Rishi Sunak has said a new government crackdown on vape marketing will stop the “unacceptable” targeting of children and young people.
Ministers have pledged to close a loophole that allows shops to offer free samples of vapes to children in England as concerns over the proportion of youngsters trying e-cigarettes mounts.
It comes days after the prime minister expressed concern about his own daughters potentially being targeted by vape marketing during an interview on ITV’s Good Morning Britain.
There will also be a review into banning retailers selling “nicotine-free” vapes to under-18s, the government said, as well as a review of the rules on issuing fines to shops that illegally sell vapes to children.
The government said such reviews could make it easier for local trading standards officials to issue on-the-spot fines and fixed penalty notices.
Ministers cited NHS figures from 2021 which revealed 9% of 11 to 15-year-olds used e-cigarettes – up from 6% in 2018.
Image: Brightly coloured packaging and sweet flavours are encouraging children to try out vaping, campaigners say Pic: AP
Mr Sunak said he was “deeply concerned” about the increase in children vaping, adding he was “shocked by reports of illicit vapes containing lead getting into the hands of schoolchildren”.
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“Our new illicit vape enforcement squad – backed by £3m – is on the case but clearly there is more to do,” the prime minister said.
“That is why I am taking further action today to clamp down on rogue firms who unlawfully target our children with these products.”
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He added that the marketing and the illegal sales of vapes to children are “completely unacceptable” and that he will do everything in his power to “end this practice for good”.
Meanwhile, Chief Medical Officer Professor Sir Chris Whitty called the decision to close the loophole a “very welcome step”.
He said: “Whilst vaping can be an effective quitting tool for smokers, it is important that non-smokers are not encouraged to start vaping.
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1:04
Sunak on vape ‘enforcement squads’
“There has been a particularly worrying rise in the number of children using vapes, with companies clearly marketing these products at children using colours, flavours and cheap disposable options.
“Closing the loophole that allows companies to give out free samples of vaping products to under-18s is a very welcome step in tackling some of the harms caused by the vaping industry.”
He added: “We should continue to encourage smokers to swap to vaping as the lesser risk, whilst preventing the marketing and sale of vapes to children.”
The health risks of vaping will now also be included in Relatonships, Sex and Health Education lessons in schools as part of the ongoing government review of the curriculum.
And the crackdown will also see dedicated police school liaison officers work to keep illegal vapes out of schools.
Health minister Neil O’Brien described any marketing of vaping products to children as “shameful”.
He said the government would “review the rules on issuing on-the-spot fines to shops that break the law by selling vapes to underage youngsters, and look into banning the sale of nicotine-free vapes to under-18s – which we know can be a gateway to using nicotine products”.
Donald Trump has claimed Russia is “making concessions” in talks to end the Ukraine war – and that Kyiv is “happy” with how talks are progressing.
Speaking to reporters on Air Force One as he flew out to his Florida estate for Thanksgiving, Mr Trump said “we’re making progress” on a deal and said he would be willing to meet with both Vladimir Putin and Volodymyr Zelenskyy once they are close to an agreement.
He also said his previously announced deadline of Thursday, which is Thanksgiving, was no longer in place – and that the White House’s initial 28-point peace plan, which sparked such concern in Kyiv, “was just a map”.
Image: U.S. President Donald Trump looks on aboard Air Force One during travel to Palm Beach, Florida, from Joint Base Andrews, Maryland, U.S., Nov
Asked if Ukraine had been asked to hand over too much territory, Mr Trump suggested that “over the next couple of months [that] might be gotten by Russia anyway”.
Moscow’s concessions are a promise to stop fighting, “and they don’t take any more land”, he said.
“The deadline for me is when it’s over,” he added. “And I think everybody’s tired of fighting at this moment.”
Before boarding the plane, Mr Trump claimed only a few “points of disagreement” remain between the two sides.
Mr Trump’s negotiator Steve Witkoff will be meeting with Mr Putin in Moscow next week, the president said, while American army secretary Daniel Driscoll is due to travel to Kyiv for talks this week.
The chief of Ukraine’s presidential staff, Andriy Yermak, wrote: “Ukraine has never been and will never be an obstacle to peace. We are grateful to the US for all its support.
“The meeting between the presidents will be thoroughly and promptly prepared on our part.”
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3:29
‘Ukraine still needs defence support,’ says Zelenskyy
Zelenskyy warns against ‘behind our back’ deal
Yesterday, a virtual “coalition of the willing” meeting that featured Ukraine’s allies took place, which was attended by US secretary of state Marco Rubio.
In a speech, Mr Zelenskyy told attendees: “We firmly believe security decisions about Ukraine must include Ukraine, security decisions about Europe must include Europe.
“Because when something is decided behind the back of a country or its people, there is always a high risk it simply won’t work.”
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2:36
What is Russia saying about the latest peace talks?
