There are about 250 million feature phone users in India, and many of them still use 2G phones and only for voice calls, according to the International Data Corporation
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The world may be moving on to super-fast internet speeds on 5G or even 6G, but masses in rural India are still stuck in the 2G era.
All that could change with a new $12 phone from Reliance Jio this week.
The telecommunications arm of Indian conglomerate Reliance Industries, has opened the door for more people to gain access to the internet through the launch of its new internet-enabled phone with a 4G mobile network. Feature phones are essentially non-smartphones that have a push-button keypad and a small non-touch display.
Reliance Jio’s new feature phone aims to reduce the mobile connectivity gap between rural and urban India by giving non-smartphone users a cheaper alternative to switch from 2G to 4G mobile networks.
“There are still 250 million mobile phone users in India who remain trapped in the 2G era, unable to tap into basic features of the internet at a time when the world stands at the cusp of a 5G revolution,” Reliance Jio’s Chairman Akash Ambani said in a press release.
5G refers to the next-generation mobile networks that offer data at very high speeds, and are needed to support advanced technologies like driverless cars and virtual reality.
The new phone, named Jio Bharat, serves as an entry-level phone for first time internet users that would just rely on the basic functions without being convoluted by the endless number of applications that can be found on a smartphone, Varun Mishra, senior analyst at Counterpoint Research, said.
India is already the world’s second-largest smartphone market and is likely to add 300 million new internet users, making it the fastest country to provide internet services to those who remain unconnected, Mishra said.
“With a familiar form factor and internet connectivity, this device can help users experience key services like digital payments, content, and more for the first time through Jio’s ecosystem,” Mishra told CNBC. “However, screen size can limit the experience a bit, but still good for first-time internet users.”
Customer retention
Jio has an upper hand against its competitors in the telco service space, such as Vodafone Idea — a partnership between Aditya Birla Group and Vodafone Group — as well as Bhati Airtelas and BSNL.
Apart from selling the phone at an extremely low price point, monthly plans from Jio are also very affordable — and the other telco companies could even start losing customers, Mishra highlighted.
Reliance Jio claims that their monthly plans are 30% cheaper than other telcos, and offer customers seven times more data.
Paying $1.50 will get users unlimited voice calls and 14 gigabytes of data, compared to almost $3 for other voice calls and just 2 gigabytes of data from other operators, Reliance Jio’s press statement claimed.
This is Jio’s tactic to attract more feature phone users to sign a plan with them even though they only offer 4G and 5G mobile network services, according to Navkendar Singh of the International Data Corporation (IDC).
Reliance Jio has rolled out 5G services in 406 cities in India.
Nurphoto | Nurphoto | Getty Images
There are about 250 million feature phone users in India, and many of them still use 2G phones and only for voice calls, according to Mishra.
Reliance Jio attracts these consumers and take them away from “legacy operators” by offering more “palatable” price plans, Singh told CNBC in a phone interview.
“From what we understand, the main objective for Jio is to get more customers on the Jio platform and the Jio network, and they can then start cross-selling the services,” he said, explaining that customers can also tap on Jio’s payment and streaming services.
Additionally, Singh highlighted that Reliance Jio hopes first-time internet users who purchase the Jio Bharat will eventually upgrade to more advanced phones down the road.
“Right now, Jio gets revenue of about $1.50 to $2 a month, and when customers subsequently upgrade their phones in three or four years time, they would choose more advanced feature phones or low cost smartphones at some point in time,” he added.
Price war with other telcos?
Analysts who spoke to CNBC also agree that despite Jio’s cost-friendly plans, other telco companies are unlikely to significantly drop their prices.
“There’s been an ongoing tussle between Jio and other telcos in India,” said Nikhil Batra, research director of IDC.
“Lowering prices across the board will not be a viable option, but it will be a challenge for [other telcos] to create new customer experiences and product bundles to increase customer stickiness,” Batra said.
According to data from Macquarie Research, Jio currently has the biggest subscriber market share in Delhi (34%), Mumbai (35%), and Kolkata (42%), compared to Vodafone Idea,Bharti Airtel and BSNL.
However, other telcos could still benefit from those in India who continue to choose phones that do not let them surf the internet.
Macquarie data also showed that in rural areas such as Bihar, Jammu and Kashmir, and Himachal Pradesh, Bharti Airtel holds a larger market share than Jio.
India’s 5G rollout
India has the world’s second largest telecom industry with a subscriber base of 1.17 billion people as of September 2022, data from IDC showed. The growth trajectory of the sector is just going to get higher from here, the market intelligence firm said.
