There are about 250 million feature phone users in India, and many of them still use 2G phones and only for voice calls, according to the International Data Corporation
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The world may be moving on to super-fast internet speeds on 5G or even 6G, but masses in rural India are still stuck in the 2G era.
All that could change with a new $12 phone from Reliance Jio this week.
The telecommunications arm of Indian conglomerate Reliance Industries, has opened the door for more people to gain access to the internet through the launch of its new internet-enabled phone with a 4G mobile network. Feature phones are essentially non-smartphones that have a push-button keypad and a small non-touch display.
Reliance Jio’s new feature phone aims to reduce the mobile connectivity gap between rural and urban India by giving non-smartphone users a cheaper alternative to switch from 2G to 4G mobile networks.
“There are still 250 million mobile phone users in India who remain trapped in the 2G era, unable to tap into basic features of the internet at a time when the world stands at the cusp of a 5G revolution,” Reliance Jio’s Chairman Akash Ambani said in a press release.
5G refers to the next-generation mobile networks that offer data at very high speeds, and are needed to support advanced technologies like driverless cars and virtual reality.
The new phone, named Jio Bharat, serves as an entry-level phone for first time internet users that would just rely on the basic functions without being convoluted by the endless number of applications that can be found on a smartphone, Varun Mishra, senior analyst at Counterpoint Research, said.
India is already the world’s second-largest smartphone market and is likely to add 300 million new internet users, making it the fastest country to provide internet services to those who remain unconnected, Mishra said.
“With a familiar form factor and internet connectivity, this device can help users experience key services like digital payments, content, and more for the first time through Jio’s ecosystem,” Mishra told CNBC. “However, screen size can limit the experience a bit, but still good for first-time internet users.”
Customer retention
Jio has an upper hand against its competitors in the telco service space, such as Vodafone Idea — a partnership between Aditya Birla Group and Vodafone Group — as well as Bhati Airtelas and BSNL.
Apart from selling the phone at an extremely low price point, monthly plans from Jio are also very affordable — and the other telco companies could even start losing customers, Mishra highlighted.
Reliance Jio claims that their monthly plans are 30% cheaper than other telcos, and offer customers seven times more data.
Paying $1.50 will get users unlimited voice calls and 14 gigabytes of data, compared to almost $3 for other voice calls and just 2 gigabytes of data from other operators, Reliance Jio’s press statement claimed.
This is Jio’s tactic to attract more feature phone users to sign a plan with them even though they only offer 4G and 5G mobile network services, according to Navkendar Singh of the International Data Corporation (IDC).
Reliance Jio has rolled out 5G services in 406 cities in India.
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There are about 250 million feature phone users in India, and many of them still use 2G phones and only for voice calls, according to Mishra.
Reliance Jio attracts these consumers and take them away from “legacy operators” by offering more “palatable” price plans, Singh told CNBC in a phone interview.
“From what we understand, the main objective for Jio is to get more customers on the Jio platform and the Jio network, and they can then start cross-selling the services,” he said, explaining that customers can also tap on Jio’s payment and streaming services.
Additionally, Singh highlighted that Reliance Jio hopes first-time internet users who purchase the Jio Bharat will eventually upgrade to more advanced phones down the road.
“Right now, Jio gets revenue of about $1.50 to $2 a month, and when customers subsequently upgrade their phones in three or four years time, they would choose more advanced feature phones or low cost smartphones at some point in time,” he added.
Price war with other telcos?
Analysts who spoke to CNBC also agree that despite Jio’s cost-friendly plans, other telco companies are unlikely to significantly drop their prices.
“There’s been an ongoing tussle between Jio and other telcos in India,” said Nikhil Batra, research director of IDC.
“Lowering prices across the board will not be a viable option, but it will be a challenge for [other telcos] to create new customer experiences and product bundles to increase customer stickiness,” Batra said.
According to data from Macquarie Research, Jio currently has the biggest subscriber market share in Delhi (34%), Mumbai (35%), and Kolkata (42%), compared to Vodafone Idea,Bharti Airtel and BSNL.
However, other telcos could still benefit from those in India who continue to choose phones that do not let them surf the internet.