A joint statement from coalition leaders Sir Keir Starmer, Emmanuel Macron, and Friedrich Merz said they had agreed with Mr Rubio “to accelerate joint work” with the US on the planning of security guarantees for Ukraine.
But a Ukrainian diplomat has warned major sticking points remain in the peace deal being thrashed out – primarily the prospect of territorial concessions.
A warning from the Kremlin
Meanwhile, Moscow has stressed that it will not allow any agreement to stray too far from its own objectives.
Russia’s foreign minister Sergei Lavrov warned any amended peace plan must reflect the understanding reached between Mr Trump and Mr Putin over the summer.
“If the spirit and letter of Anchorage is erased in terms of the key understandings we have established then, of course, it will be a fundamentally different situation,” he said, referring to the two leaders’ meeting in Alaska.
Seven people were killed with power and heating systems disrupted, as residents sheltered underground.
Meanwhile, three people died and homes were damaged after Ukraine launched an attack on southern Russia.
‘A critical juncture’
French President Emmanuel Macron has said peace efforts are gathering momentum, but “are clearly at a critical juncture”.
And during the annual White House turkey pardon ahead of Thanksgiving, Mr Trump told reporters: “I think we’re getting close to a deal. We’ll find out.
“I thought that would have been an easier one, but I think we’re making progress.”
In this story, there’s no substitute for hard news.
To learn of US envoy Steve Witkoff and his Russian interactions is to understand the handbrake turn towards Moscow.
If there was much surprise and confusion about the origins of a peace proposal that had Russian fingerprints all over it, there is less now.
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2:36
What is Russia saying about the latest peace talks?
A good impression of a useful idiot
Subsequently, Witkoff drafted the controversial peace proposal with his Russian counterparts, and the US pressured Ukraine to accept it.
The report paints an unflattering picture of Trump’s envoy doing a good impression of a useful idiot.
There must be serious questions surrounding his engagement with the Russians and serious concerns around consequences that are potentially catastrophic.
Moscow’s threat to Ukraine and to the security infrastructure of Western Europe is strengthened on his handshake.
Venezuelan President Nicolas Maduro has vowed to defy any US attempt to overthrow his government – telling crowds that “failure is not an option”.
The 63-year-old brandished a sword as he addressed supporters during a march in Caracas, against a backdrop of growing tensions with Donald Trump’s administration.
Dressed in camouflage fatigues, Mr Maduro said: “We must be ready to defend every inch of this blessed land from imperialist threat or aggression, no matter where it comes from.”
Image: Maduro was swamped by supporters. Pic: Reuters
Washington has claimed that several of these boats had departed from Venezuela, with Mr Maduro describing the deployment as an assault on the nation’s sovereignty.
‘Stop this madness’
Yesterday, Cuba also accused the US of seeking a violent overthrow of Mr Maduro’s government – and called its military presence in the region “exaggerated and aggressive”.
The country’s foreign minister, Bruno Rodriguez, said ousting Venezuela’s leader would be extremely dangerous and irresponsible, not to mention a violation of international law.
He added: “We appeal to the people of the United States to stop this madness. The US government could cause an incalculable number of deaths and create a scenario of violence and instability in the hemisphere that would be unimaginable.”
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Critics have questioned the legality of America’s campaign and argue it amounts to extrajudicial killings, with a recent poll suggesting just 29% of voters support this policy.
Officials within Maduro’s government have claimed that Washington’s actions are being driven by economic motives.
Venezuelan minister Delcy Rodriguez said: “They want Venezuela’s oil and gas reserves. For nothing, without paying. They want Venezuela’s gold.
Image: Venezuela’s president has remained defiant. Pic: AP
Donald Trump, like his predecessor Joe Biden, does not recognise Mr Maduro as the country’s leader.
He is currently on his third term after being declared the winner of last year’s presidential election, despite evidence that the opposition defeated him by a two-to-one margin.
Mr Maduro and senior officials have been repeatedly accused of human rights violations against real and perceived government opponents.
Earlier this week, the US designated Venezuela’s Cartel de los Soles – Cartel of the Suns in English – as a foreign terrorist organisation for importing illegal drugs to the States.
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1:01
Venezuelan president dances to speech remix
The Trump administration has claimed that Maduro is part of this group, but Venezuelan officials have described its mere existence as a “ridiculous fabrication”.
Speaking to reporters on Air Force One as he travelled to Florida for Thanksgiving, the president suggested he might be planning to talk to Mr Maduro.
“If we can save lives, if we can do things the easy way, that’s fine,” the US president said. “And if we have to do it the hard way, then that’s fine too.”
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0:59
US strikes alleged drug boat
Carlos Diaz Rosillo, a former US deputy assistant secretary of defence during the first Trump administration, does not believe America will go to war with Venezuela.
He told The World With Dominic Waghorn:“What I do see is a strategy of maximum pressure on the regime. I do think if there’s any change, that change has to come from within the military.”
Dr Rosillo said the official position of the US government is not regime change, but Mr Trump would like to see that happen in Venezuela.