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close video Fmr. Anheuser-Busch employee tells OutKick’s Tomi Lahren brand update was strategic destruction of Bud Light

Tomi Lahren offers a glimpse into her exclusive interview with a former Anheuser-Busch employee on Tomi Lahren Is Fearless.

Bud Light’s controversial partnership with transgender influencer Dylan Mulvaney could have been a "strategic" attempt to permanently alter the brand’s audience, according to an anonymous former employee.

The popular beer brand came under fire in April after a post from Mulvaney’s Instagram account featured a personalized Bud Light can. The backlash to the brand in response to partnering with the transgender figure led to a massive slump in sales.

Though the company's CEO insisted in a statement that it "never intended to be part of a discussion that divides people," the ex-Anheuser-Busch worker suggested that the move was intentional.

"[Employees] expressed the fact that they were shocked. ‘Why would they do this? What were they thinking?’ Especially now. This is the worst; it’s like the worst time yet, the best timing yet if a company were trying to change the way it operates from a corporate level. And that’s just my opinion," he said to OutKick’s Tomi Lahren, "Many of us are talking about that like they planned it in a way…like a strategic destruction of Bud Light."

A sign disparaging Bud Light beer is seen along a country road on April 21, 2023 in Arco, Idaho. Anheuser-Busch, the brewer of Bud Light has faced backlash after the company sponsored two Instagram posts from a transgender woman. (Natalie Behring/Getty Images / Getty Images)

BUD LIGHT: WHAT’S NEXT? FORMER ANHEUSER-BUSCH EXEC WEIGHS IN 

The whistleblower stated on "Tomi Lahren Is Fearless" that "nobody’s happy" about the fall in sales and "everybody" considers the move a "very bad idea." However, on the corporate level, he claimed that this could have been part of a strategy to undermine the American company.

"When the company was bought over by InBev, a lot of things changed when it was owned by Anheuser-Busch. You know, it’s an American brand," the whistleblower remarked.

He explained that the company previously offered many benefits prior to its purchase by InBev. Through the fall in sales for the Bud Light brand, the former employee stated that the corporation could restructure both employee benefits and its company standards through layoffs and renegotiating contracts.Ticker Security Last Change Change % BUD ANHEUSER-BUSCH INBEV 58.58 +1.92 +3.39%

"Bud Light has been failing for many years. We’ve talked about that for many years. The numbers of just, you know, little by little deteriorated. And it feels like they said, ‘Let’s put this nail in the coffin,'" he said. "Now we have a lot of layoffs, a lot of loss in production. It would be easy for them to restructure, let’s say, pay or contracts."

An anonymous former Anheuser-Busch employee claimed that the controversial Bud Light can was intentional. (Erika Goldring/Getty Images for Bud Light / Getty Images)

"It’s too obvious that they wouldn’t just mistakenly do this and not expect these repercussions. Anybody could tell you what was going to happen," he commented.

BUD LIGHT SALES SLUM AS MODELO TAKES SPOT 

NiselsenIQ data provided to FOX Business by Bump Williams Consulting showed that for the week ending June 3, Bud Light sales were down 24.4% compared to a year ago. Over the last four weeks ending June 3, the data showed Bud Light sales were down 24.6% relative to the same period last year.

Most recently, Bud Light lost its title as th #1 Selling Beer Brand in dollar sales to Modelo Especial, losing the spot for the first time in over two decades.

"I’m angry at the company on the corporate level just because they had to have known that this was going to happen. And they let it happen," the whistleblower remarked.

Bud Light sales have fallen 24.4% in June compared to one year prior. ((Photo by Scott W. Grau/Icon Sportswire via Getty Images) / Getty Images)

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He concluded, "As for why, it’s all just speculation, but from previous years and the way they tried to take away the way the company is run from the past to now, it’s not the same company it was when I started."

Fox Business' Eric Revell contributed to this report.

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Bech Senior Bowl MVP month after brother’s death

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Bech Senior Bowl MVP month after brother's death

TCU wide receiver Jack Bech was selected MVP of the Senior Bowl on Saturday, catching the winning touchdown pass a month after his brother died in the pickup truck attack in New Orleans.

On fourth-and-goal late in the final quarter, Bech caught a 2-yard touchdown pass from Memphis quarterback Seth Henigan to give the American Team a 22-19 win over the National Team in Mobile, Alabama.

Bech’s older brother, Tiger, was a former All-Ivy League kick returner for Princeton and was among those killed in the terror attack in New Orleans’ French Quarter district on New Year’s Day.

Bech wore his brother’s No. 7 during Saturday’s game, and the clinching touchdown came with seven seconds remaining.

“Man, it’s simple: My brother has some wings on me,” Bech told NFL Network. “He gave them to me, and he let that all take place. My Lord and savior, Jesus Christ. Tiger. Nothing else but them. They’re the reason I did what I did today. I attribute it all to them.”

Bech had 62 catches for 1,034 yards and nine touchdowns last season for TCU.