Macquarie data also showed that in rural areas such as Bihar, Jammu and Kashmir, and Himachal Pradesh, Bharti Airtel holds a larger market share than Jio.
India’s 5G rollout
India has the world’s second largest telecom industry with a subscriber base of 1.17 billion people as of September 2022, data from IDC showed. The growth trajectory of the sector is just going to get higher from here, the market intelligence firm said.
“The industry’s growth over the past few years has been primarily driven by lower tariffs, availability of affordable smartphones, launch of telecom services by Reliance Jio, expansion of 4G coverage, and higher data consumption by subscribers,” Batra said.
More consumers are also expected to purchase smartphones that have a 5G mobile network.
About 52 million 5G-enabled phones were purchased in 2022, an increase from 26 million the previous year, IDC data showed.
“India’s 5G rollout has been much quicker and smoother and is well on course to reach pan-India by Jio by the end of the year. Jio and Airtel already have 5G services, and Vodafone Idea and BSNL are expected to join in rolling out 5G by 2024,” Counterpoint Research’s Mishra said.
Men talk on their mobile phones in front of an iphone 14 advertisement, in Kolkata on September 27, 2022.
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Counterpoint Research estimates there are nearly 85 million users of 5G capable smartphones in India, and 5G handsets had captured 32% of market share in 2022. Over 50% of smartphones shipped in April 2023 had 5G capabilities as well.
However, this is largely supply driven, Batra said. That’s because “brands are able to bring in more 5G devices due to the better supplies achieved by 5G roll out and demand for 5G phones in other countries such as China and Korea.”
“Consumers in India have not really demanded a 5G device until now, their purchases being driven by the availability as almost all smartphone models are priced around $300 and are 5G capable,” he added.
Despite regulation and telecom infrastructure challenges, “India will be a major market for 5G by 2026 and will dominate the 5G net additions just as China starts to mature and decelerate,” Batra said.
Technology is playing a much bigger role these days and “we can expect India to further accelerate and set an example,” he said citing the example of banking and Unified Payments Interface as an example.
“India leapfrogged the majority of developed nations in making digital payments convenient, accessible, and widely accepted, irrespective of merchant sizes,” he added.
Shares of Apple and Broadcom on Wednesday both traded above their record-high closes. New research shows investors exactly why there should be more upside ahead for the two Club holdings. No. 1 smartphone: Apple stock rose Wednesday after Counterpoint Research said the company was on track to dethrone Samsung as the world’s top smartphone maker in 2025 — a feat not seen in more than a decade. The tech behemoth is expected to ship 243 million iPhone units in 2025 compared to Samsung’s 235 million. Counterpoint analysts credited the successful debut of Apple’s newest iPhone 17 series for the share gains as device shipments rose 10% year over year in 2025. While shipments – the number of devices vendors send to retailers – are different than final sales, the figures are still important. They can provide valuable insights into smartphone demand and sales expectations. For 2025, Apple is expected to secure a 19.4% share of the global smartphone market, while Samsung’s is seen coming in at 18.7%. AAPL YTD mountain Apple YTD We’re not surprised to hear of Apple’s market dominance. After all, the iPhone 17 series has shown promising signs time and time again since its September launch. Jim Cramer has described Apple’s latest flagship device as a huge bargain when considering trade-in values for previous models and carrier subsidies. “We’ve been saying the iPhone 17 is unbelievable,” Jim previously said. He added, “As long as Apple makes the best products, people will buy them.” The impressive iPhone 17 debut, in part, is why the stock keeps hitting all-time highs and even joined the $4 trillion market cap club last month. Given the consistent signs of success for the iPhone 17, we could see the upward trend in Apple shares continuing through the end of 2025. That said, the Club is still awaiting more clarity on Apple’s AI strategy, which so far has been lackluster. Buzzy new features — like delivering on a long-delayed conversational Siri — could help further drive an upgrade cycle for the iPhone. Still, we see Apple as uniquely positioned to benefit from AI because its huge installed customer base makes the company a great AI partner for those who want to expand services to a broader audience. That means Apple can