Ex-Apple, Tesla exec wants to bring subscription services to Ford’s electric vehicles
Like most automakers, Ford aims to introduce subscription services as the industry moves to a new digital, electric era. Ford’s tech leader, Doug Field, hired from Apple, says the transition is already underway, with the next steps expected to roll out with the automaker’s upcoming next-gen EVs.
Field began his career as a development engineer at Ford from 1987 to 1993, sparking an impressive career spanning companies like Apple, Tesla, and Segway.
In September 2021, Ford rehired Field to the position of chief tech officer. Before that, he was at Apple, where he held the position of VP of “special projects,” including Apple’s special auto program and developing hardware for the Mac.
Before Apple, Field spent five years at Tesla, including serving as senior vice president of Engineering, leading the development of the Model 3.
As chief advanced product development and technology officer at Ford, Field’s role includes overseeing “design and vehicle hardware engineering across the enterprise” and leading the development of Ford’s electric vehicles and digital systems within Ford Model e.
Field explained at a recent shareholder event that Ford plans to streamline most computing decisions by consolidating them into a centralized processor powered by in-house software – a move that could make Ford EVs even more like an Apple iPhone with subscription services.
At a Ford event last year Field told us that making cars where you “take the wheels off and you’d still have a compelling product” was the goal. Ford underestimated EVs but thinks that Entertainment and Gaming are going to be a big part of EVs going forward.
Ford has also committed to CarPlay numerous times as GM has said it will abandon it, starting with EVs.
Ford to introduce Apple-like subscriptions for its EVs
Speaking to the Associated Press recently, Field explained, “The transition has happened where we designed the hardware and the software for the immediate user interface, the center screen.”
He said this is already being rolled out with the Ford F-150 Lightning. Field continued, “The next step is with our next generation of electric vehicles,” due out in 2025.
We’re expanding to control the overall vehicle and control over the autonomy system. There will be software in parts that comes from suppliers that is appropriate. The reason for that is to make it as fast as possible.
For drivers, this means paying for more services, such as an autonomous system designed to keep the vehicle centered in a lane. Field explained:
There’s a camera. We can’t say to the customer that we’re going to give you a dash cam for free or for a subscription where it’s always running. And if we detect any kind of a bump or anything like that, you’ve got a 30-second recording. We will be able to do that. We talked a little bit about our ability to predict if the car is heading toward a failure or a wear-out situation. I want to count wiper strokes combined with how much water is coming down and where it’s being driven and how dirty it is. Maybe develop an algorithm that knows exactly when your wiper blades are wearing out.
According to Ford’s tech leader, the model is already transitioning from simply buying a car to “you can get a free trial.” He continued:
We are going to build a whole set of services around this. The car is the most sophisticated sensor that you have in your life, and the number of accelerometers and microphones and cameras and things on it will allow it to be not only something that protects you when you’re in the car, but it’ll actually be useful when you’re not there. Even acting as a remote sentry if there’s stuff going on outside the house.
Field explained that affordability will be critical: “The way the business model is changing is going to require it.”
Electrek’s Take
Ford’s CEO, Jim Farley, has also emphasized the importance of a software-based model to drive revenue. On the company’s Q1 earnings call, Farley pointed to his visit to China as a “real epiphany,” saying:
It’s interesting to see how customers are no longer just attracted to traditional luxury brands with EVs or even hardware design anymore.
Farley says, “The best new brands are offering integrated digital, retail, lifestyle, and experience that are software-defined.” Despite scaling back operations in China, Ford plans to use it as a “listening post” to gain insights on the latest EV battery tech.
Ford isn’t the only one heading towards this business model; Hyundai/Kia, GM, BMW, Mercedes-Benz, and essentially the entire industry have plans or are already offering subscriptions.
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Just after Tesla launched its ‘Full Self-Driving’ package, in China, the country announced that it cracking down on automated driving features with new limitations.
In February, Tesla launched a first version of its “Full Self-Driving” FSD package in China for owners with the latest “Hardware 4.0”, or “HW4”, vehicles.
Most of the features under Tesla’s FSD package have been limited to North America due to Tesla training its system for this market first and due to regulatory limitations in other markets.
Shortly after Tesla launched FSD in China, the American automaker had to pause its rollout due to updated requirements from China’s Ministry of Industry and Information Technology (MIIT).
Now, MIIT has confirmed that it held a meeting with automotive industry stakeholders yesterday, and it has further clarified the rollout of advanced driver assistance (ADAS) features.
CNEV reported on the meeting:
Car companies were asked to refrain from using words like “self-driving,” “autonomous driving,” “smart driving,” “advanced smart driving,” and instead use the term “combined assisted driving” to avoid misleading consumers, according to the minutes of the meeting.
Tesla had already changed the name from ‘Full Self-Driving’ to “Intelligent Assisted Driving” following the launch in China.
