Google CEO Sundar Pichai speaks during the Google I/O keynote session at Shoreline Amphitheatre in Mountain View, California on May 7, 2019.
Josh Edelson | AFP | Getty Images
Google’s mixed messaging when it comes to its return-to-office plans has been a subject of consternation across the company since the waning days of the pandemic. Now employees are finding further sources of frustration.
Last week Google updated its hybrid three-day-a-week office policy to include badge tracking, and noted that attendance will be included in performance reviews. Additionally, employees who already received approval for remote work may now have that status reevaluated.
Based on CNBC’s discussions with some employees and posts to an internal site called Memegen, Google faces growing concern among staffers that management is overreaching in its oversight of physical attendance and that they’re being treated like schoolchildren. There’s also increased uncertainty about what the future holds for people who moved to different cities and states after they were cleared to work from remote locations.
“If you cannot attend the office today, your parents should submit an absence request,” reads one top-rated meme posted by an employee and viewed by CNBC. Attached was a photoshopped image of human resources head Fiona Cicconi in front of a school chalkboard.
Another highly-rated meme said “check my work, not my badge.”
Ryan Lamont, a Google spokesperson, said in an email that the badge data collected is “aggregated” for company leaders.
“Now that we’ve fully transitioned to the hybrid work week, company leaders can see reports showing how their teams are adopting the hybrid work model,” the statement said, adding that Google doesn’t “share individual Googler badge data” in its reports.
An internal document indicates how group leaders will learn who hasn’t been in the office frequently enough.
“Managers of non-remote Googlers who have been consistently absent from the office will be cc’ed on emails to these Googlers (subject to local requirements), so they can support Googlers in either ramping back to the office or exploring other flexibility options,” the document says.
On Friday, YouTube held its own all-hands meeting with employees about the office policy update. At the event, executives presented the plans virtually, a paradox that didn’t go unnoticed.
Afterwards, a popular meme showed an image of “The Big Bang Theory” TV show character Leonard Hofstadter, saying “What are you looking at? You’ve never seen a hypocrite before?”
Discontent surrounding the RTO policies represents the latest challenge for Google as the company tries to get people back into its many expansive offices and campuses across the country. Prior to the pandemic, Google was known for its vibrant campus life, replete with massage parlors, yoga classes, video games and free gourmet meals.
But life changed, as did priorities, during the pandemic, when offices were closed and employees were forced to work from home. Staffers moved to different cities and got used to more flexibility and family time while taking advantage of Google’s flexible remote work options.
Ruth Porat, Alphabet CFO, at the WEF in Davos, Switzerland on May 23rd, 2022.
Adam Galica | CNBC
Tech companies flourished during that stretch. Google’s revenue growth surged and its stock price rose to record levels. Much of that was attributable to a wide array of cloud-based collaboration tools that could be used from anywhere.
“Thanks to amazing tools like Google Workspace, we can be highly productive from home — particularly when it comes to asynchronous work that requires deep focus,” Cicconi and Alphabet finance chief Ruth Porat wrote in a memo last week announcing updates to the hybrid policy.
In April of last year, Google began bringing most employees back to physical offices three days a week, following a number of fits and starts in its RTO plans that were complicated by regular spikes in Covid infection rates.
However, with attendance remaining sparse and Google looking to cut costs, the company started instituting changes this year that haven’t always been applauded. For example, CNBC reported in February that Google’s cloud unit told employees that it would transition to a desk-sharing workspace in its five largest locations as it downsized real estate.
Now, according to correspondence viewed by CNBC, the company is in the process of providing lockers in each location that uses the desk-sharing model so employees can store personal items overnight.
Chris Schmidt, a software engineer at Google and a member of the Alphabet Workers Union-CWA, questioned how the company can work so hard to get people back in the office when desk space is limited.
“New York City workers do not even have enough desks and conference rooms for workers to use comfortably,” Schmidt said in an email to CNBC.
Google is far from alone among its tech peers in struggling to find the right path forward with hybrid work. Last month, thousands of Amazon employees walked off the job, calling on the company to reconsider its three-day-a-week office mandate. Salesforce is reportedly offering to pay $10 a day to the local charity of choice for every employee that comes back to the office. And Meta said recently that employees will need to work from a physical office at least three days a week beginning in September.