make money from AI without spending enormous amounts. The Club maintains its long-held “own, don’t trade” thesis on shares. Wall Street praise: Broadcom shares hit new all-time intraday highs Wednesday after Goldman Sachs raised its price target to $435 from $380. The analysts, who kept their buy rating, expect Broadcom’s upcoming quarter to be solid, with “strong momentum driving upside to AI revenue” in 2026. Broadcom is set to report its fiscal 2025 fourth quarter on Dec. 11. “We expect sustained AI strength in 4Q, with 1Q guidance above the Street given robust spending at key customers — and we expect updated FY26 AI revenue guidance above 100% YoY,” the analysts wrote in a Tuesday note. The reference to “key customers” is likely a nod to more AI spending from hyperscalers, which means an increase in Broadcom sales. Goldman forecasts that Broadcom’s AI revenue will see a 128% year-over-year gain in fiscal year 2026. Broadcom shares have surged as Wall Street positions the chipmaker as a play on Alphabet’s growing AI dominance, thanks to Broadcom’s role in co-designing Google’s custom Tensor Processing Units (TPUs) that power the new standout Gemini 3 artificial intelligence model. AVGO YTD mountain Broadcom YTD We agree with Goldman: Broadcom shares have more upside ahead even as they trade at records. Big tech companies raising their capital expenditures for AI infrastructure means more sales for Broadcom’s networking and custom chip businesses. That’s a key reason why the Club started a position in the stock. Additionally, this week’s report that Club name Meta Platforms is considering Google TPUs for its data centers in 2027 are a positive for Broadcom. Alphabet’s deeper AI commitment can drive sales for the custom chips Broadcom helps design. The Club has a hold-equivalent 2 rating , and a price target of $415 on shares. (Jim Cramer’s Charitable Trust is long AAPL, AVGO, META. See here for a full list of the stocks.) As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust’s portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB. NO SPECIFIC OUTCOME OR PROFIT IS GUARANTEED.
The Workday Inc. pop-up pavilion ahead of the World Economic Forum (WEF) in Davos, Switzerland, on Saturday, Jan. 19, 2025.
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Shares of software maker Workday dropped as much as 10% on Wednesday as analysts lowered their price targets, citing a lack of a upside after the company revised its full-year subscription revenue forecast.
Many software stocks have been under pressure in 2025 as commentators have worried that generative artificial intelligence tools that can quickly write lines of code might pose risks to incumbents.
This year, Workday has announced the launch of several AI agents and expanded its offerings through startup acquisitions. Earlier this month, Workday completed the $1.1 billion purchase of AI and learning software company Sana.
Despite those moves, Workday’s third-quarter earnings report on Tuesday failed to impress Wall Street.
The company called for $8.83 billion in subscription revenue for the fiscal year that will end in January 2026, implying 14.4% growth, but the figure was up just $13 million from the company’s guidance in August. The new number includes contributions from Sana and a contract with the U.S. Defense Intelligence Agency, Workday finance chief Zane Rowe told analysts on a conference call.
“Investors were likely looking for more of a beat-and-raise quarter,” Cantor Fitzgerald analysts Matt VanVliet and Mason Marion wrote in a note to clients. They have the equivalent of a buy rating on Workday stock. The new number, they wrote, “borders on a slight guide down.” The analysts held their 12-month price target on Workday stock at $280.
Stifel, with a hold rating on the stock, lowered its Workday target to $235 from $255.
“It does not appear that the underlying momentum of the business is showing any signs of stabilization,” Stifel’s Brad Reback and Robert Galvin wrote in a note.
Reback and Galvin said Workday implied that growth from its 12-month subscription revenue backlog will continue to slow when removing impact from acquisitions. They expect the trend to continue even as customers sign up for Workday’s AI products, they wrote.
The outcome was “like turkey without the gravy,” Evercore analysts, with the equivalent of a buy rating on the stock, wrote in the title of their note.
Analysts at RBC, which also has the equivalent of a buy rating on Workday shares, lowered their price target to $320 from $340. Despite the mixed guidance, they wrote in a note to clients, results for the fiscal third quarter did exceed consensus. Plus, AI products contributed over 1.5 percentage points of annualized revenue growth, Workday CEO Carl Eschenbach said on Tuesday’s conference call.
