly when it comes to smaller tunnels; it has yet to show clear evidence that its Loop system is a better solution than any other public transit system.
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Heybike drops new Mars 3.0 folding e-bike back to its $1,199 low during Black Friday sale for first time since launch
As part of its ongoing Black Friday e-bike sale, and coming right alongside the equally new price cut on the Ranger 3.0 Pro, Heybike is giving us the first official post-launch discount on its Mars 3.0 Folding Fat-Tire e-bike for $1,199 shipped, as well as a FREE Black Friday gift pack. It launched back at the top of August with a $100 discount from its $1,299 full price, which is repeating here for the first time since those initial deals cooled, and while the discount may not be large, you’re certainly getting a lot of upgraded features for such a low price.
Designed for those riders who seek greater thrills, the new Heybike Mars 3.0 e-bike brings along the new Galaxy Perform eDrive System, which pairs a 750W rear hub motor (1,400W peak) with 95nM of torque (and an obvious torque sensor), as well as a removable 624Wh battery. This system allows you to reach 20 or 28 MPH top speeds, determined by your local laws, and provides pedal-assisted support for up to 65 miles on one full charge. Just like the equally new Ranger 3.0 Pro model, you’ll find a new TFT display on this generation that delivers NFC start-up so you can turn it on by simply tapping your device to the display.
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Aside from its continued space-saving, folding frame, you’ll also notice an improved 440-pound payload so heavier riders can get in on the fun or allow smaller riders to haul some serious cargo weight. The lineup of upgraded features includes a hydraulic suspension fork, a rear Horst link suspension, hydraulic disc brakes, 4-inch puncture-protected tires with fenders, a brake-lit taillight with turn signals, a headlight, a horn, a rear cargo rack, a Shimano Altus 8-speed derailleur, and more.
Heybike’s new-gen Ranger 3.0 Pro folding commuter e-bike gets first post-launch cut to $1,399 low for Black Friday
As part of Heybike’s ongoing Black Friday Sale, and coming in right alongside the new Mars 3.0 Folding e-bike price drop, we’re also now seeing the new Ranger 3.0 Pro Folding Fat-Tire e-bike getting a cut to $1,399 shipped and coming with a FREE Black Friday gift pack. This model was released alongside the Mars 3.0 back in August, and has remained at its $1,499 full price since the initial launch deals ended that month. Now, during this Black Friday season, the brand is offering the first post-launch discount we have seen, giving you another chance at $100 savings on an already lower-cost commuter solution at its best price that we have tracked. Of course, if you want an even more premium look, this model has a Limited Miami Sunset colorway option that has been given a price cut to $1,599 shipped, as well as a Black Friday gift pack and a Miami Sunset gift pack for more added goodies.
Like the Mars 3.0 counterpart, the new Heybike Ranger 3.0 Pro e-bike is quite the higher-end solution for folks seeking new commuting options, all while retaining accessible pricing. It’s been upgraded from the popular Ranger S model with the new Galaxy Perform eDrive System, combining a 750W rear hub motor (1,200W peak), 80nM of torque, and a 720Wh battery. This combination provides a max speed of 20/28 MPH (depending on individual state laws), as well as pedal-assisted support (presided over by a torque sensor) for up to 90 miles on one charge, making it quite the handy commuter – plus, there’s the space-saving folding frame when you reach your destination. It boasts a new TFT display that allows you to tap your phone for NFC start-ups, giving you an extra layer of smart security.
Among its upgraded features, you’ll find a hydraulic suspension fork, 4-inch puncture-protected tires with fenders over each, hydraulic disc brakes, a headlight and horn at its front, a taillight with brake lighting and turn signal lighting, an 8-speed Shimano Altus derailleur, and more. And pivoting back to its folding design, this model condenses even smaller than its predecessor to a 41.7-inch by 20.5-inch by 32.7-inch size.
Tesla’s Universal Wall Connector with dual NACS + J1772 connectors and customizable 48A speeds retains $50 cut to $600
Lectric XP4 Standard Folding Utility e-bikes with $326 bundle: $999 (Reg. $1,325)
Lectric XP Lite 2.0 Long-Range e-bikes with $449 bundles: $999 (Reg. $1,448)
Heybike Mars 2.0 Folding Fat-Tire e-bike with Black Friday gift: $999 (Reg. $1,499)
Heybike Ranger S Folding Fat-Tire e-bike with Black Friday gift: $999 (Reg. $1,499)
Best new Green Deals landing this week
The savings this week are also continuing to a collection of other markdowns. To the same tune as the offers above, these all help you take a more energy-conscious approach to your routine. Winter means you can lock in even better off-season price cuts on electric tools for the lawn while saving on EVs and tons of other gear.
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The EV4 will sadly not arrive in the US as expected, but Kia said it’s still planning on launching another EV that’s expected to be an even bigger hit.
Kia confirms EV4 delay, says another EV is still US-bound
The EV4, Kia’s first electric sedan, was expected to launch in the US within the next few months, but that will no longer be the case.
Kia has indefinitely delayed the launch of the EV4 in the US due to policy changes under the Trump administration.
The loss of the $7,500 federal EV tax credit and added tariffs on Korean imports have forced Kia, like many others, to adjust their US lineup.
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According to Kia America’s marketing boss, Russel Wager, the EV4 is only a small part of the broader tariff-related impacts the Korean automaker is facing. Wager told Car and Driver on the sidelines of the LA Auto Show that the changes will likely impact other vehicles and prices.
2026 Kia EV4 US-spec (Source: Kia)
When asked for specifics about why the EV4 is being pushed back, Wager said, “Can you give me the answer of when the tariffs are going to be resolved in Mexico, Canada, and Seoul? If you give me that answer, I’ll be as specific as possible.”
While the EV4 is delayed indefinitely, Wager suggested bringing the EV3 to the US, Kia’s compact SUV, is still part of the plan.
Kia EV3 (Source: Kia)
The Kia EV3 is already one of the most popular EVs in Europe and the UK’s best-selling retail electric car this year. Given the growing demand for smaller SUVs, the EV3 is expected to be an even bigger hit with US buyers than the EV4.
When it will launch in the US or how much it will cost remains up in the air until Kia gets a better idea of market conditions.
The 2026 Kia EV9 (Source: Kia)
Kia’s EV sales plunged after the federal tax credit expired at the end of September. Sales of the EV6 and EV9 fell by 71% and 66% last month compared to October 2024.
According to Wager, the automaker won’t really know what demand looks like until February or March 2026, since the loss of the $7,500 credit likely pulled buyers forward.
Kia EV3 Air in Frost Blue (Source: Kia UK)
Kia is still ready to launch the EV4 in the US, but that’s only if the tariff situation stabilizes. Earlier this month, the US and South Korea agreed to reduce tariffs on imports from 25% to 15%.
“At that point in time we look at it and say, are we at 25 [percent], are we at 15—and then we can build our business case,” Wager said, adding, “It was originally designed and engineered when the tariffs were zero percent.”
The electric pickup that Kia announced just a few months ago may never make it to the US. Wager pointed to Ford halting F-150 Lightning production and reports that it could be scrapped altogether.
In the meantime, Kia is heavily discounting its current electric vehicles, offering a $10,000 customer cash bonus on every model. Or, you can opt for 0% financing for 72 months plus an extra $2,500 bonus cash. Kia’s sister company, Hyundai, is also offering generous discounts with IONIQ 5 leases starting at just $189 per month.
Interested in a test drive? We can help you get started. You can use our links below to find Kia and Hyundai models in your area.
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