“The industry’s growth over the past few years has been primarily driven by lower tariffs, availability of affordable smartphones, launch of telecom services by Reliance Jio, expansion of 4G coverage, and higher data consumption by subscribers,” Batra said.
More consumers are also expected to purchase smartphones that have a 5G mobile network.
About 52 million 5G-enabled phones were purchased in 2022, an increase from 26 million the previous year, IDC data showed.
“India’s 5G rollout has been much quicker and smoother and is well on course to reach pan-India by Jio by the end of the year. Jio and Airtel already have 5G services, and Vodafone Idea and BSNL are expected to join in rolling out 5G by 2024,” Counterpoint Research’s Mishra said.
Men talk on their mobile phones in front of an iphone 14 advertisement, in Kolkata on September 27, 2022.
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Counterpoint Research estimates there are nearly 85 million users of 5G capable smartphones in India, and 5G handsets had captured 32% of market share in 2022. Over 50% of smartphones shipped in April 2023 had 5G capabilities as well.
However, this is largely supply driven, Batra said. That’s because “brands are able to bring in more 5G devices due to the better supplies achieved by 5G roll out and demand for 5G phones in other countries such as China and Korea.”
“Consumers in India have not really demanded a 5G device until now, their purchases being driven by the availability as almost all smartphone models are priced around $300 and are 5G capable,” he added.
Despite regulation and telecom infrastructure challenges, “India will be a major market for 5G by 2026 and will dominate the 5G net additions just as China starts to mature and decelerate,” Batra said.
Technology is playing a much bigger role these days and “we can expect India to further accelerate and set an example,” he said citing the example of banking and Unified Payments Interface as an example.
“India leapfrogged the majority of developed nations in making digital payments convenient, accessible, and widely accepted, irrespective of merchant sizes,” he added.
The first day of sale of the iPhone 15 smartphone in Mumbai, India, on Sept. 22, 2023.
Dhiraj Singh | Bloomberg | Getty Images
Apple has filed a case in Delhi High Court against the country’s anti-trust body because of how it considers global turnover when calculating penalties.
The iPhone maker, which is among the fastest growing smart phone brands in India, is challenging India’s new antitrust law under which the U.S. company could incur fines of up to $38 billion, according to a report by Reuters.
It added it was “unconstitutional, grossly disproportionate, unjust” for the Competition Commission of India (CCI) to use turnover when calculating penalties.
Apple did not immediately respond to a request for comment from CNBC.
The CCI has been investigating complaints made by an alliance of Indian startups and Tinder-owner Match Group that accuse Apple of “abusive conduct” which forces developers to pay high commissions for in-app purchases.
Apple denied the charges.
The CCI’s final verdict is still pending but it said its “prima facie view [is] that mandatory use of Apple’s IAP for paid apps & in-app purchases restrict the choice available to the app developers to select a payment processing system of their choice”, in an order in December 2021.
Apple recorded its highest-ever quarterly shipments in India of 5 million units in the third quarter of 2025, according to data from IDC.
The company is expected to sell about 15 million iPhones this year in India and could rank among top five smartphone companies there, Navkendar Singh associate vice president with IDC India said on CNBC’s “Inside India” on Nov. 18.
Apple is among the global companies who are diversifying their manufacturing supply chain from China to India. In 2024, Apple exports from India hit a record of $12.8 billion, growing at more than 42% from year ago.
Alibaba announced plans to release a pair of smart glasses powered by its AI models. The Quark AI Glasses are Alibaba’s first foray into the smart glasses product category.
Alibaba
Alibaba‘s artificial intelligence-powered smart glasses went on sale on Thursday as the Chinese tech giant looks to ramp up its focus on consumer AI in an increasingly competitive market.
The Quark AI Glasses, first announced in July, come in two variants — the S1, which starts at 3,799 Chinese yuan ($536) and G1 at 1,899 yuan.
The tech giant has integrated its Qwen AI models — Alibaba’s version of ChatGPT — with the device which also links to its newly-launched Qwen app. This means users can use voice control to get the glasses to carry out tasks.
The lenses of the glasses are effectively screens and the device has a camera built into the frame. The main difference between the S1 and G1 is the display, Alibaba said.
The company said that some of the features include on-the-go translation, AI-generated meeting notes and the ability to ask the virtual assistants questions. Users take pictures of a product using the camera in the lens and then the device will show the price of that product on Taobao, Alibaba’s main shopping app in China.
Alibaba, like other technology companies such as U.S. giant Meta, are betting that smart glasses could be the next big consumer device after the smartphone.