Lamont said that Google’s three-day policy has been in place for over a year and is now being updated.
“It’s going well, and we want to see Googlers connecting and collaborating in-person, so we’re limiting remote work to exception only,” Lamont said.
A Google logo is at the announcement of Google’s biggest-ever investment in Germany on November 11, 2025 in Berlin, Germany.
Sean Gallup | Getty Images News | Getty Images
Alphabet on Monday resuscitated the artificial intelligence trade, which had been flagging the previous week. Its stock jumped 6.3%, lifting associated AI names such as Broadcom, Micron Technology and AMD. Major indexes rallied, with the Nasdaq Composite posting its best day in six months.
Investors were particularly enthusiastic about Broadcom because it helps to design and manufacture Google-parent Alphabet’s custom AI chips. In other words, the more market share Alphabet’s AI offerings gain, the greater the benefit to Broadcom — rather like Nvidia and the broader AI sector at the moment. Broadcom shares surged 11.1% on this notion, making it the S&P 500’s top gainer.
But while investors may cheer Alphabet’s leadership on Monday, not everyone wants it to have the last word.
“Some investors are petrified that Alphabet will win the AI war due to huge improvements in its Gemini AI model and ongoing benefits from its custom TPU chip,” Melius Research analyst Ben Reitzes wrote to clients in a Monday note. “GOOGL winning would actually hurt several stocks we cover — so prepare for volatility.”
Approaching the market’s moves from another angle, Melissa Brown, managing director of investment decision research at SimCorp, said it’s a concern when just one stock lifts the market. “That just doesn’t seem to me to be a sustainable force behind driving the market higher over the next however many days,” she added.
Alphabet on Monday may have brought about alpha — in the sense of market outperformance and potentially beginning a new phase of AI enthusiasm — but letting it be the omega as well could pose problems for investors.
What you need to know today
U.S. tech stocks roar back. The Nasdaq Composite popped 2.69%, its best day since May 12, on investors enthusiasm over Alphabet.Other major indexes rose in tandem. Asia-Pacific markets were mostly Tuesday as AI-related stocks ticked up.
Record outflows from BlackRock’s bitcoin ETF. The iShares Bitcoin Trust ETF has seen an exodus of $2.2 billion this month as of Monday stateside, according to FactSet data. That’s almost eight times more in losses than last October, or its second-worst month on record.
Sandisk joins the S&P 500. The flash storage vendor will replace marketing company Interpublic Group in the index before trading begins on Nov. 28 stateside. Shares of Sandisk jumped 7% in extended trading on Monday.
Trump has back-to-back calls with Xi and Takaichi. But the Beijing-Tokyo spat is unlikely to be resolved soon. U.S. President Donald Trump has stayed publicly silent, adding uncertainty for Japan and Taiwan at a tense moment.
[PRO] The S&P 500’s dividend yield is looking dismal. For investors who are still looking to hold dividend-paying stocks,however, research firm Trivariate Research has a few suggestions on the top performers.
And finally…
MUMBAI, INDIA – OCTOBER 22: Executive chair at the South Korean automaker Hyundai Motor Group Euisun Chung and managing director and CEO at India’s National Stock Exchange (NSE) Ashish Kumar Chauhan and Jaehoon Chang, Chief Executive Officer (CEO) and President of Hyundai Motor Company pose for a photo during the listing ceremony of Hyundai Motor India for its initial public offering (IPO) at the NSE in Mumbai, India on October 22, 2024.
A Google cloud logo is seen at the announcement of Google’s biggest-ever investment in Germany on November 11, 2025 in Berlin, Germany.
Sean Gallup | Getty Images News | Getty Images
Alphabet on Monday resuscitated the artificial intelligence trade, which had been flagging the previous week. Its stock jumped 6.3%, lifting associated AI names such as Broadcom, Micron Technology and AMD. Major indexes rallied, with the Nasdaq Composite posting its best day in six months.
Investors were particularly enthusiastic about Broadcom because it helps to design and manufacture Google-parent Alphabet’s custom AI chips. In other words, the more market share Alphabet’s AI offerings gain, the greater the benefit to Broadcom — rather like Nvidia and the broader AI sector at the moment. Broadcom shares surged 11.1% on this notion, making it the S&P 500’s top gainer.
