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Alphabet CEO Sundar Pichai delivers the keynote address at the Google I/O developers conference at Shoreline Amphitheatre in Mountain View, California, May 10, 2023.

Justin Sullivan | Getty Images News | Getty Images

Google users have long been able to append their search queries with the term “Reddit” to find helpful resources on specific topics.

When thousands of Reddit forums went dark earlier this month, that tactic lost its effectiveness. Many pages in search results were suddenly inaccessible or unhelpful, because moderators of some of the most popular forums turned their pages to private as part of a widespread protest of Reddit’s decision to start charging developers for access to its data.

It’s an issue that Google executives say is at least partially resolved by a new feature called Perspectives that was unveiled on Monday. The Perspectives tab, available now on mobile web and the Google app in the U.S., promises to surface discussion forums and videos from social media platforms like TikTok, YouTube, Reddit and Quora.

At an all-hands meeting earlier this month, Prabhakar Raghavan, Google’s senior vice president in charge of search, told employees that the company was working on ways for search to display helpful resources in results without requiring users to add “Reddit” to their searches. Raghavan acknowledged that users had grown frustrated with the experience.

“Many of you may wonder how we have a search team that’s iterating and building all this new stuff and yet somehow, users are still not quite happy,” Raghavan said. “We need to make users happy.”

Raghavan was responding to an employee comment about negative user feedback because of too many ads and irrelevant results. “What can we do to improve the user experience on the core product that made Google a household name?” the employee asked, according to audio of the meeting obtained by CNBC.

Google is in the process of trying to revamp search to keep pace with rivals in taking advantage of the latest advances in generative artificial intelligence, which involves providing more sophisticated and conversational answers to text-based queries.

At its annual developer conference in May, the company said it was experimenting with an effort called Search Generative Experience, which still isn’t available to everyone, showing more in-depth results powered by generative AI. Google also launched a ChatGPT competitor called Bard earlier this year. Bard remains separate from search and is still in experimental mode.

Prabhakar Raghavan, of Google Inc., speaks during the company’s Cloud Next ’18 event in San Francisco, California, July 24, 2018.

David Paul Morris | Bloomberg | Getty Images

Another employee question in the companywide meeting asked if Google can more easily surface “authentic discussion” since the “Reddit blackout” was making it harder to find such content.

CEO Sundar Pichai chimed in to to say that users don’t want “blue links” as much as they want “more comprehensive answers.” That’s why they add the name of forum sites like Reddit to their searches, he said.

HJ Kim, vice president of engineering in search, said at the meeting that users have been asking for more content from sites like Reddit. He said the Perspectives tab is one feature the company has been working on in response, but that it can do a better job.

“Over the last couple of years, search overall has developed these large, cross-functional teams to go after this kind of content,” Kim said, referring to Reddit. “We could do a better job. We realize that. And over the last couple of years, we’ve actually developed quite a bit.”

Raghavan said that Google would determine what’s “getting the best traction.”

“But the idea there is for these questions, where there are multiple opinions, instead of appending stuff, you actually go in there and get the answer right away and we’re actually seeing good early engagement on that,” Raghavan said.

He added that while the company is spending a lot of time in AI, it’s not the only answer to the problem.

“Generative AI is one aspect but it won’t fully solve this issue — I want to be clear,” he said. “We actually have teams that are running experiments,” with Perspectives as one example.

“We have to keep up and do a better job of addressing these new and emerging needs,” he said.

Lara Levin, a Google spokeswoman, told CNBC in a statement that search “satisfies the overwhelming majority of user needs, and we’re always improving Search to meet the evolving needs of every one of our users.”

“Features like the Perspectives filter are part of how we’re making sure people continue to find the most helpful info on Google from a wide range of sources and formats,” Levin said.

WATCH: OpenAI CEO is on a world tour, trying to stay ahead of global regulators

OpenAI's CEO is on a world tour, trying to stay ahead of global regulators

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CNBC Daily Open: U.S. stocks retreat from highs as Broadcom leads tech sell-off

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CNBC Daily Open: U.S. stocks retreat from highs as Broadcom leads tech sell-off

Signage at the Broadcom Inc. headquarters in San Jose, California, U.S., on Monday, June 2, 2025.

David Paul Morris | Bloomberg | Getty Images

The sell-off in artificial intelligence stocks continued unabated Friday stateside. Broadcom shares tumbled more than 11% as investors grew concerned over lower margins and uncertain deals. Names such as Nvidia, Advanced Micro Devices and Oracle fell in sympathy, which caused major U.S. indexes to close lower.

It was a motif patterning the week. Even though the Dow Jones Industrial Average rose 1.1% week on week on the back of outperformance by financial stocks, tech names dragged down the S&P 500 and the Nasdaq Composite, which fell 0.6% and 1.6% respectively for the week.

That said, investors could have just been jittery amid the narrative of an apparent AI bubble, and were spooked by any sign of bad news. After all, Broadcom’s earnings — as well as its guidance for the current quarter — breezed past expectations.

“Frankly we aren’t sure what else one could desire as the company’s AI story continues to not only overdeliver but is doing it at an accelerating rate,” Bernstein analyst Stacy Rasgon, who has a “buy” rating on Broadcom, wrote in a Friday note.

Future prospects also look rosy, according to UBS. “We expect high profitability and the accelerating impact of the AI, power and resources, and longevity themes to drive 2026 performance,” said strategist Sagar Khandelwal.

But in the near term, investors may still be flighty, unless something concretely reassuring, such as Oracle achieving positive cash flow, reassures them the snapping sound is just a twig in the forest.

