Apple’s new Vision Pro virtual reality headset is displayed during Apple’s Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California, on June 5, 2023.
Josh Edelson | AFP | Getty Images
It’s been nearly a decade since Apple revealed its last major product, the Apple Watch.
Now the company has a completely different kind of wearable, the mixed-reality headset called the Vision Pro, which the company revealed at its annual Worldwide Developers Conference on Monday.
related investing news
7 hours ago
20 hours ago
I got to take one for a test drive.
Apple gave some WWDC attendees a controlled demo of Vision Pro, walking us through how to manipulate apps and other content in 3-D space and to train the internal cameras to track our eyes. Many features weren’t available for to try, like Siri voice controls and the camera that will let you capture 3-D images and videos. The Vision Pro won’t go on sale until early in 2024, Apple says, so it likely has a few more kinks to work out before the company lets the public try it all.
Still, my demo gave me a taste of where Apple fits in the burgeoning headset space.
But first we had to deal with my glasses. The Vision Pro isn’t large enough to fit glasses if you wear them. The solution: A system of snap-in prescription lenses. An Apple representative took my glasses and placed them on a machine that could read what my prescription is. By the time I got to the demo room, a customized set of lenses were waiting for me inside the Vision Pro. (You don’t need to worry about this if you wear contacts.)
Then it was time to jump in.
The headset was comfortable, with a cushy fabric lining around the face and headband keeping it strapped my head. But, like every other headset I’ve tested, it started to feel a bit heavy and uncomfortable by the end of my 30-minute demo.
Apple’s new Vision Pro virtual reality headset is displayed during Apple’s Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California, on June 5, 2023.
Josh Edelson | AFP | Getty Images
When I first switched the device on, the external cameras fed the outside world to the sharp displays on the inside. It was crystal clear — almost shockingly so. While Meta‘s most advanced headset, the Quest Pro, feeds you blurry, pixelated images of the outside world, Apple Vision feels like you’re looking through glass, not at a screen.
Then it was time to dive into what the Apple Vision can do. Pressing the dial on the top right of the device, which Apple calls a Digital Crown like the one on the Apple Watch, brings up a menu of app icons. It’s sort of like pressing the home button on an old iPhone. All the standard Apple apps you’d expect to see were there: Photos, iMessage, Apple TV, Safari and so on, floating in the air in front of me.
Apple Vision Pro
Source: Apple
To select an app (or anything else you want to “click”), you look at what you want and then make a pinching gesture with your thumb and index finger to select it. Cameras on the inside of Apple Vision track your eyes and recognize what you’re looking at. The external cameras track your hand movements. Meta’s headset has a similar feature, but it doesn’t work nearly as well as it does on Apple Vision, if it works at all. (Meta ships its headset with a wireless controller for better control.)
Opening an app brings up a window floating in space in front of you, and you can surround yourself with apps if you’d like, almost like working on multiple screens on a desktop computer. The apps look just as crisp as an app on an iPhone or MacBook. That’s significant — until now, I’ve never used a headset with visuals that clear.
I went through several demos like browsing through a library of images in photos, including panoramic photos that made it feel like I was inside the scene. Apple TV is another key app — you can place a virtual movie screen anywhere in the room. I watched a 3-D clip of the latest “Avatar” movie, and it was just as clear as watching on my 4K TV at home.
Apple Vision Pro
Source: Apple
You can also rotate the Digital Crown clockwise to bring the headset into full virtual reality and place yourself in an immersive environment, like a starry night in the wilderness. I especially liked that for watching a movie — it felt like I was sitting in my own personalized IMAX theater.
But VR doesn’t take you fully out of the real world. If someone is in the room with you and you look at them for a few seconds, the headset slowly fades them into view within your immersive environment.
The other demo worth mentioning: FaceTime.
An Apple employee wearing her own Vision Pro in a separate room gave me a call and she popped up in a window hovering in front of me. But it wasn’t her actual face — it was a realistic avatar Apple calls a “persona.” Apple’s demo didn’t let me scan my face with Vision Pro to make my own persona, but the one belonging to the woman I was talking to looked realistic enough that it tricked me into thinking it was a regular video chat at first. It’s a far cry from Mark Zuckerberg’s cartoonish “metaverse selfie” that went viral last year.
Even though most of the focus with Apple Vision is on the visuals, I was equally as impressed by the audio. The Vision Pro has a pair of speakers that sit near your temples and provide a surround sound effect. If you’ve ever used the spatial audio feature with AirPods, you’re already familiar with the concept. But it’s much more pronounced in AR and VR, and it gave me a better sense of presence and immersion than the visuals alone. And even though the sound wasn’t pumping directly into my ears, other people in the room couldn’t hear it. (You can still pair AirPods with the Vision Pro, of course.)
Finally, there’s the price. The crowd at WWDC Tuesday — which was packed with some of Apple’s biggest fans — audibly groaned when the $3,500 price tag popped up on screen. But as someone who has tried just about every mainstream headset to date so far, I can tell you Vision Pro feels like a $3,500 machine. It’s that much more advanced than its next closest competitor, Meta’s Quest Pro.
That’s the state of this technology today: A mediocre-to-bad experience for several hundred dollars, or a premium and visually satisfying experience for thousands.
That alone should tell you the Vision Pro and other devices like it have a long way to go to move beyond a niche product.