Based on a statement from MIIT, the meeting focused on enforcing the previously announced updated requirements that launched right after Tesla introduced FSD in China (translated from Chinese):
The meeting emphasized that automobile manufacturers must deeply understand the requirements of the “Notice”, fully carry out combined driving assistance testing and verification, clarify the system functional boundaries and safety response measures, and must not make exaggerations or false propaganda. They must strictly fulfill their obligation to inform, and truly assume the main responsibility for production consistency and quality safety, and truly improve the safety level of intelligent connected vehicle products.
Regulators want automakers to reduce the frequency of new software updates and instead focus on extended testing before releasing new updates.
The last few months have been quite chaotic for ADAS systems in China. Along with Tesla’s FSD release, several Chinese companies released their systems, including BYD, Xiaomi, and Huawei.
Xiaomi reported a fatal accident in which its ADAS system was active just seconds before the crash, and Tesla owners using FSD racked up thousands of dollars in fines due to FSD making mistakes.
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The Global Payments Company logo seen displayed on a smartphone.
Igor Golovniov | LightRocket | Getty Images
Global Payments shares tumbled 17% on Thursday after the company said it’s buying Worldpay for more than $24 billion while simultaneously selling its Issuer Solutions business to Fidelity National Information Services.
The company said that in acquiring Worldpay, which FIS had purchased in 2019 before later selling a majority stake, it’s expanding its reach and will be able to serve over 6 million customers across more than 175 countries, enabling $3.7 trillion in annual payment volume.
In selling its Issuer Solutions unit to FIS for $13.5 billion, Global Payments is divesting a unit for back-end financial processing that’s long been viewed as a stable provider of growth. In the end, Global Payments is going bigger in providing payments services to merchants, while FIS is focusing on issuer processing.
FIS bought Worldpay for about $35 billion in 2019 and sold most of its stake last year to GTCR.
Global Payments said on Thursday that it obtained committed bridge financing and plans to issue $7.7 billion of debt “to replace the bridge commitment and refinance Worldpay’s outstanding debt.”
Global Payments CEO Cameron Bready called it a “defining day,” and said the transaction gives the company “significantly expanded capabilities, extensive scale, greater market access and an enhanced financial profile.”
But Wall Street was less enthusiastic. While the acquisition gives Global Payments a larger footprint in payment processing, analysts at Mizuho described it as a strategic step backward.
Mizuho reiterated its neutral rating on the stock, warning that “the business could be seeing more meaningful margin pressure than investors acknowledge.” The analysts wrote that FIS won the trade, getting the “crown jewel” with Global Payments getting “more of the same.”
FIS shares rose more than 8% on Thursday.
Both deals are expected to close in the first half of 2026, pending regulatory approval.
The Tesla Cybertruck is in crisis. The automaker is still sitting on a ton of old inventory, which it is now heavily discounting, and it is throttling down production to try to avoid building up the inventory again.
When launching the production version of the Cybertruck in late 2023, Tesla CEO Elon Musk claimed that the vehicle program would reach 250,000 units a year in 2025:
“I think we’ll end up with roughly a quarter million Cybertrucks a year, but I don’t think we’re going to reach that output rate next year. I think we’ll probably reach it sometime in 2025.”
We are now in 2025, and Tesla is expected to currently be selling the Cybertruck at a rate of about 25,000 units a year – a tenth of what Musk predicted.
Earlier this month, we reported that Tesla began the second quarter with 2,400 Cybertrucks in inventory, valued at over $200 million.
This is a real problem for Tesla as many of those Cybertrucks are older 2024 model year units not eligible for the federal tax credit, and even some ‘Foundation Series’, which Tesla stopped building in October 2024 – meaning that Tesla is sitting on some 6-month-old trucks in some cases.
Tesla is now offering deeper discounts on the new inventory of Cybertrucks. The discounts can go as high as $10,000, but the average one is closer to $8,000, which is more than the tax credit:
Despite Tesla’s efforts, the automaker has only reduced its Cybertruck inventory by about 100 units since the beginning of the month.
Tesla is now further throttling down production of the Cybertruck at Gigafactory Texas, according to a new report from Business Insider.
According to two Tesla workers speaking with BI, the automaker has reduced its Cybertruck production teams and now operates at a fraction of its original capacity. It also moved some Cybertruck production workers to Model Y production at the plant.
One of the workers said:
“It feels a lot like they’re filtering people out. The parking lot keeps getting emptier.”
As we previously reported, Tesla has been operating all its factories at approximately 60% capacity to avoid building up excessive inventory amid lower demand.
When it comes to the Cybertruck program, it sounds like Tesla is lowering production even further.
Last week, Tesla launched a new version of the Cybertruck in an attempt to boost demand, but it has been poorly received due to the automaker’s removal of many essential features.
Electrek’s Take
There are a lot of other automakers that would have already given up on the Cybertruck ith these results, but not Tesla. Musk is not one to admit defeat easily.
However, Tesla is running out of options.
The new Cybertruck RWD was a desperate attempt, and I doubt it will work. Now, it sounds like Tesla is further throttling down production – virtually confirming that the new trim didn’t help.
The next step would be a complete production pause.
Again, I don’t think Musk wants to admit defeat, but at some point, it’s inevitable.
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