The week leading up to Saturday’s all-star game and the Senior Bowl itself represented opportunities for Bech to showcase his talents ahead of April’s NFL draft.

“It’s been surreal just to be able to come and take place in this game,” he said. “It’s a goal that you set for yourself. But if I had the option that if I came here, had the worst week ever, ruined my draft stock and that means I could give my brother a hug right now, you know I would take that.

“On the flip side, I don’t think I could have had the week I had if all that didn’t happen.”

Bech had six receptions for 68 yards in the game. He joins Dak Prescott, Justin Herbert and Daniel Jones as past Senior Bowl MVPs.

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OU’s Venables to call plays, adds two assistants

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OU's Venables to call plays, adds two assistants

Oklahoma head coach Brent Venables will handle defensive playcalling responsibilities for the Sooners in 2025, he announced in a statement Saturday, assuming full control of the program’s defense for the first time since took over in late 2021.

Oklahoma has spent more than a month searching for its next defensive coordinator since former playcaller Zac Alley left for the same role at West Virginia on Dec. 29 after one season with the Sooners.

Venables’ announcement came as Oklahoma introduced a pair of defensive assistants Saturday — former Arkansas State defensive coordinator Nate Dreiling and former Clemson defensive playcaller Wes Goodwin.

“I have reflected on all facets of our program over the past several weeks,” Venables, entering his fourth season at Oklahoma, said in a statement. “Since I was hired as head coach, we have carefully assembled the defensive personnel and scheme that is suited to compete at the highest level, and we’ve built a deep and talented roster ready for the moment. I have high expectations for our program and will do everything in my power to achieve our goals for our players. To that end, I will take over defensive playcalling responsibilities for the 2025 season.”

Drieling, who will coach inside linebackers, was hired at Arkansas State last month after spending one season at Utah State, where he served as defensive coordinator and interim head coach last fall, leading the Aggies to a 4-8 finish after replacing Blake Anderson. Goodwin replaced Venables as Clemson’s defensive coordinator in 2022 and spent three seasons leading the Tigers defense before his firing following the 2025 campaign.

The pair of defensive minds follow first-year offensive coordinator Ben Arbuckle as the latest additions to Venables’ staff this offseason.

“Adding Nate and Wes to our team, with their extensive and diverse experience, simply adds to my expectations and excitement for our defensive unit,” Venables said. “I’m energized by the prospect of getting back into playcalling and for the continued momentum I see us gaining with the strategic moves we’re making on both sides of the ball.”

A three-time national champion coordinator, Venables’ decision to return to playcalling marks the latest evolution in his approach since taking over the Sooners. Former Oklahoma defensive coordinator Ted Roof served as the program’s playcaller for the 2022 and 2023 seasons before Venables turned to Alley, 31, in 2024.

Oklahoma finished 19th nationally and fifth across the SEC in total defense (318.2 yards per game) this past season.

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Huskers likely to cancel spring game, says Rhule

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Huskers likely to cancel spring game, says Rhule

LINCOLN, Neb. — The Nebraska spring game, one of the best attended in college football and a major revenue producer, likely won’t be held going forward because of coach Matt Rhule’s concern about other teams poaching his players.

“The word ‘tampering’ doesn’t exist anymore,” Rhule said Saturday at his midwinter news conference. “It’s just an absolute free open common market. I don’t necessarily want to open up to the outside world and have people watch our guys and say, ‘He looks like a pretty good player. Let’s go get him.'”

The spring game has a long tradition at Nebraska. Last year, the event drew 60,452 to Memorial Stadium, fourth highest in the nation behind spring games at Ohio State, Alabama and Penn State. The Cornhuskers’ game also was televised on the Big Ten Network.

“I dealt with a lot of people offering our players a lot of opportunities after that,” Rhule said. “So you go out and bring in a bunch of new players and showcase them for all the other schools to watch? Doesn’t make a lot of sense to me.”

Six Nebraska players entered the transfer portal the week after last year’s spring game.

The spring portal period ends April 25, the day before Nebraska’s spring practice wraps up. However, players can switch schools without entering the portal, as was the case with Wisconsin safety Xavier Lucas‘ recent move to Miami.

Rhule said exposing his players to other schools is more of a concern to him than risking injuries in a spring game. Wide receiver Demitrius Bell and cornerback Blye Hill were hurt in last year’s spring game and missed the season. Rhule said live tackling will continue in scrimmages during spring practice.

“Guys are being compensated now, and you’re putting money behind some people, a whole other set of parameters,” Rhule said. “Yet, at the same time, you have to get good. Honestly, to me, it’s about protecting the roster and protecting through that portal period.”

Asked if there would be a spring game with a scrimmage format to wrap up spring practice, Rhule said, “I don’t know that yet, but I’ll be honest with you, I highly doubt it.”

He said he does want to “show off” his players to the fans in some fashion. Athletic director Troy Dannen said on his radio show last week that a to-be-determined event would be held on April 26, possibly one that involves football and other fall sports.

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