Paxton sued Google in 2022 for allegedly unlawfully tracking and collecting the private data of users.
The attorney general said the settlement, which covers allegations in two separate lawsuits against the search engine and app giant, dwarfed all past settlements by other states with Google for similar data privacy violations.
Google’s settlement comes nearly 10 months after Paxton obtained a $1.4 billion settlement for Texas from Meta, the parent company of Facebook and Instagram, to resolve claims of unauthorized use of biometric data by users of those popular social media platforms.
“In Texas, Big Tech is not above the law,” Paxton said in a statement on Friday.
“For years, Google secretly tracked people’s movements, private searches, and even their voiceprints and facial geometry through their products and services. I fought back and won,” said Paxton.
“This $1.375 billion settlement is a major win for Texans’ privacy and tells companies that they will pay for abusing our trust.”
Google spokesman Jose Castaneda said the company did not admit any wrongdoing or liability in the settlement, which involves allegations related to the Chrome browser’s incognito setting, disclosures related to location history on the Google Maps app, and biometric claims related to Google Photo.
Castaneda said Google does not have to make any changes to products in connection with the settlement and that all of the policy changes that the company made in connection with the allegations were previously announced or implemented.
“This settles a raft of old claims, many of which have already been resolved elsewhere, concerning product policies we have long since changed,” Castaneda said.
“We are pleased to put them behind us, and we will continue to build robust privacy controls into our services.”
Virtual care company Omada Health filed for an IPO on Friday, the latest digital health company that’s signaled its intent to hit the public markets despite a turbulent economy.
Founded in 2012, Omada offers virtual care programs to support patients with chronic conditions like prediabetes, diabetes and hypertension. The company describes its approach as a “between-visit care model” that is complementary to the broader health-care ecosystem, according to its prospectus.
Revenue increased 57% in the first quarter to $55 million, up from $35.1 million during the same period last year, the filing said. The San Francisco-based company generated $169.8 million in revenue during 2024, up 38% from $122.8 million the previous year.
Omada’s net loss narrowed to $9.4 million during its first quarter from $19 million during the same period last year. It reported a net loss of $47.1 million in 2024, compared to a $67.5 million net loss during 2023.
The IPO market has been largely dormant across the tech sector for the past three years, and within digital health, it’s been almost completely dead. After President Donald Trump announced a sweeping tariff policy that plunged U.S. markets into turmoil last month, taking a company public is an even riskier endeavor. Online lender Klarna delayed its long-anticipated IPO, as did ticket marketplace StubHub.
But Omada Health isn’t the first digital health company to file for its public market debut this year. Virtual physical therapy startup Hinge Health filed its prospectus in March, and provided an update with its first-quarter earnings on Monday, a signal to investors that it’s looking to forge ahead.
Omada contracts with employers, and the company said it works with more than 2,000 customers and supports 679,000 members as of March 31. More than 156 million Americans suffer from at least one chronic condition, so there is a significant market opportunity, according to the company’s filing.
In 2022, Omada announced a $192 million funding round that pushed its valuation above $1 billion. U.S. Venture Partners, Andreessen Horowitz and Fidelity’s FMR LLC are the largest outside shareholders in the company, each owning between 9% and 10% of the stock.
“To our prospective shareholders, thank you for learning more about Omada. I invite you join our journey,” Omada co-founder and CEO Sean Duffy said in the filing. “In front of us is a unique chance to build a promising and successful business while truly changing lives.”
Liz Reid, vice president, search, Google speaks during an event in New Delhi on December 19, 2022.
Sajjad Hussain | AFP | Getty Images
Testimony in Google‘s antitrust search remedies trial that wrapped hearings Friday shows how the company is calculating possible changes proposed by the Department of Justice.
Google head of search Liz Reid testified in court Tuesday that the company would need to divert between 1,000 and 2,000 employees, roughly 20% of Google’s search organization, to carry out some of the proposed remedies, a source with knowledge of the proceedings confirmed.
The testimony comes during the final days of the remedies trial, which will determine what penalties should be taken against Google after a judge last year ruled the company has held an illegal monopoly in its core market of internet search.
The DOJ, which filed the original antitrust suit and proposed remedies, asked the judge to force Google to share its data used for generating search results, such as click data. It also asked for the company to remove the use of “compelled syndication,” which refers to the practice of making certain deals with companies to ensure its search engine remains the default choice in browsers and smartphones.
Read more CNBC tech news
Google pays Apple billions of dollars per year to be the default search engine on iPhones. It’s lucrative for Apple and a valuable way for Google to get more search volume and users.
Apple’s SVP of Services Eddy Cue testified Wednesday that Apple chooses to feature Google because it’s “the best search engine.”
The DOJ also proposed the company divest its Chrome browser but that was not included in Reid’s initial calculation, the source confirmed.
Reid on Tuesday said Google’s proprietary “Knowledge Graph” database, which it uses to surface search results, contains more than 500 billion facts, according to the source, and that Google has invested more than $20 billion in engineering costs and content acquisition over more than a decade.
“People ask Google questions they wouldn’t ask anyone else,” she said, according to the source.
Reid echoed Google’s argument that sharing its data would create privacy risks, the source confirmed.
Closing arguments for the search remedies trial will take place May 29th and 30th, followed by the judge’s decision expected in August.
The company faces a separate remedies trial for its advertising tech business, which is scheduled to begin Sept. 22.