What you need to know today

U.S. stocks dragged down by AI names. Major indexes fell Friday, a day after they hit record highs. Asia-Pacific markets traded lower Monday. South Korea’s Kospi retreated roughly 1.5% as of 2:45 p.m. Singapore time (1:45 a.m. ET), leading losses in the region.

China’s economic slowdown deepens. Even though the country’s retail sales and industrial production grew year on year in November, their increase missed forecasts and slowed from the previous month. Investment in fixed assets in the January-to-November period contracted from a year earlier.

The end of the ‘Berkshire way’? Several aspects of Berkshire Hathaway’s leadership transition are signaling that the conglomerate is drifting away from the famously decentralized “Berkshire way,” CNBC’s Alex Crippen writes.

Hong Kong court finds Jimmy Lai guilty. The 78-year-old pro-democracy activist and media baron was ruled guilty of sedition and collusion with foreign countries by a Hong Kong court on Monday. The results might unsettle foreign investors, analysts say.

[PRO] China’s food security strategy. The spat between Beijing and Washington over soybean purchases has highlighted the evolution of China’s domestic agriculture industry. Goldman Sachs thinks this is the best way to play the sector.

And finally…

Copper prices have soared this year, hitting multiple record highs, fueled by supply disruptions and fears over U.S. tariffs.

Imagebroker/sunny Celeste | Imagebroker | Getty Images

Copper could hit ‘stratospheric new highs’ as hoarding of the metal in U.S. continues

Copper prices have hit multiple record highs this year, fueled by supply disruptions and as fears over U.S. tariffs have led to a surge in demand. The rally is set to continue into 2026.

Citi analysts expect prices of the red metal to skyrocket on the back of stronger demand led by the energy transition and artificial intelligence sectors. Electrification, grid expansion and data-center build-outs require large amounts of the metal for wiring, power transmission and cooling infrastructure.

— Lee Ying Shan

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CNBC Daily Open: Investors sell off tech despite steady Broadcom numbers

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CNBC Daily Open: Investors sell off tech despite steady Broadcom numbers

Signage at the Broadcom Inc. headquarters in San Jose, California, U.S., on Monday, June 2, 2025.

David Paul Morris | Bloomberg | Getty Images

The sell-off in artificial intelligence stocks continued unabated Friday stateside. Broadcom shares tumbled more than 11% as investors grew concerned over lower margins and uncertain deals. Names such as Nvidia, Advanced Micro Devices and Oracle fell in sympathy, which caused major U.S. indexes to close lower.

It was a motif patterning the week. Even though the Dow Jones Industrial Average rose 1.1% week on week on the back of outperformance by financial stocks, tech names dragged down the S&P 500 and the Nasdaq Composite, which fell 0.6% and 1.6% respectively for the week.

That said, investors could have just been jittery amid the narrative of an apparent AI bubble, and were spooked by any sign of bad news. After all, Broadcom’s earnings — as well as its guidance for the current quarter — breezed past expectations.

“Frankly we aren’t sure what else one could desire as the company’s AI story continues to not only overdeliver but is doing it at an accelerating rate,” Bernstein analyst Stacy Rasgon, who has a “buy” rating on Broadcom, wrote in a Friday note.

Future prospects also look rosy, according to UBS. “We expect high profitability and the accelerating impact of the AI, power and resources, and longevity themes to drive 2026 performance,” said strategist Sagar Khandelwal.

But in the near term, investors may still be flighty, unless something concretely reassuring, such as Oracle achieving positive cash flow, reassures them the snapping sound is just a twig in the forest.

What you need to know today

U.S. stocks dragged down by AI names. Major indexes fell Friday, a day after they hit record highs. The pan-European Stoxx 600 retreated almost 0.5%. Separately, the U.K. economy unexpectedly shrank 0.1% in the three months to October.

Oracle will finish data centers on time. The company issued its response to a Bloomberg report, which cited unnamed people, that Oracle will complete data centers for OpenAI in 2028 rather than 2027. “There have been no delays,” Oracle said.

Coinbase to have an in-house prediction market. It will be powered be Kalshi, a source close to the matter told CNBC, and is a play to expand asset classes available on the cryptocurrency exchange.

The end of the ‘Berkshire way’? Several aspects of Berkshire Hathaway’s leadership transition are signaling that the conglomerate is drifting away from the famously decentralized “Berkshire way,” CNBC’s Alex Crippen writes.

[PRO] China’s food security strategy. The spate between Beijing and Washington over soybean purchases has highlighted the evolution of China’s domestic agriculture industry. Goldman Sachs thinks this is the best way to play the sector.

And finally…

A bear statue stands outside the Frankfurt Stock Exchange, operated by Deutsche Boerse AG, in Frankfurt, Germany, on Friday, March 13, 2020. Top European CEOs are fearing a euro zone recession as a confluence of economic shocks continues to threaten the outlook for the bloc.

Alex Kraus | Bloomberg | Getty Images

Global week ahead: Europe under fire

U.S. President Donald Trump’s verdict on Europe: a “decaying” group of nations led by “weak” people. His criticism in a recent Politico interview adds to a tough period for the bloc, with challenges on multiple fronts testing European leaders in the final weeks of the year.

This week looks set to be critical, with a high-stakes summit in Brussels and the European Central Bank’s final policy meeting of the year. Key topics for this week include defrosting frozen Russian assets for Ukraine aid; EU vs. U.S. in trade and tech, and updated economic figures at the ECB meeting.

Leonie Kidd

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Broadcom and Costco’s rich valuations leave little room for error as battleground stocks

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Broadcom and Costco's rich valuations leave little room for error as battleground stocks

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