In September, Meta unveiled the $799 Meta Ray-Ban Display glasses, the social media company’s first consumer-ready smart glasses with a built-in display. Users can control the device via hand gestures with a special wristband.
Alibaba’s glasses will initially go on sale in China and compete with domestic rivals, including consumer electronics maker Xiaomi and startup Xreal.
The smart glasses market is still small but growing rapidly. By 2026, shipments of AI glasses are expected to exceed more than 10 million units, doubling from 2025, according to a forecast from Omdia.
For Alibaba, the glasses are its latest play in the consumer AI market as it looks to build on its recent successes. The company’s ChatGPT-style Qwen app got 10 million downloads in the first week of the public beta launch. Meanwhile, Alibaba’s cloud computing business, where it books much of its AI-relate revenue, saw an acceleration of growth in the last quarter.
The Hangzhou, headquartered company is one of the leaders in China’s AI space, and has been investing aggressively in AI alongside rival giants like Baidu and Tencent, and aggressively launching new models.
Europe, with its fragmented markets, is often said to be operating in the shadow of the U.S. and China when it comes to scaling AI.
But the very factors that challenge its growth as a major player may yet give it an edge when it comes to future-proofing the critical warehouses that power the AI boom.
The world is racing to double, if not triple, the entire data center capacity that has been built over the last forty years, Pankaj Sachdeva told CNBC, McKinsey senior partner in technology, with McKinsey estimating that build-out will cost up to $7 trillion by 2030.
He expects the U.S. to account for the lion’s share of activity, but Europe will “continue to build at a pretty meaningful rate” to nearly double its existing capacity.
“Europe is actually participating in this infrastructure build out, and is actually keeping pace, or we think that it will keep pace,” Sachdeva added.
To get there, the bloc must overcome major chokeholds in access to power and regulation, experts told CNBC.
Winners and losers
The defining bottleneck for Europe is access to electricity, with energy cost and availability shaping the flow of investment across the region. The Nordics and Spain have seen increased appetite for data center builds given their surplus in energy thanks to hydropower and renewables, while Germany and the U.K. may be less attractive due to energy supply constraints.
In terms of grid congestion, Italy is one such country on the winning side. It has a connection time of up to three years compared with the European average of four years, according to energy think tank Ember.
On the losing side is again Germany, the U.K., Ireland and the Netherlands, “where, basically either we just don’t have the grid capacity right now or we’ve got such a shortage in the system that there’s effectively a moratorium for the foreseeable future,” Jags Walia, head of global listed infrastructure at Van Lanschot Kempen told CNBC.
While differences between European countries are significant, it’s ultimately “going to be hard” to catch up on the U.S. in the short-term — where deregulation and huge investment are enabling a much quicker build-out — Walia said. Most European countries have around 200 to 300 data centers, he added, but “the U.S. has like 5,400.”
Constraints are resulting in some a diversification away from the traditional FLAP-D markets of Frankfurt, London, Amsterdam, Paris, and Dublin, and driving investment in data centers where resources are plentiful and stable.
Where Europe, from my perspective, stands out as quite interesting is it feels like a much more safer investment case
Seb Dooley
Senior Fund Manager at Principal Asset Management
There have also been some efforts to develop projects faster. For example, in the U.K., there have been instances of central government overruling local government to approve data centers that were previously denied. Last year the country designated data centers Critical National Infrastructure, highlighting their important in its economic agenda.
A powerful bottleneck
Energy consumption from power-hungry data centers could more than double to 1,000 terawatt-hours (TWh) in 2026, up from 460 TWh in 2022 and largely driven by AI, per the International Energy Agency.
A data center’s largest cost component is electricity, though newer, state-of-the-art facilities could have a reduced burden, according to Walia.
This is a particularly sticky problem for Europe, which saw its energy bills skyrocket when Russia invaded Ukraine. The U.K. has the highest energy costs in Europe, which are around 75% higher than before the full-scale attack.
While this can be a deterrent for setting up shop in a particular location, operators aim to balance it with grid congestion times.
Grid congestion has also instigated discussions about how to procure power in Europe, according to CBRE’s European data center research lead Kevin Restivo.
“You get a lot of speculators in the queue, and those speculators make it more difficult because they have no intention of building data centers. They just want the power, perhaps, to flip it somebody else,” Restivo told CNBC.
The U.K., for example, operated on a first-come-first-served basis, meaning project significance was not factored into the decision of who receives power first.
However, the system is currently being transitioned to a ‘first ready, first connected,’ process where finished projects will be able to jump ahead in theconnection queue, which were designed in part to tackle speculation. The reforms show how energy and infrastructure builds are forcing old systems to evolve and sets the stage for further innovation.
