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We believe Apple hits $4 trillion market cap by 2025, says Wedbush Securities' Daniel Ives

Apple‘s market cap topped $3 trillion on Friday, as its shares climbed about 1% to a new high and passed the $190.73 price required to hit the milestone, according to CNBC’s most recent share count.

Apple was the first company to hit a $3 trillion market cap during intraday trading in January 2022, but it failed to close at that level. It has another shot to do that on Friday.

It shows investors remain bullish on the stock and Apple’s portfolio of products and services, despite the company’s warning in May that its current quarter revenue is expected to fall about 3%.

Apple CEO Tim Cook speaks during Apple’s Worldwide Developers Conference (WWDC) at the Apple Park campus in Cupertino, California, on June 5, 2023. 

Josh Edelson | AFP | Getty Images

Investors see the company as one of the bright spots during a year of turbulence in the sector, with tech giants committing to “do more with less” amid a “year of efficiency” and laying off thousands of employees.

“The Apple bears and skeptics continue to scratch their heads as many have called for Apple’s ‘broken growth story’ this year in a tougher backdrop to which we firmly believe the exact opposite has happened with Cupertino heading into a massive renaissance of growth over the next 12 to 18 months,” Dan Ives, a senior equity research analyst at Wedbush Securities, said in a note Friday.

“In our opinion the Street has severely underestimated the massive installed base upgrade opportunity around iPhone 14 and now a mini super cycle iPhone 15 ahead with roughly 25% of Apple’s golden customer base not upgrading their iPhones in over 4 years,” he added.

Shares of Apple are up about 47% year to date.

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Social media users report Netflix outage during ‘Stranger Things’ premiere

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Social media users report Netflix outage during 'Stranger Things' premiere

A Netflix logo is on display at the Lucca Comics & Games 2025 event, one of Europe’s largest pop culture conventions, as stars and creators of “Stranger Things” series launch Season 5, in Lucca, Italy, October 31, 2025.

Claudia Greco | Reuters

Users on social media posted that they were experiencing issues with Netflix’s service on Wednesday, the night of the widely anticipated “Stranger Things” fifth-season premiere.

DownDetector.com on Wednesday said “User reports indicate problems at Netflix.”

“Netflix fix your app bro,” one X user posted.

Users began reporting issues with Netflix around 7:40 p.m. Eastern, according to DownDetector.com. Netflix had said the latest season of “Stranger Things” would go live Wednesday at 8 p.m. Eastern.

Netflix said it would release the first four episodes of the “Stranger Things” fifth season on Wednesday. The streaming service has said it will release another three episodes on Dec. 25 and the final episode of the show on Dec. 31.

The company did not respond to a request for comment.

This is a breaking story. Check back for updates.

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CNBC Daily Open: An early Thanksgiving celebration in U.S. markets

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CNBC Daily Open: An early Thanksgiving celebration in U.S. markets

Traders work on the floor at the New York Stock Exchange (NYSE) in New York City, U.S., Nov. 26, 2025.

Brendan McDermid | Reuters

Thanksgiving in the U.S. takes place on Thursday stateside, but the feasting might have begun a day early for investors. The S&P 500, Dow Jones Industrial Average and Nasdaq Composite all recorded a fourth straight day of gains.

Shares of Oracle, which have been hobbling along in November after wiping out its one-day spike in September, advanced roughly 4% after Deutsche Bank said that its recent price pullback “presents an attractive entry point for investors when looking at Oracle’s business in totality.” Other technology and AI-related stocks, such as Nvidia and Microsoft, rose in sympathy.

“Thanksgiving week is generally a strong week in the markets. Everyone’s feeling good,” said Eric Diton, president and managing director at The Wealth Alliance.

It’s what happens after Thanksgiving that might cause some pause.

The futures market is now pricing in a roughly 85% chance the U.S. Federal Reserve will cut interest rates by a quarter percentage point in December. When expectations are too high — and not met — disappointment will be all the more painful.

“If the Fed disappoints, you could have a sell-off,” Diton said — but added, “I don’t think they will.”

And if White House National Economic Council Director Kevin Hassett does assume the role of Fed chair when Jerome Powell vacates his seat, rates could trend even lower in the future, wrote Bank of America economist Aditya Bhave.

Looser monetary policy tends to provide more support for stocks — that notion seems to be behind optimistic targets for the S&P 500 by the end of 2026. So far, the numbers that have been floated are 7,400 from CFRA Chief Investment Strategist Sam Stovall, and as high as 8,000 from JPMorgan.

Investors indeed have much to be thankful for in 2025 — and possibly the next year as well.

What you need to know today

Fourth straight day of gains for U.S. stocks. Major indexes closed higher on Wednesday, lifted by technology firms such as Oracle and Nvidia. Europe’s Stoxx 600 added 1.09%. U.K. banks climbed following the release of the country’s budget.

Apple’s smartphone shipments to overtake Samsung. The company will ship around 243 million iPhones this year, higher than the 235 million smartphones from Samsung, Counterpoint Research wrote. It’d be the first time in 14 years Apple will outstrip its rival.

UK unveils its Autumn Budget. Some measures Finance Minister Rachel Reeves announced on Wednesday include tax breaks for startup employees and investors, and frozen income tax thresholds — which have been described as “stealth tax” for workers.

AI can replace 11.7% of U.S. workforce, MIT says. That’s equivalent to $1.2 trillion in wages across finance, health care and professional services. The study, which was released Wednesday by the university, created a simulation of 151 million U.S. workers.

[PRO] The S&P 500 to hit 8,000 next year? A JPMorgan strategist thinks the broad-based index will end 2026 at 7,500, roughly 10% higher than Wednesday’s close. But if certain events happen, he thinks the S&P 500 could touch even higher levels.

And finally…

Jiang Zheyuan, chairman of Noetix Robotics, with a robotic android at the company’s offices in Beijing, China, on Friday, June 27, 2025.

Na Bian | Bloomberg | Getty Images  

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Apple and Broadcom shares keep hitting records. Why each have more room to run

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Apple and Broadcom shares keep hitting records. Why each have more room to run

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