Veteran tire manufacture Bridgestone has launched its first EV-dedicated tire in front of a crowd in Southern California this morning. The Turanza EV is a grand touring tire designed to handle the heavier-torque of electric vehicles through all seasons. Several new Bridgestone technologies also make their debut on the Turanza tire, which will be targeted toward Tesla and Ford EV drivers to begin.
Bridgestone Corporation’s history dates back to the early 1930s in Japan, so the company clearly knows tires. EVs however, have been a slightly different story. In our previous coverage, we’ve seen Bridgestone support the EV revolution through partnerships.
First, Bridgestone’s EMIA (Europe, Russia, Middle East, India, Africa) arm developed a specific tire for the now defunct Lightyear One solar EV. In August of 2021, Bridgestone announced a partnership with autonomous commercial EV developer Einride, to become its sole tire supplier for US fleets. In exchange, Einride is helping the tire manufacturer electrify its truck fleets in a quest to make a majority of its vehicles EVs.
Most recently, we saw Bridgestone partner with Blink Charging to deploy Level 2 EV chargers at dozens of its retail locations. As you can see, Bridgestone has been supporting EVs for years, but has yet to deliver its own EV-specific tire for the mass market… at least until now.
Bridgestone debuts first tire dedicated to premium EVs
The Turanza EV tire made its debut at the Electrify Expo in Long Beach, California today and features some unique technology from the tire manufacturer. First off, the new replacement market tire is Bridgestone’s first in North America to feature ENLITEN technology, which is manufactured using 50% renewable and recycled materials, while still providing longer wear life and all-season performance.
Recycled materials include carbon black from old tires, synthetic rubber from plastic bags and bottles, renewable soybean oil, and even rice husk silica which is usually a discarded byproduct during rice harvesting.
Also debuting on the Turanza EV tire is Bridgestone’s PeakLife technology – a next-generation polymer that enhances tread wear resistance, enabling longer tire life. President and chief sales officer for Bridgestone Americas Riccardo Cichi spoke to the potential of the company’s first EV-dedicated tire:
With the accelerated progress toward an electrified vehicle fleet, we’re thrilled to launch a tire that is designed to help drivers get the best overall experience from their electric vehicles, including ride comfort, all-season driving performance and excellent wear life. We are also excited to introduce ENLITEN, which marks a major pivot in how we approach tire technology and design to deliver both exceptional dynamic performance and increased use of renewable and recycled materials.
Looking ahead, Bridgestone is planning 13 additional tire sizes that will launch in early 2024. The Turanza EV comes with a 50,000 mile limited warranty and is “wet road ready.”
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The cooling towers of the Three Mile Island nuclear power plant in Middletown, Pennsylvania, Oct. 30, 2024.
Danielle DeVries | CNBC
Power companies that are most exposed to the tech sector’s data center boom plunged early Monday, as the debut of China’s DeepSeek open source AI laboratory led investors to question how much energy artificial intelligence applications will actually consume.
Constellation, Vistra and GE Vernova have led the S&P 500 this year as investors speculated that AI data centers will boost demand for enormous amounts of electricity.
But DeepSeek has developed a model that it claims is cheaper and more efficient than U.S competitors, raising doubts about the vast sums of money the tech sector is pouring in to data centers.
The tech companies have anticipated needing so much electricity to supply data centers that they have increasingly looked to nuclear power as a source of reliable, carbon-free energy.
Constellation, for example, has signed a power agreement with Microsoft to restart the Three Mile Island nuclear plant outside Harrisburg, Pennsylvania. Talen is powering an Amazon data center with electricity from the nearby Susquehanna nuclear plant.
Vistra has not inked a data center deal yet, though investors see promise in its nuclear and natural gas assets. GE Vernova has soared this year as the market believes its gas and electric grid businesses will benefit from AI demand.
This is a developing story. Please check back for updates.
Executives from TravelCenters America (TA) and BP were joined by local elected officials at a ribbon cutting for the two companies’ first DC fast charging hub on I-95 in Jacksonville, Florida – the first of several such EV charging stations to come online.
Frequent road-trippers are no doubt familiar with TA’s red, white, and blue logo and probably think of the sites as safe, convenient stops in otherwise unfamiliar surroundings. The company hopes those positive associations will carry over as its customers continue to switch from gas to electric at a record pace in 2025 and beyond.
“Today marks a significant milestone in our journey to bring new forms of energy to our customers as we support their changing mobility needs, while leveraging the best of bp and TA,” explains Debi Boffa, CEO of TravelCenters of America. Boffa, however, was quick to – but TA is quick to point out that TA isn’ no’t leaving its ICE customers behind. “While this is significant, to our loyal customers and guests, rest assured TA will continue to provide the same safe and reliable fueling options it has offered for over 50 years, regardless of the type of fuel.”
The charging hub along the I-95 offers 12 DC fast charging ports offering up to 400kW of power for lickety-quick charging. While they’re at the TA, EV drivers can visit restrooms, shop at TA’s convenience store, or eat at fast food chains like Popeyes and Subway. Other TA centers offer wifi and pet-friendly amenities as well – making them ideal partners for BP as the two companies builds out their charging networks.
“As we expand our EV charging network in the US, I am thrilled to unveil our first of many hubs at TA locations,” offers Sujay Sharma, CEO of BP Pulse Americas. “These sites are strategically located across key highway corridors that provide our customers with en route charging when and where they need it most, while offering convenient amenities, like restaurants and restrooms.”
The new e2500-THL and TS electric Ultra Buggies from Toro offer construction and demo crews a carrying capacity of 2500 lbs. (on the TS model), six-and-a-half foot dump height (on the THL), nearly 13 cubic ft. of capacity, and hours of quiet, fume-free operation.
For their open-mindedness, those crews will be rewarded with machines powered by 7 kWh’s worth of Toro HyperCell lithium-ion battery. That’s good enough for up to eight hours of continuous operation, according to Toro – enough for two typical working shifts.
And, thanks to the Toro Ultra Buggies’ narrow, 31.5″ width, they can easily navigate man doors on inside jobs, as well, making them ideal for indoor demolition and construction jobs. A zero-turn radius and auto-return dump mechanism that ensures the tub automatically returns to the proper resting position make things easy for the operator, too.
Toro says that each of its small (for Toro) e2500 Ultra Buggy units can replace as many as five wheelbarrows on a given job site. Pricing is expected to start at about $32,000.