But while investors may cheer Alphabet’s leadership on Monday, not everyone wants it to have the last word.
“Some investors are petrified that Alphabet will win the AI war due to huge improvements in its Gemini AI model and ongoing benefits from its custom TPU chip,” Melius Research analyst Ben Reitzes wrote to clients in a Monday note. “GOOGL winning would actually hurt several stocks we cover — so prepare for volatility.”
Approaching the market’s moves from another angle, Melissa Brown, managing director of investment decision research at SimCorp, said it’s a concern when just one stock lifts the market. “That just doesn’t seem to me to be a sustainable force behind driving the market higher over the next however many days,” she added.
Alphabet on Monday may have brought about alpha — in the sense of market outperformance and potentially beginning a new phase of AI enthusiasm — but letting it be the omega as well could pose problems for investors.
What you need to know today
And finally…
Futures-options traders work on the floor at the New York Stock Exchange’s NYSE American (AMEX) in New York City, U.S., Nov. 19, 2025.
Dan Hanbury, who co-manages the Global Strategic Equity strategy at investment manager Ninety One, told CNBC that while the formation of an AI bubble appears to be “the ultimate question at the moment,” off-kilter prices stretch far beyond the realms of artificial intelligence.
“I think if you step back and look at valuations, it’s very hard to argue there’s not a bubble in the U.S. market,” he conceded. But despite there being “lots of red flags” in equity markets, Hanbury said market participants needed to take a broader view.
CHONGQING, CHINA – JULY 17: In this photo illustration, a person holds a physical representation of a Bitcoin (BTC) coin in front of a screen displaying a candlestick chart of Bitcoin’s latest price movements on July 17, 2025 in Chongqing, China. (Photo illustration by Cheng Xin/Getty Images)
Cheng Xin | Getty Images News | Getty Images
Blackrock’s spot bitcoin exchange-traded fund is having its worst month ever as its underlying asset suffers its largest monthly decline in more than three years.
The iShares Bitcoin Trust ETF has recorded $2.2 billion in outflows this month, as of Monday, FactSet data shows. That’s nearly eight times the $291 million in losses suffered by the investment vehicle last October, or its second-worst month on record since its debut in early 2024.
The outflows come as bitcoin is bleeding. The digital asset was last trading at $87,907.10— down more than 20% over the past month and off more than 40% from its high of just north of $126,000 hit in early October. That makes November bitcoin’s worst month since June 2022, when the asset’s price fell about 39%.
“There’s no doubt that hot-money investments have had significant outflows,” Jay Hatfield, CEO and portfolio manager at Infrastructure Capital Advisors, told CNBC.
But, “the pullback is really focused on the gambling part of the market … and bitcoin is really the poster child for that,” he said.
Investors are exiting Blackrock’s fund to rotate into risk-off assets such as gold amid mounting economic uncertainties and signs of souring market sentiment.
A recent survey from the University of Michigan showed that consumer sentiment has nosedived to near record-low levels. Meanwhile, investors are awaiting crucial data from the September retail sales and the producer price index reports, due out on Tuesday. And while the CME FedWatch Tool shows that traders are now pricing in more than 80% odds that the Federal Reserve will slash rates at its December meeting, such a cut remains far from sure bet.
Amid all the uncertainty, bitcoin is bleeding. And, investors in spot bitcoin ETFs, particularly newer holders, are feeling pressure to sell their shares — a reality that could extend the asset’s downside in the near term, Frank Chaparro, head of content and special projects at crypto-focused trading firm GSR, told CNBC.
“With the macro environment becoming less certain, investors tend to de-risk across assets, which often means trimming exposure to crypto and other risk-sensitive stocks,” Chaparro said. “And for newer entrants who came in through the funds, any downturn can be unsettling – they can sell just as quickly as they bought.”
But while it’s true that spot bitcoin ETFs have brought in hoards of new retail investors who may be flighty during volatile times, the funds have also attracted a range of long-term investors such as institutions who can hold through the downturn, according to Joshua Levine, chairman at bitcoin treasury firm OranjeBTC, told CNBC.
That institutional base could “dampen some of the extreme downside, but also smooth upside, reducing bitcoin’s volatility as the asset class matures,” Levine said.