‘”We remain encouraged by early AI momentum,” the RBC analysts wrote.
Massachusetts Institute of Technology on Wednesday released a study that found that artificial intelligence can already replace 11.7% of the U.S. labor market, or as much as $1.2 trillion in wages across finance, health care and professional services.
The study was conducted using a labor simulation tool called the Iceberg Index, which was created by MIT and Oak Ridge National Laboratory. The index simulates how 151 million U.S. workers interact across the country and how they are affected by AI and corresponding policy.
The Iceberg Index, which was announced earlier this year, offers a forward-looking view of how AI may reshape the labor market, not just in coastal tech hubs but across every state in the country. For lawmakers preparing billion-dollar reskilling and training investments, the index offers a detailed map of where disruption is forming down to the zip code.
“Basically, we are creating a digital twin for the U.S. labor market,” said Prasanna Balaprakash, ORNL director and co-leader of the research. ORNL is a Department of Energy research center in eastern Tennessee, home to the Frontier supercomputer, which powers many large-scale modeling efforts.
The index runs population-level experiments, revealing how AI reshapes tasks, skills and labor flows long before those changes show up in the real economy, Balaprakash said.
The index treats the 151 million workers as individual agents, each tagged with skills, tasks, occupation and location. It maps more than 32,000 skills across 923 occupations in 3,000 counties, then measures where current AI systems can already perform those skills.
What the researchers found is that the visible tip of the iceberg — the layoffs and role shifts in tech, computing and information technology — represents just 2.2% of total wage exposure, or about $211 billion. Beneath the surface lies the total exposure, the $1.2 trillion in wages, and that includes routine functions in human resources, logistics, finance, and office administration. Those are areas sometimes overlooked in automation forecasts.
The index is not a prediction engine about exactly when or where jobs will be lost, the researchers said. Instead, it’s meant to give a skills-centered snapshot of what today’s AI systems can already do, and give policymakers a structured way to explore what-if scenarios before they commit real money and legislation.
The researchers partnered with state governments to run proactive simulations. Tennessee, North Carolina and Utah helped validate the model using their own labor data and have begun building policy scenarios using the platform.
Tennessee moved first, citing the Iceberg Index in its official AI Workforce Action Plan released this month. Utah state leaders are preparing to release a similar report based on Iceberg’s modeling.
North Carolina state Sen. DeAndrea Salvador, who has worked closely with MIT on the project, said what drew her to the research is how it surfaces effects that traditional tools miss. She added that one of the most useful features is the ability to drill down to local detail.
“One of the things that you can go down to is county-specific data to essentially say, within a certain census block, here are the skills that is currently happening now and then matching those skills with what are the likelihood of them being automated or augmented, and what could that mean in terms of the shifts in the state’s GDP in that area, but also in employment,” she said.
Salvador said that kind of simulation work is especially valuable as states stand up overlapping AI task forces and working groups.
The Iceberg Index also challenges a common assumption about AI risk — that it will stay confined to tech roles in coastal hubs. The index’s simulations show exposed occupations spread across all 50 states, including inland and rural regions that are often left out of the AI conversation.
To address that gap, the Iceberg team has built an interactive simulation environment that allows states to experiment with different policy levers — from shifting workforce dollars and tweaking training programs to exploring how changes in technology adoption might affect local employment and gross domestic product.
“Project Iceberg enables policymakers and business leaders to identify exposure hotspots, prioritize training and infrastructure investments, and test interventions before committing billions to implementation,” the report says.
Balaprakash, who also serves on the Tennessee Artificial Intelligence Advisory Council, shared state-specific findings with the governor’s team and the state’s AI director. He said many of Tennessee’s core sectors — health care, nuclear energy, manufacturing and transportation — still depend heavily on physical work, which offers some insulation from purely digital automation. The question, he said, is how to use new technologies such as robotics and AI assistants to strengthen those industries rather than hollow them out.
For now, the team is positioning Iceberg not as a finished product but as a sandbox that states can use to prepare for AI’s impact on their workforces.
“It is really aimed towards getting in and starting to try out different scenarios,” Salvador said.