At the same time, the steady pace of change allows developers to be more deliberate about what they build, where, and how — meaning Europe could put greater emphasis on state-of-the-art facilities.
The quickest way for Europe to get around these challenges is not to wait on new grid connection but to say ‘where do I currently have good grid connection to an industry in decline?’, Walia said, as such sites can be repurposed from industrial to tech hubs.
The opportunity in AI inference
It’s unlikely that Europe will lead in building facilities for AI hyperscalers or for the training of AI — that race is considered all but won — but the general consensus is that it could excel in smaller, cloud-focused and connectivity-style facilities that require huge amounts of fiber going in and out of them, as well those designed for AI inference.
Indeed, the continent has few foundational model developers, with France’s Mistral being the most well-known, but McKinsey sees 70% of all AI demand coming from inference.
As such, the continent isn’t seeing “too many” massive data center sites being announced relating to AI, nor “the slightly overpriced nature” of them, according to Seb Dooley, senior fund manager at Principal Asset Management.
“So, actually, you are finding these areas, from our perspective, are well protected from that potential oversupply bubble that could come through,” he added, as cloud is well established.
It is largely driven by AI, but non-AI workloads are also expected to tick upwards
Principal Asset Management expects AI inference to take place in the same facilities as cloud, which has already happened at some of its U.S. cloud sites. This gives investors “quite a nice upside” without the speculative risk that comes with other AI investments, the fund manager said.
It’s also an opportunity for Europe. Inference likely will have to exist within European borders, Dooley said, driven by the broader push for sovereign AI. However, it has different technical requirements; density tends to be higher than the 20 kilowatts a rack for traditional cloud, meaning data centers that want to do both must factor that in. Inference also requires different cooling systems.
“That just means that you have to design these facilities to be sort of flexible and robust so that you can change between the two different systems as requirements change, Dooley added.
The joy of a slower and more considered pace in Europe, therefore, is that there is time to think about such things.
The risk of stranded assets
The pace of AI development has led to widespread chatter of a bubble, which would result in piles of stranded assets if it were to pop. If AI keeps its cadence, which many believe it will, there is still a risk that data centers built today won’t be suitable in the future as AI’s technical needs will change.
To help, investors are focusing on securing customers before ground is broken. Speculative-built data centers are “a relic of the past, for the most part,” said Restivo. Developer-operators often lock customers into 10-to-15-year terms, he added, which also couches obsolescence.
It’s a different case, however, if the tenant themselves is a startup or young company. Neo-cloud providers, for example, carry “significant risk” and have shorter terms of five-to-seven years, Restivo said.
“These are companies that have not returned capital to shareholders, they have unproven business models, and they have a great need for capacity in a shorter period of time,” he said, adding that there is “a lot of skin in the game for developer-operators” working with neo-clouds. However, some debt financiers and developers are “increasingly comfortable” with these terms, Restivo added.
There may be issues with repurposing brownfield sites, however, is if data centers are replacing an industrial plant that’s still running – meaning job losses. European policy requires developers to report energy and water usage of data centers, as well as justification for the particular location.
Some member states go further. Walia pointed to proposed sustainability requirements in Spain, which would see data center developers report socio-economic impact. “Nobody asks about that in the U.S.,” he said.
But Dooley expects that tight regulations will work in Europe’s favor in the long-run, as data centers will be integrated into local communities “rather than just being a complete blight on everyone’s life that they can sometimes be,” he said, noting that sustainability is one area where the bloc has been “very good at innovating.”
“Where Europe, from my perspective, stands out as quite interesting is it feels like a much more safer investment case if we’re looking more from the capital market side compared to the U.S.,” Dooley said.
“A lot of that comes from the fact that it’s difficult to build in Europe. We’ve got a lot of constraints, but, actually, the more difficult something is to replicate, the more long-term value what you’ve got has, the more likely people are to reuse, to come up with creative solutions to repurpose assets,” he added.
Ultimately, investors and developers may have no choice in the matter but to back Europe thanks to sovereign AI — an “underestimated” driver of the data center build, Jim Wright, manager of the Premier Miton Global Infrastructure Income Fund, told CNBC.
In all, Europe has the opportunity to innovate and create long-term value for both investors and citizens. Scarcity increases profitability and resilience for the former, while regulation encourages sustainable and constructive build outs for the latter.
However, there is not going to be a one-size-fits-all approach to building data centers in Europe. “The industry is still very much in ‘figuring out what exactly it needs’ phase at the moment,” Dooley added.